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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

? An Introduction letter that garners results

? An accurate Demographic Analysis extrapolated of 5 major markets

? Sponsorship Value Analysis to determine the worth of your opportunity

? Sponsorship presentation in Word and PowerPoint

? Press Release creation announcing sponsorship opportunity

? Press Release distributed to all major markets announcing your opportunity

? We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

? Professional Sponsorship Contract/Agreement you can use to seal the deal

? One-hour Professional Consultation to ensure you're going in the right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. November / 02 / 2024

Meta Warns of Worsening AI Losses After Sales Narrowly Beat - Bloomberg
Meta Warns of Worsening AI Losses After Sales Narrowly Beat  Bloomberg

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - Digiday
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims  Digiday

Amazon's advertising business grew 19% in the third quarter - CNBC
Amazon's advertising business grew 19% in the third quarter  CNBC

Trump’s campaign accuses The Post of campaign rules violations - The Washington Post
Trump’s campaign accuses The Post of campaign rules violations  The Washington Post

Federal court rules against House Dems in ad dispute - Axios
Federal court rules against House Dems in ad dispute  Axios

The cruel truth behind Trump’s new attacks on trans people - Vox.com
The cruel truth behind Trump’s new attacks on trans people  Vox.com

Meta Reports Record Revenue, Slower Digital Advertising Growth - The Wall Street Journal
Meta Reports Record Revenue, Slower Digital Advertising Growth  The Wall Street Journal

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump - Business Insider
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump  Business Insider

Ghost jobs: why do 40% of companies advertise positions that don’t exist? - The Guardian
Ghost jobs: why do 40% of companies advertise positions that don’t exist?  The Guardian

Subway sued for allegedly shorting customers on meat, 'false and misleading advertisements' - ABC News
Subway sued for allegedly shorting customers on meat, 'false and misleading advertisements'  ABC News

Federal agency investigating how Meta uses consumer financial data for advertising - The Record from Recorded Future News
Federal agency investigating how Meta uses consumer financial data for advertising  The Record from Recorded Future News

Maximize Your Reach with Bladen County Beautiful Advertising Opportunities - - BladenOnline.com
Maximize Your Reach with Bladen County Beautiful Advertising Opportunities -  BladenOnline.com

Advertise with Us - Destination Salem
Advertise with Us  Destination Salem

Nicolle Pangis Joins Netflix as VP Advertising - Variety
Nicolle Pangis Joins Netflix as VP Advertising  Variety

Inspiria Outdoor Advertising recognized on the 2024 Inc. 5000 List - PR Web
Inspiria Outdoor Advertising recognized on the 2024 Inc. 5000 List  PR Web

Ad agencies can afford to F-up. Freelancers can’t: Why advertising legend Jon Williams is putting 100% of his faith in freelancers to build his business - The Freelance Informer
Ad agencies can afford to F-up. Freelancers can’t: Why advertising legend Jon Williams is putting 100% of his faith in freelancers to build his business  The Freelance Informer

Lynn University students shine in advertising competition - Lynn University
Lynn University students shine in advertising competition  Lynn University

Netflix taps new VP of advertising as ad biz prepares for crucial 2025 - Marketing Dive
Netflix taps new VP of advertising as ad biz prepares for crucial 2025  Marketing Dive

Truth In Advertising - The Chattanoogan
Truth In Advertising  The Chattanoogan

Retailers Went All-In on Advertising. Now They Need to Prove That It’s Working. - Adweek
Retailers Went All-In on Advertising. Now They Need to Prove That It’s Working.  Adweek

Must Read: A New Age of TV Advertising, AI Threatens the E-Commerce Modeling Industry - Fashionista
Must Read: A New Age of TV Advertising, AI Threatens the E-Commerce Modeling Industry  Fashionista

Amazon sells out advertising ahead of 2024 Black Friday NFL game - SportsPro Media
Amazon sells out advertising ahead of 2024 Black Friday NFL game  SportsPro Media

In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost? - Caixin Global
In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost?  Caixin Global

Mission Swing State: College Football’s Political Advertising Battle - BVM Sports
Mission Swing State: College Football’s Political Advertising Battle  BVM Sports

18 Best Sites for Advertising Your Rental Property Listing in 2024 - Avail
18 Best Sites for Advertising Your Rental Property Listing in 2024  Avail

$6.625M LinkedIn advertising class action settlement - Top Class Actions
$6.625M LinkedIn advertising class action settlement  Top Class Actions

If you’ve been seeing more pro-Harris ads online lately, here’s why - CNN
If you’ve been seeing more pro-Harris ads online lately, here’s why  CNN

Mountaineering astronauts and bad spelling? It's advertising's future - New Scientist
Mountaineering astronauts and bad spelling? It's advertising's future  New Scientist

Eli Lilly plans to begin advertising weight-loss drug Zepbound - Yahoo Finance
Eli Lilly plans to begin advertising weight-loss drug Zepbound  Yahoo Finance

College Football Is a Battleground in the Presidential Election - Front Office Sports
College Football Is a Battleground in the Presidential Election  Front Office Sports

Microsoft Bing Advertising Revenue Up 18% - Search Engine Roundtable
Microsoft Bing Advertising Revenue Up 18%  Search Engine Roundtable

Ad Age and Columbia University launch mentorship program - Ad Age
Ad Age and Columbia University launch mentorship program  Ad Age

Matt Koulermos, Founder of AI-Enhanced Creative Agency AdWaken.ai, Discusses AI’s Pros & Cons in the Advertising Field - USA TODAY
Matt Koulermos, Founder of AI-Enhanced Creative Agency AdWaken.ai, Discusses AI’s Pros & Cons in the Advertising Field  USA TODAY

Adams Outdoor Advertising Expands Footprint Again with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory - Business Wire
Adams Outdoor Advertising Expands Footprint Again with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory  Business Wire

Blink Advertising Agency Acquires Ethic Advertising Agency - Pennsylvania Business Central
Blink Advertising Agency Acquires Ethic Advertising Agency  Pennsylvania Business Central

Netflix Names Nicolle Pangis as New VP of Advertising - Adweek
Netflix Names Nicolle Pangis as New VP of Advertising  Adweek

How the US election outcome will influence 3 key areas of digital advertising - eMarketer
How the US election outcome will influence 3 key areas of digital advertising  eMarketer

Netflix Installs Nicolle Pangis As VP Of Advertising, Overseeing U.S. And Canada Sales Efforts - Deadline
Netflix Installs Nicolle Pangis As VP Of Advertising, Overseeing U.S. And Canada Sales Efforts  Deadline

Elon Musk's X falls behind on updating political advertising disclosures - Business Standard
Elon Musk's X falls behind on updating political advertising disclosures  Business Standard

Meta’s generative AI tools find purchase with users and advertisers - Marketing Dive
Meta’s generative AI tools find purchase with users and advertisers  Marketing Dive

8 Podcast Advertising Examples (2025) - Spotlight | DesignRush
8 Podcast Advertising Examples (2025)  Spotlight | DesignRush

Inside Disney’s increasingly global approach to selling holiday ads - Marketing Dive
Inside Disney’s increasingly global approach to selling holiday ads  Marketing Dive

The Next Administration Will Play a Role in AI Policy. Here's Why It Matters - Adweek
The Next Administration Will Play a Role in AI Policy. Here's Why It Matters  Adweek

Netflix Taps Nicolle Pangis as VP of Advertising - Hollywood Reporter
Netflix Taps Nicolle Pangis as VP of Advertising  Hollywood Reporter

A look at political ads in 7 swing states - WBUR News
A look at political ads in 7 swing states  WBUR News

CSP’s Retail Media Network Forum Highlights a New Era of Advertising - CSPDailyNews.com
CSP’s Retail Media Network Forum Highlights a New Era of Advertising  CSPDailyNews.com

Life Defense Fund, advertising agency discuss use of last-minute campaign contributions - Dakota News Now
Life Defense Fund, advertising agency discuss use of last-minute campaign contributions  Dakota News Now

Kamala Harris Advertisement Draws Inspiration from Carrie Mae Weems - ARTnews
Kamala Harris Advertisement Draws Inspiration from Carrie Mae Weems  ARTnews

Kimberly-Clark launches global creative and media review - Ad Age
Kimberly-Clark launches global creative and media review  Ad Age

Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere - Adweek
Google’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere  Adweek

The Advertising Campaign That Sold Abortion to the US - National Catholic Register
The Advertising Campaign That Sold Abortion to the US  National Catholic Register

Netflix Hires Nicolle Pangis as New VP of Advertising - TheWrap
Netflix Hires Nicolle Pangis as New VP of Advertising  TheWrap

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

InMobi Advertising Named a ‘Strong Performer’ and ‘Mobile Must-Have’ in New Report on Sell-Side Platforms with Highest Possible Scores Across 12 Criteria - Business Wire
InMobi Advertising Named a ‘Strong Performer’ and ‘Mobile Must-Have’ in New Report on Sell-Side Platforms with Highest Possible Scores Across 12 Criteria  Business Wire

IAB: Audio Advertising Remains Undervalued As Brands Miss Out - Radio Ink
IAB: Audio Advertising Remains Undervalued As Brands Miss Out  Radio Ink

Wishing A Happy Halloween To Our Advertisers - Above the Law
Wishing A Happy Halloween To Our Advertisers  Above the Law

Life Defense Fund and Sioux Falls Advertising Agency discuss last minute uses of campaign money. - Dakota News Now
Life Defense Fund and Sioux Falls Advertising Agency discuss last minute uses of campaign money.  Dakota News Now

Google Earnings Beat: How 'AI Overviews' Is Boosting Internet Search Advertising - Investor's Business Daily
Google Earnings Beat: How 'AI Overviews' Is Boosting Internet Search Advertising  Investor's Business Daily

Amazon Analysts See Growth Ahead With AWS In 'Early Innings Of A Big AI Cycle,' Advertising Segment Fast-Growing 'Hidden Asset' - Amazon.com (NASDAQ:AMZN) - Benzinga
Amazon Analysts See Growth Ahead With AWS In 'Early Innings Of A Big AI Cycle,' Advertising Segment Fast-Growing 'Hidden Asset' - Amazon.com (NASDAQ:AMZN)  Benzinga

Google is Testing a New Search Advertising Tool - Adweek
Google is Testing a New Search Advertising Tool  Adweek

Fairfield County advertising for admin. position - The Independent Voice of Blythewood & Fairfield County
Fairfield County advertising for admin. position  The Independent Voice of Blythewood & Fairfield County

Snap doubles number of advertisers in Q3 as AI, AR bets persist - Marketing Dive
Snap doubles number of advertisers in Q3 as AI, AR bets persist  Marketing Dive

Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools - Modern Retail
Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools  Modern Retail

Targeted Advertising: Tracking Your Behavior, Not Your Conversations - Industry Leaders Magazine
Targeted Advertising: Tracking Your Behavior, Not Your Conversations  Industry Leaders Magazine

AI for advertising is about taking back control - TechNative
AI for advertising is about taking back control  TechNative

Buy this advertising tech stock poised to rally more than 25%, Wells Fargo says - CNBC
Buy this advertising tech stock poised to rally more than 25%, Wells Fargo says  CNBC

Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds - Podnews
Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds  Podnews

Netflix, Inc. (NFLX)’s Financial Growth and Future Advertising Ventures - Yahoo Finance
Netflix, Inc. (NFLX)’s Financial Growth and Future Advertising Ventures  Yahoo Finance

Montana sheriff's offices object to political advertising - NBC Montana
Montana sheriff's offices object to political advertising  NBC Montana

Opinion | The Real Reasons the G.O.P. Is Spending Millions on Anti-Trans Ads - The New York Times
Opinion | The Real Reasons the G.O.P. Is Spending Millions on Anti-Trans Ads  The New York Times

Amazon Climbs 7%, Nears Record Levels as Cloud and Advertising Drive Growth - GuruFocus.com
Amazon Climbs 7%, Nears Record Levels as Cloud and Advertising Drive Growth  GuruFocus.com

What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising - Robotics and Automation News
What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising  Robotics and Automation News

The madness of US election advertising, where it's quantity over quality - Campaign in Canada
The madness of US election advertising, where it's quantity over quality  Campaign in Canada

Top 20 US financial services advertisers by media spend - The Drum
Top 20 US financial services advertisers by media spend  The Drum

Is digital making it harder to be creative in advertising? This panel thought so - The Drum
Is digital making it harder to be creative in advertising? This panel thought so  The Drum

Advertising Professionals Seek Greater Access to Trade Publications. The Myers Report - MediaVillage
Advertising Professionals Seek Greater Access to Trade Publications. The Myers Report  MediaVillage

City Council Approves Kiosk Proposal; Where Electronic Advertising Will be Located TBD - Culver City Crossroads
City Council Approves Kiosk Proposal; Where Electronic Advertising Will be Located TBD  Culver City Crossroads

Meet the Democrats using porn ads to convince Trump voters to stay home - NPR
Meet the Democrats using porn ads to convince Trump voters to stay home  NPR

Wilton branding and advertising campaign to celebrate the joy of baking and decorating - Bake
Wilton branding and advertising campaign to celebrate the joy of baking and decorating  Bake

Warby Parker Prevails Against 1-800 Contacts in Keyword Advertising Dispute - The National Law Review
Warby Parker Prevails Against 1-800 Contacts in Keyword Advertising Dispute  The National Law Review

WA Public Disclosure Commission fines state GOP $5,000 over finance, advertising violations - The Olympian
WA Public Disclosure Commission fines state GOP $5,000 over finance, advertising violations  The Olympian

SiriusXM media launches data clean room for GroupM advertisers - Performance Marketing World
SiriusXM media launches data clean room for GroupM advertisers  Performance Marketing World

Woodland Tools Prevails in False Advertising Trial Against Competitor Fiskars - PR Newswire
Woodland Tools Prevails in False Advertising Trial Against Competitor Fiskars  PR Newswire

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify
What Is Mobile Advertising? How To Use Mobile Ads (2024)  Shopify

Netflix Taps Nicolle Pangis As VP Of Advertising - TV News Check
Netflix Taps Nicolle Pangis As VP Of Advertising  TV News Check

UPDATE: Anti-sales tax group drops $99k on advertising, accepts contributions from Koch-affiliated donor - Arkansas Times
UPDATE: Anti-sales tax group drops $99k on advertising, accepts contributions from Koch-affiliated donor  Arkansas Times

Are election advertisements changing anyone’s mind? - Drexel University The Triangle Online
Are election advertisements changing anyone’s mind?  Drexel University The Triangle Online

Netflix appoints Nicolle Pangis as VP - Advertising - Storyboard18
Netflix appoints Nicolle Pangis as VP - Advertising  Storyboard18

What Is Digital Advertising? Digital Ad Types and Tips (2024) - Shopify
What Is Digital Advertising? Digital Ad Types and Tips (2024)  Shopify

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report - ExchangeWire
17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report  ExchangeWire

What Is Targeted Advertising? Tips and Steps (2024) - Shopify
What Is Targeted Advertising? Tips and Steps (2024)  Shopify

Faulconer’s Advertising His Old Climate Policies to Voters. They Don’t Match His Current Position. - Voice of San Diego
Faulconer’s Advertising His Old Climate Policies to Voters. They Don’t Match His Current Position.  Voice of San Diego

WTHR is legally required to air graphic ad purchased by presidential candidate - WTHR
WTHR is legally required to air graphic ad purchased by presidential candidate  WTHR

Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating - Business Wire
Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating  Business Wire

GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace - GroupM
GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace  GroupM

Pixalate Releases Global Mobile App Ad Spend Benchmarks - GlobeNewswire
Pixalate Releases Global Mobile App Ad Spend Benchmarks  GlobeNewswire

Tesla Adopts a New, Aggressive Cybertruck Sales Strategy, Begins Advertising $74,490 Starting Price - Torque News
Tesla Adopts a New, Aggressive Cybertruck Sales Strategy, Begins Advertising $74,490 Starting Price  Torque News

WTVM Alert: Upcoming political advertisement - WTVM
WTVM Alert: Upcoming political advertisement  WTVM

Publicis Groupe to lay off up to 200 employees at its digital agencies - Ad Age
Publicis Groupe to lay off up to 200 employees at its digital agencies  Ad Age

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