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5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea


There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.

Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.

Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. August / 19 / 2017

Geelong home auction market surges over July - Domain News

Geelong home auction market surges over July
Domain News
The strong Geelong housing market continues to produce robust results for sellers with auction clearance rates now tracking at their highest level for years. Geelong reported an auction clearance rate of 71.3 per cent over July which was significantly ...


Worldwide helps shift Monterey auction sales into higher gear - Classic Car News

Classic Car News

Worldwide helps shift Monterey auction sales into higher gear
Classic Car News
Things certainly picked up Thursday at the collector car auctions that are a big part of Monterey Car Week, and the sales should shift into high gear Friday with Bonhams staging its auction and RM Sotheby's and Gooding & Company starting their two-day ...

and more »

Andy's picks at RM Sotheby's 2017 Monterey auction - Classic Car News

Classic Car News

Andy's picks at RM Sotheby's 2017 Monterey auction
Classic Car News
This is a factory team car, one of five built, and was driven by none other than Roy Salvadori, Stirling Moss, Jack Brabham and Carroll Shelby. It is also to me the most beautiful sports racing car of all time. I am doubtful if I will ever see one ...

and more »

Southeast Pa. Hay Auction Summary - 8/11/17 - Lancaster Farming

Southeast Pa. Hay Auction Summary - 8/11/17
Lancaster Farming
Prior week sales for week ending Friday, August 11, 2017. Report comprised of Wolgemuth-New Holland, Kirkwood, and Wolgemuth-Leola hay auctions. ALFALFA: 4 loads, 18.45 tons. ALFALFA/GRASS: 29 loads, 116.34 tons. GRASS: 39 loads, 170.14 tons.

and more »

China auctions exploration rights for shale gas - ecns

China auctions exploration rights for shale gas
ecns
China auctioned the exploration rights for a shale gas mine Friday, the first such auction in the country. Guizhou Industrial Investment Corporation from southwest China's Guizhou Province paid 1.29 billion yuan (190 million U.S. dollars) for the ...

and more »

KAR Auction Services Inc - Receive News & Ratings Daily - BBNS

KAR Auction Services Inc - Receive News & Ratings Daily
BBNS
KAR Auction Services logo BB&T Corp raised its position in KAR Auction Services, Inc (NYSE:KAR) by 133.5% during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned ...

and more »

Rolex Monterey Motorsports Reunion: Champion Mika Hakkinen, others talk Laguna Seca's iconic Corkscrew - Monterey County Herald

Rolex Monterey Motorsports Reunion: Champion Mika Hakkinen, others talk Laguna Seca's iconic Corkscrew
Monterey County Herald
Previews open on Wednesday. Admission is $30 per person. RM Auctions' Sports & Classics of Monterey: Fine classic cars and unique sports cars, including a dedicated Ford-themed auction, will be auctioned at the Portola Hotel & Spa, Friday and Saturday.


The 10 Most Expensive Cars Sold at the 2017 Monterey Auctions, Day 1 - Car and Driver

Car and Driver

The 10 Most Expensive Cars Sold at the 2017 Monterey Auctions, Day 1
Car and Driver
Monterey Car Week annually brings thousands of moneyed automotive enthusiasts to central California for a multiple-day celebration of great cars. What better setting, then, for an auction house to offer some fine cars to the gathered throngs? After ...

and more »

Trenton man named auctioneering champion at Illinois State Fair - Belleville News-Democrat

Trenton man named auctioneering champion at Illinois State Fair
Belleville News-Democrat
Ever since he was a little boy, attending farm auctions with his dad, Anthony Emig has been fascinated with auctioneers. The Trenton man started imitating them, trying to follow their techniques, and he's been learning ever since. Emig was named the ...


AUCTION, LIVESTOCK, REAL ESTATE SALE UPDATES - Fence Post

AUCTION, LIVESTOCK, REAL ESTATE SALE UPDATES
Fence Post
Public Auction, 11 a.m., 102 S. Clayton St., Brush, Colo., Associate Auctioneers of Colorado, (970) 380-7653, http://www.auctionzip.com ID#7082. □ Several Estate Auctions, Greeley Colo., Kreps-Wiedeman Auctions, (970) 356-3943, http://www.k-wauctions.


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