Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?

If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.

Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

For example, suppose you own a bookstore and every couple of months you send a newsletter to all residences within a two mile radius.

Now, if you have good market share and you're profitable, you won't want to rock the boat. You'll want to reinforce existing behaviors (which include buying at your store).

On the other hand, if you just opened a new bookstore and need to take market share from other bookstores, then you want change existing book buying behavior.

Another example: Suppose your employee safety program has worked well for the past year and you want to maintain the practices that led to this longest-ever period without an accident. Your communication would reinforce. On the other hand, if the safety record was unacceptable, you would try to get change through your communication.

In a change situation, we want to upset the status quo, to challenge existing beliefs and ways of doing things. That means the words and style could be somewhat inflammatory.

We can do this by making bold claims or allegations: Just listen to, or look at, advertising claims like these: "If you shop at Joe's Bookstore, you may be paying too much!" or, "Drive a bit further and save a lot more at Jane's Bookstore!"

Change also might be hurried by painting negative scenarios , as in "Unless we get more efficient, senior management will outsource the whole department."

Tactically, change usually demands more communication, as in more often and more words or pages. As you can imagine, it takes more communication to drive change than to stay on the same course.

There are also tactics we can use to reinforce existing beliefs or actions.

To maintain the status quo we can stress a service record, as in, "Serving you with quality and service for 25 years." or "Your performance has been very good over the past year, Betty. Keep up the good work."

Reinforcement does not automatically rule out change; however, it emphasizes incremental and gradual change rather than major and abrupt change.

You can also appeal to shared values or experiences to reinforce. Nothing commits us to staying the course like emotional cues that link good times to the status quo. For example, consider the power of an advertising slogan that begins, "Remember when...." It connects a powerful, positive emotion with a product or service. By extension, the product or service offers an opportunity to relive that good time.

In summary, make a distinction in your communication between reinforcing and changing. Decide which way you want to go, and then choose the appropriate strategies, tactics, and tools.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 06 / 2024

Microsoft expands Copilot AI-powered advertising capabilities - Search Engine Land
Microsoft expands Copilot AI-powered advertising capabilities  Search Engine Land

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC - Fast Company
Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC  Fast Company

Fox Corp tops revenue targets on political ad boom ahead of US election - Reuters
Fox Corp tops revenue targets on political ad boom ahead of US election  Reuters

Sky faces bill for hundreds of millions after advertising blunder - The Guardian
Sky faces bill for hundreds of millions after advertising blunder  The Guardian

All of the winners from The Drum Awards for Advertising 2024 - The Drum
All of the winners from The Drum Awards for Advertising 2024  The Drum

Political Advertising Surge Drives Fox Corp. Earnings - Hollywood Reporter
Political Advertising Surge Drives Fox Corp. Earnings  Hollywood Reporter

Better Advertising Stock: The Trade Desk vs. Alphabet - The Motley Fool
Better Advertising Stock: The Trade Desk vs. Alphabet  The Motley Fool

Rogers promoted to regional advertising director - The Globe
Rogers promoted to regional advertising director  The Globe

Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations - Seeking Alpha
Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations  Seeking Alpha

YouTube is eating the TV industry’s lunch - Fast Company
YouTube is eating the TV industry’s lunch  Fast Company

Marks and Spencer apologise and remove poser after advertising girls' first-time bras for 'young things' - Daily Mail
Marks and Spencer apologise and remove poser after advertising girls' first-time bras for 'young things'  Daily Mail

Advertisers grow spending in Amazon DSP as adoption increases - Digiday
Advertisers grow spending in Amazon DSP as adoption increases  Digiday

Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim - Mondaq News Alerts
Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim  Mondaq News Alerts

Advertising fails to deliver the usual sales pop for Portillo's - Restaurant Business Online
Advertising fails to deliver the usual sales pop for Portillo's  Restaurant Business Online

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire
IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends  ExchangeWire

Why ZipRecruiter embraced advertising during a presidential election - Marketing Brew
Why ZipRecruiter embraced advertising during a presidential election  Marketing Brew

Ace Studios named Advertising Agency of the Year - Northern Nevada Business Weekly
Ace Studios named Advertising Agency of the Year  Northern Nevada Business Weekly

Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective. - Insideradio.com
Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective.  Insideradio.com

Fox sells out Super Bowl LIX advertising inventory three months early - SportsPro Media
Fox sells out Super Bowl LIX advertising inventory three months early  SportsPro Media

Deceptive Advertising on the Ballot - Cato Institute
Deceptive Advertising on the Ballot  Cato Institute

‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer? - VICE
‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer?  VICE

Our new advertising campaign dedicated to Retirement Savings Management - Amundi
Our new advertising campaign dedicated to Retirement Savings Management  Amundi

Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns - PR.com
Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns  PR.com

Meta to extend block on new election ads past voting day - Axios
Meta to extend block on new election ads past voting day  Axios

Yes, There Is A Wrong Way To Advertise On TV - Forbes
Yes, There Is A Wrong Way To Advertise On TV  Forbes

In-Game Advertising Market Getting Back To Stellar Growth Ahead: AdInMo, BidStack, Frameplay - EIN News
In-Game Advertising Market Getting Back To Stellar Growth Ahead: AdInMo, BidStack, Frameplay  EIN News

No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself. - Slate
No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself.  Slate

Republicans outspend Dems in Arkansas advertising - Axios
Republicans outspend Dems in Arkansas advertising  Axios

Online Advertising Market Analysis, Trends, and Business - GlobeNewswire
Online Advertising Market Analysis, Trends, and Business  GlobeNewswire

Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road' - The Cool Down
Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road'  The Cool Down

LA County sues Pepsi and Coke over plastic pollution and false advertising - Grist
LA County sues Pepsi and Coke over plastic pollution and false advertising  Grist

Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy - Simply Wall St
Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy  Simply Wall St

South Korean authorities fine Meta $15.6 million for sharing user data with advertisers - The Record from Recorded Future News
South Korean authorities fine Meta $15.6 million for sharing user data with advertisers  The Record from Recorded Future News

Political Ad Spending To Top $12 Billion in 2024 - TV Technology
Political Ad Spending To Top $12 Billion in 2024  TV Technology

Advertising's inevitable decline turned out to be evitable - Sherwood News
Advertising's inevitable decline turned out to be evitable  Sherwood News

Pomilio Blumm to oversee advertising and product promotion for De Cecco Group - GlobeNewswire
Pomilio Blumm to oversee advertising and product promotion for De Cecco Group  GlobeNewswire

The cost of TV advertising is falling, but football ad prices surge - eMarketer
The cost of TV advertising is falling, but football ad prices surge  eMarketer

Amazon's advertising business grew 19% in the third quarter - CNBC
Amazon's advertising business grew 19% in the third quarter  CNBC

Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success - Leger
Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success  Leger

3 Trends Shaping the Future of Programmatic Advertising - ReadWrite
3 Trends Shaping the Future of Programmatic Advertising  ReadWrite

The force of storytelling is strong in Gary Kayye - The University of North Carolina at Chapel Hill
The force of storytelling is strong in Gary Kayye  The University of North Carolina at Chapel Hill

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV) - Yahoo Finance
Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV)  Yahoo Finance

Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100 - Gamesradar
Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100  Gamesradar

Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support - GovCon Wire
Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support  GovCon Wire

Meta found to have exposed info on North Korean defectors to advertisers - TechCrunch
Meta found to have exposed info on North Korean defectors to advertisers  TechCrunch

Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100 - The Dialog
Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100  The Dialog

UK advertising watchdog slams CurrencyWave for misleading ad - FX News Group
UK advertising watchdog slams CurrencyWave for misleading ad  FX News Group

The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies - ChainCatcher
The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies  ChainCatcher

Nearly $1 billion spent on political ads over the last week - NBC News
Nearly $1 billion spent on political ads over the last week  NBC News

SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale - StockTitan
SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale  StockTitan

US election showers Fox with advertising dollars - AdNews
US election showers Fox with advertising dollars  AdNews

CIMM City 2024. The State Of TV Advertising - TVRev
CIMM City 2024. The State Of TV Advertising  TVRev

Presidential candidates target different demographics through different advertising methods - Columbia Chronicle
Presidential candidates target different demographics through different advertising methods  Columbia Chronicle

Advertising Crisis Management: Roadmap to braving a backlash - ETBrandEquity
Advertising Crisis Management: Roadmap to braving a backlash  ETBrandEquity

Feds, Google continue sparring match over tech monopoly suit - Courthouse News Service
Feds, Google continue sparring match over tech monopoly suit  Courthouse News Service

Will political ads end after Election Day? What to know about how long they can run - Fort Worth Star-Telegram
Will political ads end after Election Day? What to know about how long they can run  Fort Worth Star-Telegram

Hats, Tats and Tees: How Americans Are Advertising Their Political Support - Newsweek
Hats, Tats and Tees: How Americans Are Advertising Their Political Support  Newsweek

Vistar partners with Haleon in DOOH advertising - Digital Signage Today
Vistar partners with Haleon in DOOH advertising  Digital Signage Today

National Advertising Division Finds Certain Safety Claims - GlobeNewswire
National Advertising Division Finds Certain Safety Claims  GlobeNewswire

Top takeaways from Advertising Week 2024 marketers need to know - Marketing Dive
Top takeaways from Advertising Week 2024 marketers need to know  Marketing Dive

Federal agency investigating how Meta uses consumer financial data for advertising - The Record from Recorded Future News
Federal agency investigating how Meta uses consumer financial data for advertising  The Record from Recorded Future News

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - Digiday
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims  Digiday

Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices - Compliance Week
Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices  Compliance Week

Sky facing hefty bill after advertising miscalculation - Broadband TV News
Sky facing hefty bill after advertising miscalculation  Broadband TV News

CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE - wccsradio.com
CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE  wccsradio.com

End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends - 3BL Media
End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends  3BL Media

Amazon Lays Out Its Next $50 Billion Opportunity In Advertising - AdExchanger
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising  AdExchanger

Meta’s generative AI tools find purchase with users and advertisers - Marketing Dive
Meta’s generative AI tools find purchase with users and advertisers  Marketing Dive

Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution - PR Newswire
Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution  PR Newswire

Visit Britain advertising campaign deploys ‘hologram’ wall - AV Magazine
Visit Britain advertising campaign deploys ‘hologram’ wall  AV Magazine

Why Roblox’s Clip It is using its billion-view moment to launch an ad product - Digiday
Why Roblox’s Clip It is using its billion-view moment to launch an ad product  Digiday

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

$6.625M LinkedIn advertising class action settlement - Top Class Actions
$6.625M LinkedIn advertising class action settlement  Top Class Actions

Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers - Adweek
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers  Adweek

Fox Corp beats revenue estimates on robust political advertising - ETBrandEquity
Fox Corp beats revenue estimates on robust political advertising  ETBrandEquity

Political Advertising Powers Fox Corporation Gains - World Screen
Political Advertising Powers Fox Corporation Gains  World Screen

Omneky Launches AI-Powered Advertising Agents - Martechcube
Omneky Launches AI-Powered Advertising Agents  Martechcube

Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024 - MediaPost Communications
Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024  MediaPost Communications

Advertising companies should address climate conflicts of interest, says study - Sustainable Views
Advertising companies should address climate conflicts of interest, says study  Sustainable Views

Best Affiliate Programme Optimisation - Rakuten Advertising for COS - Hello Partner
Best Affiliate Programme Optimisation - Rakuten Advertising for COS  Hello Partner

ATI Launches Training Course on Google Advertising For Auto Shops - Ratchet+Wrench
ATI Launches Training Course on Google Advertising For Auto Shops  Ratchet+Wrench

Nicolle Pangis Joins Netflix as VP Advertising - Variety
Nicolle Pangis Joins Netflix as VP Advertising  Variety

Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County - Scioto Post
Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County  Scioto Post

Which? launches festive advertising campaign - Creativebrief
Which? launches festive advertising campaign  Creativebrief

U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising - Sierra Sun Times
U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising  Sierra Sun Times

How Pinterest got advertisers to spend more budget on the platform - The Drum
How Pinterest got advertisers to spend more budget on the platform  The Drum

Lawyers increase talc ad spending after J&J's $9 billion settlement offer - ETBrandEquity
Lawyers increase talc ad spending after J&J's $9 billion settlement offer  ETBrandEquity

Your 2 Cents: Voting signatures and advertising | Video | 2news.com - KTVN
Your 2 Cents: Voting signatures and advertising | Video | 2news.com  KTVN

Meta Reports Record Revenue, Slower Digital Advertising Growth - The Wall Street Journal
Meta Reports Record Revenue, Slower Digital Advertising Growth  The Wall Street Journal

What are your views on political advertising this election season? - Wyoming Public Media
What are your views on political advertising this election season?  Wyoming Public Media

SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale - Marketscreener.com
SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale  Marketscreener.com

What primetime TV ads cost in the 2024-25 season - Ad Age
What primetime TV ads cost in the 2024-25 season  Ad Age

Lynn University students shine in advertising competition - Lynn University
Lynn University students shine in advertising competition  Lynn University

Netflix Names Nicolle Pangis as New VP of Advertising - Adweek
Netflix Names Nicolle Pangis as New VP of Advertising  Adweek

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI - Bizcommunity.com
Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI  Bizcommunity.com

Rochester Man Sentenced for Social Media Ad That Led to Drug Bust - KROC-AM
Rochester Man Sentenced for Social Media Ad That Led to Drug Bust  KROC-AM

Listen up: why advertisers need to switch on to personalized audio ads - The Drum
Listen up: why advertisers need to switch on to personalized audio ads  The Drum

The Advertising Campaign That Sold Abortion to the US - National Catholic Register
The Advertising Campaign That Sold Abortion to the US  National Catholic Register

Eli Lilly plans to begin advertising weight-loss drug Zepbound - Yahoo Finance
Eli Lilly plans to begin advertising weight-loss drug Zepbound  Yahoo Finance

The evolving "Wild West" of political advertising - Yahoo! Voices
The evolving "Wild West" of political advertising  Yahoo! Voices

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2024 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market