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How To List Your Items On eBay
Listing your items on eBay can be very confusing if you don't
know where to start. Here are a few tips on getting your items
listed so that they sell.
Accuracy
When you list your items on eBay, write an accurate
description. You do not have to write long paragraphs of rambling
information but provide exact measurements, colors, condition,
etc. Be extremely precise when it comes to your description.
Auction Title
Just as using a strong title for a book, your eBay auction
title needs to captivate buyers. You are allowed 45 characters
for your title and you need to use common words that will draw
attention. Use this space carefully and to your advantage. Think
of words that will be easily found when people conduct a search.
For example, if you are selling six yards of fabric you could say
something like, "Stunning material - Don't miss this great
bargain." If you are selling fishing poles, try something like,
"Love to fish? GREAT buy on fishing poles!"
Since the search option on eBay looks for specific characters,
you should try to list the item both singular and plural. As an
example, for the fishing poles, you could list the auction as,
"Fishing Poles - Get your fishing pole now!" Avoid wasted words
such as WOW or Look Here. Buyers are looking so there is no need
to tell them to look. Again, as buyers looking through the
listings, the titles are what will capture their attention. Make
your impression a strong one!
Abbreviations
Saving space in titles can be important if you have a longer
description. Look at other auctions selling the same type of
merchandise to get an idea of the types of abbreviations that
will work. As an example, you could write, "Do U love to fish?"
or "Gorgeous material 4 sale."
Buyer's Questions
When you write your description try to think of questions
buyers may have so your description will answer as many possible
questions as possible. This will save time in relaying messages
back and forth. This would include the manufacturers' name,
condition of the items, special features, warranties, color,
defects, etc.
Listing Category
When you choose which category to list your items, choose
wisely. You will find some categories that are similar yet just
enough different that it could make a big difference in how your
items is sold. Look at other items listed and choose
appropriately.
Sending Items
In your description, provide accurate details regarding
shipment. Make sure the items are sent within the time you
stated. In many cases, people purchase something for a specific
purpose and if you do not ship it when stated, not only do you
mess up their schedule for the item but you have probably lost a
customer and opened the door for a negative feedback.
Flaws
Advise potential buyers of any flaws in your products. If you
are selling a plate that has a small chip, mention this in the
description. If you are selling fabric and it has a small tear,
disclose this information. The majority of eBay buyers are
looking for bargains, which means minor defects can often be
overlooked. The worse possible scenario would be to keep a flaw
hidden and then have to deal with handling returns as well as
losing a buyer.
Auction Price
Set your auctions low, which will help encourage more bidding.
The more bidding you have, the higher the price will ultimately
go. In addition, if you add a "Buy Now" option for your auction,
keep this set at a reasonable rate as well.
Payment Options
The more options you can provide potential buyers, the better
your chances of making the sale. Your options include PayPal,
which is an online payment service, Billpoint, eBay's payment
system, personal checks, money orders, or cash. Remember that you
will have buyers from around the world so an online payment
service is extremely helpful.
Shipping / Handling
You should always charge actual shipping costs. Several
options can be added to your account that provides the actual
costs. Another option is to state that you will provide actual
shipping at the end of the auction, based on the destination zip
code. Overcharging customers for shipping and handling is frowned
upon and will result is unhappy customers.
Sell by Lots
If you have two or more of one item, you can list it as a
"lot." For example, if you had five bottles of suntan lotion
purchased from a salvage store for .50 each, and you decided to
list them on eBay for $1.00 each, rather than list each one
separately, another option is to sell them as a lot. Often times,
people perform their search based on lots. However, if you had
one bottle of suntan lotion, one bottle of regular lotion, and
one bottle of aloe vera, you would want to list them as their own
item.
Photographs
While auctions without photographs can and do sell, auctions
with photographs sell much better. People like visualizations and
want to see what their money is getting them. Make sure your
photograph is clear, focused, and depending on the item (such as
rings, shoes, etc.), offers more than just a straight view.
Size and Weight
If possible, stay with items that are smaller and lightweight.
Remember that whatever you sell, you have to ship. Items such as
furniture, lawnmowers, etc. are generally sold through a
manufacturer or wholesaler. As an independent seller, you want to
sell items that are easy to manage.
Shipping Options
Set up accounts with several overnight couriers such as
Federal Express and UPS. Once again, the more options offered,
the better your auction will be received.
Location
It is important to list the city and state where you are
located. Not only does this help the buyer determine shipping to
make sure you are not overcharging them but if you are selling
larger items such as furniture, automobiles, or appliances where
the buyer would have to pick the items up, it would let them know
if they want to bid based on location. As an example, if you have
a refrigerator for sale and you live in New York, someone from
California is not going to drive clear across the country just to
pick up the appliance whereas on the East Coast might.
Accessories
Some people fail to include information about accessories.
This is very important since many times people are looking
specifically for the accessories/attachments that go along with
the items. What if you were buying a weed eater but had a bad
back? You need one that has a good shoulder strap. If the buyer
visits your auction and finds the weed eater, you are selling to
be exactly what they are looking for and the price is right but
there is no strap, you have lost a sale. Include all
accessory/attachment information even if you think it has no
value.
Collectibles
When selling antiques or collectibles, you should provide a
history of the items. If you have artwork for sale in your
auction, provide the buyer with its origin. People love to have
history, especially when it comes to collectibles, which is part
of what adds to its value. Without embellishing, make the story a
good one.
Keeping Good Records
You need to establish a sound recording system. This system
would consist of the item name, any associated reserve price
(although not recommended for your auction), description, flaws,
buyer's name, price sold for, payment received date, etc. This
helps to ensure the entire transaction for that item is complete
from beginning to end and provides you with information should
you need to list that same item or a similar item. Additionally,
the record will help you know what your income was, based solely
on your specific auctions.
Checkout
If you choose to use eBay's checkout system, make sure every
box is checked when you list your items. This option can be
helpful when used correctly, but can also be confusing.
Lewis Leake helps people get started in a Work From Home
business. His website at GrowNetProfits.com contains tools, resources,
articles, newsletters, product reviews and traffic builders to
help you make money from your home based business. Click here to
read additional Online Auction articles.
 MORE RESOURCES updated Thu. February / 09 / 2012
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Elizabeth Taylor auctions raise $183 millionNews Talk 650 CKOMChristie's auction house says all of the 1817 lots offered sold at auctions in New York and London, some at 50 times their pre-sale estimates. The top lot was Vincent van Gogh's landscape "Vue de l'asile et de la Chapelle de Remy," which once hung in ...and more » |
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Treasuries Rise as Greek Leaders Fail to Agree on Economic PlanBusinessWeekThe Treasury is scheduled to auction $16 billion of 30-year bonds today. “Treasury yields are kept at unrealistically low levels because of ongoing concern about the debt crisis in the euro region,” said David Schnautz, a fixed-income strategist at ... |
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Elizabeth Taylor auctions raise $183MThe Detroit NewsChristie's auction house says all of the 1817 lots offered sold at auctions in New York and London, some at 50 times their pre-sale estimates. The top lot was Vincent van Gogh's landscape "Vue de l'asile et de la Chapelle de Remy," which once hung in ...and more » |
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Elizabeth Taylor auctions raise $183 million650 CKOM News Talk RadioChristie's auction house says all of the 1817 lots offered sold at auctions in New York and London, some at 50 times their pre-sale estimates. The top lot was Vincent van Gogh's landscape "Vue de l'asile et de la Chapelle de Remy," which once hung in ...and more » |
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Mark Zuckerberg, the 100 billion-dollar manBusinessDay.com.auPrivate capital markets group SharesPost sadly rejected Insider's application to participate in auctions of stocks such as Facebook and Zynga on the flimsy grounds that our net worth is less than $1 million. It still, however, taunts Insider with what ... |
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