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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. October / 23 / 2017

The growth and struggle of local auctioneering - Macau Business Daily

Macau Business Daily

The growth and struggle of local auctioneering
Macau Business Daily
Our company was established in Macau in 2016, although we previously had most of our auctions held in Beijing. What is the current auction industry like in Macau? My opinion towards Macau is, first of all, it is an international city. Most of the ...


Cherokee Needy Children's Auction Dec. 16th - Chronicle Times

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Stan Sitzmann has been in charge of all previous 47 auctions, and he says he is “hoping to reach the 50th, and then have someone else take over,as his health has been “sliding downhill.” For now, though, Stan will be out collecting for this year's ...


Auction action from around Adelaide on the weekend - NEWS.com.au

NEWS.com.au

Auction action from around Adelaide on the weekend
NEWS.com.au
THERE were 147 auctions held in Adelaide last weekend, with a 66.1 per cent clearance rate. Here are the results of some of the more interesting sales, from a character home in the CBD to a Kensington Gardens unit in need of renovations and an ...


Home sales rise but market remains soft - NEWS.com.au

Home sales rise but market remains soft
NEWS.com.au
Tasmania, the smallest auction market, recorded the highest preliminary clearance rate of the five capital cities, with 80 per cent of the five reported auctions successful, followed by Melbourne's 73.3 per cent. Brisbane and Perth had the lowest ...

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Home sales rise but market remains soft - The Australian

Home sales rise but market remains soft
The Australian
Tasmania, the smallest auction market, recorded the highest preliminary clearance rate of the five capital cities, with 80 per cent of the five reported auctions successful, followed by Melbourne's 73.3 per cent. Brisbane and Perth had the lowest ...

and more »

Home sales rise but market remains soft - Brisbane Times

Home sales rise but market remains soft
Brisbane Times
Home sales across Australia's capital cities have risen slightly in the past week, but the market remains soft and prices steady. The national auction clearance rate rose to 69.4 per cent in the week to October 22, from a revised 67 per cent in the ...


Home sales rise but market remains soft - The Sydney Morning Herald

The Sydney Morning Herald

Home sales rise but market remains soft
The Sydney Morning Herald
Home sales across Australia's capital cities have risen slightly in the past week, but the market remains soft and prices steady. The national auction clearance rate rose to 69.4 per cent in the week to October 22, from a revised 67 per cent in the ...

and more »

Home sales rise but market remains soft - SBS

Home sales rise but market remains soft
SBS
The national auction clearance rate rose to 69.4 per cent in the week to October 22, from a revised 67 per cent in the previous week, marking a 21st consecutive week with a clearance rate below 70 per cent, preliminary figures from property data group ...

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Treasury Auctions Set for the Week of Oct. 23 - New York Times

Treasury Auctions Set for the Week of Oct. 23
New York Times
The Treasury's schedule of financing this week includes Monday's regular weekly auction of new three- and six-month bills and an auction of four-week bills on Tuesday. At the close of the New York cash market on Friday, the rate on the outstanding ...


Lawsuit aims to halt Berkshire Museum sale of artwork - Bennington Banner

Bennington Banner

Lawsuit aims to halt Berkshire Museum sale of artwork
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PITTSFIELD, Mass. — Three sons of artist Norman Rockwell went to court Friday to stop the auction of 40 works owned by the Berkshire Museum, including two donated by their father. Their action represents the clearest challenge to date of the museum's ...

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