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Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services - but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings - or simple quotes on beauty - and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing - and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 06 / 2024

Microsoft expands Copilot AI-powered advertising capabilities - Search Engine Land
Microsoft expands Copilot AI-powered advertising capabilities  Search Engine Land

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC - Fast Company
Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC  Fast Company

Fox Corp tops revenue targets on political ad boom ahead of US election - Reuters
Fox Corp tops revenue targets on political ad boom ahead of US election  Reuters

Sky faces bill for hundreds of millions after advertising blunder - The Guardian
Sky faces bill for hundreds of millions after advertising blunder  The Guardian

All of the winners from The Drum Awards for Advertising 2024 - The Drum
All of the winners from The Drum Awards for Advertising 2024  The Drum

Political Advertising Surge Drives Fox Corp. Earnings - Hollywood Reporter
Political Advertising Surge Drives Fox Corp. Earnings  Hollywood Reporter

Better Advertising Stock: The Trade Desk vs. Alphabet - The Motley Fool
Better Advertising Stock: The Trade Desk vs. Alphabet  The Motley Fool

Rogers promoted to regional advertising director - The Globe
Rogers promoted to regional advertising director  The Globe

Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations - Seeking Alpha
Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations  Seeking Alpha

YouTube is eating the TV industry’s lunch - Fast Company
YouTube is eating the TV industry’s lunch  Fast Company

Marks and Spencer apologise and remove poser after advertising girls' first-time bras for 'young things' - Daily Mail
Marks and Spencer apologise and remove poser after advertising girls' first-time bras for 'young things'  Daily Mail

Advertisers grow spending in Amazon DSP as adoption increases - Digiday
Advertisers grow spending in Amazon DSP as adoption increases  Digiday

Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim - Mondaq News Alerts
Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim  Mondaq News Alerts

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire
IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends  ExchangeWire

Advertising fails to deliver the usual sales pop for Portillo's - Restaurant Business Online
Advertising fails to deliver the usual sales pop for Portillo's  Restaurant Business Online

Why ZipRecruiter embraced advertising during a presidential election - Marketing Brew
Why ZipRecruiter embraced advertising during a presidential election  Marketing Brew

Ace Studios named Advertising Agency of the Year - Northern Nevada Business Weekly
Ace Studios named Advertising Agency of the Year  Northern Nevada Business Weekly

Fox Sports has announced that it has sold out all advertising slots for Super Bowl LIX - AS USA
Fox Sports has announced that it has sold out all advertising slots for Super Bowl LIX  AS USA

Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective. - Insideradio.com
Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective.  Insideradio.com

Deceptive Advertising on the Ballot - Cato Institute
Deceptive Advertising on the Ballot  Cato Institute

Fox sells out Super Bowl LIX advertising inventory three months early - SportsPro Media
Fox sells out Super Bowl LIX advertising inventory three months early  SportsPro Media

‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer? - VICE
‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer?  VICE

Meta to extend block on new election ads past voting day - Axios
Meta to extend block on new election ads past voting day  Axios

Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns - PR.com
Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns  PR.com

Yes, There Is A Wrong Way To Advertise On TV - Forbes
Yes, There Is A Wrong Way To Advertise On TV  Forbes

South Korea Fines Meta $15.67M for Illegally Sharing Sensitive User Data with Advertisers - The Hacker News
South Korea Fines Meta $15.67M for Illegally Sharing Sensitive User Data with Advertisers  The Hacker News

Our new advertising campaign dedicated to Retirement Savings Management - Amundi
Our new advertising campaign dedicated to Retirement Savings Management  Amundi

In-Game Advertising Market Getting Back To Stellar Growth Ahead: AdInMo, BidStack, Frameplay - EIN News
In-Game Advertising Market Getting Back To Stellar Growth Ahead: AdInMo, BidStack, Frameplay  EIN News

Republicans outspend Dems in Arkansas advertising - Axios
Republicans outspend Dems in Arkansas advertising  Axios

No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself. - Slate
No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself.  Slate

LA County sues Pepsi and Coke over plastic pollution and false advertising - Grist
LA County sues Pepsi and Coke over plastic pollution and false advertising  Grist

Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road' - The Cool Down
Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road'  The Cool Down

Online Advertising Market Analysis, Trends, and Business - GlobeNewswire
Online Advertising Market Analysis, Trends, and Business  GlobeNewswire

Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy - Simply Wall St
Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy  Simply Wall St

South Korean authorities fine Meta $15.6 million for sharing user data with advertisers - The Record from Recorded Future News
South Korean authorities fine Meta $15.6 million for sharing user data with advertisers  The Record from Recorded Future News

Political Ad Spending To Top $12 Billion in 2024 - TV Technology
Political Ad Spending To Top $12 Billion in 2024  TV Technology

Advertising's inevitable decline turned out to be evitable - Sherwood News
Advertising's inevitable decline turned out to be evitable  Sherwood News

The cost of TV advertising is falling, but football ad prices surge - eMarketer
The cost of TV advertising is falling, but football ad prices surge  eMarketer

Amazon's advertising business grew 19% in the third quarter - CNBC
Amazon's advertising business grew 19% in the third quarter  CNBC

Pomilio Blumm to oversee advertising and product promotion for De Cecco Group - GlobeNewswire
Pomilio Blumm to oversee advertising and product promotion for De Cecco Group  GlobeNewswire

Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success - Leger
Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success  Leger

3 Trends Shaping the Future of Programmatic Advertising - ReadWrite
3 Trends Shaping the Future of Programmatic Advertising  ReadWrite

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV) - Yahoo Finance
Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV)  Yahoo Finance

Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100 - Gamesradar
Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100  Gamesradar

Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support - GovCon Wire
Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support  GovCon Wire

Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100 - The Dialog
Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100  The Dialog

Meta found to have exposed info on North Korean defectors to advertisers - TechCrunch
Meta found to have exposed info on North Korean defectors to advertisers  TechCrunch

Nearly $1 billion spent on political ads over the last week - NBC News
Nearly $1 billion spent on political ads over the last week  NBC News

UK advertising watchdog slams CurrencyWave for misleading ad - FX News Group
UK advertising watchdog slams CurrencyWave for misleading ad  FX News Group

The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies - ChainCatcher
The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies  ChainCatcher

CIMM City 2024. The State Of TV Advertising - TVRev
CIMM City 2024. The State Of TV Advertising  TVRev

US election showers Fox with advertising dollars - AdNews
US election showers Fox with advertising dollars  AdNews

Presidential candidates target different demographics through different advertising methods - Columbia Chronicle
Presidential candidates target different demographics through different advertising methods  Columbia Chronicle

SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale - StockTitan
SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale  StockTitan

Vistar partners with Haleon in DOOH advertising - Digital Signage Today
Vistar partners with Haleon in DOOH advertising  Digital Signage Today

Top takeaways from Advertising Week 2024 marketers need to know - Marketing Dive
Top takeaways from Advertising Week 2024 marketers need to know  Marketing Dive

National Advertising Division Finds Certain Safety Claims - GlobeNewswire
National Advertising Division Finds Certain Safety Claims  GlobeNewswire

Hats, Tats and Tees: How Americans Are Advertising Their Political Support - Newsweek
Hats, Tats and Tees: How Americans Are Advertising Their Political Support  Newsweek

Feds, Google continue sparring match over tech monopoly suit - Courthouse News Service
Feds, Google continue sparring match over tech monopoly suit  Courthouse News Service

Advertising Crisis Management: Roadmap to braving a backlash - ETBrandEquity
Advertising Crisis Management: Roadmap to braving a backlash  ETBrandEquity

Will political ads end after Election Day? What to know about how long they can run - Fort Worth Star-Telegram
Will political ads end after Election Day? What to know about how long they can run  Fort Worth Star-Telegram

Federal agency investigating how Meta uses consumer financial data for advertising - The Record from Recorded Future News
Federal agency investigating how Meta uses consumer financial data for advertising  The Record from Recorded Future News

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - Digiday
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims  Digiday

Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices - Compliance Week
Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices  Compliance Week

CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE - wccsradio.com
CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE  wccsradio.com

End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends - 3BL Media
End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends  3BL Media

Sky facing hefty bill after advertising miscalculation - Broadband TV News
Sky facing hefty bill after advertising miscalculation  Broadband TV News

Amazon Lays Out Its Next $50 Billion Opportunity In Advertising - AdExchanger
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising  AdExchanger

Meta’s generative AI tools find purchase with users and advertisers - Marketing Dive
Meta’s generative AI tools find purchase with users and advertisers  Marketing Dive

Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution - PR Newswire
Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution  PR Newswire

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Why Roblox’s Clip It is using its billion-view moment to launch an ad product - Digiday
Why Roblox’s Clip It is using its billion-view moment to launch an ad product  Digiday

$6.625M LinkedIn advertising class action settlement - Top Class Actions
$6.625M LinkedIn advertising class action settlement  Top Class Actions

Political Advertising Powers Fox Corporation Gains - World Screen
Political Advertising Powers Fox Corporation Gains  World Screen

Omneky Launches AI-Powered Advertising Agents - Martechcube
Omneky Launches AI-Powered Advertising Agents  Martechcube

Visit Britain advertising campaign deploys ‘hologram’ wall - AV Magazine
Visit Britain advertising campaign deploys ‘hologram’ wall  AV Magazine

Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024 - MediaPost Communications
Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024  MediaPost Communications

Advertising companies should address climate conflicts of interest, says study - Sustainable Views
Advertising companies should address climate conflicts of interest, says study  Sustainable Views

Fox Corp beats revenue estimates on robust political advertising - ETBrandEquity
Fox Corp beats revenue estimates on robust political advertising  ETBrandEquity

Best Affiliate Programme Optimisation - Rakuten Advertising for COS - Hello Partner
Best Affiliate Programme Optimisation - Rakuten Advertising for COS  Hello Partner

Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers - Adweek
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers  Adweek

ATI Launches Training Course on Google Advertising For Auto Shops - Ratchet+Wrench
ATI Launches Training Course on Google Advertising For Auto Shops  Ratchet+Wrench

Nicolle Pangis Joins Netflix as VP Advertising - Variety
Nicolle Pangis Joins Netflix as VP Advertising  Variety

Athar Festival and UK Advertising Exports Group partnership to amplify local and global resonance and reach of creative talent - ZAWYA
Athar Festival and UK Advertising Exports Group partnership to amplify local and global resonance and reach of creative talent  ZAWYA

Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County - Scioto Post
Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County  Scioto Post

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI - Bizcommunity.com
Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI  Bizcommunity.com

U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising - Sierra Sun Times
U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising  Sierra Sun Times

Which? launches festive advertising campaign - Creativebrief
Which? launches festive advertising campaign  Creativebrief

Lawyers increase talc ad spending after J&J's $9 billion settlement offer - ETBrandEquity
Lawyers increase talc ad spending after J&J's $9 billion settlement offer  ETBrandEquity

How Pinterest got advertisers to spend more budget on the platform - The Drum
How Pinterest got advertisers to spend more budget on the platform  The Drum

Your 2 Cents: Voting signatures and advertising | Video | 2news.com - KTVN
Your 2 Cents: Voting signatures and advertising | Video | 2news.com  KTVN

Meta Reports Record Revenue, Slower Digital Advertising Growth - The Wall Street Journal
Meta Reports Record Revenue, Slower Digital Advertising Growth  The Wall Street Journal

What are your views on political advertising this election season? - Wyoming Public Media
What are your views on political advertising this election season?  Wyoming Public Media

What primetime TV ads cost in the 2024-25 season - Ad Age
What primetime TV ads cost in the 2024-25 season  Ad Age

Lynn University students shine in advertising competition - Lynn University
Lynn University students shine in advertising competition  Lynn University

Netflix Names Nicolle Pangis as New VP of Advertising - Adweek
Netflix Names Nicolle Pangis as New VP of Advertising  Adweek

San Francisco company buys silent election ads - SFGATE
San Francisco company buys silent election ads  SFGATE

Listen up: why advertisers need to switch on to personalized audio ads - The Drum
Listen up: why advertisers need to switch on to personalized audio ads  The Drum

SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale - Marketscreener.com
SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale  Marketscreener.com

The Advertising Campaign That Sold Abortion to the US - National Catholic Register
The Advertising Campaign That Sold Abortion to the US  National Catholic Register

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