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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

? An Introduction letter that garners results

? An accurate Demographic Analysis extrapolated of 5 major markets

? Sponsorship Value Analysis to determine the worth of your opportunity

? Sponsorship presentation in Word and PowerPoint

? Press Release creation announcing sponsorship opportunity

? Press Release distributed to all major markets announcing your opportunity

? We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

? Professional Sponsorship Contract/Agreement you can use to seal the deal

? One-hour Professional Consultation to ensure you're going in the right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 31 / 2023

Twitter advertisers want to spend money but say “our emails have been falling into the abyss.” - Slate
Twitter advertisers want to spend money but say “our emails have been falling into the abyss.”  Slate

Apple's Soccer TV Push Comes With No Guarantees for Advertisers - Bloomberg
Apple's Soccer TV Push Comes With No Guarantees for Advertisers  Bloomberg

Meta advertising: 5 best practices for 2023 - Search Engine Land
Meta advertising: 5 best practices for 2023  Search Engine Land

IAC Cuts Staff at DotDash Meredith Unit by 7% on Weaker Advertising Market - Barron's
IAC Cuts Staff at DotDash Meredith Unit by 7% on Weaker Advertising Market  Barron's

‘That’s not in our system’: Customer calls out Burger King for ‘false advertising’ after employee wouldn’t honor promo - The Daily Dot
‘That’s not in our system’: Customer calls out Burger King for ‘false advertising’ after employee wouldn’t honor promo  The Daily Dot

Everyone's watching Meta's earnings report for a hint at how online ads are doing - CNBC
Everyone's watching Meta's earnings report for a hint at how online ads are doing  CNBC

WWE Officially Advertising Roman Reigns vs. Cody Rhodes for WrestleMania 39 - ComicBook.com
WWE Officially Advertising Roman Reigns vs. Cody Rhodes for WrestleMania 39  ComicBook.com

TikTok sold $4.3M weight-loss ads, breaching its policy and promises - Insider
TikTok sold $4.3M weight-loss ads, breaching its policy and promises  Insider

Netflix Expects Its Advertising Business to Surpass This Connected TV Ad Giant - The Motley Fool
Netflix Expects Its Advertising Business to Surpass This Connected TV Ad Giant  The Motley Fool

‘Live from PS5’ advertisement celebrates increased supply worldwide - Gematsu
‘Live from PS5’ advertisement celebrates increased supply worldwide  Gematsu

Rakuten Advertising named mThink's Best Affiliate Network for 12 ... - PR Newswire
Rakuten Advertising named mThink's Best Affiliate Network for 12 ...  PR Newswire

The Justice Department accuses Google of an advertising monopoly - WSIU
The Justice Department accuses Google of an advertising monopoly  WSIU

In-Game Advertising Market: An In-depth Analysis from 2018-2027 ... - InvestorsObserver
In-Game Advertising Market: An In-depth Analysis from 2018-2027 ...  InvestorsObserver

The stage is set for mobile AR advertising to shine - Insider Intelligence
The stage is set for mobile AR advertising to shine  Insider Intelligence

Entrepreneurial Advertising: The Future Of Marketing - Bluebonnet News
Entrepreneurial Advertising: The Future Of Marketing  Bluebonnet News

Downtown Ottawa’s Largest Advertising Canvas Is Now Available with PATTISON Outdoor - Yahoo Finance
Downtown Ottawa’s Largest Advertising Canvas Is Now Available with PATTISON Outdoor  Yahoo Finance

JCDecaux wins 15-year exclusive Advertising Street Furniture ... - GlobeNewswire
JCDecaux wins 15-year exclusive Advertising Street Furniture ...  GlobeNewswire

GlassView Video Distribution Platform Propels Attention to RIP ... - PR Newswire
GlassView Video Distribution Platform Propels Attention to RIP ...  PR Newswire

Marketers Predict Programmatic Advertising Spend in Podcasts to ... - Marketing Dive
Marketers Predict Programmatic Advertising Spend in Podcasts to ...  Marketing Dive

Eye Square Announces Full Membership in Advertising Research ... - MarTech Series
Eye Square Announces Full Membership in Advertising Research ...  MarTech Series

eMarketer Podcast: The Daily: How sports advertising is changing ... - Insider Intelligence
eMarketer Podcast: The Daily: How sports advertising is changing ...  Insider Intelligence

Advertising Rates: FishersIsland.net & eFog Horn - fishersisland.net
Advertising Rates: FishersIsland.net & eFog Horn  fishersisland.net

Rodeo FX Names Igor Boros as VFX Supervisor in Advertising ... - Little Black Book - LBBonline
Rodeo FX Names Igor Boros as VFX Supervisor in Advertising ...  Little Black Book - LBBonline

Thailand Issues Regulation on Language and Other Content in ... - Lexology
Thailand Issues Regulation on Language and Other Content in ...  Lexology

Roku smart TVs mean opportunities for advertising, new formats - FierceVideo
Roku smart TVs mean opportunities for advertising, new formats  FierceVideo

Brands are on board with CTV advertising. What about consumers? - Campaign US
Brands are on board with CTV advertising. What about consumers?  Campaign US

Justice Department finalizes compliance metrics for Meta’s (formerly ... - JD Supra
Justice Department finalizes compliance metrics for Meta’s (formerly ...  JD Supra

iPROM Introduces First-Party Data Management Platform for Advertisers. iPROM Private DMP Launches the New Era of Digital Advertising with First-Party Data - Yahoo Finance
iPROM Introduces First-Party Data Management Platform for Advertisers. iPROM Private DMP Launches the New Era of Digital Advertising with First-Party Data  Yahoo Finance

A more sustainable type of advertising - MobileMarketing Magazine
A more sustainable type of advertising  MobileMarketing Magazine

As The Economy Shifts, 5 Things Mobile Advertisers Should Know - AdExchanger
As The Economy Shifts, 5 Things Mobile Advertisers Should Know  AdExchanger

Hawaii Pol Wants To Ban Nevada Casinos From Advertising In His ... - Casino.Org News
Hawaii Pol Wants To Ban Nevada Casinos From Advertising In His ...  Casino.Org News

Social media advertisement campaigns have been effective in changing public perceptions and receptiveness to COVID-19 vaccines - News-Medical.Net
Social media advertisement campaigns have been effective in changing public perceptions and receptiveness to COVID-19 vaccines  News-Medical.Net

Swedish regulator acts over Svenska Spel free-to-air show deemed ... - iGaming Business
Swedish regulator acts over Svenska Spel free-to-air show deemed ...  iGaming Business

Osprey Sues Grayscale for Misleading Advertising on Crypto Trust - Bloomberg Law
Osprey Sues Grayscale for Misleading Advertising on Crypto Trust  Bloomberg Law

Husson University unveils new television remote unit, opportunities in marketing & advertising - WABI
Husson University unveils new television remote unit, opportunities in marketing & advertising  WABI

How Ice Cube is pitching his Big3 basketball league to advertisers - AdAge.com
How Ice Cube is pitching his Big3 basketball league to advertisers  AdAge.com

Digital Advertising Biz Faces New, Old Challenges In 2023 - Forbes
Digital Advertising Biz Faces New, Old Challenges In 2023  Forbes

Recent class action lawsuits accuse medicine, health product ... - Top Class Actions
Recent class action lawsuits accuse medicine, health product ...  Top Class Actions

Outdoor Advertising Sales - Agency - South Africa - Johannesburg - Bizcommunity.com
Outdoor Advertising Sales - Agency - South Africa - Johannesburg  Bizcommunity.com

NBCUniversal Details 'The Next Evolution' of Advertising and Partnership Interface One Platform - TheWrap
NBCUniversal Details 'The Next Evolution' of Advertising and Partnership Interface One Platform  TheWrap

Innovative OOH Advertising Ideas Brands Can Use In 2023 - Forbes
Innovative OOH Advertising Ideas Brands Can Use In 2023  Forbes

Australia Investigates Influencers Over False Advertising - Bloomberg
Australia Investigates Influencers Over False Advertising  Bloomberg

A new threat to advertisers making sketchy health claims - The Seattle Times
A new threat to advertisers making sketchy health claims  The Seattle Times

Mirriad Advertising mulls strategic options; Apollo plans to bid for ... - S&P Global
Mirriad Advertising mulls strategic options; Apollo plans to bid for ...  S&P Global

How Brands Can Approach Sports Advertising - Rolling Stone
How Brands Can Approach Sports Advertising  Rolling Stone

National Linear TV Advertising Spending Down 2.3% in December - Next TV
National Linear TV Advertising Spending Down 2.3% in December  Next TV

Disney Advertising expands EDO, Samba TV measurement ... - FierceVideo
Disney Advertising expands EDO, Samba TV measurement ...  FierceVideo

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

TV Advertising Isn’t Dead – It Just Needs More Effective Strategies - The Drum
TV Advertising Isn’t Dead – It Just Needs More Effective Strategies  The Drum

Urban One Inc. And Sounder Partner To Help Bring More ... - Essence
Urban One Inc. And Sounder Partner To Help Bring More ...  Essence

Inside the $1 billion Super Bowl advertising complex - Fast Company
Inside the $1 billion Super Bowl advertising complex  Fast Company

Miller & Miller's online-only Advertising & Historic Objects auction ... - ArtfixDaily
Miller & Miller's online-only Advertising & Historic Objects auction ...  ArtfixDaily

Ad Representative Robert "Rusty" Connally | Advertising ... - Clay Center Dispatch
Ad Representative Robert "Rusty" Connally | Advertising ...  Clay Center Dispatch

Programmatic Advertising Market Newer Segments of Application ... - Digital Journal
Programmatic Advertising Market Newer Segments of Application ...  Digital Journal

FTC Challenges Half-Baked "Made In USA" Claims - Advertising ... - Mondaq
FTC Challenges Half-Baked "Made In USA" Claims - Advertising ...  Mondaq

Dems launch new abortion ads in battle for state governments - POLITICO
Dems launch new abortion ads in battle for state governments  POLITICO

Fame: Brands wanna live forever | Advertising - Campaign Asia
Fame: Brands wanna live forever | Advertising  Campaign Asia

Huge political advertising campaign had little effect on US voters - Nature.com
Huge political advertising campaign had little effect on US voters  Nature.com

The Manufacturers Life Insurance Company Sells 1996 Shares of ... - MarketBeat
The Manufacturers Life Insurance Company Sells 1996 Shares of ...  MarketBeat

Out of home advertising market size to increase by USD 11,016.26 million: North America will account for 30% of the market's growth during the forecast period - Technavio - Yahoo Finance
Out of home advertising market size to increase by USD 11,016.26 million: North America will account for 30% of the market's growth during the forecast period - Technavio  Yahoo Finance

Spotify Shifts Podcast Strategy After Layoffs - Bloomberg
Spotify Shifts Podcast Strategy After Layoffs  Bloomberg

The Green Rush Podcast: Jesse and Joel Stanley, Co-Founders of ... - GreenState
The Green Rush Podcast: Jesse and Joel Stanley, Co-Founders of ...  GreenState

Ginny Redington Dawes Starred as a Writer of Advertising Jingles - The Wall Street Journal
Ginny Redington Dawes Starred as a Writer of Advertising Jingles  The Wall Street Journal

As Addressable TV Advertising Grows, Challenges Remain - Forbes
As Addressable TV Advertising Grows, Challenges Remain  Forbes

Fireball whisky-maker accused of false advertising on miniature drink bottles - NBC News
Fireball whisky-maker accused of false advertising on miniature drink bottles  NBC News

Can Elon Musk’s Twitter Win Back Advertisers’ Trust? - The Drum
Can Elon Musk’s Twitter Win Back Advertisers’ Trust?  The Drum

The 2023 podcast advertising landscape, as predicted by several ... - Marketing Brew
The 2023 podcast advertising landscape, as predicted by several ...  Marketing Brew

Irish central bank chief calls for ban on crypto advertising - Reuters
Irish central bank chief calls for ban on crypto advertising  Reuters

Wolk's Week in Review: Digital advertising under fire from all sides ... - FierceVideo
Wolk's Week in Review: Digital advertising under fire from all sides ...  FierceVideo

Study: U.S. cannabis advertising policies suffer from a lack of ... - University at Buffalo
Study: U.S. cannabis advertising policies suffer from a lack of ...  University at Buffalo

Svenska Spel Breached Sweden’s Advertising Standards - GamblingNews.com
Svenska Spel Breached Sweden’s Advertising Standards  GamblingNews.com

Here's what Twitter lost in advertising revenue in final months of 2022 - Reuters
Here's what Twitter lost in advertising revenue in final months of 2022  Reuters

THE FIFTH Agency Expands Los Angeles Team with Key Hire to ... - Business Wire
THE FIFTH Agency Expands Los Angeles Team with Key Hire to ...  Business Wire

TikTok Users Strongly Responsive to Advertising According to New ... - Branding in Asia Magazine
TikTok Users Strongly Responsive to Advertising According to New ...  Branding in Asia Magazine

Gambling advertising restrictions could reduce harm - Newswise
Gambling advertising restrictions could reduce harm  Newswise

Visit Alexandria Launches Rebrand and New Destination ... - The Zebra
Visit Alexandria Launches Rebrand and New Destination ...  The Zebra

Bristol Airport appoints Eye Airports to manage and sell advertising ... - Business Leader
Bristol Airport appoints Eye Airports to manage and sell advertising ...  Business Leader

South Africa adds new cryptocurrency standards to advertising code - Cointelegraph
South Africa adds new cryptocurrency standards to advertising code  Cointelegraph

4 effective programmatic advertising strategies to protect brand ... - iTMunch
4 effective programmatic advertising strategies to protect brand ...  iTMunch

Cinedigm Taps TripleLift as In-Show Advertising Partner - PR Newswire
Cinedigm Taps TripleLift as In-Show Advertising Partner  PR Newswire

Gartner Expectations for Super Bowl Advertising in 2023 - Gartner
Gartner Expectations for Super Bowl Advertising in 2023  Gartner

French advertising firm Publicis names WPP's Ikiler as EMEA COO - Reuters
French advertising firm Publicis names WPP's Ikiler as EMEA COO  Reuters

For recovering problem gamblers, a sports betting advertising blitz turns Eagles’ season into a minefield - The Philadelphia Inquirer
For recovering problem gamblers, a sports betting advertising blitz turns Eagles’ season into a minefield  The Philadelphia Inquirer

Dispatch from CES: 4 factors shaping TV advertising in 2023 - AdAge.com
Dispatch from CES: 4 factors shaping TV advertising in 2023  AdAge.com

Clarivoy Fixes Massive Hole in Automotive Advertising with Release ... - MarTech Series
Clarivoy Fixes Massive Hole in Automotive Advertising with Release ...  MarTech Series

Ad spending on TikTok defies advertising slowdown - Digiday
Ad spending on TikTok defies advertising slowdown  Digiday

Snap’s Stock Investors Risk More Pain on Advertising Woes - Yahoo Finance
Snap’s Stock Investors Risk More Pain on Advertising Woes  Yahoo Finance

Advocacy group accuses Novo Nordisk of violating FDA's 'fair ... - Endpoints News
Advocacy group accuses Novo Nordisk of violating FDA's 'fair ...  Endpoints News

4 marketing and advertising predictions for 2023 - Insider Intelligence
4 marketing and advertising predictions for 2023  Insider Intelligence

Twitter to Relax Ban on Political Ads - The New York Times
Twitter to Relax Ban on Political Ads  The New York Times

A Guide to the Different Types of Advertising on Spotify - Spotify
A Guide to the Different Types of Advertising on Spotify  Spotify

How Amazon Ads Is Reshaping Contextual Advertising - AdExchanger
How Amazon Ads Is Reshaping Contextual Advertising  AdExchanger

Daraz Launches Daraz Advertising Solution (DAS) - ProPakistani
Daraz Launches Daraz Advertising Solution (DAS)  ProPakistani

Top 10 Advertising And Marketing Issues For 2023 - Advertising ... - Mondaq
Top 10 Advertising And Marketing Issues For 2023 - Advertising ...  Mondaq

Advertising Uncertainty Is Weighing Heavily on the Communication ... - Morningstar
Advertising Uncertainty Is Weighing Heavily on the Communication ...  Morningstar

How Amazon will transform the advertising industry in 2023 and ... - Insider Intelligence
How Amazon will transform the advertising industry in 2023 and ...  Insider Intelligence

Bidstack launches dedicated sports division for metaverse ... - SportsPro Media
Bidstack launches dedicated sports division for metaverse ...  SportsPro Media

Nexstar Announces Newly-Created Advertising Sales Structure and ... - Nexstar
Nexstar Announces Newly-Created Advertising Sales Structure and ...  Nexstar

Demi Lovato poster banned by advertising regulator for being offensive to Christians - CNN
Demi Lovato poster banned by advertising regulator for being offensive to Christians  CNN

Five tips to inform banks' paid advertising budget | ABA Banking ... - ABA Banking Journal
Five tips to inform banks' paid advertising budget | ABA Banking ...  ABA Banking Journal

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