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There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
Diamond World Magazine
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Southgate Amateur Radio Club
Ofcom is releasing spectrum in the 2.3 and 3.4 GHz bands through an auction, which will begin on Tuesday 20 March 2018. Spectrum auctions can potentially take a number of weeks, and today's guide provides an overview of the process. How the auction ...
Steve Jobs pre-Apple job application auctions for $174000
LOS ANGELES: A one-page job application filled out by Steve Jobs more than four decades ago that reflected the Apple founder's technology aspirations sold for $174,000 at a US auction, more than three times its presale estimate. An Internet ...
Depreciating trend continues at Australian wool auctions
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THE once-hot Mt Waverley market is seeing more buyers hold back at auctions and allowing properties to pass in. Local agents said more properties are being sold in post-auction negotiations. Ming Haw Lim. Herald SunMarch 17, 20185:30pm. 5 Norray Ave ...
Auction Preview – Analytical Insights – Sotheby's New York : Modern & Contemporary South Asian Art – March 19, 2018
The Modern & Contemporary South Asian Art auction on March 19 in New York will feature masterworks from the 19th, 20th and 21st centuries. Some of the most important and avant-garde artists from India and the subcontinent will be represented, including ...
Auctions & Fairs: Autographed Ledwidge manuscript for auction in London
Auction Results. Wednesday (March 14th) Sotheby's, London. The Political Cartoon Collection of Jeffrey Archer. Among lots of Irish interest were: Lot 9, a pencil-drawn cartoon by the illustrator Sir John Tenniel that appeared in Punch magazine ...
Hotelier Louis Fitzgerald pays €37k for portraits of 13 taoisigh
One of the busiest weeks ever in Irish salerooms saw a flurry of auctions at locations throughout the country with over 8,000 lots going under the hammer. While there were no record prices, there was strong demand and over 6,000 lots were sold. The top ...
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