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7 Keys to Running a Successful Business


Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.

I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.

1. Have a vision

One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?

By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.

2. Develop a plan that ties into the vision

Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.

3. Know your market

One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."

The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.

4. Gain visibility within your market

Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.

5. Get your team on board

This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.

It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.

6. Be consistent

Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.

7. Realize - you change lives

One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.

With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.

Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.

Copyright: © 2004 by Dr. Scott Kiser

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.

Skiserdds@aol.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 03 / 2020
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9 clinically proven natural remedies for common ailments  MD Linx

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Home Remedies For Constipation: Know How To Use Dried Figs (Anjeer) For Better Digestion  NDTV

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4 super-effective home remedies to treat a heat stroke  Times of India

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10 home remedies to treat dark circles  Times of India

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Does CBD help ease insomnia?  Seattle Times

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A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin  NDTV Swirlster

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Ginger And Garlic For Beauty: Effective Home Remedies For Gorgeous Skin And Hair  NDTV Swirlster

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How to Clean Smelly Shoes - Home Remedies and Odor Eliminators for Stinky Shoes  GoodHousekeeping.com

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For a sore throat, these home remedies can help  Daily Monitor

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How to remove stubborn ear wax at home with natural remedies - Insider  INSIDER

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How To Get Rid of Wasps — Home Remedies for Wasp Removal  Country Living

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Adopt this home remedy to remove unwanted hair from children's body  News Track English

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Home Remedies For Headache: These Essential Oils Might Help  NDTV Doctor

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Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home  NDTV Swirlster

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9 Tips For Long Hair And Home Remedies To Strengthen The Roots  NDTV Swirlster

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Paronychia Treatment at Home  Santa Clarita Valley Signal

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Home Remedies For Skin Care You Need To Try Now  Femina

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13 Beauty Home Remedies To Try From Around The World  iDiva.com

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Haircare Tips: Solution to Your Frizzy Hair Lies in Your Kitchen  India.com

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Govt to study home remedy effectiveness  Times of India

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Briefly | News, Sports, Jobs  Jamestown Post Journal

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Skincare: 5 natural home remedies to combat oily skin  PINKVILLA

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Did you know mango leaves have more nutrients than mangoes?  Times of India

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As temperatures rise, 5 remedies and ways to keep your skin safe from the sun  Times Now

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The ultimate guide to tackling adult acne and summer breakouts  ELLE India

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Dangerous Home Remedies for COVID-19  Everyday Health

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Try these natural pain relievers as quick home remedies  The Indian Express

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Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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5 natural home remedies to get relief from flu  Times of India

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Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

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5 effective home remedies for vaginal itching  Times of India

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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7 best home remedies to get rid of knee pain  Times of India

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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10 natural and home remedies for ulcers  Medical News Today

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

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Home remedies doctors swear by  Bangalore Mirror

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Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

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Natural home remedies that can help you with kidney stones  Times of India

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3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

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Using home remedies to treat the common cold  kjrh.com

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5 easy natural remedies for relaxing your muscles  Times of India

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5 home remedies to deal with the problem of low blood pressure  Times of India

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@Home Remedies - HAPPI  happi.com

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Suffering From Cold? Try These Effective Home Remedies For Some Relief  NDTV News

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5 natural remedies to get rid of tooth and gum pain  Times of India

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Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

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Herbal Remedies and COVID-19: What to Know  Healthline

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