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How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!

Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. This prospect card must be current and complete, so your staff will be able to accurately track the results from each advertising/marketing source. Your business should also have a phone log, a summary of the daily and weekly advertising results and a report to summarize the month. Be certain each advertising source you are using has its own column for each report. Often, advertising sources are bunched together in the same category or column on the weekly or monthly recap, making it impossible to track the performance of your advertising/marketing.

Tip From The Coach: When asking your team to provide a summary of advertising and marketing results, have them sign and date the form. This is a reminder that they are accountable for the timely and accurate "source" information which is reflected on each report.

Identifying the source: To accurately evaluate the performance of your advertising program, begin by deleting "drive-by" as a source on your customer card and tracking systems. In most cases, your customers read or heard something about your company before they came to your office or called your company. Next, have your team design a marketing easel or a three-ring binder, which has a sample of the advertising and marketing being done. Then, ask your team to begin each appointment or meeting at this marketing easel or with their three-ring binder, so they can ask each customer if they have seen your current advertising or marketing pieces. NOW, this is the time for your team to record this timely information on the customer card, to accurately identify the advertising which brought this customer to your company. And by using this technique with every new customer served by your team, your weekly and monthly tracking reports will now reflect a more accurate picture of which advertising and marketing source is most effective.

Tip From The Coach: Of course, a tracking system can also be computerized and very powerful, but the steps/tips outlined in the paragraph above are still the same.

Creating a file for return prospects: Wow! Isn't it great when a return-prospect becomes a sale? Such fun! Unfortunately, identifying the original advertising source which brought this prospect to your business the first time is a major problem for most companies. Often, your team will hear from a return-prospect, "I was just here a few months ago and decided to contact you again." But each sale that is made by your company, which comes from a particular advertising or marketing source, makes it easy to justify which advertising/marketing you will continue to use. And since advertising and marketing is such a large monthly expenditure for most businesses, isn't it important to know what's working and what's NOT?

Tip From The Coach: Create a master file of prospect cards for all prospects and have your team file the prospect cards from each day into a small box by last name, sorted A-Z. Now, when "Peter Smith" returns in three months after his first visit or phone call and says he wants to buy your product or use service, your team can simply go to this small box and behind "S" the original prospect card is right there! This is an instant way for your company to source its advertising and marketing. More importantly, your staff will have in their hand the background of this prospect and can create instant rapport. Instant rapport equals higher closing ratios, a double win! Of course, a follow-up system can also be computerized, but the steps/tips outlined in this paragraph are still the same. Once you have these systems in place, you can then calculate your: cost-per-phone-call, cost for bringing a prospect to your business and cost-per-sale! For a free analysis of your advertising tracking forms or the results you are receiving, fax your system/results to The Coach at 435-615-8670 and receive 20 minutes of complimentary coaching!

Author's note: Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances?. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic TeleForums. Twice-monthly TeleForums link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format.

PowerHour® is based in Olympic-town?Park City, Utah, at 435-615-8486, by E-mail [email protected] or visit their TeleForum website: http://www.powerhour.com. To receive a FREE success newsletter, with subscribers in 74 countries, send an E-mail to: [email protected]. Recent PowerHour® articles have appeared in 4000+ business/trade publications and websites.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 23 / 2023

Elon Musk needs Twitter advertisers, but they’re not coming back - Vox.com
Elon Musk needs Twitter advertisers, but they’re not coming back  Vox.com

Netflix advertising tier nets first million - Broadband TV News
Netflix advertising tier nets first million  Broadband TV News

Marijuana companies wade into Twitter advertising with mixed success - Marijuana Business Daily
Marijuana companies wade into Twitter advertising with mixed success  Marijuana Business Daily

Pope: Without power of Holy Spirit, evangelization is empty advertising - National Catholic Reporter
Pope: Without power of Holy Spirit, evangelization is empty advertising  National Catholic Reporter

Pope: Without power of Holy Spirit, evangelization is empty advertising - USCCB
Pope: Without power of Holy Spirit, evangelization is empty advertising  USCCB

Streaming services advertising in 2023: what marketers should know - AdAge.com
Streaming services advertising in 2023: what marketers should know  AdAge.com

What you should know about generative AI in advertising - Greater Baton Rouge Business Report
What you should know about generative AI in advertising  Greater Baton Rouge Business Report

Marketing isn't advertising - CampaignLive
Marketing isn't advertising  CampaignLive

JUUL false advertising $255M class action settlement - Top Class Actions
JUUL false advertising $255M class action settlement  Top Class Actions

Walmart picks Innovid to boost personalized CTV advertising - FierceVideo
Walmart picks Innovid to boost personalized CTV advertising  FierceVideo

CTV Advertising Dominated Digital Strategies in 2022 US Midterm ... - TV Technology
CTV Advertising Dominated Digital Strategies in 2022 US Midterm ...  TV Technology

CTV Advertising Dominated Digital Strategies in 2022 US Midterm ... - GlobeNewswire
CTV Advertising Dominated Digital Strategies in 2022 US Midterm ...  GlobeNewswire

Wesleyan Media Project Publishes New Study on 2022 Midterm ... - Wesleyan University
Wesleyan Media Project Publishes New Study on 2022 Midterm ...  Wesleyan University

The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period - Yahoo Finance
The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period  Yahoo Finance

AOA Advertising Policy - American Osteopathic Association
AOA Advertising Policy  American Osteopathic Association

Advertising in China - New Guidelines on Use of Superlative ... - China Briefing
Advertising in China - New Guidelines on Use of Superlative ...  China Briefing

Taking Wing: Carson-Newman takes top honors in national ... - Citizentribune
Taking Wing: Carson-Newman takes top honors in national ...  Citizentribune

03/23/2023 | OC Council Debates Advertising Budget Increases ... - The Dispatch
03/23/2023 | OC Council Debates Advertising Budget Increases ...  The Dispatch

How Meta is Using AI to Improve its Advertising - InvestorsObserver
How Meta is Using AI to Improve its Advertising  InvestorsObserver

Instagram unveils two new advertising channels - MarTech
Instagram unveils two new advertising channels  MarTech

Lawmakers table bill to ban marijuana advertising - Montana Free Press
Lawmakers table bill to ban marijuana advertising  Montana Free Press

Generative AI Tools Threaten Big Tech's Digital Advertising ... - Law.com
Generative AI Tools Threaten Big Tech's Digital Advertising ...  Law.com

New York State Advertising Rules Effective Today - Lexology
New York State Advertising Rules Effective Today  Lexology

California's False Advertising Laws and the “On Sale” Price - Lexology
California's False Advertising Laws and the “On Sale” Price  Lexology

Adcore Wins Microsoft’s Advertising 2022 Channel Partner of the Year Award for EMEA - Yahoo Finance
Adcore Wins Microsoft’s Advertising 2022 Channel Partner of the Year Award for EMEA  Yahoo Finance

Greenwashing is not new, it's false advertising - ESG Clarity
Greenwashing is not new, it's false advertising  ESG Clarity

Almond Boards Generic Advertising Helps Private Brands - AG ... - AGInfo Ag Information Network
Almond Boards Generic Advertising Helps Private Brands - AG ...  AGInfo Ag Information Network

Potential TikTok ban sends advertisers scrambling - Reuters
Potential TikTok ban sends advertisers scrambling  Reuters

Staying Competitive Against Big Businesses: Best Practices for ... - Benzinga
Staying Competitive Against Big Businesses: Best Practices for ...  Benzinga

Digital Advertising Market is estimated to be US$ 697.10 billion by 2030 with a CAGR of 17.3% during the forecast period – BY PMI - Yahoo Finance
Digital Advertising Market is estimated to be US$ 697.10 billion by 2030 with a CAGR of 17.3% during the forecast period – BY PMI  Yahoo Finance

From VR To Car Commerce, 5G Is Transforming Advertising - AdExchanger
From VR To Car Commerce, 5G Is Transforming Advertising  AdExchanger

Colorado legislators debate pregnancy clinic advertising bill - FOX 31 Denver
Colorado legislators debate pregnancy clinic advertising bill  FOX 31 Denver

Joy Robins Named Global Chief Advertising Officer of The New York ... - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York ...  The New York Times Company

mobilads Announces New Data- Driven OOH Advertising Platform ... - PR Newswire
mobilads Announces New Data- Driven OOH Advertising Platform ...  PR Newswire

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

Pinterest Provides New Tips on Effective Pin Advertising Approaches - Social Media Today
Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

Media statements - Offensive advertising to be taken off the road - Media Statements
Media statements - Offensive advertising to be taken off the road  Media Statements

Hallaron Advertising Agency celebrating 20 years in 2023 - hellowoodlands.com
Hallaron Advertising Agency celebrating 20 years in 2023  hellowoodlands.com

NAD: Advertisers Must Substantiate Unpaid, Third-Party Claims ... - HBW Insight
NAD: Advertisers Must Substantiate Unpaid, Third-Party Claims ...  HBW Insight

Senior Meta advertising executive departs amid efficiency drive - The Economic Times
Senior Meta advertising executive departs amid efficiency drive  The Economic Times

FTC Issues Orders to Social Media and Video Streaming Platforms ... - Federal Trade Commission News
FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Innovid Brings Data-Driven Personalization to Walmart's Demand ... - PR Newswire
Innovid Brings Data-Driven Personalization to Walmart's Demand ...  PR Newswire

Pixels Are Next to Face Tougher FTC Scrutiny - Adweek
Pixels Are Next to Face Tougher FTC Scrutiny  Adweek

The Art of Account Management: Matt Bonny on Knowing What ... - Little Black Book - LBBonline
The Art of Account Management: Matt Bonny on Knowing What ...  Little Black Book - LBBonline

Mobiquity Technologies Unveils ATOS 2.0: A New and Improved ... - Benzinga
Mobiquity Technologies Unveils ATOS 2.0: A New and Improved ...  Benzinga

Roger Williams University: Marketing Student Selected For ... - Patch
Roger Williams University: Marketing Student Selected For ...  Patch

Explore marketing and advertising Navasota Grimes County ... - The Navasota Examiner
Explore marketing and advertising Navasota Grimes County ...  The Navasota Examiner

Spain Political Leaders at Odds Over Balearic Islands Casino ... - Casino.Org News
Spain Political Leaders at Odds Over Balearic Islands Casino ...  Casino.Org News

Opinion: Could Sports Betting Advertising Be Shackled? - Legal Sports Report
Opinion: Could Sports Betting Advertising Be Shackled?  Legal Sports Report

UK Advertising Standards Authority Notice Heating Advertisers - The National Law Review
UK Advertising Standards Authority Notice Heating Advertisers  The National Law Review

NJ Lawmakers To Operators: Scale Back On Advertising - Sports Handle
NJ Lawmakers To Operators: Scale Back On Advertising  Sports Handle

Federal regulations that restrict unhealthy food and beverage ... - American Society for Nutrition
Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

High Five: Poetry in Advertising | LBBOnline - Little Black Book - LBBonline
High Five: Poetry in Advertising | LBBOnline  Little Black Book - LBBonline

MarketCast Expands Brand Effect™ Ad Measurement Across ... - PR Newswire
MarketCast Expands Brand Effect™ Ad Measurement Across ...  PR Newswire

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Gap Halts Its Ad Business to Focus on Supply Chain, Retail Programs - Business Insider
Gap Halts Its Ad Business to Focus on Supply Chain, Retail Programs  Business Insider

National Advertising Division's 2022 Annual Report: An Advertising ... - Lexology
National Advertising Division's 2022 Annual Report: An Advertising ...  Lexology

Is National CineMedia, Inc. (NCMI) Stock at the Top of the Advertising Agencies Industry? - InvestorsObserver
Is National CineMedia, Inc. (NCMI) Stock at the Top of the Advertising Agencies Industry?  InvestorsObserver

Belgium: Rules on crypto advertising tighten - Lexology
Belgium: Rules on crypto advertising tighten  Lexology

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

PlayMining offers companies new advertising initiative via in-game ... - NFTevening.com
PlayMining offers companies new advertising initiative via in-game ...  NFTevening.com

PubMatic Partners with Proximic by Comscore, Giving Media Buyers... - comScore
PubMatic Partners with Proximic by Comscore, Giving Media Buyers...  comScore

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

It's Time to Adapt: Digital Advertising Trends in 2023 - MarTech Series
It's Time to Adapt: Digital Advertising Trends in 2023  MarTech Series

Kim Kardashian Taps SZA for SKIMS' Latest Advertising Campaign - Digital Music News
Kim Kardashian Taps SZA for SKIMS' Latest Advertising Campaign  Digital Music News

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

MMS Launches Self-Serve Advertising Platform for Shahid - MENAFN.COM
MMS Launches Self-Serve Advertising Platform for Shahid  MENAFN.COM

Online Advertisement Market Sets the Table for Continued Growth ... - Digital Journal
Online Advertisement Market Sets the Table for Continued Growth ...  Digital Journal

Illegally placed signs advertising auction in Omaha confiscated - WOWT
Illegally placed signs advertising auction in Omaha confiscated  WOWT

Why Virtual Product Placement Is Set to Steal the Advertising Spotlight - Adweek
Why Virtual Product Placement Is Set to Steal the Advertising Spotlight  Adweek

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

Advertising postcards are as collectible as ad covers - Linn's Stamp News
Advertising postcards are as collectible as ad covers  Linn's Stamp News

Tuesday Sector Leaders: Trucking, Advertising Stocks - Nasdaq
Tuesday Sector Leaders: Trucking, Advertising Stocks  Nasdaq

FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... - Federal Trade Commission News
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

Doctors make plea to stop advertising of prescription medicines ... - Stuff
Doctors make plea to stop advertising of prescription medicines ...  Stuff

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

Meta's AI and automation push could turn off advertising agencies - Insider Intelligence
Meta's AI and automation push could turn off advertising agencies  Insider Intelligence

Franchise Influencers: Kenny Reinbold, Director of Advertising ... - 1851 Franchise
Franchise Influencers: Kenny Reinbold, Director of Advertising ...  1851 Franchise

Marketers Rate Sales Lift As Most Important Advertising Indicator 03 ... - MediaPost Communications
Marketers Rate Sales Lift As Most Important Advertising Indicator 03 ...  MediaPost Communications

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

Correction: Direct Digital Holdings Reports Fourth Quarter & Full ... - PR Newswire
Correction: Direct Digital Holdings Reports Fourth Quarter & Full ...  PR Newswire

Belgium bans gambling advertising from July 1 - Reuters
Belgium bans gambling advertising from July 1  Reuters

Make-A-Wish and Lamar Advertising enter yearlong pro bono ... - PR Newswire
Make-A-Wish and Lamar Advertising enter yearlong pro bono ...  PR Newswire

Ad Industry Group To Update Standard Terms & Conditions for Digital Advertising To Launch in April - Franchising.com
Ad Industry Group To Update Standard Terms & Conditions for Digital Advertising To Launch in April  Franchising.com

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Creative Advertising Veterans Open Los Angeles Agency Major Major - Variety
Creative Advertising Veterans Open Los Angeles Agency Major Major  Variety

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Finding Success with In-Game Advertising Research - IAB
Finding Success with In-Game Advertising Research  IAB

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

Tencent sees strong rebound in online advertising business in the fourth quarter - PingWest
Tencent sees strong rebound in online advertising business in the fourth quarter  PingWest

Pillsbury Represents APASI in Halting Deceptive Advertising Practices - Pillsbury Winthrop Shaw Pittman
Pillsbury Represents APASI in Halting Deceptive Advertising Practices  Pillsbury Winthrop Shaw Pittman

Twitter now allows cannabis advertising, and brands are ready to ... - Digiday
Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

German minister calls for ban on advertising junk food to children - The Guardian
German minister calls for ban on advertising junk food to children  The Guardian

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