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Auction Seller Guide To Success
When its time to clean-up around the house, some people have a
hard time deciding what to keep and what to throw out. What they
need is an incentive.
How about collecting cash from stuff that was collecting
dust?
You can do this by auctioning-off your unwanted or no longer
needed items on eBay. eBay is the largest online market place of
its kind. If you are considering this, then you need to gain some
basic knowledge of the listing process.
Here is a 10-item checklist to go over before you begin
selling:
1. Look at Other Seller Listings
Do a search for your item. See how other sellers list the same
or similar item. Take mental note of the category, the title, the
description, the photo and the pricing.
2. Choose the Most Appropriate Category
Make sure your item is in the most appropriate category. Avoid
placing it in a category where it doesn't belong. List your item
in the wrong category, and people looking for your item will not
find it. Let eBay suggest the category for you, if you are unsure
which category your item belongs.
3. Write an Accurate Title for Your Listing
Make it easy for buyers to find your item in a search by
writing a precise title of it. Be as exact and detailed as
possible so your item can show up in broad keyword searches too.
Avoid using hype words like "Best," "Great," or "Fantastic."
Putting these words in the title will not help buyers find your
item because they don't type in these types of words in their
searches.
4. Set Your Price Low
Entice your buyers by starting at a low price. Set a reserve
price in your listings so you don't have to sell it when the
auction ends at too low of a price for you to make a profit.
5. Give Plenty of Time for Your Auction
Let as many people as possible see your auction. Set the
duration for five or seven days so weekend buyers will have a
chance to bid on your item too.
6. Show a Photo of Your Item
Take a digital photo of your item and post it with your
listing. Let your buyers see what they are bidding on. Allow the
photo to help you sell it. Having to see something first before
you buy it is only natural. Apply this same principle to online
auctions. Buying a digital camera is a good investment these days
and instructions on loading pictures up to the eBay site are
simple enough that there really is no excuse not to have a
picture.
7. Give Buyers Plenty of Payment Options
Make it easy for the buyer to pay. Providing as many payment
options as available is better. Place in your item listing your
own merchant account or credit card processor information. Sign
up with Paypal if you don't have your own merchant account. Let
buyers pay by check or money order if you don't provide payment
through Paypal or credit cards. Including all payment options
leaves no buyers behind.
8. Be Clear on Shipping and Handling Information
Avoid troubles or negative seller feedback by stating upfront
your shipping costs. Mention this clearly in your listing.
Include your return policy.
9. Give Contact Information
Gain the buyer's trust by freely stating your contact
information. List your email, phone number or mailing
address.
10. Keep on Testing
Review the auctions that have ended. Learn from the wins and
losses. Try changing the category, title, description or price if
it didn't sell. Testing the individual elements in the auction
process is critical to your goal of becoming a successful auction
seller.
(c) Leroy Chan - All Rights reserved
Discover the "Insider Tricks" to making money on eBay. Visit
Leroy Chan's site, Auction Seller Guide to
receive a free 12-part auction selling course.
 MORE RESOURCES updated Sat. July / 31 / 2010
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Many people just getting started on eBay have reservations
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If you have all the money you need, then this information
wont be of much use to you! If however, like most of us,
there are times when you could do with a little more, read
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