ADVERTISING RELATED ARTICLES:
Items - Their Many Marketing Applications
There are many uses for promotional items. This means that
they are just not used as freebies for a grand opening
What are Text
Not everyone is aware of what are text adverts? Text
Adverts are a form of low cost advertising used by website
owners to promote their website and services to a quality
targeted audience. Online advertising offers an outstanding
opportunity to efficiently and effectively target your
9 Tips for Better
It is a given that billboard advertising "outdoor" is not a
"quick fix". If sales are down, you can't quickly put up a
few boards to boost the numbers.
Can I Write and Print My
Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one that
can print in color, then you can make your own brochures
and business cards that are very professional-looking! Be
sure to use good quality paper (that is available at any
office supplies store like Office Depot or Staples) for
anything that you are going to hand out or send to
potential customers and clients. Writing Text for Your
Brochure and Business Card The very best thing to do is to
get a few examples of business brochures and business
cards, preferably from the same type of business as the
business you are starting.
When Advertising Wears
One of the challenges facing marketers is determining the
most effective level of advertising exposure for a brand,
while maintaining a given budget. Conceptually, the media
planner could choose continuous advertising (even exposures
spread over a period of time) or follow a strategy of
pulsing ("on" for some months and "off" for others).
Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that
get little to no results, and they have no idea why. When
you have the knowledge to troubleshoot the poor responses,
you also have the knowledge to make the needed changes so
that - next time - your sales improve! Let's take a look at
the breakdown of an ad campaign, and how to determine what
Advertising In The Local
There are three main reasons why I would hesitate when
deciding to advertise in the local press:? Everyone else is
doing it? Nobody buys a paper for the adverts? The odds are
it won't work Just because everyone else is doing it,
doesn't mean it's a good thing, or more importantly - that
it actually works! However it seems the natural thing to do
- you need to raise your profile, make the local community
aware of your company, so you why not advertise in the
local paper? Well, because? Nobody buys a paper for the
adverts. In fact, do most people buy a local paper these
days? As many local papers are free, their only income is
through selling advertising space.
One of the best and easiest ways to advertise without
having to worry about shelf life of those who would most
likely use your services or buy the products from your
small business is to use inserts in your local newspaper. A
marketing piece might also be to insert our flyers in the
Localized Advertising -
Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements
for your business? Have you ever employed door-to-door
sales techniques to increase your brand awareness? Have you
ever had to walk mile-after-mile repeating the sales pitch,
over and over? Have you ever had to stand outside of an
arena event and pass out flyers to exiting patrons? If you
stop to think of the cold calling technique of door-to door
advertising, you would discover how sometimes humiliating
it is to have a disinterested and irritated individual slam
the door in your face, yell insulting things toward you, or
be escorted off of their property. To combat this
instantaneous humiliation, the idea of door-hanging
advertisements gives the sales person a means of getting
the word out to more people faster than before but more
importantly, it saves the person the anguish of the
advertised becoming irate over the interruption.
How Well Do Postcards
The humble little postcard has been getting a lot of
attention in the marketing world. Along with this
heightened interest comes some very good
questions, such as.
Magnetic Business Cards:
Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on
fridges and file cabinets for years at a time? Many people
like to have the contact information handy for common
service providers without flipping through a bulky phone
book. Magnets are the perfect solution for being seen in
What Does Your Business
Business cards are the most underutilized and misunderstood
marketing tool in business. Many people spend the bucks for
cards and don't make an effort to get them into the hands
of those who can hire them or buy from them.
Signage and Selling
Here's some easy ways to create signage that will attract,
not annoy customers (and local government agencies that
regulate signage):1. Since movement always attracts
attention, any banner, sign set of a pole that might move
with the wind or electrically-turned sign will stand out
from the static messages around it.
Ten Ways To Sell
Advertising Space Fast
1. Give your customers a discount when they spend over a
certain dollar amount for ad space.
Will Do No Harm!
From my experience, I've been on many discussion groups and
have spoken to many other like minded people. The one topic
that always seems to arise is how to get massive sales
To promote the audience, staff, customers and other people
the Indoor LED displays are most widely used. By
incorporating the latest technology Indoor LED displays
provide exceptional service for a great value.
Double the Effectiveness
of Your Company Brochure
Let's face it - most brochures go straight into the bin.
But if you know the big mistake to avoid, as well as the
secret to make people keep your brochure - and read it,
over and over again - you're laughing.
Using The Popularity of
Celebrities and Current Events to Promote Your
In this article, we want to explore the idea of using the
popularity of celebrities and current event (news) topics
to help market any internet business. The Idea Celebrities
and news events are not only popular topics, they are also
popular "keywords" in the major search engines.
How Much Money Do I Need
to Spend on Advertising?
Q: I've never really done much advertising for my business;
I've always relied on networking and word-of-mouth. Now I'd
like to launch a small campaign, but I'm frightened it will
cost a lot of money.
Never Be Caught Card less
Again: Five Tips to Help You Remember Business
Sorry, I Don't Seem to Have a Business Card With Me..