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Four Huge Mistakes eBay Sellers Make (Even Some Moderately Successful Ones)


No matter how many times I see it happening, I'm constantly amazed at the number of people who are literally throwing money away by making incredibly simple mistakes when they sell items in an online auction.

Over the last seven years, I've been making a great living buying and selling products on eBay and other online auction sites, and I've perfected a technique that pretty much guarantees anyone can start making a profit right away. That technique starts with avoiding mistakes like these -- mistakes I've seen people make every day for those same seven years.

If you're doing any of these four things, you're leaving money on the table with every single item you sell.

* Listing an item at the wrong time. It's a proven fact more buyers browse Internet auction sites on Sunday evenings than any other time during the week. If your auction is scheduled to end at any other time than Sunday evenings (specifically between 9 p.m. and 11 p.m. Eastern time), you're not getting the maximum exposure for your auction at a time when people are most eager to buy.

* Not giving your photos the attention they deserve. There are two common mistakes people make with the photos they use to entice buyers on eBay. One is not having enough pictures to accompany your item's description. Over the years, I've learned pictures of your item are one of the most important components of your sales page. (There are many reasons for this, but I don't have the space to go into much detail here.) Multiple pictures from various angles will ALWAYS help you get higher bids for your products. The second mistake is not making sure the pictures are up and running on whatever server you're using BEFORE you list your item. How many times have you been browsing an auction site and seen a blank box where a picture of the item should have been? That's a seller who's losing
money because of a very simple, and very common, oversight.

* Using "Las Vegas style" listings. I'm sure you know what I'm talking about here. A Las Vegas listing is one that uses all kinds of flashing animation, multicolored text and other bells and whistles in an attempt to entice bidders. In fact, it does just the opposite. Listings like these are distracting, hard to read, and will always discourage people from bidding, resulting in a lower final sales price. The descriptions that you give of your item on your sales page ARE NOT designed to get a buyer's attention (you already have that if they've clicked on your listing in the first place). They should be designed to get someone to actually place a bid.

* Using a reserve. Using a reserve to guarantee that you'll get a minimum price for an item will absolutely kill your auction. Trust me, I've seen it happen too many times to not accept this as a given. In fact, I often use other seller's auctions that have a reserve as a way to pick up items at ridiculously low prices that I can sell "the right way" for a huge profit a few days later -- but that's a different article altogether. For now, just realize that nothing scares away potential bidders better than seeing the "Reserve Not Yet Met" tag. If you're truly concerned about a minimum price, simply set your starting price a little higher.

John Reese has been actively involved with online auctions and eBay since 1996. Mr. Reese has written several articles on the subject and has recently created the "Internet Auction Secrets" Video for teaching others how to start, run, and manage a successful online auction business from home.

His 2-Hour Step-By-Step Video comes with access to a "Student's Only" web site where his students can keep up with the latest tips, tricks, and techniques. You can learn about how *you* can become one of his students at: http://www.auctionsecrets.com

NOTE to Editors:  Feel free to join our affiliate program and substitute your own affiliate link for our URL in bio box. Go to http://www.auctionsecrets.com/affiliateprogram.html

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TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. November / 18 / 2019

More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions - Forbes
More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions  Forbes

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Rare World War II 'escape kits' sold at auction - Fox News
Rare World War II 'escape kits' sold at auction  Fox News

Serena Williams' Broken Tennis Racket from Controversial 2018 U.S. Open Final Up for Auction - PEOPLE.com
Serena Williams' Broken Tennis Racket from Controversial 2018 U.S. Open Final Up for Auction  PEOPLE.com

Auction: Charles Manson's Bible, movie proposal, and Squeaky Fromme love letter - Washington Examiner
Auction: Charles Manson's Bible, movie proposal, and Squeaky Fromme love letter  Washington Examiner

C-Band Alliance says it would send billions to US treasury under private spectrum auction - SpaceNews
C-Band Alliance says it would send billions to US treasury under private spectrum auction  SpaceNews

Iconic dress Princess Diana wore to dance with John Travolta up for auction - USA TODAY
Iconic dress Princess Diana wore to dance with John Travolta up for auction  USA TODAY

Generators call on PJM to expedite delayed capacity auction, once new rules are set - Utility Dive
Generators call on PJM to expedite delayed capacity auction, once new rules are set  Utility Dive

Galatoire Foundation Announces Expansion Of Beneficiaries For Annual Christmas and Mardi Gras Auctions to Include Seven Nonprofits - My New Orleans
Galatoire Foundation Announces Expansion Of Beneficiaries For Annual Christmas and Mardi Gras Auctions to Include Seven Nonprofits  My New Orleans

CORRECTION to terms for Nykredit's and Totalkredit's auctions - Totalkredit A/S - GlobeNewswire
CORRECTION to terms for Nykredit's and Totalkredit's auctions - Totalkredit A/S  GlobeNewswire

Man auctions items to raise money for church - FOX 13 Tampa Bay
Man auctions items to raise money for church  FOX 13 Tampa Bay

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Rare Books &c. at Auction This Week - Fine Books & Collections Magazine
Rare Books &c. at Auction This Week  Fine Books & Collections Magazine

'Stolen' Banksy statue could fetch $1.3m at auction - CNN
'Stolen' Banksy statue could fetch $1.3m at auction  CNN

Xbox One, Jordan shoes among items up for auction by SAPD - KSAT 12
Xbox One, Jordan shoes among items up for auction by SAPD  KSAT 12

Gold medal won by Jesse Owens at 1936 Olympics available in auction - AL.com
Gold medal won by Jesse Owens at 1936 Olympics available in auction  AL.com

Editorial: The shining example of ACV Auctions - Buffalo News
Editorial: The shining example of ACV Auctions  Buffalo News

Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction - TMZ
Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction  TMZ

Riverside, Coffin golf course assets to be sold at auction - Indianapolis Business Journal
Riverside, Coffin golf course assets to be sold at auction  Indianapolis Business Journal

Community: Big crowd at Morgan County Golden Stars’ 5th annual dinner, auction - Fort Morgan Times
Community: Big crowd at Morgan County Golden Stars’ 5th annual dinner, auction  Fort Morgan Times

Port of Kennewick auctions off portion land in Southridge area - NBC Right Now
Port of Kennewick auctions off portion land in Southridge area  NBC Right Now

Doris Day’s Estate Will Go Up for Auction in April - Hollywood Reporter
Doris Day’s Estate Will Go Up for Auction in April  Hollywood Reporter

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

Who Won Auction Week? Here Are 13 Key Takeaways From New York’s Head-Spinning $1.1 Billion Fall Art Sales - artnet News
Who Won Auction Week? Here Are 13 Key Takeaways From New York’s Head-Spinning $1.1 Billion Fall Art Sales  artnet News

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

Local organization to receive surprise donation from quarter auction - WTRF
Local organization to receive surprise donation from quarter auction  WTRF

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

More than 1,500 rare pieces of Disney memorabilia headed to auction - WTHR
More than 1,500 rare pieces of Disney memorabilia headed to auction  WTHR

2020 Naples Winter Wine Fest showcasing luxurious destination auctions - Wink News
2020 Naples Winter Wine Fest showcasing luxurious destination auctions  Wink News

$100 Million for a Painting? Not This Auction Week - The Wall Street Journal
$100 Million for a Painting? Not This Auction Week  The Wall Street Journal

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

'Stolen' Banksy statue could get $1.3M at Sotheby's auction - New York Post
'Stolen' Banksy statue could get $1.3M at Sotheby's auction  New York Post

West Carroll: Pies galore at American Legion Post auction in Taneytown; holiday gift ideas - Baltimore Sun
West Carroll: Pies galore at American Legion Post auction in Taneytown; holiday gift ideas  Baltimore Sun

Chevrolet Camaro owned by TV's Mike Brewer is heading to auction - msnNOW
Chevrolet Camaro owned by TV's Mike Brewer is heading to auction  msnNOW

Rosamond Gifford Zoo to hold sale, auction of animal art on Friday, Nov. 22 - Syracuse.com
Rosamond Gifford Zoo to hold sale, auction of animal art on Friday, Nov. 22  Syracuse.com

Nevada treasurer, Clark County conducting auctions - Las Vegas Review-Journal
Nevada treasurer, Clark County conducting auctions  Las Vegas Review-Journal

Jewelry auction will fund highway upgrade in Nayarit: AMLO Funds raised from an auction of confiscated - Mexico News Daily
Jewelry auction will fund highway upgrade in Nayarit: AMLO Funds raised from an auction of confiscated  Mexico News Daily

On the auction block: Two collections that show a passion for ships and the military - Daily Press
On the auction block: Two collections that show a passion for ships and the military  Daily Press

ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First - Buffalo Business First
ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First  Buffalo Business First

Private Chanel Collection to Be Auctioned Online by Sotheby’s - WWD
Private Chanel Collection to Be Auctioned Online by Sotheby’s  WWD

Art Market 2019: NYC's Biggest Art Auction Sales To Tumble - Bloomberg
Art Market 2019: NYC's Biggest Art Auction Sales To Tumble  Bloomberg

Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block - Fox News
Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block  Fox News

Tuscan-Style Estate in Texas To Hit Auction Block Next Month - Mansion Global
Tuscan-Style Estate in Texas To Hit Auction Block Next Month  Mansion Global

Munnings Painting Headlines Sporting Art Auction at Keeneland - Thoroughbred Daily News
Munnings Painting Headlines Sporting Art Auction at Keeneland  Thoroughbred Daily News

Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity - MacRumors
Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity  MacRumors

Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury - MarketWatch
Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury  MarketWatch

Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources - Reuters
Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources  Reuters

Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction  Rolling Stone

Group to hold anti-fracking rally ahead of scheduled auctions - News3LV
Group to hold anti-fracking rally ahead of scheduled auctions  News3LV

On C-Band Spectrum, Auction Speed Is All That Matters - Forbes
On C-Band Spectrum, Auction Speed Is All That Matters  Forbes

Jeff Martin's November Auction in Brooklyn, Miss. - Construction Equipment Guide
Jeff Martin's November Auction in Brooklyn, Miss.  Construction Equipment Guide

Why Brazil's Oil Auctions Will Fail Again - OilPrice.com
Why Brazil's Oil Auctions Will Fail Again  OilPrice.com

Last Saab 9-3 built nets nearly $48,000 at auction - Autoblog 日本版
Last Saab 9-3 built nets nearly $48,000 at auction  Autoblog 日本版

The Ultra Rare Nike Moon Shoe Going Up For Auction - Sole Collector
The Ultra Rare Nike Moon Shoe Going Up For Auction  Sole Collector

'Cursed' 1937 Cord 812 coming up for auction hides a political history - Fox News
'Cursed' 1937 Cord 812 coming up for auction hides a political history  Fox News

Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen - Pitchfork
Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen  Pitchfork

Gas station memorabilia from Mundelein repair shop going up for auction - Chicago Daily Herald
Gas station memorabilia from Mundelein repair shop going up for auction  Chicago Daily Herald

Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts - artnet News
Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts  artnet News

Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction - Chron.com
Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction  Chron.com

Colleyville castle-style estate goes to auction - The Dallas Morning News
Colleyville castle-style estate goes to auction  The Dallas Morning News

Properties sold at Buffalo tax auction fall to ‘historic’ low - WIVB.com - News 4
Properties sold at Buffalo tax auction fall to ‘historic’ low  WIVB.com - News 4

Three Curious Observations About the 2019 Geneva Watch Auctions - Bloomberg
Three Curious Observations About the 2019 Geneva Watch Auctions  Bloomberg

Cyberattack Takes Dallas-Based Heritage Auctions Offline - Dallas Observer
Cyberattack Takes Dallas-Based Heritage Auctions Offline  Dallas Observer

NSE facilitates primary subscription for retail investors in State Development Loan auctions - Business Insider India
NSE facilitates primary subscription for retail investors in State Development Loan auctions  Business Insider India

Auction Houses Find Singular Works for Fall Sales - Barron's
Auction Houses Find Singular Works for Fall Sales  Barron's

Isle of Wight Postal History fetches £31500 at auction - Isle of Wight County Press
Isle of Wight Postal History fetches £31500 at auction  Isle of Wight County Press

Most expensive wristwatch ever sold fetches $31 million at auction - CNBC
Most expensive wristwatch ever sold fetches $31 million at auction  CNBC

Fellows Auctions To Offer Free Postage In November And December - aBlogtoWatch
Fellows Auctions To Offer Free Postage In November And December  aBlogtoWatch

Equestrian ranch in Bartonville goes to auction without reserve - The Dallas Morning News
Equestrian ranch in Bartonville goes to auction without reserve  The Dallas Morning News

8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York - Artsy
8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York  Artsy

Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction - Barron's
Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction  Barron's

Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25 - The Cincinnati Enquirer
Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25  The Cincinnati Enquirer

Massive Southlake estate on nearly 5 acres to hit auction block - WFAA.com
Massive Southlake estate on nearly 5 acres to hit auction block  WFAA.com

High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions - The Rio Times
High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions  The Rio Times

Coos County Sheriff's Office celebrates K9 unit with movie night and auction - Coos Bay World
Coos County Sheriff's Office celebrates K9 unit with movie night and auction  Coos Bay World

Brazil Had High Hopes for Its Big Oil Auction. They Went Bust. - The New York Times
Brazil Had High Hopes for Its Big Oil Auction. They Went Bust.  The New York Times

This bottle of rare whisky sold for nearly $1.9 million, shattering auction record - USA TODAY
This bottle of rare whisky sold for nearly $1.9 million, shattering auction record  USA TODAY

Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December - Architectural Digest
Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December  Architectural Digest

First round of auctions begin for Joe Ley Antiques - WAVE 3
First round of auctions begin for Joe Ley Antiques  WAVE 3

Marc Jacobs’s Personal Collection Is Headed to Auction - Architectural Digest
Marc Jacobs’s Personal Collection Is Headed to Auction  Architectural Digest

Rare portrait of teenage Mozart could fetch $1.3 million at auction - CNN
Rare portrait of teenage Mozart could fetch $1.3 million at auction  CNN

Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction - Showbiz Cheat Sheet
Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction  Showbiz Cheat Sheet

Former Saco mill property headed for auction - Press Herald
Former Saco mill property headed for auction  Press Herald

Overnight fire damages 27 cars at northeast Houston auction site - KTRK-TV
Overnight fire damages 27 cars at northeast Houston auction site  KTRK-TV

Anthony Bourdain Auction Brings in Over $1.8 Million - Food & Wine
Anthony Bourdain Auction Brings in Over $1.8 Million  Food & Wine

DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands - Minneapolis Star Tribune
DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands  Minneapolis Star Tribune

Rare 1838 half-dollar coin could be worth $500G at auction - Fox News
Rare 1838 half-dollar coin could be worth $500G at auction  Fox News

Christies - 20th Century season November 2019 wrap report - Christie's
Christies - 20th Century season November 2019 wrap report  Christie's

149 rare classic cars, performance vehicles up for sale in largest US Marshals auction - USA TODAY
149 rare classic cars, performance vehicles up for sale in largest US Marshals auction  USA TODAY

Doris Day auction to feature animal artifacts, Golden Globe awards - Reuters
Doris Day auction to feature animal artifacts, Golden Globe awards  Reuters

Auction Agreement Approved And Date Set For Sale Of Carroll County Farm - 1380 KCIM
Auction Agreement Approved And Date Set For Sale Of Carroll County Farm  1380 KCIM

Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife - Rolling Stone
Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife  Rolling Stone

Christmas Mother auction raises $20K to give kids toys for Christmas - WTVR CBS 6 News
Christmas Mother auction raises $20K to give kids toys for Christmas  WTVR CBS 6 News

E-auction platform launches in Cyprus - Cyprus Mail
E-auction platform launches in Cyprus  Cyprus Mail

Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation - Reuters
Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation  Reuters

20 of the most expensive celebrity memorabilia items ever sold at auction - Business Insider
20 of the most expensive celebrity memorabilia items ever sold at auction  Business Insider

First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams - Hyperallergic
First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams  Hyperallergic

FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set - WJW FOX 8 News Cleveland
FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set  WJW FOX 8 News Cleveland

Disneyland 'Tiki' birds among vast theme park auction - Reuters
Disneyland 'Tiki' birds among vast theme park auction  Reuters

 

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