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5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea


There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.

Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.

Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. November / 18 / 2019

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

CORRECTION to terms for Nykredit's and Totalkredit's auctions - Totalkredit A/S - GlobeNewswire
CORRECTION to terms for Nykredit's and Totalkredit's auctions - Totalkredit A/S  GlobeNewswire

Man auctions items to raise money for church - FOX 13 Tampa Bay
Man auctions items to raise money for church  FOX 13 Tampa Bay

Auction: Charles Manson's Bible, movie proposal, Squeaky Fromme love letter - Washington Examiner
Auction: Charles Manson's Bible, movie proposal, Squeaky Fromme love letter  Washington Examiner

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

'Stolen' Banksy statue could fetch $1.3m at auction - CNN
'Stolen' Banksy statue could fetch $1.3m at auction  CNN

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

C-Band Alliance says it would send billions to US treasury under private spectrum auction - SpaceNews
C-Band Alliance says it would send billions to US treasury under private spectrum auction  SpaceNews

Editorial: The shining example of ACV Auctions - Buffalo News
Editorial: The shining example of ACV Auctions  Buffalo News

Xbox One, Jordan shoes among items up for auction by SAPD - KSAT San Antonio
Xbox One, Jordan shoes among items up for auction by SAPD  KSAT San Antonio

The dress Princess Diana wore to dance with John Travolta is up for auction - Page Six
The dress Princess Diana wore to dance with John Travolta is up for auction  Page Six

2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions - AdExchanger
2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions  AdExchanger

Generators call on PJM to expedite delayed capacity auction, once new rules are set - Utility Dive
Generators call on PJM to expedite delayed capacity auction, once new rules are set  Utility Dive

Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury - MarketWatch
Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury  MarketWatch

Community: Big crowd at Morgan County Golden Stars’ 5th annual dinner, auction - Fort Morgan Times
Community: Big crowd at Morgan County Golden Stars’ 5th annual dinner, auction  Fort Morgan Times

Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction - TMZ
Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction  TMZ

Local organization to receive surprise donation from quarter auction - WTRF
Local organization to receive surprise donation from quarter auction  WTRF

Port of Kennewick auctions off portion land in Southridge area - NBC Right Now
Port of Kennewick auctions off portion land in Southridge area  NBC Right Now

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

West Carroll: Pies galore at American Legion Post auction in Taneytown; holiday gift ideas - Baltimore Sun
West Carroll: Pies galore at American Legion Post auction in Taneytown; holiday gift ideas  Baltimore Sun

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

2020 Naples Winter Wine Fest showcasing luxurious destination auctions - Wink News
2020 Naples Winter Wine Fest showcasing luxurious destination auctions  Wink News

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

$100 Million for a Painting? Not This Auction Week - The Wall Street Journal
$100 Million for a Painting? Not This Auction Week  The Wall Street Journal

On the auction block: Two collections that show a passion for ships and the military - Daily Press
On the auction block: Two collections that show a passion for ships and the military  Daily Press

Nevada treasurer, Clark County conducting auctions - Las Vegas Review-Journal
Nevada treasurer, Clark County conducting auctions  Las Vegas Review-Journal

Riverside, Coffin golf course assets to be sold at auction - Indianapolis Business Journal
Riverside, Coffin golf course assets to be sold at auction  Indianapolis Business Journal

Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block - Fox News
Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block  Fox News

ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First - Buffalo Business First
ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First  Buffalo Business First

Art Market 2019: NYC's Biggest Art Auction Sales To Tumble - Bloomberg
Art Market 2019: NYC's Biggest Art Auction Sales To Tumble  Bloomberg

Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity - MacRumors
Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity  MacRumors

Chevrolet Camaro owned by TV's Mike Brewer is heading to auction - msnNOW
Chevrolet Camaro owned by TV's Mike Brewer is heading to auction  msnNOW

Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources - Reuters
Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources  Reuters

Group to hold anti-fracking rally ahead of scheduled auctions - News3LV
Group to hold anti-fracking rally ahead of scheduled auctions  News3LV

Over 1500 rare pieces of Disney memorabilia headed to auction - 10TV
Over 1500 rare pieces of Disney memorabilia headed to auction  10TV

Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction  Rolling Stone

Properties sold at Buffalo tax auction fall to ‘historic’ low - WIVB.com - News 4
Properties sold at Buffalo tax auction fall to ‘historic’ low  WIVB.com - News 4

On C-Band Spectrum, Auction Speed Is All That Matters - Forbes
On C-Band Spectrum, Auction Speed Is All That Matters  Forbes

Last Saab 9-3 built nets nearly $48,000 at auction - Autoblog 日本版
Last Saab 9-3 built nets nearly $48,000 at auction  Autoblog 日本版

Why Brazil's Oil Auctions Will Fail Again - OilPrice.com
Why Brazil's Oil Auctions Will Fail Again  OilPrice.com

The Ultra Rare Nike Moon Shoe Going Up For Auction - Sole Collector
The Ultra Rare Nike Moon Shoe Going Up For Auction  Sole Collector

NSE facilitates primary subscription for retail investors in State Development Loan auctions - Business Insider India
NSE facilitates primary subscription for retail investors in State Development Loan auctions  Business Insider India

Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen - Pitchfork
Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen  Pitchfork

'Cursed' 1937 Cord 812 coming up for auction hides a political history - Fox News
'Cursed' 1937 Cord 812 coming up for auction hides a political history  Fox News

Gas station memorabilia from Mundelein repair shop going up for auction - Chicago Daily Herald
Gas station memorabilia from Mundelein repair shop going up for auction  Chicago Daily Herald

Isle of Wight Postal History fetches £31500 at auction - Isle of Wight County Press
Isle of Wight Postal History fetches £31500 at auction  Isle of Wight County Press

Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction - Chron.com
Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction  Chron.com

Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts - artnet News
Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts  artnet News

Spectacular Items and Important Collections in Heritage Hong Kong Auction - CoinWeek
Spectacular Items and Important Collections in Heritage Hong Kong Auction  CoinWeek

Colleyville castle-style estate goes to auction - The Dallas Morning News
Colleyville castle-style estate goes to auction  The Dallas Morning News

Coos County Sheriff Office celebrates K9 unit with movie night and auction - Coos Bay World
Coos County Sheriff Office celebrates K9 unit with movie night and auction  Coos Bay World

Three Curious Observations About the 2019 Geneva Watch Auctions - Bloomberg
Three Curious Observations About the 2019 Geneva Watch Auctions  Bloomberg

Cyberattack Takes Dallas-Based Heritage Auctions Offline - Dallas Observer
Cyberattack Takes Dallas-Based Heritage Auctions Offline  Dallas Observer

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Auction Houses Find Singular Works for Fall Sales  Barron's

Fellows Auctions To Offer Free Postage In November And December - aBlogtoWatch
Fellows Auctions To Offer Free Postage In November And December  aBlogtoWatch

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Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction  Showbiz Cheat Sheet

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Most expensive wristwatch ever sold fetches $31 million at auction  CNBC

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Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction  Barron's

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Massive Southlake estate on nearly 5 acres to hit auction block  WFAA.com

Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December - Architectural Digest
Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December  Architectural Digest

Equestrian ranch in Bartonville goes to auction without reserve - The Dallas Morning News
Equestrian ranch in Bartonville goes to auction without reserve  The Dallas Morning News

Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25 - The Cincinnati Enquirer
Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25  The Cincinnati Enquirer

Brazil Had High Hopes for Its Big Oil Auction. They Went Bust. - The New York Times
Brazil Had High Hopes for Its Big Oil Auction. They Went Bust.  The New York Times

This bottle of rare whisky sold for nearly $1.9 million, shattering auction record - USA TODAY
This bottle of rare whisky sold for nearly $1.9 million, shattering auction record  USA TODAY

Bronte museum pays 780,000 euros at auction for miniature manuscript - Reuters
Bronte museum pays 780,000 euros at auction for miniature manuscript  Reuters

Rosamond Gifford Zoo to hold sale, auction of animal art on Friday, Nov. 22 - Syracuse.com
Rosamond Gifford Zoo to hold sale, auction of animal art on Friday, Nov. 22  Syracuse.com

Rare portrait of teenage Mozart could fetch $1.3 million at auction - CNN
Rare portrait of teenage Mozart could fetch $1.3 million at auction  CNN

First round of auctions begin for Joe Ley Antiques - WAVE 3
First round of auctions begin for Joe Ley Antiques  WAVE 3

Overnight fire damages 27 cars at northeast Houston auction site - KTRK-TV
Overnight fire damages 27 cars at northeast Houston auction site  KTRK-TV

Marc Jacobs’s Personal Collection Is Headed to Auction - Architectural Digest
Marc Jacobs’s Personal Collection Is Headed to Auction  Architectural Digest

8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York - Artsy
8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York  Artsy

Former Saco mill property headed for auction - Press Herald
Former Saco mill property headed for auction  Press Herald

Auction for Grand Bazaar shop starts with $227,000 per square meter - Hurriyet Daily News
Auction for Grand Bazaar shop starts with $227,000 per square meter  Hurriyet Daily News

Anthony Bourdain Auction Brings in Over $1.8 Million - Food & Wine
Anthony Bourdain Auction Brings in Over $1.8 Million  Food & Wine

E-auction platform launches in Cyprus - Cyprus Mail
E-auction platform launches in Cyprus  Cyprus Mail

DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands - Minneapolis Star Tribune
DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands  Minneapolis Star Tribune

Christies - 20th Century season November 2019 wrap report - Christie's
Christies - 20th Century season November 2019 wrap report  Christie's

Rare 1838 half-dollar coin could be worth $500G at auction - Fox News
Rare 1838 half-dollar coin could be worth $500G at auction  Fox News

Christmas Mother auction raises $20K to give kids toys for Christmas - WTVR CBS 6 News
Christmas Mother auction raises $20K to give kids toys for Christmas  WTVR CBS 6 News

149 rare classic cars, performance vehicles up for sale in largest US Marshals auction - USA TODAY
149 rare classic cars, performance vehicles up for sale in largest US Marshals auction  USA TODAY

Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife - Rolling Stone
Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife  Rolling Stone

First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams - Hyperallergic
First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams  Hyperallergic

20 of the most expensive celebrity memorabilia items ever sold at auction - Business Insider
20 of the most expensive celebrity memorabilia items ever sold at auction  Business Insider

Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely - CBS News
Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely  CBS News

Indecision, customized Fiero featured in online auction - The ClassicCars.com Journal
Indecision, customized Fiero featured in online auction  The ClassicCars.com Journal

PAL Buffalo's auction Tuesday funds youth enrichment programs - Buffalo News
PAL Buffalo's auction Tuesday funds youth enrichment programs  Buffalo News

FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set - WJW FOX 8 News Cleveland
FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set  WJW FOX 8 News Cleveland

Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation - Reuters
Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation  Reuters

German Auction House Defends Selling Nazi Items, Including Hitler's Book - Newsweek
German Auction House Defends Selling Nazi Items, Including Hitler's Book  Newsweek

Disneyland 'Tiki' birds among vast theme park auction - Reuters
Disneyland 'Tiki' birds among vast theme park auction  Reuters

2019 Holiday Gift Card Auction - SooToday.com
2019 Holiday Gift Card Auction  SooToday.com

City, county join forces for Saturday's live auction - Gillette News Record
City, county join forces for Saturday's live auction  Gillette News Record

Munnings Painting Headlines Sporting Art Auction at Keeneland - Thoroughbred Daily News
Munnings Painting Headlines Sporting Art Auction at Keeneland  Thoroughbred Daily News

Own a piece of Blue Line history as Metro auctions off old signage - Long Beach Post
Own a piece of Blue Line history as Metro auctions off old signage  Long Beach Post

Dentures discovery: Centuries-old false teeth found in field, up for auction - Fox News
Dentures discovery: Centuries-old false teeth found in field, up for auction  Fox News

Doris Day auction to feature animal artifacts, Golden Globe awards - Reuters
Doris Day auction to feature animal artifacts, Golden Globe awards  Reuters

City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery - The Philadelphia Inquirer
City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery  The Philadelphia Inquirer

Treasury yields tick lower amid economic data, auctions - CNBC
Treasury yields tick lower amid economic data, auctions  CNBC

A Menagerie of French Whimsy Takes Auction Prices ‘to the Next Level’ - The New York Times
A Menagerie of French Whimsy Takes Auction Prices ‘to the Next Level’  The New York Times

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