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Boosting Your eBay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay
auctions could increase bids by as much as 22% over auctions
without audio.
A recent trend showing up on a lot of websites is the addition
of an audio clip. The clip is a personal message by the author or
the website owner encouraging you to take advantage of what they
offer.
The psychology behind this technique is really Marketing 101.
It's called personalization. An audio clip added to your eBay
auction allows you to personally tell the potential bidder about
the product. Using your own voice allows you to make contact with
the bidder on a personal level that written words cannot.
Because, that's what your eBay auction really is...It's just a
long written classified ad asking the bidder to make an offer to
purchase your item.
Prior to the advent of the telephone the only reliable way to
communicate long distance was by writing letters. It was not
unusual back then for lovers to write each other daily or weekly.
The decline of letter writing is a well documented event that
coincides with the advent of the telephone.
With audio you can describe the item, tell the bidder why you
are selling it or even communicate with them about your refund
policy or provide your contact information. The possibilities are
almost unlimited as a way to establish a rapport with the
bidder.
But, the most important reason to add audio clips is that it
makes it easy to convey excitement and invoke emotion, giving you
a really powerful selling-edge.
How to add audio to a web site:
The simplest way is to upload a .wav or Mp3 file to a website
and provide a link to the file. When the bidder clicks on the
link his or her computer will automatically recognize the file
and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's
computer doesn't recognize the file it won't play. The overall
effect is not as professional as it could be and it distracts the
bidder. If you are a reasonably tech savvy type you can easily
deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions
and websites that will simplify the task of adding audio to our
eBay auctions.
Here are two:
Audio Maker Pro - http://audiomaker.thynke.com -
(The one I use and recommend)
Sound Streamer - http://soundstreamer.thynke.com
- (Less expensive)
Different programs and websites range from charging a one time
fee to monthly fees for the use of the program. The good news is
that many will let you test them for as little as $1 for a trial
basis or let you download a demo version to see how well it will
work for you.
Mike Nalbone is an author, editor, publisher and webmaster who
earns a living full-time on the Net. For more, exclusive eBay
profit tips like this one, visit: http://auction-revolution.thynke.com
This Article Is © 2005 & May Be Published Solely In
Its Entirety, Un-Modified, Provided The Above Resource Box Is
Included Along With Active (Clickable) Links.
 MORE RESOURCES updated Thu. February / 09 / 2012
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Muckdogs planning for Hot Stove eventThe Daily News OnlineBATAVIA — The Genesee County Baseball Club will conduct its annual Batavia Muckdogs Hot Stove dinner and auction on Friday, March 2, 2012, from 5:30 to 8:30 pm at Terry Hills Golf Course and Banquet Facilities at 5122 Clinton St. Rd. Tickets are $25 ... |
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
Parda Phash |
Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
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