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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. September / 20 / 2020

SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com - Southgate News Herald
SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com  Southgate News Herald

Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday - KSTP
Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday  KSTP

Relics from Michael Jordan's Bulls Tenure Up For Auction - Talk Radio 1210 WPHT
Relics from Michael Jordan's Bulls Tenure Up For Auction  Talk Radio 1210 WPHT

Carpet, rug and textile auctions – the Fall 2020 - JOZAN
Carpet, rug and textile auctions – the Fall 2020  JOZAN

First of two online auctions for confiscated hunting, fishing gear closes Saturday - International Falls Journal
First of two online auctions for confiscated hunting, fishing gear closes Saturday  International Falls Journal

Humane Society holds several fundraiser sales and auctions - wnky.com
Humane Society holds several fundraiser sales and auctions  wnky.com

Samuels home in Rockport up for auction, listed for $8.75M - fortworthbusiness.com
Samuels home in Rockport up for auction, listed for $8.75M  fortworthbusiness.com

Selected Western livestock auctions | Livestock Auctions | capitalpress.com - Capital Press
Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

Auction Prices That Take Your Breath Away - The New York Times
Auction Prices That Take Your Breath Away  The New York Times

Brazil to end biodiesel auctions, permit imports - Argus Media
Brazil to end biodiesel auctions, permit imports  Argus Media

AUCTIONS BY SCHACKMANN - Ad from 2020-09-19 | Office Services | jg-tc.com - Journal Gazette and Times-Courier
AUCTIONS BY SCHACKMANN - Ad from 2020-09-19 | Office Services | jg-tc.com  Journal Gazette and Times-Courier

MacMurray will auction off art collection - Alton Telegraph
MacMurray will auction off art collection  Alton Telegraph

Kelleher's Oct. 7 auction offers Central and South America - Linn's Stamp News
Kelleher's Oct. 7 auction offers Central and South America  Linn's Stamp News

City of Biloxi putting on an auction - WXXV News 25
City of Biloxi putting on an auction  WXXV News 25

Over 800 items avaliable at Biloxi auction behind Fire Station #7 - WLOX
Over 800 items avaliable at Biloxi auction behind Fire Station #7  WLOX

Christie’s to Put Tyrannosaurus Rex Skeleton Up for Auction - Voice of America
Christie’s to Put Tyrannosaurus Rex Skeleton Up for Auction  Voice of America

Hundreds of items sold at Biloxi auction - WLOX
Hundreds of items sold at Biloxi auction  WLOX

Livestock auctions | News | cadillacnews.com - Cadillac News
Livestock auctions | News | cadillacnews.com  Cadillac News

State Fleet Vehicle Auction set online Wednesday | State - Bismarck Tribune
State Fleet Vehicle Auction set online Wednesday | State  Bismarck Tribune

Sonic puts its 'cherished' ice up for auction, gets bids above $300 - Fox News
Sonic puts its 'cherished' ice up for auction, gets bids above $300  Fox News

Warren County Conservation Auction Today - KNIA / KRLS Radio
Warren County Conservation Auction Today  KNIA / KRLS Radio

Travis Barker's 1964 Cadillac Coupe DeVille Hits Auction Block - TMZ
Travis Barker's 1964 Cadillac Coupe DeVille Hits Auction Block  TMZ

Online auction raising money for Autism Speaks - WTOC
Online auction raising money for Autism Speaks  WTOC

Wine Auctions Pivot—Quite Profitably—to the Virtual World - SevenFifty Daily
Wine Auctions Pivot—Quite Profitably—to the Virtual World  SevenFifty Daily

Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction - Christie's
Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction  Christie's

234 Classic Cars Featured in the Biggest Ever Classic Car Auction - Sports Car Digest
234 Classic Cars Featured in the Biggest Ever Classic Car Auction  Sports Car Digest

Assent Aeronautics to auction $20M worth of aircraft out of Love Field - Dallas Business Journal
Assent Aeronautics to auction $20M worth of aircraft out of Love Field  Dallas Business Journal

State's popular surplus equipment auction goes online - ABC 36 News - WTVQ
State's popular surplus equipment auction goes online - ABC 36 News  WTVQ

Legendary Dodgers broadcaster Vin Scully on the current state of baseball and his plan to auction off mementos - CNN
Legendary Dodgers broadcaster Vin Scully on the current state of baseball and his plan to auction off mementos  CNN

Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction - Ithaca Journal
Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction  Ithaca Journal

NOTICE OF AUCTION IN ACCORDANCE | Legal Announcements - Maryville Daily Times
NOTICE OF AUCTION IN ACCORDANCE | Legal Announcements  Maryville Daily Times

Wyoming Elk Antler Auction Goes Online Due to Coronavirus - Kgab
Wyoming Elk Antler Auction Goes Online Due to Coronavirus  Kgab

Annual Auction Of Vehicles Abandoned At Pittsburgh International Airport Goes Virtual - CBS Pittsburgh
Annual Auction Of Vehicles Abandoned At Pittsburgh International Airport Goes Virtual  CBS Pittsburgh

7 Manheim auctions added to Digital Block in-lane bidding - Auto Remarketing
7 Manheim auctions added to Digital Block in-lane bidding  Auto Remarketing

Market Analysis: 1894-S Barber dime leads bidding at Heritage auction of Simpson Collection - Coin World
Market Analysis: 1894-S Barber dime leads bidding at Heritage auction of Simpson Collection  Coin World

Retro-Styled 2020 Chevy Tahoe Sells For Big Bucks At Mecum Auctions - GM Authority
Retro-Styled 2020 Chevy Tahoe Sells For Big Bucks At Mecum Auctions  GM Authority

Tourney auction raises $29K for scholarships, dredging | Around Town | carolinacoastonline.com - Carolinacoastonline
Tourney auction raises $29K for scholarships, dredging | Around Town | carolinacoastonline.com  Carolinacoastonline

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

Dodgers Announcer Vin Scully Auctions Items From Career - Spectrum News 1
Dodgers Announcer Vin Scully Auctions Items From Career  Spectrum News 1

In Time of Pandemic, Auction Houses Cash In Big on Watches - Bloomberg
In Time of Pandemic, Auction Houses Cash In Big on Watches  Bloomberg

Rotary Auction heads into final night; grill crew selling the last Boston butts - Hoptown Chronicle
Rotary Auction heads into final night; grill crew selling the last Boston butts  Hoptown Chronicle

El Paso County still holding auctions in person, looking for options to make them safer - KFOX El Paso
El Paso County still holding auctions in person, looking for options to make them safer  KFOX El Paso

Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19 - Hollywood Reporter
Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19  Hollywood Reporter

The Blatant Hypocrisy of the Sotheby’s Hip-Hop Auction - Pitchfork
The Blatant Hypocrisy of the Sotheby’s Hip-Hop Auction  Pitchfork

Virtual auction to support Little Britches - The Greater New Milford Spectrum
Virtual auction to support Little Britches  The Greater New Milford Spectrum

T. Rex Skeleton up for Auction for $6-8 Million - Nerdist
T. Rex Skeleton up for Auction for $6-8 Million  Nerdist

Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers - The Whiskey Wash
Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers  The Whiskey Wash

Rob Liefeld New Mutants #88 Art Donated to Give Comics Hope Auctions - Bleeding Cool News
Rob Liefeld New Mutants #88 Art Donated to Give Comics Hope Auctions  Bleeding Cool News

Two DNR auctions of confiscated hunting, fishing equipment set for this fall - West Central Tribune
Two DNR auctions of confiscated hunting, fishing equipment set for this fall  West Central Tribune

Concierge Auctions Announces September/October Global Auction Lineup of $160 Million in Properties—Most No - EIN News
Concierge Auctions Announces September/October Global Auction Lineup of $160 Million in Properties—Most No  EIN News

Digital auto auctions are effective and safer - Automotive News
Digital auto auctions are effective and safer  Automotive News

Honolulu Police Department auctions evidence online - KHON2
Honolulu Police Department auctions evidence online  KHON2

DNR to hold auctions on confiscated hunting, fishing equipment - KSTP
DNR to hold auctions on confiscated hunting, fishing equipment  KSTP

Calhoun County Fair announces 2020 Junior Livestock Show and Auction changes - Victoria Advocate
Calhoun County Fair announces 2020 Junior Livestock Show and Auction changes  Victoria Advocate

12-carat diamond ring realizes $143,750 in Andrew Jones Auctions' first-ever Fine Jewelry, Watches & - EIN News
12-carat diamond ring realizes $143,750 in Andrew Jones Auctions' first-ever Fine Jewelry, Watches &  EIN News

PAL (CBRS) auction closes with $4.58B in bids - Connected Real Estate Magazine
PAL (CBRS) auction closes with $4.58B in bids  Connected Real Estate Magazine

Barnhart auction will be a lifetime of memories - The Hillsdale Daily News
Barnhart auction will be a lifetime of memories  The Hillsdale Daily News

Better Auctions, Better Service, Just Plain Better. | Sponsored Content | lancasteronline.com - LancasterOnline
Better Auctions, Better Service, Just Plain Better. | Sponsored Content | lancasteronline.com  LancasterOnline

Hardwood floor from Kobe Bryant's final game expected to auction for more than $500,000 - CNN International
Hardwood floor from Kobe Bryant's final game expected to auction for more than $500,000  CNN International

DNR sets two confiscated hunting, fishing equipment auctions for this fall - Brainerd Dispatch
DNR sets two confiscated hunting, fishing equipment auctions for this fall  Brainerd Dispatch

Effingham Performance Center hosts online auction | Arts and Theatre | jg-tc.com - Journal Gazette and Times-Courier
Effingham Performance Center hosts online auction | Arts and Theatre | jg-tc.com  Journal Gazette and Times-Courier

Digital auctions no substitute for in-lane - Automotive News
Digital auctions no substitute for in-lane  Automotive News

RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition - wpta21.com
RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition  wpta21.com

FullBeauty's $41M bid wins Catherines plus brand at auction - Retail Dive
FullBeauty's $41M bid wins Catherines plus brand at auction  Retail Dive

Real-life 'Pianist' possessions up for auction in Poland - The Jakarta Post - Jakarta Post
Real-life 'Pianist' possessions up for auction in Poland - The Jakarta Post  Jakarta Post

HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now - PRNewswire
HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now  PRNewswire

EPAC to host online fundraising auction for theater - Fly Magazine
EPAC to host online fundraising auction for theater  Fly Magazine

Artworks by Lichtenstein, Blanchard, Benton and others are in Neue Auctions' Fine Art & Antiques auction, - EIN News
Artworks by Lichtenstein, Blanchard, Benton and others are in Neue Auctions' Fine Art & Antiques auction,  EIN News

4-H Foundation begins online auctions | Local News | starbeacon.com - The Star Beacon
4-H Foundation begins online auctions | Local News | starbeacon.com  The Star Beacon

Entertainment 360: Art shows, contests, auctions happening | News - goskagit.com
Entertainment 360: Art shows, contests, auctions happening | News  goskagit.com

Vin Scully auctions items from 67-year career - OCRegister
Vin Scully auctions items from 67-year career  OCRegister

Steal a masterpiece at The Great Art Heist auction benefiting arts in Dare County - OBXToday.com
Steal a masterpiece at The Great Art Heist auction benefiting arts in Dare County  OBXToday.com

Manheim adds more auctions to in-lane bidding pilot - Auto Remarketing
Manheim adds more auctions to in-lane bidding pilot  Auto Remarketing

Notorious B.I.G.'s $6 plastic crown sells for $594,750 in auction - New York Post
Notorious B.I.G.'s $6 plastic crown sells for $594,750 in auction  New York Post

Texas Coast villa of late car dealership icon Allen Samuels up for auction (slideshow) - San Antonio Business Journal
Texas Coast villa of late car dealership icon Allen Samuels up for auction (slideshow)  San Antonio Business Journal

banksy's rebellious adaptation of claude monet masterpiece up for auction at sotheby's - Designboom
banksy's rebellious adaptation of claude monet masterpiece up for auction at sotheby's  Designboom

Nazmiyal's exciting Online Auction of Antique and Vintage Rugs is Poised to Excite Collectors Worldwide! - PRNewswire
Nazmiyal's exciting Online Auction of Antique and Vintage Rugs is Poised to Excite Collectors Worldwide!  PRNewswire

Museum of Contemporary Art San Diego’s virtual Art Auction runs Oct. 1-15 - Del Mar Times
Museum of Contemporary Art San Diego’s virtual Art Auction runs Oct. 1-15  Del Mar Times

Got Art? Get More, As Pasadena Art Alliance Auction Goes Online, Today – Pasadena Weekendr - Pasadena Now
Got Art? Get More, As Pasadena Art Alliance Auction Goes Online, Today – Pasadena Weekendr  Pasadena Now

Heritage Ball auction now open | Features | williamsonherald.com - williamsonherald.com
Heritage Ball auction now open | Features | williamsonherald.com  williamsonherald.com

Manchester Livestock Auction's Last Sale on Friday – Mix 94.7 KMCH - kmch.com
Manchester Livestock Auction's Last Sale on Friday – Mix 94.7 KMCH  kmch.com

Abraham Lincoln's lock of hair sells for more than $81,000 at auction - CNN
Abraham Lincoln's lock of hair sells for more than $81,000 at auction  CNN

Colin Kaepernick's rookie NFL jersey could sell for this huge sum at auction - Fox Business
Colin Kaepernick's rookie NFL jersey could sell for this huge sum at auction  Fox Business

Marshall School of Medicine Kicks Off Online Auction for Student Scholarships - HNN Huntingtonnews.net
Marshall School of Medicine Kicks Off Online Auction for Student Scholarships  HNN Huntingtonnews.net

Auction.com enables remote bidding on live foreclosure properties - HousingWire
Auction.com enables remote bidding on live foreclosure properties  HousingWire

Meadow Gold's Hawaii equipment, trucks to be sold in Thursday auction - Pacific Business News (Honolulu)
Meadow Gold's Hawaii equipment, trucks to be sold in Thursday auction  Pacific Business News (Honolulu)

Virtual art auction for foothills fire begins this Sunday - The Bozeman Daily Chronicle
Virtual art auction for foothills fire begins this Sunday  The Bozeman Daily Chronicle

LA’s Century-OId Pacific Dining Car Is Selling Everything at Auction - Eater LA
LA’s Century-OId Pacific Dining Car Is Selling Everything at Auction  Eater LA

The Changing Face of Distressed Property Auctions - DSNews.com
The Changing Face of Distressed Property Auctions  DSNews.com

DNR sets 2 confiscated hunting, fishing equipment auctions | News - Burnett County Sentinel
DNR sets 2 confiscated hunting, fishing equipment auctions | News  Burnett County Sentinel

Ancient and Modern Gold Coins Highlight Catawiki Auctions - CoinWeek
Ancient and Modern Gold Coins Highlight Catawiki Auctions  CoinWeek

T. Boone Pickens' estate and art up for grabs in 2 auctions, one in Dallas - CultureMap Dallas
T. Boone Pickens' estate and art up for grabs in 2 auctions, one in Dallas  CultureMap Dallas

Auction to help museum that's reopened after months - Bainbridge Island Review
Auction to help museum that's reopened after months  Bainbridge Island Review

11th annual Tiger Auction raises nearly $200,000 for FHSU Athletics - hays Post
11th annual Tiger Auction raises nearly $200,000 for FHSU Athletics  hays Post

How to buy a house at auction - MSN Money
How to buy a house at auction  MSN Money

High-End Loft Reduced 27 Percent, Going the “Auction” Route - SocketSite
High-End Loft Reduced 27 Percent, Going the “Auction” Route  SocketSite

Vassar Haiti Project annual art sale and auction - Hudson Valley One
Vassar Haiti Project annual art sale and auction  Hudson Valley One

Downtown properties headed to auction after hotel plans are scrapped - Louisville Business First
Downtown properties headed to auction after hotel plans are scrapped  Louisville Business First

Unprecedented Knopf Auction Set For End of the Month - WLDS-WEAI News
Unprecedented Knopf Auction Set For End of the Month  WLDS-WEAI News

60 motorcycles, 600 total vehicles available at state auction - Herald-Mail Media
60 motorcycles, 600 total vehicles available at state auction  Herald-Mail Media

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