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5 Reasons Why Playing Music On Your Auctions Is A Bummer Of
An Idea
There are 147 million registered users on eBay, and tens of
millions of those are desperately fighting to make sales on eBay.
When trying to make their auction listings as powerful as
possible, many sellers use ill-advised tactics. They think that
if they entertain buyers, they are more likely to get a sale. And
as the Internet becomes more multi-media, there are many
temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music,
is probably a bad idea. If you are going to include music or even
an audio product pitch, you are wise to include a command panel
that will allow the viewer to listen or not as she pleases. Do
not! Do not! Do not! set up your auction listing so that a
potential customer is greeted with loud music as soon as they
click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or
Oakley sunglasses, not to be entertained. Making a buying
decision is serious business and you to do not want to take their
attention away from your merchandise. Instead, the entire focus
of your page should be directed at whatever you are selling.
Music is simply a distraction.
2. At this time, we cannot count on the quality of audio
technology. Buyers have different browsers, different connections
and possibly antiquated equipment. Even worse than unwanted music
is unwanted music that sounds terrible, that is scratchy, too
loud or of awful quality.
3. You will most likely not know what kind of music your
perspective buyer wants to hear. If you are selling to teens you
can be reasonably certain that they do not want to hear Big Band
music. But can you know whether they prefer Eminem or Travis
Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling
eBay while he is at work and is not supposed to be surfing the
net. Sudden blaring music as the Vice-President of the company
walks by is the last thing he wants. Or a Mom might have just
gotten her colicky baby to sleep and when your music wakes up a
cranky infant you can be certain you will never get a sale from
that irate parent.
5. Audio files take longer to download than text. If your
prospective customer has dialup instead of a high-speed
connection, they will most likely be gone before your auction
page has even loaded.
Ignore the temptation to make your auctions 'more exciting',
and instead, concentrate every element on the page on your
merchandise. The last thing you want to do is distract a serious
buyer who might decide to purchase. Let them find their
entertainment elsewhere!
Learn how to sell on eBay with
16 hours of online instruction taught by a 10 year eBay veteran.
Own an eBay business instead of an eBay hobby.
 MORE RESOURCES updated Thu. February / 09 / 2012
BBC News |
Miro work fails to sell at London auctionBBC NewsA 1933 work by the Spanish artist Joan Miro failed to sell on Wednesday in a week that has seen other pieces sold for record prices at London auctions. Miro's Peinture had been valued between £7m and £10m but went unsold at the Sotheby's event.and more » |
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Surprisingly weak demand for Hungarian bonds at auctionsportfolio.huHungary's Government Debt Management Agency (ÁKK) has received HUF 62.2 billion worth of bids from primary dealers on a HUF 43 bn lot of bonds and in response to the muted demand it sold only HUF 40 bn worth of debt at auctions on Thursday. |
3G.co.uk |
HTC Launches First 4G LTE Smartphone in Europe3G.co.ukVodafone in Germany are just getting ready to launch their 4G network, but in the UK the 4G auctions are yet to even take place. The HTC Velocity, which is similar to the HTC Vivid LTE that launched in the US, should be released in the next few weeks ...and more » |
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KeyDrive Acquires Moniker and SnapNamesBusiness Wire (press release)... investments Key-Systems®, Moniker® and SnapNames® offer a complete suite of domain name products and services worldwide including access to over 300 domain name extensions, full-serve brokerage, live and online auctions and monetization services.and more » |
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LEAP event supports literacyKPCnews.comTickets for Saturday's event cost $50 per person and include food and beverage tasting, live entertainment by Dan Heath with the Paradise Band, along with the chance to bid on gift items at two auctions. The evening will feature a variety of food ... |
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College show a dress-up affairVictoria Times ColonistIt includes food, music, games, prizes and auctions. Casino Royale has a James Bond theme, so guests are encouraged to wear tuxedos and gowns. The decor of this year's fundraiser will bring to mind Montenegro, one of the settings of the 2006 Casino ... |
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Kickbacks row: AP proceeds to review excise policyZee News"The current system of auction (of liquor shops) is flawed. It needs to be revised...we are on the job," Mopidevi told newsmen here today. A team of senior Excise Department officials visited Tamil Nadu recently to study the excise policy in vogue ...and more » |
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Hart, S - Superfast BroadbandDeHavilland (press release) (subscription)In reply, Mr Hart asked about what could be done to help those left out of the plans. Responding, Mr Hunt said that Ofcom's announcement for 4G spectrum auctions would mean that 97 per cent of the country would be reached, but more should continue to ...and more » |
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