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The way some auction sellers approach their auctions, it's clear there are as many ways to lose bidders as there are to skin a cat. If you spend enough time in the auctions you'll see a lot of basic mistakes, but the question remains: why do so many people consistently make the same mistakes over and over again. Is it that they are just placing auctions for the fun of it - without expecting to sell the item- probably not!
Here's our top ten sure fire ways to lose bidders (in no particular order):
Weak Headlines
Bad Photographs
Short, Sloppy or Excessive Descriptions
Unreasonable Terms
No Shipping Amounts
Lack of Response to Emails
Unrealistic Reserve Price
Low Feedback Rating
No Condition Information
Bad Start/Closing Time
Let's look at each one in a little more detail and see if you're making the same mistakes.
Weak Headlines
A recent auction was for a "Blue Antique Chair". This seller
obviously didn't want many bidders to look at the auction. By
adding some specificity to the headline a much stronger draw is
accomplished. How about "RARE Victorian Wingback Chair"? Now if a
bidder uses the search capability on eBay and they look for any
of three key words: chair, wingback, Victorian, the auction will
show up. Always use your popular word search tools to draw
bidders.
Bad Photographs
With the popularity of digital cameras increasing, capturing your
auction item has never been easier. Some tips are to be sure the
item is lit well enough to show key details and/or any
imperfections. Also, keep the size of your photos to a reasonable
level so your auction doesn't take too long to load.
Short, Sloppy or Excessive Descriptions
Not enough information - tons of typographical errors- or a
rambling discourse on why your wife is making you sell your item
is a good way to lose bidders. Be succinct but provide enough
information to describe the item sufficiently and create buyer
interest.
Unreasonable Terms
Have you ever seen an auction where the seller states something
like "We're not responsible for items once shipped" or "Item sold
as is" - without a clear description of the item's condition?
Remember if you want to increase the number of bids you receive
or get your bidders to buy from you again, you need to focus on
basic customer service.
No Shipping Amounts
Not clearly stating your shipping amounts up front prevents
bidders from comparative shopping. State all buyer expenses
clearly.
Lack of Response to Emails
Responding to emails takes time. Not doing so loses bidders.
Return all emails as quickly as possible.
Unrealistic Reserve Price
Are you overpricing your items and then wondering why they're not
selling? Do your research and determine competitive prices before
placing your auctions.
Low Feedback Rating
If you don't care your potential bidders will disappear. Work on
your Feedback Rating by meeting your commitments and providing
great customer service.
No Condition Information
By providing a clear description of the item and its condition,
with supporting photos, you maximize the potential of your
actions.
Bad Start/Closing Time
Start an auction so it closes on a time or day that is
inconsistent with your bidder's profile (e.g. commercial buyers
who bid at work or parents who aren't available during work
hours) will result in fewer bids.
Making sure you don't make these few mistakes will improve the number of bids your auctions receive.
© Copyright 2005 Steven Woodward - All Rights Reserved
About the Author:
Steven Woodward is the owner, editor and publisher of the Auction
Sellers Network (ASN); a web site for individuals and companies
who are serious about utilizing the online auction marketplace
for their business. In addition to topical articles, ASN provides
an extensive resource center, news feeds, member forums and
classified ads. For more information or to become a member please
visit http://www.AuctionSellersNetwork.com
No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.
MORE RESOURCES updated Tue. June / 06 / 2023 |
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