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eBay: What Should I Sell?
There is an art to picking profitable products. It's not just
what you want to sell but rather what will sell. Unless you pick
a product in demand in the marketplace, you will fail. A
fundamental principle of the capitalist system is "supply and
demand". It represents a delicate balancing act between "what
people want" and how much of "it" is available.
Every Christmas, we see one toy that everyone wants. One year
is "talking Elmo" and the next year it's something else. But, it
never fails to occur. Because everyone wants "it", so "it" is in
high demand. If the supply of the product isn't sufficient to
meet the customer demand, prices soar, as do profits for the
people selling them.
You could hope you pick one of those products and make a lot
of money in one season, or you can be smart and have a profitable
business all year round. How? Understand trends in our society
and how they help you predict the products which are or will be
in demand, now and in the future.
Current Trends In American Society
By reading and watching current news, we should be able to
spot trends. These trends will have an impact upon people and
therefore, the products they need or want. For instance, some
current trends in the United States are as follows:
· Americans are fatter than prior generations
(particularly children)
· Baby Boomers (a very large potential market) are
getting older. Many are in the 50s or 60s.
· More and more people purchase online from the security
and comfort of their own home
· Americans are more security conscious since 9/11
· Travel by car or recreational vehicle is up over
previous years
· Diabetes is making major inroads into the general
population
These are just some of the trends impacting our culture now.
We need to take those identified trends and make some assumptions
about them. With these assumptions come product decisions,
profitable product decisions.
Using a Trend to Pick Profitable Products
Let's choose the Baby Boomer trends upon which to focus. We
know that the Baby Boomer Generation represents a large, and very
wealth, segment of the current American society. If we choose to
focus upon this group of consumers, we know we have a large
potential audience. More importantly, we know we have an audience
who can pay.
Determining the products we will offer starts with making some
assumptions about our targeted market. What does that mean for
the Baby Boomers? We need to take what we know about that market
segment and then make some assumption based upon that knowledge.
Let's try.
What We Know: What We Can Assume:
We know they are getting older. We can assume they don't like
that. We know they are fatter than prior We can assume they don't
like that generations. and want to do something about it.
Let's just look at those two trends and how they help us
choose products. If this generation is fatter than the last
generation, we can assume larger size clothes are needed right
now. Is that true? At eBay, plus size women's clothing sold for a
total of $90,903.37 in the last 30 days! There's a profitable
product selection for the present.
If we assume they are fatter and don't like it, they must want
to do something about it. What might they do? Exercise or diet.
What does this mean for possible products? Exercise equipment or
diet pills. Is this true? At eBay, exercise equipment sold for a
total of $1,125,144.50 in the last 30 days and weight loss pills
sold a total of $130,795.34 in the last 30 days! Two more
profitable, "in-demand", products at eBay, right now.
Choosing the right product for a profitable business does not
have to be difficult. Just follow the four easy steps; analyze,
assume, test, and choose. You simply have to read and watch the
world. Look at leading news articles and magazine stories. What
appears to be uppermost in the minds of potential consumers? What
assumptions can you make about the trend? What product(s) does
that translate to? Sell that product and you will earn money.
Continue to follow those four steps and you will be profitable
for a long time.
Michele Schermerhorn has over 30 years experience in the
business world and over 12 years running her own successful
online businesses. She is President of Online Business Institute
Inc. (http://www.obinstitute.com).
Online Business Institute Inc. exists to "Create Successful
Online Business Owners One Person At A Time". They run regularly
scheduled free online seminars.
 MORE RESOURCES updated Fri. September / 03 / 2010
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HOW D'YA SPELL THAT?redbankgreenThere's also a smorgasbord of samplings from top area restaurants and caterers, silent auctions and more. It happens at Two River Theater; ... |
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Richard D. "Dick" WheelerMansfield News JournalHe liked going to auctions and was active with the Morton One Room School House. Family was very important to Dick as he treasured the times he spent with ... |
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With one brilliantly simple idea, eBay was born just a few
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There are 147 million registered users on eBay, and tens of
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Do you like to sell on eBay ? It's easy and fun, isn't it ?
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That's the best thing about it.
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On another forum I'm involved with, someone's asked a great
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eBay's being spoken about everywhere these days. At work,
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The interesting thing about online buyers is they are
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Research shows that 73 percent of surveyed online buyers
expect prices on the Internet to be cheaper than in stores.
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