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Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.  Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with the idea of trying a door-to-driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for the local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought.  Since I have leg injuries from an auto accident, I needed to find a way to cover the same amount of territory as my competing sales people.  The company already supplied a few thousand door hangers; however, the advertisement brought awareness to all of the local 11 dealerships and I wanted to build awareness just to the dealership that I was at, and more specifically, I wanted the traffic created to come specifically to me. 

Keeping in mind the flyer campaign I was apart of at a professional basketball game in which the sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement-therefore, two ads can be printed on every page-that put emphasis on my name, my contact information, and schedule.  You can substitute any advertising design on this half-page ad. 

I chose a colored card-stock weighted paper for printing because I needed paper weight for the distribution method used and a lower cost than the cost of printing in color.  Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it.  But for the purpose of this campaign, you do not need to spend a fortune making your company look good in print.

Once the printing is done, cut the full-page printed page in half, which produces two half-page ads.  Next, take the ads and roll them into a cigar shape and secure with small rubber bands.  Tiny rubber bands can be purchased at the local office supply company, but the best bet for the appropriate size can be located at a local beauty supply company-ask for small hair braiding bands, usually kept in 500 and 1000 count.  Keep a large box handy to place the rolled ads in until it is time to distribute. 

Now it is time to distribute.  Normally, door hangers would take about 2 ½ hours to distribute 500 hangers and would receive a few inquiries for the effort; so being limited to the amount of walking I could do, I decided to drive a car and throw the ads onto the edge of the driveway at peoples houses.  I wanted the advertisement to be in the same placement as the local newspaper so the ad had the best chance to be noticed, picked up, and acted on by the potential customer. 

As a homeowner, I myself have had numerous advertisements thrown in my driveway, and as the homeowner I am responsible for picking up the ads in my yard.  I have seen ads for grass cutters, electricians, Avon sales, donations to thrift stores, and many more, so any kind of message can be placed on these ads. 

Now with the new way to distribute, I could get 2000 ads out in approximately 1 ½ hours and had responses before I returned to the dealership.  It makes me wonder how many people really do watch the front of their house and wonder what a slow moving vehicle was throwing at their house.  After seeing the instant results of my effort, every sales person at the dealership enacted the same door-to-driveway campaign for the shear fact of the number of ads distributed for the time distributed was achieved with far less effort than before.  Results we quicker and slightly higher; but, I do not know the exact increase numbers because I did not do any kind of analysis on exact number of responses for the number distributed.  I do know that I got a lot out a lot quicker than before and I didn't have to walk anywhere except to the car.

A few things to keep in mind:
? Make sure it is NOT going to rain on the day that you distribute.
? Try NOT to distribute after 2:00 PM because of children being released from school and them walking and playing in the streets.
? Try NOT to distribute during the weekend because that is when you want people to be acting on the ad that has been delivered, and the kids are in the streets again.
? The perfect time seems to be between 10 AM and 12 PM, a two-hour break in morning commute traffic and the beginning of lunch hour traffic.
? Keep a map and mark the streets covered as to not deliver in the same area too often.

Written by eRix © 2004-08-28   Permission to Reproduce in Entirety. 

Webmaster to:
www.aimhockey.com
www.avonbymaki.com
www.quality-gifts-galore.com

eric b smith tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 25 / 2022

Snap's Warning Puts the Spotlight on Advertising. These Stocks Are at Risk. - Barron's
  1. Snap's Warning Puts the Spotlight on Advertising. These Stocks Are at Risk.  Barron's
  2. Social Media Hammered by Questions Over Advertising  TIME
  3. Snap's Gloomy Forecast Prompts Debate Over Trouble for Broader Advertising Market  The Wall Street Journal
  4. Why The Trade Desk, Meta Platforms, Roku, and Other Digital Advertising Stocks Crashed Today  The Motley Fool
  5. Snap's warning sends shock across digital advertising as investors flee social media stocks  CNBC
  6. View Full Coverage on Google News

Nebraska to receive $260k in Ford false advertising settlement - WOWT
  1. Nebraska to receive $260k in Ford false advertising settlement  WOWT
  2. Ford to pay U.S. states $19.2 mln over false advertising claims  Reuters.com
  3. Ford agrees to $19.2M settlement over alleged false advertising  Detroit News
  4. Ford paying $19M to states to settle false advertising claims  New York Post
  5. Ford To Pay $19.2 Million In Multistate Settlement Over False Advertising Allegations  Forbes
  6. View Full Coverage on Google News

AdTech CMO On Opt-Out Culture And Why Brands Need To Get Creative About Social Advertising - Forbes
AdTech CMO On Opt-Out Culture And Why Brands Need To Get Creative About Social Advertising  Forbes

Digital Advertising Slump The New Signal Of An Upcoming Recession? - Forbes
Digital Advertising Slump The New Signal Of An Upcoming Recession?  Forbes

iHeartMedia Sees Advertising Growth Ahead Despite Snap Warning - Hollywood Reporter
iHeartMedia Sees Advertising Growth Ahead Despite Snap Warning  Hollywood Reporter

News from Google Marketing Live advertising conference - AdAge.com
News from Google Marketing Live advertising conference  AdAge.com

Napier named board chair of national advertising trade association - Rochester Business Journal
Napier named board chair of national advertising trade association  Rochester Business Journal

AutoNation Unveils National Advertising Campaign Driving Home "Go Be Great" - PR Newswire
AutoNation Unveils National Advertising Campaign Driving Home "Go Be Great"  PR Newswire

State Privacy Requirements for Opt-Out of Targeted Advertising - The National Law Review
State Privacy Requirements for Opt-Out of Targeted Advertising  The National Law Review

City of Ocala accepting bids for bus wrap advertising on SunTran buses - Ocala News
City of Ocala accepting bids for bus wrap advertising on SunTran buses  Ocala News

Social media hammered by mounting questions over advertising - Spectrum News 1
Social media hammered by mounting questions over advertising  Spectrum News 1

FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews - Federal Trade Commission News
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews  Federal Trade Commission News

Spotify Quietly Resumes Political Advertising Ahead of 2022 Midterms - Digital Music News
Spotify Quietly Resumes Political Advertising Ahead of 2022 Midterms  Digital Music News

Mobiquity Technologies, Inc. to Provide Data and Advertising Solutions for Reflex Finance to Drive Awareness for B2B and B2C Campaigns - Yahoo Finance
Mobiquity Technologies, Inc. to Provide Data and Advertising Solutions for Reflex Finance to Drive Awareness for B2B and B2C Campaigns  Yahoo Finance

What if Elon Musk ditches Twitter advertising? - Smartbrief
What if Elon Musk ditches Twitter advertising?  Smartbrief

Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? - AdExchanger
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?  AdExchanger

It's becoming easier to advertise on TikTok - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
It's becoming easier to advertise on TikTok - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Advertising Sold Out For ESPN's Derek Jeter Series 'The Captain' - Next TV
Advertising Sold Out For ESPN's Derek Jeter Series 'The Captain'  Next TV

Netflix's upcoming advertising tier will boost subscribers, narrow free cash flow gap - Seeking Alpha
Netflix's upcoming advertising tier will boost subscribers, narrow free cash flow gap  Seeking Alpha

Facebook, Instagram To Reveal More On How Political Advertising Targets Users - SHOOT Online
Facebook, Instagram To Reveal More On How Political Advertising Targets Users  SHOOT Online

Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com - Business Wire
Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com  Business Wire

How Digital Advertising Has Evolved Since the Brand Safety Crisis - Toolbox
How Digital Advertising Has Evolved Since the Brand Safety Crisis  Toolbox

Spectacular Outdoor Advertising Market 2022 by Keyplayers and Vendors: Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media, Stroer, etc… – The Daily Vale - The Daily Vale
Spectacular Outdoor Advertising Market 2022 by Keyplayers and Vendors: Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media, Stroer, etc… – The Daily Vale  The Daily Vale

How Contextual Can Revitalize Entertainment Advertising - MarTech Series
How Contextual Can Revitalize Entertainment Advertising  MarTech Series

Interactive Advertising Market Statistical Forecast, Trade Analysis 2022 –Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising - The Daily Vale
Interactive Advertising Market Statistical Forecast, Trade Analysis 2022 –Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising  The Daily Vale

Advertising Agency Software Market Size And Forecast | KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, Disruptive Advertising, OpGen Media, BlueFocus, Epsilon Data Management, OneIMS – The Daily Vale - The Daily Vale
Advertising Agency Software Market Size And Forecast | KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, Disruptive Advertising, OpGen Media, BlueFocus, Epsilon Data Management, OneIMS – The Daily Vale  The Daily Vale

Jaanuu Launches First-Ever Out-of-Home Advertising Campaign Featuring New Fabric Innovation - PR Newswire
Jaanuu Launches First-Ever Out-of-Home Advertising Campaign Featuring New Fabric Innovation  PR Newswire

Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media” - Federal Trade Commission News
Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media”  Federal Trade Commission News

US senators target Big Tech's digital advertising machine with new legislation - CNN
US senators target Big Tech's digital advertising machine with new legislation  CNN

Meet the Notable Leaders in Advertising, Marketing and PR - Crain's New York Business
Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

TIM AND DEMI TEBOW RESTORE THEIR BODIES IN NEW ADVERTISING CAMPAIGN - PR Newswire
TIM AND DEMI TEBOW RESTORE THEIR BODIES IN NEW ADVERTISING CAMPAIGN  PR Newswire

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

Why advertising will never die - Marketing Week
Why advertising will never die  Marketing Week

Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water' - Greenpeace International
Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water'  Greenpeace International

Serena Williams and Jake Gyllenhaal Star In JUST Egg Advertising Campaign - Green Queen Media
Serena Williams and Jake Gyllenhaal Star In JUST Egg Advertising Campaign  Green Queen Media

Column: Cannabis advertising takes page from tobacco companies' playbook of the past - Meadville Tribune
Column: Cannabis advertising takes page from tobacco companies' playbook of the past  Meadville Tribune

Advertising: A Slow-Fast Evolution - Forbes
Advertising: A Slow-Fast Evolution  Forbes

Advertising in the Metaverse | Fenwick & West LLP - JDSupra - JD Supra
Advertising in the Metaverse | Fenwick & West LLP - JDSupra  JD Supra

How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott - Hospitality Net
How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott  Hospitality Net

Why advertising won the streaming wars - Fast Company
Why advertising won the streaming wars  Fast Company

Google Shares Sneak Peek At New Advertising Features - Search Engine Journal
Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

The Science Behind Why Watches are Set to 10:10 in Advertising Photos - PetaPixel
The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

France Regulates the Use of Carbon Neutrality Claims in Advertisements - JD Supra
France Regulates the Use of Carbon Neutrality Claims in Advertisements  JD Supra

Condé Nast is “no longer a magazine company,” its CEO says - Nieman Journalism Lab at Harvard
Condé Nast is “no longer a magazine company,” its CEO says  Nieman Journalism Lab at Harvard

In-game advertising experts question Microsoft and Sony's gaming advertising plans - Digiday
In-game advertising experts question Microsoft and Sony's gaming advertising plans  Digiday

What social media advertising tells us about inflation - Marketplace
What social media advertising tells us about inflation  Marketplace

David Droga changed advertising. Now he wants to kill it. - Fast Company
David Droga changed advertising. Now he wants to kill it.  Fast Company

It’s Been an Interesting Few Years in Cough-Drop Advertising - The New York Times
It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections - IAB
US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections  IAB

Microsoft Advertising is rolling out Auto-generated remarketing lists and more - Search Engine Land
Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

Questions about digital advertising? – The Florida Bar - The Florida Bar
Questions about digital advertising? – The Florida Bar  The Florida Bar

TikTok introduces its first ad product to offer a revenue share with creators - TechCrunch
TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

Google Topics Resembles Contextual Advertising - Practical Ecommerce
Google Topics Resembles Contextual Advertising  Practical Ecommerce

'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising - Digiday
'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About - Forbes
Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About  Forbes

PPC Advertising Ultimate Guide - Forbes
PPC Advertising Ultimate Guide  Forbes

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. - The New York Times
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

Contextual Advertising – Giving Publishers What They Need - The Drum
Contextual Advertising – Giving Publishers What They Need  The Drum

How Amazon Is Building Its Huge Advertising Business - Business Insider
How Amazon Is Building Its Huge Advertising Business  Business Insider

Dream hacking: Is this the dystopian future of advertising? - Big Think
Dream hacking: Is this the dystopian future of advertising?  Big Think

Lamar Advertising Company acquires Burkhart Advertising - Greater Baton Rouge Business Report
Lamar Advertising Company acquires Burkhart Advertising  Greater Baton Rouge Business Report

IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion - Next TV
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion  Next TV

Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? - Hollywood Reporter
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?  Hollywood Reporter

Report shows that Amazon uses data from Alexa smart speakers to serve targeted ads - The Verge
Report shows that Amazon uses data from Alexa smart speakers to serve targeted ads  The Verge

HSBC faces greenwashing accusations from UK advertising watchdog - Financial Times
HSBC faces greenwashing accusations from UK advertising watchdog  Financial Times

Apple's Eddy Cue Is Shaking up Its Services - Business Insider
Apple's Eddy Cue Is Shaking up Its Services  Business Insider

What Do Consumers Really Think Of Advertising And Influencer Marketing, A New Study Reveals It All - Digital Information World
What Do Consumers Really Think Of Advertising And Influencer Marketing, A New Study Reveals It All  Digital Information World

Digital Advertising in 2022 – Stratechery by Ben Thompson - Stratechery by Ben Thompson
Digital Advertising in 2022 – Stratechery by Ben Thompson  Stratechery by Ben Thompson

Georgia Democrats signal brutal ad campaign against Herschel Walker as high-stakes Senate race begins - NBC News
Georgia Democrats signal brutal ad campaign against Herschel Walker as high-stakes Senate race begins  NBC News

Amazon has a $31 billion a year advertising business - CNBC
Amazon has a $31 billion a year advertising business  CNBC

Ban Online Behavioral Advertising - EFF
Ban Online Behavioral Advertising  EFF

Op-ed: Apple and Google are spelling the end for user-tracking, and advertisers must adjust, says Taboola CEO. - CNBC
Op-ed: Apple and Google are spelling the end for user-tracking, and advertisers must adjust, says Taboola CEO.  CNBC

Democrats unveil bill to ban online 'surveillance advertising' - The Verge
Democrats unveil bill to ban online 'surveillance advertising'  The Verge

Political ads reveal Peoria advertising rates for local TV and radio - Peoria Journal Star
Political ads reveal Peoria advertising rates for local TV and radio  Peoria Journal Star

10 Top Advertising Campaigns & Why They Work - Search Engine Journal
10 Top Advertising Campaigns & Why They Work  Search Engine Journal

The 10 most innovative advertising agencies of 2022 - Fast Company
The 10 most innovative advertising agencies of 2022  Fast Company

Privacy Preserving Attribution for Advertising - Mozilla & Firefox
Privacy Preserving Attribution for Advertising  Mozilla & Firefox

Why Netflix Should Sell Ads – Stratechery by Ben Thompson - Stratechery by Ben Thompson
Why Netflix Should Sell Ads – Stratechery by Ben Thompson  Stratechery by Ben Thompson

Google Suspends Advertising in Russia - The New York Times
Google Suspends Advertising in Russia  The New York Times

U.S. Advertising Forecast Cut Slightly Amid Geopolitical Uncertainty - Hollywood Reporter
U.S. Advertising Forecast Cut Slightly Amid Geopolitical Uncertainty  Hollywood Reporter

Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report - IAB
Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report  IAB

Companies Try to Sell Videogaming as the Next Big Advertising Channel - The Wall Street Journal
Companies Try to Sell Videogaming as the Next Big Advertising Channel  The Wall Street Journal

Is Super Bowl advertising worth it? That's the $6 million question - Temple University News
Is Super Bowl advertising worth it? That's the $6 million question  Temple University News

A Downtick Is Coming for Online Advertising - The Wall Street Journal
A Downtick Is Coming for Online Advertising  The Wall Street Journal

Federal Trade Commission accuses Intuit of deceptively advertising TurboTax as free - NPR
Federal Trade Commission accuses Intuit of deceptively advertising TurboTax as free  NPR

How CTV Advertising Can Bypass Digital Media's Awkward Teenage Years - Adweek
How CTV Advertising Can Bypass Digital Media's Awkward Teenage Years  Adweek

What advertisers need to focus on as they prepare for the metaverse - VentureBeat
What advertisers need to focus on as they prepare for the metaverse  VentureBeat

History Is Repeating Itself in the Current Digital Advertising Landscape - Adweek
History Is Repeating Itself in the Current Digital Advertising Landscape  Adweek

Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions - Walgreens Newsroom
Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions  Walgreens Newsroom

The truth in political advertising: 'You're allowed to lie' - NPR
The truth in political advertising: 'You're allowed to lie'  NPR

Atlanta's 25 Largest Advertising and Marketing Firms - Atlanta Business Chronicle - The Business Journals
Atlanta's 25 Largest Advertising and Marketing Firms - Atlanta Business Chronicle  The Business Journals

Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions - Microsoft
Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions  Microsoft

Disney+ to Introduce an Ad-Supported Subscription Offering in Late 2022 - The Walt Disney Company
Disney+ to Introduce an Ad-Supported Subscription Offering in Late 2022  The Walt Disney Company

Netflix CFO has no plans for advertising but 'never say never' - Reuters.com
Netflix CFO has no plans for advertising but 'never say never'  Reuters.com

Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup - The Markup
Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup  The Markup

Microsoft Advertising announces open beta for RSA ad customizers - Search Engine Land
Microsoft Advertising announces open beta for RSA ad customizers  Search Engine Land

Facebook is the big loser of the fourth quarter's advertising wars - CNBC
Facebook is the big loser of the fourth quarter's advertising wars  CNBC

Facebook's $10 Billion Advertising Exodus - The Journal. - WSJ Podcasts - The Wall Street Journal
Facebook's $10 Billion Advertising Exodus - The Journal. - WSJ Podcasts  The Wall Street Journal

Biden Puts Surveillance Advertising on Notice - WIRED
Biden Puts Surveillance Advertising on Notice  WIRED

Marketing Briefing: 'Skipping steps': Why advertisers may reconsider responsive, real time advertising post Peloton ad - Digiday
Marketing Briefing: 'Skipping steps': Why advertisers may reconsider responsive, real time advertising post Peloton ad  Digiday

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