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Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business.

Advertising Specialties

Look around you. You can probably count on two hands the number of items in your office or home that are etched, engraved or printed with someone's name- magnets, key chains, coffee mugs, calendars, rulers and note cubes. Oh, and how could we forget the pen or stress ball? These items were most likely given to you at no cost at a business you frequent, or perhaps were even sent to you. These are often given out at trade shows, seminars and other events open to the public. Even the businesses that have booths at the county fair have these types of giveaways. And, some businesses just have them out in their reception area. Others, like schools, may hand out pens, folders and lanyards at orientations and open houses. This marketing tool not only builds recognition but also is a way to gain your repeat business.

Business Gifts

Many of the above type of items are also used as business/corporate gifts. Items under this category sometimes also fall under higher price ranges too such as insulated travel mugs, clocks, messenger bags, polo shirts, fleece blankets, paper weights and more. These are generally sent to clients and vendors of a business to show their appreciation. They can be sent around the holidays, given out at receptions or just sent around an event specific to the company sending them. According to a Baylor University study, over half of the companies in America take part in this practice, and 68% of them find them to be very effective in helping achieve their business objectives. Some more reasons for business gifts: thanking customers, developing business and recognizing employees.

Premiums

Sometimes promotional items aren't free. But, the customer is not exactly paying for them either. Welcome to the world of premiums! If you sign up for this, you'll get this for free! And, this gimmick works! Have you ever donated to a charitable organization (like the Sierra Club) for a free newsletter subscription and t-shirt? Have you ever applied for a credit card to get an umbrella? Have you ever pledged to your local PBS station during a membership campaign for a Sesame Street plush toy? Or, have you ever switched banks to get a free beach blanket, or signed up for a health club for a free gym bag? These are just an inkling of ways companies use premiums to win your business. Premiums are basically promotional products used as an incentive to gain your business. Many times, the item is not given until an obligation us fulfilled. So, if your company is seeking membership, subscriptions or even sales, attaching a premium is a smart way to attract new business!

Recognition Awards

Sometimes promotional items are created solely for inside purposes, such as the case with recognition awards. These can range from plaques and pins to jackets and messenger bags, and many other types of gifts. These can be used for reaching and exceeding goals, perfect attendance, leadership qualities, promotions, inside contests and much more. Unlike ad specialties and premiums, which cater to the public, these cater to employees to motivate and boost morale within the place they work. While the recognition may mean more than the actual item, it serves as a reminder of accomplishments. When others see someone with an award, their own performance may increase. In a way, a recognition award is sort of like a premium after all- there is an incentive to earn one.

Other Uses

Sometimes promotional items are given out to customers as prizes as events. This is similar to recognition awards, only these are usually smaller ticket items given to random customers. An example would be a special sale or promotion where people can enter to win at the store, perhaps there is a grand prize of a big-ticket item and runner-ups will be selected to win imprinted prizes donning your logo. Also, items like inflatables (balloons and other shapes) will draw attention to a business and are indeed considered promotional items. Also, everybody has seen items with logos up for sale in gift shops- think tourist attraction, or gift shops at the end of a company tour (Hershey, Crayola factory, etc). These are still promotional items, but are considered souvenirs and are bought my consumers. Shot glasses, pint glasses, mugs, license plate frames, bumper stickers, salt and pepper shakers and more can fall in to this category!

Cindy Carrera is a freelance creative author who's written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. December / 01 / 2021

What The 'Facebook Papers' Reveal About The Social Network's Advertising Business - Forbes
What The 'Facebook Papers' Reveal About The Social Network's Advertising Business  Forbes

Advertising in the pandemic: how companies used COVID as a marketing tool - The Conversation Africa
Advertising in the pandemic: how companies used COVID as a marketing tool  The Conversation Africa

Health & Wellness Advertising Tips To Drive Holiday Sales - Search Engine Journal
Health & Wellness Advertising Tips To Drive Holiday Sales  Search Engine Journal

TV Advertising Leaders on Collaboration in the Industry - Variety
TV Advertising Leaders on Collaboration in the Industry  Variety

Anderson Collaborative Announced As Amazon Advertising Partner - PRNewswire
Anderson Collaborative Announced As Amazon Advertising Partner  PRNewswire

National Advertising Division Recommends Byte Disclose Incentivized Reviews for Aligner Products - WFMZ Allentown
National Advertising Division Recommends Byte Disclose Incentivized Reviews for Aligner Products  WFMZ Allentown

React LLC Announces Next Phase of Positive Advertising Experiences - MarTech Series
React LLC Announces Next Phase of Positive Advertising Experiences  MarTech Series

fuboTV: Improving Profitability Through Better Advertising - Seeking Alpha
fuboTV: Improving Profitability Through Better Advertising  Seeking Alpha

Mascots, brand name pump up advertising sign value - Clinton Herald
Mascots, brand name pump up advertising sign value  Clinton Herald

New Guide Helps B2B Marketers Take Advantage of Podcast Advertising - MarTech Series
New Guide Helps B2B Marketers Take Advantage of Podcast Advertising  MarTech Series

Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US states - SBC Americas
Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US states  SBC Americas

Why Zero-Party Data Is the Future Of Privacy-First Advertising - AdExchanger
Why Zero-Party Data Is the Future Of Privacy-First Advertising  AdExchanger

ListenFirst's Jonathan Farb Named Co-Chair Of The Advertising Research Foundation's Social Council - PRNewswire
ListenFirst's Jonathan Farb Named Co-Chair Of The Advertising Research Foundation's Social Council  PRNewswire

Once again, marketers navigate addressing the pandemic in holiday advertising - Morning Brew
Once again, marketers navigate addressing the pandemic in holiday advertising  Morning Brew

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis - Digiday
‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis  Digiday

How new, binding EU transparency standards for political advertising could be even higher - EURACTIV
How new, binding EU transparency standards for political advertising could be even higher  EURACTIV

Official Rollout of Advertising Targeting Solution ATOM: Strong Performance of 28% Higher Click-Through-Rates and App 15% Better Monetization Compared to Campaigns Without IDFA - Yahoo Finance
Official Rollout of Advertising Targeting Solution ATOM: Strong Performance of 28% Higher Click-Through-Rates and App 15% Better Monetization Compared to Campaigns Without IDFA  Yahoo Finance

New Decree Amending and Supplementing Regulations on Cross-border Advertising - Lexology
New Decree Amending and Supplementing Regulations on Cross-border Advertising  Lexology

Here's how to nail your search advertising for your business - Sifted
Here's how to nail your search advertising for your business  Sifted

The Department Of Transportation Should Leave Advertising To The Kardashians - Above the Law
The Department Of Transportation Should Leave Advertising To The Kardashians  Above the Law

Advertise Page - Coindesk
Advertise Page  Coindesk

Lawmakers press pause on award of disputed DC Lottery advertising contract - Washington Business Journal - Washington Business Journal
Lawmakers press pause on award of disputed DC Lottery advertising contract - Washington Business Journal  Washington Business Journal

Kuwait's OptimizeApp Acquires Panda Media, Bolsters Presence in Gulf's Digital Advertising Landscape - PRNewswire
Kuwait's OptimizeApp Acquires Panda Media, Bolsters Presence in Gulf's Digital Advertising Landscape  PRNewswire

Lasso Digital Wins Advertising Contract with Town of Parker - WFMZ Allentown
Lasso Digital Wins Advertising Contract with Town of Parker  WFMZ Allentown

Aces of Trades: Jay Nauman is fourth-generation owner of local outdoor advertising company - Lancaster Eagle Gazette
Aces of Trades: Jay Nauman is fourth-generation owner of local outdoor advertising company  Lancaster Eagle Gazette

Ineo digital advertising raises sales by 61% - Digital Signage Today
Ineo digital advertising raises sales by 61%  Digital Signage Today

Social Media Advertisers Are Grabbing Huge Amounts of Your Data - PCMag.com
Social Media Advertisers Are Grabbing Huge Amounts of Your Data  PCMag.com

Introducing Endpoints Studio, a new way to advertise with Endpoints-crafted branding campaigns - Endpoints News
Introducing Endpoints Studio, a new way to advertise with Endpoints-crafted branding campaigns  Endpoints News

HubSpot : 2021 Advertising Stats You Need to Know - marketscreener.com
HubSpot : 2021 Advertising Stats You Need to Know  marketscreener.com

How to Reap the Rewards of Automation in Advertising - HomeCare
How to Reap the Rewards of Automation in Advertising  HomeCare

Twitter advertisers reflect on Jack Dorsey's tenure - AdAge.com
Twitter advertisers reflect on Jack Dorsey's tenure  AdAge.com

Advertisers Adjust Holiday Messages to Covid-19, Supply-Chain Challenges - The Wall Street Journal
Advertisers Adjust Holiday Messages to Covid-19, Supply-Chain Challenges  The Wall Street Journal

Free downtown ride-hailing company banks on advertising, not fares - BusinessDen
Free downtown ride-hailing company banks on advertising, not fares  BusinessDen

Ay, Papantla, your children fly! Backdoor is now looking to advertise - Entrepreneur
Ay, Papantla, your children fly! Backdoor is now looking to advertise  Entrepreneur

Constantine Announces Advertising and Investor Awareness Program and Shares Issued for Financial Advisory Services - Yahoo Finance
Constantine Announces Advertising and Investor Awareness Program and Shares Issued for Financial Advisory Services  Yahoo Finance

Facebook owner Meta told to sell Giphy as British regulator blocks acquisition - CNBC
Facebook owner Meta told to sell Giphy as British regulator blocks acquisition  CNBC

The advertising that aims to revolutionize the sport: not to believe this in the USA - Market Research Telecast
The advertising that aims to revolutionize the sport: not to believe this in the USA  Market Research Telecast

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success - EIN News
White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success  EIN News

Small business tips for making the most of digital advertising - Wyoming Tribune
Small business tips for making the most of digital advertising  Wyoming Tribune

UT-Austin to keep Stan Richards' name on advertising school after he called motel campaign “too Black” - The Texas Tribune
UT-Austin to keep Stan Richards' name on advertising school after he called motel campaign “too Black”  The Texas Tribune

MLW advertising a current ROH champion for its first show of 2022 - ProWrestling.net
MLW advertising a current ROH champion for its first show of 2022  ProWrestling.net

Advertising Standards - American Dental Association
Advertising Standards  American Dental Association

Aniview’s one-stop-shop bringing clarity to advertisers - opinion - The Jerusalem Post
Aniview’s one-stop-shop bringing clarity to advertisers - opinion  The Jerusalem Post

Looking back at Ridley Scott's advertising career - Far Out Magazine
Looking back at Ridley Scott's advertising career  Far Out Magazine

Global Data Monetization Platform Markets Report 2021: AI and Digital Advertising Emerging as Critical Elements for Telcos to Create Differentiation - PRNewswire
Global Data Monetization Platform Markets Report 2021: AI and Digital Advertising Emerging as Critical Elements for Telcos to Create Differentiation  PRNewswire

Detroit Entrepreneur gives away Free Advertising to local Detroit Small Businesses - EIN News
Detroit Entrepreneur gives away Free Advertising to local Detroit Small Businesses  EIN News

Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing - Lexology
Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing  Lexology

The advertising industry's first inclusion and diversity census - AdNews
The advertising industry's first inclusion and diversity census  AdNews

How Can Upswell Marketing Help You With Your Automotive Print Advertising? - SpeedywayMedia.com
How Can Upswell Marketing Help You With Your Automotive Print Advertising?  SpeedywayMedia.com

Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories - The New York Times
Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories  The New York Times

Roku's new campaign aims to help marketers future-proof advertising - AdAge.com
Roku's new campaign aims to help marketers future-proof advertising  AdAge.com

HubSpot : A Step-by-Step Guide to Advertising on Instagram - marketscreener.com
HubSpot : A Step-by-Step Guide to Advertising on Instagram  marketscreener.com

Latest top-100 rankings for creativity, effectiveness, media excellence in advertising revealed - Arab News
Latest top-100 rankings for creativity, effectiveness, media excellence in advertising revealed  Arab News

Is Ontario About to get Hit by a Wave of Advertising for Online Sportsbooks? - Covers
Is Ontario About to get Hit by a Wave of Advertising for Online Sportsbooks?  Covers

WWE Hall Of Famer Calls Out Promoter Over False Advertisement - Wrestling Inc.
WWE Hall Of Famer Calls Out Promoter Over False Advertisement  Wrestling Inc.

Congressman hit by backlash after advertising for unpaid interns on Twitter - Yahoo News
Congressman hit by backlash after advertising for unpaid interns on Twitter  Yahoo News

Advertise with KSAT - KSAT San Antonio
Advertise with KSAT  KSAT San Antonio

Advertising giant WPP acquires Amazon, eBay, Etsy and Wayfair tech firm - Business Live
Advertising giant WPP acquires Amazon, eBay, Etsy and Wayfair tech firm  Business Live

Complex Streaming Deals Push TV Networks to Make Advertising Pitches Far Ahead of Schedule - Variety
Complex Streaming Deals Push TV Networks to Make Advertising Pitches Far Ahead of Schedule  Variety

NGOs call for government ban on alcohol advertising - The Phnom Penh Post
NGOs call for government ban on alcohol advertising  The Phnom Penh Post

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Insiders who bought this year lost ₹1.4m as Vertoz Advertising Limited (NSE:VERTOZ) sheds ₹133m in value  Simply Wall St

Indian advertising still stuck in stereotypes: report | Advertising - Campaign Asia
Indian advertising still stuck in stereotypes: report | Advertising  Campaign Asia

How The Emergence Of The ‘80/20’ Ad Groups Is Changing The Narrative Of Advertising - Forbes
How The Emergence Of The ‘80/20’ Ad Groups Is Changing The Narrative Of Advertising  Forbes

Kubient Acqui-Hires Team from Leading Digital Media Agency MediaCrossing Inc. to Bolster Managed Solutions Division - PRNewswire
Kubient Acqui-Hires Team from Leading Digital Media Agency MediaCrossing Inc. to Bolster Managed Solutions Division  PRNewswire

Russian Cybercriminal Sentenced to 10 Years in Prison for Digital Advertising Fraud Scheme - Department of Justice
Russian Cybercriminal Sentenced to 10 Years in Prison for Digital Advertising Fraud Scheme  Department of Justice

GB News takes swipe at BBC as it launches new advertising campaign - Metro
GB News takes swipe at BBC as it launches new advertising campaign  Metro

Gov't Rests Hope Of Tackling Fraud On Advertising Program - Law360
Gov't Rests Hope Of Tackling Fraud On Advertising Program  Law360

Barstool advertisers spooked by Dave Portnoy exposé — but execs aren't worried - Page Six
Barstool advertisers spooked by Dave Portnoy exposé — but execs aren't worried  Page Six

Inside Mark Zuckerberg's metaverse, how will the world of advertisements look? - CNBC
Inside Mark Zuckerberg's metaverse, how will the world of advertisements look?  CNBC

How the TV industry can chart the path to better measurement - AdAge.com
How the TV industry can chart the path to better measurement  AdAge.com

The photo of Catherine of Cambridge in an advertising campaign that has not been liked by royalty - Market Research Telecast
The photo of Catherine of Cambridge in an advertising campaign that has not been liked by royalty  Market Research Telecast

Why Fiverr believes it’s finally time to bring back OOH advertising next year - Digiday
Why Fiverr believes it’s finally time to bring back OOH advertising next year  Digiday

False advertising is alive and well in mobile gaming with no sign of stopping - App Trigger
False advertising is alive and well in mobile gaming with no sign of stopping  App Trigger

Experts on How Shopify Could Get Into Digital Advertising - Business Insider
Experts on How Shopify Could Get Into Digital Advertising  Business Insider

Video: Klarna CMO on advertising and livestream shopping - AdAge.com
Video: Klarna CMO on advertising and livestream shopping  AdAge.com

T-Mobile blocked from advertising 'most reliable' 5G - TechRadar
T-Mobile blocked from advertising 'most reliable' 5G  TechRadar

Inside Mob Scene's Creative Advertising and Content for Will Smith's King Richard - Muse by Clio
Inside Mob Scene's Creative Advertising and Content for Will Smith's King Richard  Muse by Clio

Orji Kalu advertising visit to Kanu for political gains – Family - The Punch
Orji Kalu advertising visit to Kanu for political gains – Family  The Punch

Senator Markey says Facebook statements on kids advertising ‘appear misleading’ - BetaBoston
Senator Markey says Facebook statements on kids advertising ‘appear misleading’  BetaBoston

How Cellphone Data Collected for Advertising Landed at U.S. Government Agencies - The Wall Street Journal
How Cellphone Data Collected for Advertising Landed at U.S. Government Agencies  The Wall Street Journal

China to Step Up Oversight of Online Advertising with New Rule - Bloomberg Law
China to Step Up Oversight of Online Advertising with New Rule  Bloomberg Law

Adcore Announces Renewal of Microsoft Advertising Agreement for 2022 - StreetInsider.com
Adcore Announces Renewal of Microsoft Advertising Agreement for 2022  StreetInsider.com

Amazon Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Amazon Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Global Advertising Production Services Market Sourcing and Procurement Intelligence Report| Top Spending Regions and Market Price Trends| SpendEdge - PRNewswire
Global Advertising Production Services Market Sourcing and Procurement Intelligence Report| Top Spending Regions and Market Price Trends| SpendEdge  PRNewswire

CD Projekt believes Cyberpunk 2077's infamy is great for advertising - TweakTown
CD Projekt believes Cyberpunk 2077's infamy is great for advertising  TweakTown

How Supply Chain Issues Are Messing Up TV Advertising - Hollywood Reporter
How Supply Chain Issues Are Messing Up TV Advertising  Hollywood Reporter

U.S. advertising employment increased by 2200 jobs in October - AdAge.com
U.S. advertising employment increased by 2200 jobs in October  AdAge.com

Advertising In Reliable News Sources Provides Stronger Brand Effectiveness - Forbes
Advertising In Reliable News Sources Provides Stronger Brand Effectiveness  Forbes

US Connected TV Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
US Connected TV Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season - Yahoo Finance
Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season  Yahoo Finance

Crypto Advertisements Are Everywhere: The Consumer Isn’t A Moron - Forbes
Crypto Advertisements Are Everywhere: The Consumer Isn’t A Moron  Forbes

Alphabet, Magnite: Are Digital Advertising Stocks A Buy Ahead Of The Holidays? - Forbes
Alphabet, Magnite: Are Digital Advertising Stocks A Buy Ahead Of The Holidays?  Forbes

Amazon's Advertising Business Is Firing on All Cylinders - Motley Fool
Amazon's Advertising Business Is Firing on All Cylinders  Motley Fool

Internet Advertising About to Change | Third-Party Cookies - ConsumerReports.org
Internet Advertising About to Change | Third-Party Cookies  ConsumerReports.org

Apple's ad privacy change impact shows the power it wields over other industries - CNBC
Apple's ad privacy change impact shows the power it wields over other industries  CNBC

Big Tech scrambles as Europe ramps up crusade against online advertising - POLITICO.eu
Big Tech scrambles as Europe ramps up crusade against online advertising  POLITICO.eu

Albertsons Launching Internal Advertising Business - Business Insider
Albertsons Launching Internal Advertising Business  Business Insider

ADVERTISING: Advertorial — How we are different - Coeur d'Alene Press
ADVERTISING: Advertorial — How we are different  Coeur d'Alene Press

How 2021's Elections Could Predict The Future Of Political Advertising - AdExchanger
How 2021's Elections Could Predict The Future Of Political Advertising  AdExchanger

US connected TV advertising will approach 60% growth by year-end - eMarketer
US connected TV advertising will approach 60% growth by year-end  eMarketer

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