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There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
Crow River Media
First online auction for unclaimed property
Crow River Media
Fahey Sales, Glencoe, is managing the Minnesota Department of Commerce's first online auction of unclaimed property from abandoned safe deposit boxes. The auction features jewelry, coins and collectible items, including a Joe Montana rookie sports card ...
First moonwalker Neil Armstrong's memorabilia heads for auction
The personal collection of Neil Armstrong, the first man to have set foot on the moon, is to be sold in a series of auctions later this year and in 2019. The artefacts on offer range from those associated with Armstrong's historic 1969 lunar landing to ...
10 Cleveland Indians items from the past up for auction
CLEVELAND, Ohio - Among the hundreds of items up for bidding via Lelands auctions are 10 nostalgic Cleveland Indians pieces all dating more than 60 years. Some go back more than 100 years. We include lot numbers if you want to read more about the ...
One giant sale: Neil Armstrong's collection goes to auction
Defiance Crescent News
The personal collection of Armstrong, who died in his native Ohio in 2012, will be offered for sale in a series of auctions handled by Dallas-based Heritage Auctions, beginning Nov. 1-2 and continuing in May and November 2019. The collection includes a ...
Dubai collector to auction Star Wars action figures worth Dhs1 million
Consider yourself a Star Wars fan? Well, you probably don't have anything on one anonymous Dubai resident who has put up their entire collection of Star Wars action figures for auction next month. The 33-piece collection, which features mint condition ...
Beef producers facing rising feed prices, lower sale prices at local auctions
COLLEGE STATION — A convergence of weather and market conditions have put a number of Texas beef producers in a tough spot, facing rising supplemental feed prices and lower sale prices at local auctions, according to Texas A&M AgriLife Extension ...
Dubai collector to auction world's rarest prototype Star Wars action figures
A Dubai resident will auction the world's rarest Star Wars action figure prototypes next month in a sale that is estimated to raise as much as $360,000. The 33-piece collection belonging to the owner, who wishes to remain anonymous, includes the rarest ...
Livestock auction buyers lend great support to 4-H'ers
The last big 4-H event of the Bartholomew County 4-H Fair each year is the livestock auction. But it's far more than just the sale of animals youths have raised. It's about supporting young people's efforts and dedication. In that regard, it's clear ...
Sydney auction clearance rate rises to almost 60 per cent as buyers bid up scarce blue chip homes
Property buyers bid up the prices of scarce homes in Bondi, Mosman and other prized pockets of the city on the weekend. More confident bidding at auctions in blue chip areas helped to jump-start the Sydney weekend auction clearance rate. The ...
Armstrong's artifacts, momentos go to auction
Morning Journal News
The personal collection of Armstrong, who died in his native Ohio in 2012, will be offered for sale in a series of auctions handled by Dallas-based Heritage Auctions , beginning Nov. 1-2 and continuing in May and November 2019. The collection includes ...
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