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Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Under no circumstances should you do inserts on Thursdays or Sundays. On Thursdays grocery stores typically come out with their ads and on Sundays, which is usually a newspaper's highest circulation day, all businesses try to get in. A good day is Monday, Tuesday or Saturday. Most people don't read the paper on Fridays because it's the weekend and they've got things to do. Also, you want the phone to ring on Mondays and Tuesdays since they are the slowest days for many small businesses.

Most people call on the first or second day after an ad. Over one-half call immediately and the other one-half call over the next three weeks. When the ads are designed properly, we get 0.5-4.5% market penetration (phone calls). This is three times as much as placing an ad in the newspaper. Ads in newspapers, much like the telephone book, don't work for us very well at all. It's a waste of money and you will be under whelmed by it's dismal results. Weekly newspapers are good if you advertise in the service directory because the shelf life is longer. Inserts in weekly newspapers are awesome. They normally will fall into the same price range as daily newspapers. When placing an order for inserts be sure to ask which days have one to three inserts or no other inserts. This is your best choice for days and it will raise your inquires by 1-2%.

If your current newspaper advertising is not pulling for you the way you wish it were, try inserts next time. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. February / 28 / 2024

World Creative Rankings 2024: advertising's top companies, campaigns & people announced - The Drum
World Creative Rankings 2024: advertising's top companies, campaigns & people announced  The Drum

Baidu revenue grows 6% in Q4 as AI and advertising boost business - Reuters
Baidu revenue grows 6% in Q4 as AI and advertising boost business  Reuters

News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society - CNN
News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society  CNN

The Best Advertising Agency Starts With a Good Marriage - Inc.
The Best Advertising Agency Starts With a Good Marriage  Inc.

Perham business owner starts guerilla advertising campaign to grow customer base - INFORUM
Perham business owner starts guerilla advertising campaign to grow customer base  INFORUM

Serie A agrees five-year renewal to ISG virtual advertising contract - SportBusiness
Serie A agrees five-year renewal to ISG virtual advertising contract  SportBusiness

Hulu advertising reportedly blocks 'religious indoctrination' - Deseret News
Hulu advertising reportedly blocks 'religious indoctrination'  Deseret News

‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas - The Guardian US
‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas  The Guardian US

Meta's layoffs continue to impact advertisers as the company replaces account team members with AI - Digiday
Meta's layoffs continue to impact advertisers as the company replaces account team members with AI  Digiday

Amazon hints at post-cookie ad tech project called ID++ - Ad Age
Amazon hints at post-cookie ad tech project called ID++  Ad Age

Where do candidates stand as ND political advertising season begins? - KFYR
Where do candidates stand as ND political advertising season begins?  KFYR

Russian Lawmakers Pass Advertising Ban for 'Foreign Agents' - The Moscow Times
Russian Lawmakers Pass Advertising Ban for 'Foreign Agents'  The Moscow Times

Lamar Advertising Stock: High-Yielder Recently Hit Record High - Income Investors
Lamar Advertising Stock: High-Yielder Recently Hit Record High  Income Investors

American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline - Little Black Book - LBBonline
American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline  Little Black Book - LBBonline

Advertisers Are On Edge, But IAS Is In Fine Fettle - AdExchanger
Advertisers Are On Edge, But IAS Is In Fine Fettle  AdExchanger

ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines - Coeur d'Alene Press
ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines  Coeur d'Alene Press

TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising - Yahoo Finance
TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising  Yahoo Finance

PGA TOUR joins Coalition for Responsible Sports Betting Advertising - PGA TOUR
PGA TOUR joins Coalition for Responsible Sports Betting Advertising  PGA TOUR

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - Digiday
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month  Digiday

‘We’re being set up to fail’: New York cannabis advertising restrictions pummeling dispensaries - syracuse.com
‘We’re being set up to fail’: New York cannabis advertising restrictions pummeling dispensaries  syracuse.com

Introducing NinaData WordIntent™ - A Breakthrough in Contextual Advertising with Generative AI - 24-7 Press Release
Introducing NinaData WordIntent™ - A Breakthrough in Contextual Advertising with Generative AI  24-7 Press Release

New advertising rules to stop foreign attacks on EU elections - Moonshot News
New advertising rules to stop foreign attacks on EU elections  Moonshot News

Budget conference: Senate side accepts lower allocation on advertising proposed constitutional amendments - Florida Politics
Budget conference: Senate side accepts lower allocation on advertising proposed constitutional amendments  Florida Politics

CDT Europe Joins EPD and Civil Liberties Union for Europe in Outlining Still-Needed Improvements for EU Regulation ... - Center for Democracy and Technology
CDT Europe Joins EPD and Civil Liberties Union for Europe in Outlining Still-Needed Improvements for EU Regulation ...  Center for Democracy and Technology

Lamar Advertising (NASDAQ:LAMR) PT Raised to $110.00 at Morgan Stanley - AmericanBankingNEWS
Lamar Advertising (NASDAQ:LAMR) PT Raised to $110.00 at Morgan Stanley  AmericanBankingNEWS

Russia's parliament approves bill banning advertising on websites of 'foreign agents' - Reuters
Russia's parliament approves bill banning advertising on websites of 'foreign agents'  Reuters

Fox employs Madhive's new local CTV political ad marketplace - StreamTV Insider
Fox employs Madhive's new local CTV political ad marketplace  StreamTV Insider

Departure Media Airport Advertising celebrates successful first year with Kansas City International Airport ... - TravelDailyNews International
Departure Media Airport Advertising celebrates successful first year with Kansas City International Airport ...  TravelDailyNews International

political newspaper specialized in European Union News. Unique Features: iSting & Harry StingThe European Sting ... - The European Sting
political newspaper specialized in European Union News. Unique Features: iSting & Harry StingThe European Sting ...  The European Sting

PGA Tour joins Coalition for Responsible Sports Betting Advertising - PGA Tour joins Coalition for Responsible Sports ... - Focus Gaming News
PGA Tour joins Coalition for Responsible Sports Betting Advertising - PGA Tour joins Coalition for Responsible Sports ...  Focus Gaming News

Mushroom Council advertising campaign targets mushroom loyalists - Produce Blue Book
Mushroom Council advertising campaign targets mushroom loyalists  Produce Blue Book

Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience - PR Newswire
Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience  PR Newswire

Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades - PR Newswire
Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades  PR Newswire

Details for PROMOTION--ADVERTISING - Ad from 2024-02-28 - Herald & Review
Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

Digital OOH Advertising Market Worth US$ 49.8 Billion During 2024-2032 - Exclusive Report by IMARC Group - EIN News
Digital OOH Advertising Market Worth US$ 49.8 Billion During 2024-2032 - Exclusive Report by IMARC Group  EIN News

Details for PROMOTION--ADVERTISING - Ad from 2024-02-28 - Herald & Review
Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

Radio Advertising Market Size, Share, Trends, Companies, Segments and Forecast 2024-2032 | Dentsu, Omnicom - EIN News
Radio Advertising Market Size, Share, Trends, Companies, Segments and Forecast 2024-2032 | Dentsu, Omnicom  EIN News

Spotsy Supervisors advertise a tax rate of 78.17 - Fredericksburg Free Press
Spotsy Supervisors advertise a tax rate of 78.17  Fredericksburg Free Press

Aaron Walton: Pioneering Diversity and Innovation in Advertising – A Riveting Legends & Leadership Conversation (Video) - MediaVillage
Aaron Walton: Pioneering Diversity and Innovation in Advertising – A Riveting Legends & Leadership Conversation (Video)  MediaVillage

Hackers Advertising New Version Of WarZone RAT On Hacking Forums - GBHackers
Hackers Advertising New Version Of WarZone RAT On Hacking Forums  GBHackers

New JCDecaux research underlines the power of airport advertising - The Moodie Davitt Report
New JCDecaux research underlines the power of airport advertising  The Moodie Davitt Report

Attention beyond views for creative effectiveness - Kantar
Attention beyond views for creative effectiveness  Kantar

Parliament adopts new transparency rules for political advertising - European Interest
Parliament adopts new transparency rules for political advertising  European Interest

Legal Advertising – Public Notices – Sheriff's Sale 2-28-2024 - New Pittsburgh Courier
Legal Advertising – Public Notices – Sheriff's Sale 2-28-2024  New Pittsburgh Courier

URiT Advertising Unveils New Slogan: 'Make America Proud Again - EIN News
URiT Advertising Unveils New Slogan: 'Make America Proud Again  EIN News

5 crucial insights from mobile leaders on privacy-first advertising - The Drum
5 crucial insights from mobile leaders on privacy-first advertising  The Drum

MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain - Storyboard18
MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain  Storyboard18

PGA Tour signs up to Coalition for Responsible Sports Betting Advertising - EGR Global
PGA Tour signs up to Coalition for Responsible Sports Betting Advertising  EGR Global

How Tom Burell made advertising with Black people, for Black people - WILL News - Illinois Public Media
How Tom Burell made advertising with Black people, for Black people  WILL News - Illinois Public Media

Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry - DeSmog
Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry  DeSmog

The Pitch: Advertising and marketing news for 2.27.24 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.27.24  RichmondBizSense

Legal Advertising – Public Notices 2-28-2024 - New Pittsburgh Courier
Legal Advertising – Public Notices 2-28-2024  New Pittsburgh Courier

Madhive Launches Local CTV Market For Political Advertising - Next TV
Madhive Launches Local CTV Market For Political Advertising  Next TV

DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability - MarTech Series
DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability  MarTech Series

Madhive Launches Local CTV Marketplace For Political Advertising - TV Technology
Madhive Launches Local CTV Marketplace For Political Advertising  TV Technology

The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV - BeetTV
The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV  BeetTV

PGA Tour Joins Coalition for Responsible Sports Betting Advertising - Covers
PGA Tour Joins Coalition for Responsible Sports Betting Advertising  Covers

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore - Skift Travel News
Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore  Skift Travel News

TransUnion and Samooha's Landmark Partnership: Pioneering Privacy-First Advertising Solutions - BNN Breaking
TransUnion and Samooha's Landmark Partnership: Pioneering Privacy-First Advertising Solutions  BNN Breaking

iQIYI's Mixed Financial Fortunes: Membership Stability, Advertising Growth, Content Revenue Dip - BNN Breaking
iQIYI's Mixed Financial Fortunes: Membership Stability, Advertising Growth, Content Revenue Dip  BNN Breaking

Vizio's smart TV platform business keeps growing in Q4 - StreamTV Insider
Vizio's smart TV platform business keeps growing in Q4  StreamTV Insider

Google: Apple rejected Microsoft Bing deal over quality worries - Search Engine Land
Google: Apple rejected Microsoft Bing deal over quality worries  Search Engine Land

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027 - Storyboard18
CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027  Storyboard18

Warner Bros. Sales Miss as TV Advertising Continues to Fall - Bloomberg
Warner Bros. Sales Miss as TV Advertising Continues to Fall  Bloomberg

The marketer's moment: an essential guide to advertising measurement in 2024 - The Drum
The marketer's moment: an essential guide to advertising measurement in 2024  The Drum

What’s the future of advertising? Ask Sora - ETBrandEquity
What’s the future of advertising? Ask Sora  ETBrandEquity

In-App Advertising Market Advancements Highlighted by Scope for Industry: Size, Share, Trends, Growth, and ... - WhaTech
In-App Advertising Market Advancements Highlighted by Scope for Industry: Size, Share, Trends, Growth, and ...  WhaTech

Walmart's latest fight with Amazon is digital advertising - Yahoo Finance
Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

Campaign Chemistry: The New York Times global chief advertising officer Joy Robins - Campaign US
Campaign Chemistry: The New York Times global chief advertising officer Joy Robins  Campaign US

Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec - Yahoo Finance
Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec  Yahoo Finance

Looking to expand your online presence? Glenside Local can help you advertise - Glenside Local
Looking to expand your online presence? Glenside Local can help you advertise  Glenside Local

Madhive Launches Local CTV Marketplace For Political Advertising - PR Web
Madhive Launches Local CTV Marketplace For Political Advertising  PR Web

Tannenbaum leaves IPG’s That Lot for social agency Kairos - More About Advertising
Tannenbaum leaves IPG’s That Lot for social agency Kairos  More About Advertising

Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% - AdExchanger
Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%  AdExchanger

Grubhub sued by LA County for false advertising and unfair business practices - CBS News
Grubhub sued by LA County for false advertising and unfair business practices  CBS News

PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING - The Golf Wire
PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING  The Golf Wire

Councilor proposes unified design code for outdoor advertising in Bishkek - AKIpress
Councilor proposes unified design code for outdoor advertising in Bishkek  AKIpress

PGA Tour Named Coalition for Responsible Betting Ads Member - SBC Americas
PGA Tour Named Coalition for Responsible Betting Ads Member  SBC Americas

Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic ... - Yahoo Finance
Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic ...  Yahoo Finance

Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent - Missouri Independent
Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent  Missouri Independent

Successful Ramadan advertising relies on authenticity and engaging storytelling - Campaign Middle East
Successful Ramadan advertising relies on authenticity and engaging storytelling  Campaign Middle East

Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse - GoLocalProv
Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse  GoLocalProv

Australian Audio Advertising Soars: 90% Agencies Embrace, Streaming and Podcasts Lead 2024 Trends - BNN Breaking
Australian Audio Advertising Soars: 90% Agencies Embrace, Streaming and Podcasts Lead 2024 Trends  BNN Breaking

Rethinking Advertising Budgets: TV's Unmatched Impact Versus Out-of-Home Media - BNN Breaking
Rethinking Advertising Budgets: TV's Unmatched Impact Versus Out-of-Home Media  BNN Breaking

‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut... - ThatGrapeJuice
‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut...  ThatGrapeJuice

GA4 updates Advertising workspace to simplify reporting - Search Engine Land
GA4 updates Advertising workspace to simplify reporting  Search Engine Land

2024 is a huge year for political advertising. What does that mean for other advertisers? - Insider Intelligence
2024 is a huge year for political advertising. What does that mean for other advertisers?  Insider Intelligence

Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners - Digiday
Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners  Digiday

Bishkek chief architect complains about disorderly installation of advertisements and cameras by property owners ... - AKIpress
Bishkek chief architect complains about disorderly installation of advertisements and cameras by property owners ...  AKIpress

Russia’s parliament approves bill banning advertising on websites of ‘foreign agents’ - ThePrint
Russia’s parliament approves bill banning advertising on websites of ‘foreign agents’  ThePrint

Why Google Gave Advertisers Insight To Audit Ads 02/27/2024 - MediaPost Communications
Why Google Gave Advertisers Insight To Audit Ads 02/27/2024  MediaPost Communications

Why Salomon wants its advertising to be more than just 'sports action porn' - The Drum
Why Salomon wants its advertising to be more than just 'sports action porn'  The Drum

Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness - Yahoo Finance
Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness  Yahoo Finance

Now is the time to be confident in the soft power of cultural relevance - Creativebrief
Now is the time to be confident in the soft power of cultural relevance  Creativebrief

AI is disrupting ads: here’s what Coach and Lil Nas X are doing with it - More About Advertising
AI is disrupting ads: here’s what Coach and Lil Nas X are doing with it  More About Advertising

Meta's Ad Manager Glitch Causes Ad Prices to Soar - Business Insider
Meta's Ad Manager Glitch Causes Ad Prices to Soar  Business Insider

Creative Realities and IceBox Retail Media Network Partner to Revolutionize In-Store Advertising - Marketscreener.com
Creative Realities and IceBox Retail Media Network Partner to Revolutionize In-Store Advertising  Marketscreener.com

Is Cimpress PLC (CMPR) The Right Choice in Advertising Agencies? - InvestorsObserver
Is Cimpress PLC (CMPR) The Right Choice in Advertising Agencies?  InvestorsObserver

New Google ad policy bans fake endorsements like the notorious 'Shark Tank keto gummies' - Mashable
New Google ad policy bans fake endorsements like the notorious 'Shark Tank keto gummies'  Mashable

JPMorgan Chase & Co. Increases Lamar Advertising (NASDAQ:LAMR) Price Target to $109.00 - AmericanBankingNEWS
JPMorgan Chase & Co. Increases Lamar Advertising (NASDAQ:LAMR) Price Target to $109.00  AmericanBankingNEWS

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