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When is Wholesale Really Wholesale


You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.

After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.

So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.

Lets look at the reasons for this.

So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.

So, is there any recourse for the small business?

Yes, The simple answer is Market Research.

OK, how can market research help me with wholesale buying?

The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.

That is the simplified version of the answer, but touches on the main points of market research.

You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.

A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.

About The Author

Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. August / 13 / 2022

Sullivan Auctioneers and BigIron Auctions together allow for growth in online auction market - Geneseo Republic
Sullivan Auctioneers and BigIron Auctions together allow for growth in online auction market  Geneseo Republic

DNR to hold 2 online confiscated equipment auctions : Aug 8, 2022 | News release - MN DNR
DNR to hold 2 online confiscated equipment auctions : Aug 8, 2022 | News release  MN DNR

Miles Burks Auctions Webtoon Comic Encore! To HarperAlley - Bleeding Cool News
Miles Burks Auctions Webtoon Comic Encore! To HarperAlley  Bleeding Cool News

ACV Auctions Inc. (NASDAQ:ACVA) Just Reported Earnings, And Analysts Cut Their Target Price - Nasdaq
ACV Auctions Inc. (NASDAQ:ACVA) Just Reported Earnings, And Analysts Cut Their Target Price  Nasdaq

Grand Prix Tampa auctions off memorabilia - Bay News 9
Grand Prix Tampa auctions off memorabilia  Bay News 9

Student-housing complex up for auction | News, Sports, Jobs - Youngstown Vindicator
Student-housing complex up for auction | News, Sports, Jobs  Youngstown Vindicator

Kentucky’s Distillers Are Auctioning Off Vintage Bourbons to Benefit the State’s Flood Victims - Robb Report
Kentucky’s Distillers Are Auctioning Off Vintage Bourbons to Benefit the State’s Flood Victims  Robb Report

Author Joan Didion’s Estate Is Heading to Auction - Architectural Digest
Author Joan Didion’s Estate Is Heading to Auction  Architectural Digest

The Monterey Car Week Auctions Could Bring in a Record $398 Million in Sales - Robb Report
The Monterey Car Week Auctions Could Bring in a Record $398 Million in Sales  Robb Report

Detroit police auctioning off cars, trucks, RV, and more -- See the auction schedule here - FOX 2 Detroit
Detroit police auctioning off cars, trucks, RV, and more -- See the auction schedule here  FOX 2 Detroit

Auction Partnerships - Artsy
Auction Partnerships  Artsy

Online Watch Auctions Go Deeper Into Luxury Territory - The New York Times
Online Watch Auctions Go Deeper Into Luxury Territory  The New York Times

ICE to Host Auctions of Nature Based Carbon Removal Credits for GreenTrees - Business Wire
ICE to Host Auctions of Nature Based Carbon Removal Credits for GreenTrees  Business Wire

Ace's Dr. Fate, Flash Lightning in Sure-Fire Comics #1, Up for Auction - Bleeding Cool News
Ace's Dr. Fate, Flash Lightning in Sure-Fire Comics #1, Up for Auction  Bleeding Cool News

Bought for $50000, mint Mantle card drawing bids in excess of $6 million - The Washington Post
Bought for $50000, mint Mantle card drawing bids in excess of $6 million  The Washington Post

Bid On a Piece of Racing History: The Newman/Haas IndyCar Collection Is Slated For Auction - Jalopnik
Bid On a Piece of Racing History: The Newman/Haas IndyCar Collection Is Slated For Auction  Jalopnik

China auctions 6k mt of soybeans at low 1.3% clearance rate - AgriCensus
China auctions 6k mt of soybeans at low 1.3% clearance rate  AgriCensus

Hitler's watch sells for $1.1 million at Alexander Historical Auctions - The Washington Post
Hitler's watch sells for $1.1 million at Alexander Historical Auctions  The Washington Post

Bobby Bonilla's famous deferred contract agreement with Mets sells at auction for $180000 - CBS Sports
Bobby Bonilla's famous deferred contract agreement with Mets sells at auction for $180000  CBS Sports

America's Auto Auction seeks to serve clients on a broader geographic basis - Auto Remarketing
America's Auto Auction seeks to serve clients on a broader geographic basis  Auto Remarketing

What to Know About a Car Auction | Chase - Chase News & Stories
What to Know About a Car Auction | Chase  Chase News & Stories

CORRECTION to Terms for Nykredit's and Totalkredit's auctions - GlobeNewswire
CORRECTION to Terms for Nykredit's and Totalkredit's auctions  GlobeNewswire

AUCTION PREVIEWS Sun., Aug. 14th Commercial Lake front Real Estate - NNY360
AUCTION PREVIEWS Sun., Aug. 14th Commercial Lake front Real Estate  NNY360

Mike Ditka's Super Bowl sweater up for auction - CBS Chicago
Mike Ditka's Super Bowl sweater up for auction  CBS Chicago

Hartselle Police Department hosting silent auction for injured Sergeant - WHNT News 19
Hartselle Police Department hosting silent auction for injured Sergeant  WHNT News 19

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

Unclaimed collectibles for auction at WV State Fair - WBOY.com
Unclaimed collectibles for auction at WV State Fair  WBOY.com

Senators’ new bill expands meat processing to auctions - AGDAILY
Senators’ new bill expands meat processing to auctions  AGDAILY

More than 200 collectables up for auction from North Tampa's vintage village 'Gallopsville' - FOX 13 Tampa
More than 200 collectables up for auction from North Tampa's vintage village 'Gallopsville'  FOX 13 Tampa

Skeleton of a Gorgosaurus Sells at Auction for $6.1 Million - The New York Times
Skeleton of a Gorgosaurus Sells at Auction for $6.1 Million  The New York Times

Paintings by college-age Andy Warhol put on auction block by Warhola family - MarketWatch
Paintings by college-age Andy Warhol put on auction block by Warhola family  MarketWatch

Brooklyn's Weekly Foreclosure Auctions: Who Goes and Why? - Curbed
Brooklyn's Weekly Foreclosure Auctions: Who Goes and Why?  Curbed

Auctions: Drop in Bay of Plenty properties selling under the hammer - Bay of Plenty Times
Auctions: Drop in Bay of Plenty properties selling under the hammer  Bay of Plenty Times

BigIron Auctions to acquire Sullivan Auctioneers - Successful Farming
BigIron Auctions to acquire Sullivan Auctioneers  Successful Farming

Former NBA player Slava Medvedenko auctions championship rings for Ukraine - NBA.com
Former NBA player Slava Medvedenko auctions championship rings for Ukraine  NBA.com

Large Animal Auctions and Showmanship Sweepstakes highlight Friday at the Fair - WTVB
Large Animal Auctions and Showmanship Sweepstakes highlight Friday at the Fair  WTVB

Oakland, Macomb county foreclosure auctions move online - Crain's Detroit Business
Oakland, Macomb county foreclosure auctions move online  Crain's Detroit Business

Gala auction helps fund next 50 years at Alabama Shakespeare Festival - Montgomery Advertiser
Gala auction helps fund next 50 years at Alabama Shakespeare Festival  Montgomery Advertiser

Porsche 911 Sally Special Heads to Monterey Auction - autoweek.com
Porsche 911 Sally Special Heads to Monterey Auction  autoweek.com

Rose Bowl Commemorates Saturday's Centennial Celebration With Silent and Live Auctions - Pasadena Now
Rose Bowl Commemorates Saturday's Centennial Celebration With Silent and Live Auctions  Pasadena Now

5 Top Cars And Bids Auctions Of The Week (August 1) - HotCars
5 Top Cars And Bids Auctions Of The Week (August 1)  HotCars

Machinery Pete: Avalanche of Auction Price Records - Agweb Powered by Farm Journal
Machinery Pete: Avalanche of Auction Price Records  Agweb Powered by Farm Journal

Mecum Auctions sets new record for event in Harrisburg - WGAL Susquehanna Valley Pa.
Mecum Auctions sets new record for event in Harrisburg  WGAL Susquehanna Valley Pa.

Unusual Jewelry Finds Eager Buyers In Online Auctions - National Jeweler
Unusual Jewelry Finds Eager Buyers In Online Auctions  National Jeweler

Michael Jordan 1998 NBA Finals jersey could go for $5 million at auction - CNN
Michael Jordan 1998 NBA Finals jersey could go for $5 million at auction  CNN

ELITE AUCTIONS Announces August 19 Auction of Historic Mansion & Local Landmark in Suffolk, VA - PR Web
ELITE AUCTIONS Announces August 19 Auction of Historic Mansion & Local Landmark in Suffolk, VA  PR Web

REPLAYS: All the action from today’s auctions - Courier Mail
REPLAYS: All the action from today’s auctions  Courier Mail

Kenny Rogers memorabilia from estate to hit the auction block: It ‘represents his incredible legacy and life' - Fox Business
Kenny Rogers memorabilia from estate to hit the auction block: It ‘represents his incredible legacy and life'  Fox Business

Rare Apple-1 computer up for auction ‘could have been’ the one from historic moment - The Mercury News
Rare Apple-1 computer up for auction ‘could have been’ the one from historic moment  The Mercury News

Rare documents signed by presidents, historic figures hit auction block - FOX 26 Houston
Rare documents signed by presidents, historic figures hit auction block  FOX 26 Houston

10 must-try food stands at Root's Country Market and Auction - LNP | LancasterOnline
10 must-try food stands at Root's Country Market and Auction  LNP | LancasterOnline

Anacortes Towing Abandoned Vehicle | Auctions | goskagit.com - goskagit.com
Anacortes Towing Abandoned Vehicle | Auctions | goskagit.com  goskagit.com

Supreme Auctions To Offer Texas Hill Country CW Ranch at Auction August 30th – September 1st - EIN News
Supreme Auctions To Offer Texas Hill Country CW Ranch at Auction August 30th – September 1st  EIN News

Arlington International Racecourse to Hold a Series of Auctions - NBC Chicago
Arlington International Racecourse to Hold a Series of Auctions  NBC Chicago

Popular toy auction, based in Lancaster County, begins two-day bidding war - WPMT FOX 43
Popular toy auction, based in Lancaster County, begins two-day bidding war  WPMT FOX 43

Aug. 12, 2022: Auction Calendar - Wisconsin State Farmer
Aug. 12, 2022: Auction Calendar  Wisconsin State Farmer

Hunt Auctions Holds Glittery Event During Baseball’s All-Star Week In Los Angeles - Forbes
Hunt Auctions Holds Glittery Event During Baseball’s All-Star Week In Los Angeles  Forbes

Bobby Witt Jr. Prospect and Rookie Card Picks, Hottest Auctions - Sports Collectors Daily
Bobby Witt Jr. Prospect and Rookie Card Picks, Hottest Auctions  Sports Collectors Daily

Explore Three Standout Works by Charles Csuri, a Pioneer of Digital Art, Live Now on Artnet Auctions - artnet News
Explore Three Standout Works by Charles Csuri, a Pioneer of Digital Art, Live Now on Artnet Auctions  artnet News

Why Mecum Auctions at the Pa. Farm Show Complex is a ‘rock concert’ for car collectors - PennLive
Why Mecum Auctions at the Pa. Farm Show Complex is a ‘rock concert’ for car collectors  PennLive

Rowley Auctions accepting consignments for upcoming auction - upnorthvoice.com - Up North Voice
Rowley Auctions accepting consignments for upcoming auction - upnorthvoice.com  Up North Voice

Harrison Ford’s original Han Solo blaster ‘to fetch $500,000 at auction’ - The Guardian
Harrison Ford’s original Han Solo blaster ‘to fetch $500,000 at auction’  The Guardian

Freshly-Stickered CAC Coins in Stack's Bowers Summer Auction - CoinWeek
Freshly-Stickered CAC Coins in Stack's Bowers Summer Auction  CoinWeek

UFC Fighter Auctions Off Used Weigh-In Underwear - MMA News
UFC Fighter Auctions Off Used Weigh-In Underwear  MMA News

2005 Cadillac CTS-V Is Our Bring a Trailer Auction Pick of the Day - Car and Driver
2005 Cadillac CTS-V Is Our Bring a Trailer Auction Pick of the Day  Car and Driver

Savannah Mall sold in online auction for $8.5 million - Savannah Morning News
Savannah Mall sold in online auction for $8.5 million  Savannah Morning News

National Powersport Auctions makes promotion - Powersports Business
National Powersport Auctions makes promotion  Powersports Business

SOLAS: Rescued Twice Auction proceeds benefit SOLAS | Pets | nonpareilonline.com - The Daily Nonpareil
SOLAS: Rescued Twice Auction proceeds benefit SOLAS | Pets | nonpareilonline.com  The Daily Nonpareil

July 22, 2022: Auction Calendar - Wisconsin State Farmer
July 22, 2022: Auction Calendar  Wisconsin State Farmer

HiBid.com Auctions Approach $40M in Sales Last Week; Bidding Now Open for Coins, Furniture, Antiques, Collectibles, and More - PR Newswire
HiBid.com Auctions Approach $40M in Sales Last Week; Bidding Now Open for Coins, Furniture, Antiques, Collectibles, and More  PR Newswire

1994 Jaguar XJS 2+2 Is Our Bring a Trailer Auction Pick of the Day - Car and Driver
1994 Jaguar XJS 2+2 Is Our Bring a Trailer Auction Pick of the Day  Car and Driver

Former Lakers player Slava Medvedenko auctions NBA title rings for native Ukraine - KABC-TV
Former Lakers player Slava Medvedenko auctions NBA title rings for native Ukraine  KABC-TV

HiBid.com Auctions Range from Vintage Comic Books to Gold Bullion Following a $33.4 Million Week - PR Newswire
HiBid.com Auctions Range from Vintage Comic Books to Gold Bullion Following a $33.4 Million Week  PR Newswire

2.5 GHz auction hits $170.9M in round 15 - FierceWireless
2.5 GHz auction hits $170.9M in round 15  FierceWireless

IRS auctions off Sherwood house on 20 acres Monday with bids starting at $482,818 - OregonLive
IRS auctions off Sherwood house on 20 acres Monday with bids starting at $482,818  OregonLive

Family-run Wheeler Livestock Auction stays up-to-date but true to its roots - AgUpdate
Family-run Wheeler Livestock Auction stays up-to-date but true to its roots  AgUpdate

1971 Fiat 500F Jolly Clone Is Our Bring a Trailer Auction Pick of the Day - Car and Driver
1971 Fiat 500F Jolly Clone Is Our Bring a Trailer Auction Pick of the Day  Car and Driver

Body found in trunk of car sold at Lynnwood auction - KING5.com
Body found in trunk of car sold at Lynnwood auction  KING5.com

Siskiyou Junior Livestock Auction continues despite McKinney Fire - KOBI-TV NBC5 / KOTI-TV NBC2
Siskiyou Junior Livestock Auction continues despite McKinney Fire  KOBI-TV NBC5 / KOTI-TV NBC2

Adventure Sports Surplus On-Line Auction Announced - Board of Commissioners - garrettcounty.org
Adventure Sports Surplus On-Line Auction Announced - Board of Commissioners  garrettcounty.org

Historic Riverdale Tavern to be sold in online auction - The Morning Sun
Historic Riverdale Tavern to be sold in online auction  The Morning Sun

‘Realistic’ sellers cut reserve for Marrickville house by $95,000 at auction - Sydney Morning Herald
‘Realistic’ sellers cut reserve for Marrickville house by $95,000 at auction  Sydney Morning Herald

Unique Cartier ‘Cheich’ Watch Could Fetch $400,000 In Sotheby’s Paris Auction - Forbes
Unique Cartier ‘Cheich’ Watch Could Fetch $400,000 In Sotheby’s Paris Auction  Forbes

OpenSea Removes ENS Domain Auctions Following RIAA Complaints - Blockworks
OpenSea Removes ENS Domain Auctions Following RIAA Complaints  Blockworks

Stunning 1969 Chevy COPO Camaro Headed To Auction Block - GM Authority
Stunning 1969 Chevy COPO Camaro Headed To Auction Block  GM Authority

Local News Roundup: Auction at the Epicentre; CMS teacher vacancies; Airline cancellations; Optimist Hall paid parking - WFAE
Local News Roundup: Auction at the Epicentre; CMS teacher vacancies; Airline cancellations; Optimist Hall paid parking  WFAE

Dale Evers Studio donates to Redwings live auction - Paso Robles Daily News
Dale Evers Studio donates to Redwings live auction  Paso Robles Daily News

1949 Mercury Convertible Connected To Olivia Newton-John Heads To Auction - Yahoo Sports
1949 Mercury Convertible Connected To Olivia Newton-John Heads To Auction  Yahoo Sports

Gillioz Theatre hosting auction for its collection of artists’ posters - KY3
Gillioz Theatre hosting auction for its collection of artists’ posters  KY3

SOLD! Jr. Livestock Auction is back | News | ojaivalleynews.com - Ojai Valley News
SOLD! Jr. Livestock Auction is back | News | ojaivalleynews.com  Ojai Valley News

Mark Ruffalo, Jennifer Garner Reunite for a '13 Going on 30' Auction - Parade Magazine
Mark Ruffalo, Jennifer Garner Reunite for a '13 Going on 30' Auction  Parade Magazine

Pirates great Omar Moreno to auction 1979 World Series ring, glove for foundation - TribLIVE
Pirates great Omar Moreno to auction 1979 World Series ring, glove for foundation  TribLIVE

IDL Now Offering Opportunity to Participate in Property Sale Auctions Virtually - bigcountrynewsconnection.com
IDL Now Offering Opportunity to Participate in Property Sale Auctions Virtually  bigcountrynewsconnection.com

Jewelry, Silver & Puerto Rican Art Top At Peterborough Auctions’ Inaugural Sale - Antiques and the Arts Online
Jewelry, Silver & Puerto Rican Art Top At Peterborough Auctions’ Inaugural Sale  Antiques and the Arts Online

Local Jewelry Dealers Use Online Auctions To Find Bidders Worldwide - National Jeweler
Local Jewelry Dealers Use Online Auctions To Find Bidders Worldwide  National Jeweler

Missouri auctions off unclaimed property in Kansas City - WDAF FOX4 Kansas City
Missouri auctions off unclaimed property in Kansas City  WDAF FOX4 Kansas City

Ingham, Eaton counties to auction off about 80 foreclosed properties - Lansing State Journal
Ingham, Eaton counties to auction off about 80 foreclosed properties  Lansing State Journal

10-acre Bay Area estate can't find buyer, heads to auction - SFGATE
10-acre Bay Area estate can't find buyer, heads to auction  SFGATE

Collector Auctions-Off Eleven Like-New Rolex Submariner Hulks - HYPEBEAST
Collector Auctions-Off Eleven Like-New Rolex Submariner Hulks  HYPEBEAST

MSU auctions Spartan football memorabilia - WKAR
MSU auctions Spartan football memorabilia  WKAR

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