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Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.  Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with the idea of trying a door-to-driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for the local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought.  Since I have leg injuries from an auto accident, I needed to find a way to cover the same amount of territory as my competing sales people.  The company already supplied a few thousand door hangers; however, the advertisement brought awareness to all of the local 11 dealerships and I wanted to build awareness just to the dealership that I was at, and more specifically, I wanted the traffic created to come specifically to me. 

Keeping in mind the flyer campaign I was apart of at a professional basketball game in which the sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement-therefore, two ads can be printed on every page-that put emphasis on my name, my contact information, and schedule.  You can substitute any advertising design on this half-page ad. 

I chose a colored card-stock weighted paper for printing because I needed paper weight for the distribution method used and a lower cost than the cost of printing in color.  Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it.  But for the purpose of this campaign, you do not need to spend a fortune making your company look good in print.

Once the printing is done, cut the full-page printed page in half, which produces two half-page ads.  Next, take the ads and roll them into a cigar shape and secure with small rubber bands.  Tiny rubber bands can be purchased at the local office supply company, but the best bet for the appropriate size can be located at a local beauty supply company-ask for small hair braiding bands, usually kept in 500 and 1000 count.  Keep a large box handy to place the rolled ads in until it is time to distribute. 

Now it is time to distribute.  Normally, door hangers would take about 2 ½ hours to distribute 500 hangers and would receive a few inquiries for the effort; so being limited to the amount of walking I could do, I decided to drive a car and throw the ads onto the edge of the driveway at peoples houses.  I wanted the advertisement to be in the same placement as the local newspaper so the ad had the best chance to be noticed, picked up, and acted on by the potential customer. 

As a homeowner, I myself have had numerous advertisements thrown in my driveway, and as the homeowner I am responsible for picking up the ads in my yard.  I have seen ads for grass cutters, electricians, Avon sales, donations to thrift stores, and many more, so any kind of message can be placed on these ads. 

Now with the new way to distribute, I could get 2000 ads out in approximately 1 ½ hours and had responses before I returned to the dealership.  It makes me wonder how many people really do watch the front of their house and wonder what a slow moving vehicle was throwing at their house.  After seeing the instant results of my effort, every sales person at the dealership enacted the same door-to-driveway campaign for the shear fact of the number of ads distributed for the time distributed was achieved with far less effort than before.  Results we quicker and slightly higher; but, I do not know the exact increase numbers because I did not do any kind of analysis on exact number of responses for the number distributed.  I do know that I got a lot out a lot quicker than before and I didn't have to walk anywhere except to the car.

A few things to keep in mind:
? Make sure it is NOT going to rain on the day that you distribute.
? Try NOT to distribute after 2:00 PM because of children being released from school and them walking and playing in the streets.
? Try NOT to distribute during the weekend because that is when you want people to be acting on the ad that has been delivered, and the kids are in the streets again.
? The perfect time seems to be between 10 AM and 12 PM, a two-hour break in morning commute traffic and the beginning of lunch hour traffic.
? Keep a map and mark the streets covered as to not deliver in the same area too often.

Written by eRix © 2004-08-28   Permission to Reproduce in Entirety. 

Webmaster to:
www.aimhockey.com
www.avonbymaki.com
www.quality-gifts-galore.com

eric b smith tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 26 / 2021

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
  1. Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC
  2. Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg
  3. Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger
  4. Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch  MacRumors
  5. Facebook Ad Campaign Promotes Personalized Advertising - WSJ  The Wall Street Journal
  6. View Full Coverage on Google News

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Digital Turbine Acquires Mobile Advertising Platform AdColony For $400M - Yahoo Finance
Digital Turbine Acquires Mobile Advertising Platform AdColony For $400M  Yahoo Finance

Lamar Advertising beats on revenue - Seeking Alpha
Lamar Advertising beats on revenue  Seeking Alpha

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

In Response to Coup, Facebook Places Limits on Advertising in Myanmar - Lexology
In Response to Coup, Facebook Places Limits on Advertising in Myanmar  Lexology

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future - Retail & Consumer Products Law Observer
Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future  Retail & Consumer Products Law Observer

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - PRNewswire
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  PRNewswire

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Kantar: TV Advertising Down 9% To $66.8B In 2020, Local Sees Uptick 03/01/2021 - MediaPost Communications
Kantar: TV Advertising Down 9% To $66.8B In 2020, Local Sees Uptick 03/01/2021  MediaPost Communications

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Lamar Advertising Q4 FFO Rises; Sees Higher Earnings In FY21 - Quick Facts - Nasdaq
Lamar Advertising Q4 FFO Rises; Sees Higher Earnings In FY21 - Quick Facts  Nasdaq

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Digital Video Advertising Grows in Australia; Canada to Impose News Media Code - ExchangeWire
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code  ExchangeWire

Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

In-app Advertising Market Research Report 2021 Elaborate Analysis With Growth Forecast To 2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
In-app Advertising Market Research Report 2021 Elaborate Analysis With Growth Forecast To 2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising - Business Insider
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag - Adweek
Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag  Adweek

Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV - BeetTV
Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV  BeetTV

Facebook versus News: Advertising is the real problem - The Conversation AU
Facebook versus News: Advertising is the real problem  The Conversation AU

Is digital advertising really paying its due? - Campaign US
Is digital advertising really paying its due?  Campaign US

Lamar Advertising Company Announces Cash Dividend on Common Stock - StreetInsider.com
Lamar Advertising Company Announces Cash Dividend on Common Stock  StreetInsider.com

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today - InteractiveTV Today [itvt]
Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today  InteractiveTV Today [itvt]

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

Advertising Sales Representative (Coos Bay) | Other Jobs - The Chief News
Advertising Sales Representative (Coos Bay) | Other Jobs  The Chief News

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Lamar Advertising Co. to Host Earnings Call - Yahoo Finance
Lamar Advertising Co. to Host Earnings Call  Yahoo Finance

Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network - WFMZ Allentown
Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network  WFMZ Allentown

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

ALM's ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations - PRNewswire
ALM's ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations  PRNewswire

Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Indian’s advertising council wants online influencers to clearly label promotional posts - Scroll.in
Indian’s advertising council wants online influencers to clearly label promotional posts  Scroll.in

Fluent Expected to Ride the Digital Advertising Wave This Year - Yahoo Finance
Fluent Expected to Ride the Digital Advertising Wave This Year  Yahoo Finance

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own - Variety
Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own  Variety

Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) - Variety
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT - Press of Atlantic City
REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT  Press of Atlantic City

Verizon, AT&T bicker over 'best network' advertising claims - Light Reading
Verizon, AT&T bicker over 'best network' advertising claims  Light Reading

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World - MarTech Series
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Nonprofits Using More Direct Mail Advertising During Pandemic - KTVN
Nonprofits Using More Direct Mail Advertising During Pandemic  KTVN

Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media - KSU | The Sentinel Newspaper
Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media  KSU | The Sentinel Newspaper

'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas - Middle East Monitor
'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas  Middle East Monitor

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network - The Bisouv Network
Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network  The Bisouv Network

Wireless Security In LTE Networks Market Players Attention On More Modern Advertising Techniques To Pleasure Income By 2030 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Wireless Security In LTE Networks Market Players Attention On More Modern Advertising Techniques To Pleasure Income By 2030 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One - MarTech Series
Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

How Shelley Stewart Subverted the System to Become an Advertising Success - Adweek
How Shelley Stewart Subverted the System to Become an Advertising Success  Adweek

Digital vs. Linear Advertising: Bridging Two Worlds Together - Radio & Television Business Report
Digital vs. Linear Advertising: Bridging Two Worlds Together  Radio & Television Business Report

We're Hiring! Advertising Sales Account Executive Full and Part-Time - St. Louis Jewish Light
We're Hiring! Advertising Sales Account Executive Full and Part-Time  St. Louis Jewish Light

2021 Amazon Advertising Guide for Sellers - Jungle Scout
2021 Amazon Advertising Guide for Sellers  Jungle Scout

Ad Server Advertising Software Market 2021 is Booming Worldwide with Key Players Google; MediaMath; Adobe.; AppNexus; NextRoll, Inc.; The Trade Desk. - The Courier
Ad Server Advertising Software Market 2021 is Booming Worldwide with Key Players Google; MediaMath; Adobe.; AppNexus; NextRoll, Inc.; The Trade Desk.  The Courier

Amazon Advertising Experts Introduce Free Consultation Call for Amazon Sellers - StreetInsider.com
Amazon Advertising Experts Introduce Free Consultation Call for Amazon Sellers  StreetInsider.com

Search Advertising Software Market Size 2021, SWOT Analysis by Key Players include: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital - The Bisouv Network
Search Advertising Software Market Size 2021, SWOT Analysis by Key Players include: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital  The Bisouv Network

Framingham Police Advertising For Lateral Transfers - framinghamsource.com
Framingham Police Advertising For Lateral Transfers  framinghamsource.com

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV - Investor's Business Daily
Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV  Investor's Business Daily

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

The Chrome Update Is Bad for Advertisers but Good for Google - WIRED
The Chrome Update Is Bad for Advertisers but Good for Google  WIRED

Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year - MarketWatch
Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year  MarketWatch

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

Google's next big Chrome update will rewrite the rules of the web - Wired.co.uk
Google's next big Chrome update will rewrite the rules of the web  Wired.co.uk

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Digital Advertising Harms Society. Here's How - Forbes
Digital Advertising Harms Society. Here's How  Forbes

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

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