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Auction Seller Guide To Success


When its time to clean-up around the house, some people have a hard time deciding what to keep and what to throw out. What they need is an incentive.

How about collecting cash from stuff that was collecting dust?

You can do this by auctioning-off your unwanted or no longer needed items on eBay. eBay is the largest online market place of its kind. If you are considering this, then you need to gain some basic knowledge of the listing process.

Here is a 10-item checklist to go over before you begin selling:

1. Look at Other Seller Listings

Do a search for your item. See how other sellers list the same or similar item. Take mental note of the category, the title, the description, the photo and the pricing.

2. Choose the Most Appropriate Category

Make sure your item is in the most appropriate category. Avoid placing it in a category where it doesn't belong. List your item in the wrong category, and people looking for your item will not find it. Let eBay suggest the category for you, if you are unsure which category your item belongs.

3. Write an Accurate Title for Your Listing

Make it easy for buyers to find your item in a search by writing a precise title of it. Be as exact and detailed as possible so your item can show up in broad keyword searches too. Avoid using hype words like "Best," "Great," or "Fantastic." Putting these words in the title will not help buyers find your item because they don't type in these types of words in their searches.

4. Set Your Price Low

Entice your buyers by starting at a low price. Set a reserve price in your listings so you don't have to sell it when the auction ends at too low of a price for you to make a profit.

5. Give Plenty of Time for Your Auction

Let as many people as possible see your auction. Set the duration for five or seven days so weekend buyers will have a chance to bid on your item too.

6. Show a Photo of Your Item

Take a digital photo of your item and post it with your listing. Let your buyers see what they are bidding on. Allow the photo to help you sell it. Having to see something first before you buy it is only natural. Apply this same principle to online auctions. Buying a digital camera is a good investment these days and instructions on loading pictures up to the eBay site are simple enough that there really is no excuse not to have a picture.

7. Give Buyers Plenty of Payment Options

Make it easy for the buyer to pay. Providing as many payment options as available is better. Place in your item listing your own merchant account or credit card processor information. Sign up with Paypal if you don't have your own merchant account. Let buyers pay by check or money order if you don't provide payment through Paypal or credit cards. Including all payment options leaves no buyers behind.

8. Be Clear on Shipping and Handling Information

Avoid troubles or negative seller feedback by stating upfront your shipping costs. Mention this clearly in your listing. Include your return policy.

9. Give Contact Information

Gain the buyer's trust by freely stating your contact information. List your email, phone number or mailing address.

10. Keep on Testing

Review the auctions that have ended. Learn from the wins and losses. Try changing the category, title, description or price if it didn't sell. Testing the individual elements in the auction process is critical to your goal of becoming a successful auction seller.

(c) Leroy Chan - All Rights reserved

Discover the "Insider Tricks" to making money on eBay. Visit Leroy Chan's site, Auction Seller Guide to receive a free 12-part auction selling course.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. July / 06 / 2020

12 more Manheim auctions to start piloting in-lane bidding this week - Auto Remarketing
12 more Manheim auctions to start piloting in-lane bidding this week  Auto Remarketing

TREASURIES-Yields higher as investors factor in auctions - Reuters
TREASURIES-Yields higher as investors factor in auctions  Reuters

10-year Treasury yield rises above 0.7% after better-than-expected economic data - CNBC
10-year Treasury yield rises above 0.7% after better-than-expected economic data  CNBC

Cattaraugus County 4-H Market Animal Auction is going online - Olean Times Herald
Cattaraugus County 4-H Market Animal Auction is going online  Olean Times Herald

2 Rutherford County-owned buildings on Murfreesboro square to go up for auction - Daily News Journal
2 Rutherford County-owned buildings on Murfreesboro square to go up for auction  Daily News Journal

Turkish Treasury borrows nearly $1.2B through auctions - Anadolu Agency
Turkish Treasury borrows nearly $1.2B through auctions  Anadolu Agency

Hottest Prizm Basketball Card Auctions as Now Familiar Brand Cements... - Sports Collectors Daily
Hottest Prizm Basketball Card Auctions as Now Familiar Brand Cements...  Sports Collectors Daily

Holmen Rotary Service Auction bets big on new format, cause - WXOW.com
Holmen Rotary Service Auction bets big on new format, cause  WXOW.com

Notes: '59 Cello Box Auction; $1 Million LeBron; 11,000 Sosa Rookie Cards; Brady's 1st Bucs... - Sports Collectors Daily
Notes: '59 Cello Box Auction; $1 Million LeBron; 11,000 Sosa Rookie Cards; Brady's 1st Bucs...  Sports Collectors Daily

Phillips Brings Back Live Watch Auctions With Geneva Auction: XI - Barron's
Phillips Brings Back Live Watch Auctions With Geneva Auction: XI  Barron's

Penfolds Grange 1951 sets auction record - decanter.com
Penfolds Grange 1951 sets auction record  decanter.com

Schools earn $50K in auction | News, Sports, Jobs - Warren Tribune Chronicle
Schools earn $50K in auction | News, Sports, Jobs  Warren Tribune Chronicle

Santa Monica's Pacific Dining Car Auctions Assets as Restaurant Shuts Down - Hollywood Reporter
Santa Monica's Pacific Dining Car Auctions Assets as Restaurant Shuts Down  Hollywood Reporter

The Defenders: Here's How You Can Bid on Upcoming Netflix Prop Auction - ComicBook.com
The Defenders: Here's How You Can Bid on Upcoming Netflix Prop Auction  ComicBook.com

Vegetable processing machinery and production lines offered at online auction - FreshPlaza.com
Vegetable processing machinery and production lines offered at online auction  FreshPlaza.com

Q&A: Annie Lennox On Recruiting Taylor Swift, Sting And More For Charity Auction To Help Women - Forbes
Q&A: Annie Lennox On Recruiting Taylor Swift, Sting And More For Charity Auction To Help Women  Forbes

28-Carat D-Color Diamond Sets Online Auction Record Of $2.1 Million - Forbes
28-Carat D-Color Diamond Sets Online Auction Record Of $2.1 Million  Forbes

Mecum's Indy auction cleared to go live July 10-18 - The ClassicCars.com Journal
Mecum's Indy auction cleared to go live July 10-18  The ClassicCars.com Journal

Willamette Valley Wineries Association Pivots Annual Trade Auction to Benefit Restaurants in Need - wineindustryadvisor.com
Willamette Valley Wineries Association Pivots Annual Trade Auction to Benefit Restaurants in Need  wineindustryadvisor.com

Ford GT/109 Competition Roadster Prototype headed to auction - Autoblog
Ford GT/109 Competition Roadster Prototype headed to auction  Autoblog

Austin, Texas, Mansion With Three Elevators and an Art Gallery Heads to Auction With No Reserve - Mansion Global
Austin, Texas, Mansion With Three Elevators and an Art Gallery Heads to Auction With No Reserve  Mansion Global

SA Express Puts Up Bombardier CRJ200s For Auction - Simple Flying
SA Express Puts Up Bombardier CRJ200s For Auction  Simple Flying

Live Jewelry Auctions To Return, But Online Sales Will Persist - pymnts.com
Live Jewelry Auctions To Return, But Online Sales Will Persist  pymnts.com

4-H hosts virtual livestock auction - Albuquerque Journal
4-H hosts virtual livestock auction  Albuquerque Journal

Household.HiBid.com: A Dedicated Site for Auctions Featuring Furniture, Housewares & Other Household Goods - Yahoo Finance
Household.HiBid.com: A Dedicated Site for Auctions Featuring Furniture, Housewares & Other Household Goods  Yahoo Finance

Dale Earnhardt Jr's Chevy Impala Racer Headed To Auction - HotCars
Dale Earnhardt Jr's Chevy Impala Racer Headed To Auction  HotCars

Former Pittsburgh Pirates Owner to Auction 63-Acre Estate - Mansion Global
Former Pittsburgh Pirates Owner to Auction 63-Acre Estate  Mansion Global

133 losing jobs at ADESA, former Flint Auto Auction - MLive.com
133 losing jobs at ADESA, former Flint Auto Auction  MLive.com

2020 NRA-ILA Summer Auction - NRA ILA
2020 NRA-ILA Summer Auction  NRA ILA

Auctions offer companies a reliable way to liquidate assets - Smart Business Network
Auctions offer companies a reliable way to liquidate assets  Smart Business Network

4-H auction to happen virtually this year - WTHITV.com
4-H auction to happen virtually this year  WTHITV.com

Kurt Cobain’s ‘MTV Unplugged’ Guitar Sells for $6 Million at Auction - Rolling Stone
Kurt Cobain’s ‘MTV Unplugged’ Guitar Sells for $6 Million at Auction  Rolling Stone

Art Auction or Game Show? Sotheby’s Tries Something New - The New York Times
Art Auction or Game Show? Sotheby’s Tries Something New  The New York Times

Disputed African Artifacts Sell at Auction - The New York Times
Disputed African Artifacts Sell at Auction  The New York Times

Phillips Geneva $31 Million Watch Auction Breaks World Records - Forbes
Phillips Geneva $31 Million Watch Auction Breaks World Records  Forbes

Auction of Jay Leno's garage tour to benefit Collision Repair Education Foundation - Repairer Driven News
Auction of Jay Leno's garage tour to benefit Collision Repair Education Foundation  Repairer Driven News

Silverstone Classic Auction Goes Online, has Amazingly Original Jaguar E-Types - autoevolution
Silverstone Classic Auction Goes Online, has Amazingly Original Jaguar E-Types  autoevolution

2020 Fantasy Football Auction Values (Fireworks Hangover Edition) - Football Absurdity
2020 Fantasy Football Auction Values (Fireworks Hangover Edition)  Football Absurdity

Gas exporters book 90% capacity of key pipeline link from Russia via Poland: auction results - Reuters
Gas exporters book 90% capacity of key pipeline link from Russia via Poland: auction results  Reuters

Rare Moltres Pokémon Card From Tropical Mega Battle On Auction - Bleeding Cool News
Rare Moltres Pokémon Card From Tropical Mega Battle On Auction  Bleeding Cool News

Art auction to support local journalism - Belfast - Waldo - Republican Journal - Republican Journal
Art auction to support local journalism - Belfast - Waldo - Republican Journal  Republican Journal

Swine, Goats, Cows Ready For Bidders At Virtual Mother Lode Fair Auction - MyMotherLode.com
Swine, Goats, Cows Ready For Bidders At Virtual Mother Lode Fair Auction  MyMotherLode.com

Dustin Poirier's fight gear from UFC on ESPN 12 war with Dan Hooker up for auction - MMA Junkie
Dustin Poirier's fight gear from UFC on ESPN 12 war with Dan Hooker up for auction  MMA Junkie

Gross value of auto auction unit sales climbs above $111 billion in 2019 - Auto Remarketing
Gross value of auto auction unit sales climbs above $111 billion in 2019  Auto Remarketing

McClatchy Creditor Suit Ruling Again Delayed Until After Auction - Bloomberg Law
McClatchy Creditor Suit Ruling Again Delayed Until After Auction  Bloomberg Law

Auto-auction firm proposes new use for site of Atco Dragway - Burlington County Times
Auto-auction firm proposes new use for site of Atco Dragway  Burlington County Times

Classic Early Ford Bronco Auction at Barrett-Jackson - TruckTrend Network
Classic Early Ford Bronco Auction at Barrett-Jackson  TruckTrend Network

Housing values fall and auction rates go lower as pandemic fears hang around - Kalkine Media
Housing values fall and auction rates go lower as pandemic fears hang around  Kalkine Media

Daly Hospital Foundation holding online auction - Ravalli Republic
Daly Hospital Foundation holding online auction  Ravalli Republic

Former ‘The Crowne’ building up for auction - The Owensboro Times
Former ‘The Crowne’ building up for auction  The Owensboro Times

Legendary Austin philanthropists to sell estate at auction - Austin Business Journal
Legendary Austin philanthropists to sell estate at auction  Austin Business Journal

Score a deal on the upcoming FCC Bid & Buy Online Auction | The Globe - The Globe
Score a deal on the upcoming FCC Bid & Buy Online Auction | The Globe  The Globe

Hubzu Expands Full Foreclosure Auction Services Into More States - GlobeNewswire
Hubzu Expands Full Foreclosure Auction Services Into More States  GlobeNewswire

Viceroy L’Ermitage is latest Jho Low property feds look to unload - The Real Deal
Viceroy L’Ermitage is latest Jho Low property feds look to unload  The Real Deal

Memorabilia, décor and more from Home of the Brave up for auction - Pacific Business News (Honolulu)
Memorabilia, décor and more from Home of the Brave up for auction  Pacific Business News (Honolulu)

Iconic Kurt Cobain guitar becomes most expensive sold at auction - Guinness World Records
Iconic Kurt Cobain guitar becomes most expensive sold at auction  Guinness World Records

ODOT to auction property in Paulding County - Delphos Herald
ODOT to auction property in Paulding County  Delphos Herald

Buy It! One of the three original KITT Firebirds is up for auction - Driving
Buy It! One of the three original KITT Firebirds is up for auction  Driving

Salamonie Mills locations up for auction, Agland Grain claims hearing date announced - WANE
Salamonie Mills locations up for auction, Agland Grain claims hearing date announced  WANE

HiBid.com Reports Record Auction Total and Over $32M in Assets Sold Last Week; Coins, Restaurant Equipment & More for Sale in Current Auctions - PRNewswire
HiBid.com Reports Record Auction Total and Over $32M in Assets Sold Last Week; Coins, Restaurant Equipment & More for Sale in Current Auctions  PRNewswire

Iconic Austin Tex-Mex Chain Trudy’s Goes Up for Auction - Eater Austin
Iconic Austin Tex-Mex Chain Trudy’s Goes Up for Auction  Eater Austin

Jamie Hewlett Colour Tank Girl Cover From 1992, Up For Auction - Bleeding Cool News
Jamie Hewlett Colour Tank Girl Cover From 1992, Up For Auction  Bleeding Cool News

Mecum's Gone Farmin' auction hits 95 percent sell-through - The ClassicCars.com Journal
Mecum's Gone Farmin' auction hits 95 percent sell-through  The ClassicCars.com Journal

Unseen Picasso portrait of lover and muse to appear at auction - The Guardian
Unseen Picasso portrait of lover and muse to appear at auction  The Guardian

Absolute Auction - Restaurant Equipment - Lakewood, NJ Patch - Patch.com
Absolute Auction - Restaurant Equipment - Lakewood, NJ Patch  Patch.com

Keanu Reeves auctions himself off for a Zoom date, plus more proof stars are nothing like us | Gallery - Wonderwall
Keanu Reeves auctions himself off for a Zoom date, plus more proof stars are nothing like us | Gallery  Wonderwall

Sotheby’s Art Auction Breaks Records - National Review
Sotheby’s Art Auction Breaks Records  National Review

Online Silent Auctions Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Online Silent Auctions Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Pie auction returns to Seneca - KoamNewsNow.com
Pie auction returns to Seneca  KoamNewsNow.com

Bank supply at Azerbaijan's CBA deposit auction tops demand almost four-fold - MENAFN.COM
Bank supply at Azerbaijan's CBA deposit auction tops demand almost four-fold  MENAFN.COM

EETimes - OneWeb Auction Gives UK Huge Space Opportunity - - EE Times
EETimes - OneWeb Auction Gives UK Huge Space Opportunity -  EE Times

Cars.HiBid.com Is HiBid's Auction Portal for Exotic Cars, Late Model Trucks & Other Vehicles - Yahoo Finance
Cars.HiBid.com Is HiBid's Auction Portal for Exotic Cars, Late Model Trucks & Other Vehicles  Yahoo Finance

Foundation fights auction by so-called Hawaiian princess - Hawaii Tribune-Herald (subscription)
Foundation fights auction by so-called Hawaiian princess  Hawaii Tribune-Herald (subscription)

Smiley: Don't horse around at the auction - The Advocate
Smiley: Don't horse around at the auction  The Advocate

Atlanta Angels Art silent Auction | Johns Creek, GA Patch - Patch.com
Atlanta Angels Art silent Auction | Johns Creek, GA Patch  Patch.com

REvil Ransomware Gang Adds Auction Feature for Stolen Data - Threatpost
REvil Ransomware Gang Adds Auction Feature for Stolen Data  Threatpost

Crypto Exchange Owner Admits Laundering $1.8M in Online Auctions Fraud - CoinDesk - CoinDesk
Crypto Exchange Owner Admits Laundering $1.8M in Online Auctions Fraud - CoinDesk  CoinDesk

Ransomware Gang Auctions Off US Healthcare Data for Bitcoin - Cointelegraph
Ransomware Gang Auctions Off US Healthcare Data for Bitcoin  Cointelegraph

J. Martin Auction, LLC accused of violating executive order at end of May - FingerLakes1.com
J. Martin Auction, LLC accused of violating executive order at end of May  FingerLakes1.com

Zimbabwe: Pricing Starting to Follow Auctions - AllAfrica.com
Zimbabwe: Pricing Starting to Follow Auctions  AllAfrica.com

Auction House’s New HQ Serves Out-of-Town Clients - GlobeSt.com
Auction House’s New HQ Serves Out-of-Town Clients  GlobeSt.com

Legend to offer top early dollars at fall Las Vegas auction - Coin World
Legend to offer top early dollars at fall Las Vegas auction  Coin World

Big 3-day car auction coming to Osceola Heritage Park in August - WKMG News 6 & ClickOrlando
Big 3-day car auction coming to Osceola Heritage Park in August  WKMG News 6 & ClickOrlando

Open Roads online auction is added to RM Sotheby's summer catalog - The ClassicCars.com Journal
Open Roads online auction is added to RM Sotheby's summer catalog  The ClassicCars.com Journal

SA Express jets and other assets put up for auction - Flightglobal
SA Express jets and other assets put up for auction  Flightglobal

High school, junior high football camps and ‘hired hand auction’ fundraiser set - Houston Herald
High school, junior high football camps and ‘hired hand auction’ fundraiser set  Houston Herald

Boris Johnson and Michael Gove were sold at an Oxford uni 'slave auction' - The Tab
Boris Johnson and Michael Gove were sold at an Oxford uni 'slave auction'  The Tab

Ultra-Rare LeBron James Card Hits Auction Block, Expected To Sell For $1 MILLION - TMZ
Ultra-Rare LeBron James Card Hits Auction Block, Expected To Sell For $1 MILLION  TMZ

Clovis cattle auction results | Livestock Markets | hpj.com - High Plains Journal
Clovis cattle auction results | Livestock Markets | hpj.com  High Plains Journal

Here’s Your Guide to the Top Lots in the First-Ever Hybrid Marquee Summer Auctions, Taking Place Simultaneously In-Person and Online - artnet News
Here’s Your Guide to the Top Lots in the First-Ever Hybrid Marquee Summer Auctions, Taking Place Simultaneously In-Person and Online  artnet News

Iconic Prince Guitar, Once Considered Lost, Sold For Over $500,000 At Auction - CBS Pittsburgh
Iconic Prince Guitar, Once Considered Lost, Sold For Over $500,000 At Auction  CBS Pittsburgh

A 40-Acre Estate in Jackson Hole, Wyoming, Heads to Auction Online - Barron's
A 40-Acre Estate in Jackson Hole, Wyoming, Heads to Auction Online  Barron's

A Virginia city finally removed its 800-pound slave auction block after years of deliberation - CNN
A Virginia city finally removed its 800-pound slave auction block after years of deliberation  CNN

Paramount Triggers UCC Auction on Kushner's Times Square Retail Condo - Commercial Observer
Paramount Triggers UCC Auction on Kushner's Times Square Retail Condo  Commercial Observer

Who Was the Best-Selling Artist at Auction Worldwide in May? There’s a Clear Winner—by a Long Shot - artnet News
Who Was the Best-Selling Artist at Auction Worldwide in May? There’s a Clear Winner—by a Long Shot  artnet News

McAlester Union cattle auction results | Livestock Markets | hpj.com - High Plains Journal
McAlester Union cattle auction results | Livestock Markets | hpj.com  High Plains Journal

India's Coal Minister says mine auction yielding positive results - MINING.com
India's Coal Minister says mine auction yielding positive results  MINING.com

Rare Connor McDavid rookie card sells for $135,811 at auction - ESPN
Rare Connor McDavid rookie card sells for $135,811 at auction  ESPN

3-Carat Blue Diamond Fails To Sell At Sotheby’s Geneva Jewelry Auction - Forbes
3-Carat Blue Diamond Fails To Sell At Sotheby’s Geneva Jewelry Auction  Forbes

Auction of Income Store's Lancaster office contents begins to recoup money for victims of $100M fraud - LancasterOnline
Auction of Income Store's Lancaster office contents begins to recoup money for victims of $100M fraud  LancasterOnline

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