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Top 7 Tips For Writing Your Marketing Plan


A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 12 / 2020
5 simple home remedies to fight cold and flu - Times of India
5 simple home remedies to fight cold and flu  Times of India

5 simple and effective home remedies to treat dehydration - Times of India
5 simple and effective home remedies to treat dehydration  Times of India

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem - India.com
Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem  India.com

Here's why Indians are searching on Google for how to make coronavirus vaccines at home - Business Insider India
Here's why Indians are searching on Google for how to make coronavirus vaccines at home  Business Insider India

Apple Cider Vinegar For Sore Throat: Is It An Effective Remedy? Know Ways To Use It Safely - NDTV Doctor
Apple Cider Vinegar For Sore Throat: Is It An Effective Remedy? Know Ways To Use It Safely  NDTV Doctor

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

5 ways you can use baking soda to improve health, lose weight - Times Now
5 ways you can use baking soda to improve health, lose weight  Times Now

Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises - Reading Eagle
Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Reading Eagle

The best natural remedies for a stomach ache, according to a gastroenterologist - Insider - INSIDER
The best natural remedies for a stomach ache, according to a gastroenterologist - Insider  INSIDER

Cracked heels- prevention and home remedies - Phoenix Sun
Cracked heels- prevention and home remedies  Phoenix Sun

Try these home remedies to avoid seasonal flu - News Track English
Try these home remedies to avoid seasonal flu  News Track English

Try These 6 Home Remedies To Get Rid From Intestinal Worms - IWMBuzz
Try These 6 Home Remedies To Get Rid From Intestinal Worms  IWMBuzz

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Constipation in Babies: What are the signs, causes and home remedies of THIS issue? - PINKVILLA
Constipation in Babies: What are the signs, causes and home remedies of THIS issue?  PINKVILLA

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

Lice Clinics of America reports lice activity increased during pandemic - ABC 4
Lice Clinics of America reports lice activity increased during pandemic  ABC 4

Pearly whites: Simple home remedies for a sparkling white smile - The South African
Pearly whites: Simple home remedies for a sparkling white smile  The South African

Try these 3 anti-ageing Korean beauty hacks at home - Times of India
Try these 3 anti-ageing Korean beauty hacks at home  Times of India

How to Remove Freckles Permanently And Get Spotless Skin - India.com
How to Remove Freckles Permanently And Get Spotless Skin  India.com

Lice Clinics of America reports increased 'super lice' activity during COVID-19 pandemic - KUTV 2News
Lice Clinics of America reports increased 'super lice' activity during COVID-19 pandemic  KUTV 2News

Oli continues to downplay Covid-19 and propagate home remedies, earning ridicule on social media - The Kathmandu Post
Oli continues to downplay Covid-19 and propagate home remedies, earning ridicule on social media  The Kathmandu Post

This 3-ingredient sweet concoction relieves cough and cold immediately - Times of India
This 3-ingredient sweet concoction relieves cough and cold immediately  Times of India

It's tick season, beware of Lyme disease - 953mnc.com
It's tick season, beware of Lyme disease  953mnc.com

"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent - afaqs
"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent  afaqs

6 Effective Remedies To Get Rid Of Headaches Naturally - Lehren Networks
6 Effective Remedies To Get Rid Of Headaches Naturally  Lehren Networks

Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her - The Indian Express
Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her  The Indian Express

Malaika Arora swears by this DIY skincare treatment for healthy skin - Times of India
Malaika Arora swears by this DIY skincare treatment for healthy skin  Times of India

What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home - NDTV
What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home  NDTV

Boost your immunity with these super simple home remedies - Times of India
Boost your immunity with these super simple home remedies  Times of India

5 Ayurveda-approved homemade teas that can help you boost immunity - Times of India
5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

Kill spotted lanternflies (or not), cut some flowers, and drink, drink, drink: This Weekend in the Garden - pennlive.com
Kill spotted lanternflies (or not), cut some flowers, and drink, drink, drink: This Weekend in the Garden  pennlive.com

Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin - PINKVILLA
Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin  PINKVILLA

What happens when you over-exfoliate your skin? 3 DIY mild scrubs you can make at home - Times Now
What happens when you over-exfoliate your skin? 3 DIY mild scrubs you can make at home  Times Now

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Malaika Arora Shares Home Remedy to Boost Immunity - http://www.newsgram.com/
Malaika Arora Shares Home Remedy to Boost Immunity  http://www.newsgram.com/

Recipe of the immunity-boosting Kadha shared by a COVID-19 survivor becomes viral - Times of India
Recipe of the immunity-boosting Kadha shared by a COVID-19 survivor becomes viral  Times of India

Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say - Jagran English
Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads - NDTV Doctor
Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads  NDTV Doctor

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Malaika Arora’s immunity booster is high on vitamin C; check it out - The Indian Express
Malaika Arora’s immunity booster is high on vitamin C; check it out  The Indian Express

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

What to do if you are infected: demystifying Covid-19 care - The Indian Express
What to do if you are infected: demystifying Covid-19 care  The Indian Express

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Home Remedies for Allergies: Natural Ways to Ease Symptoms - Shape Magazine
Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Weight loss: This baking soda and apple cider vinegar drink can help you burn belly fat - Times of India
Weight loss: This baking soda and apple cider vinegar drink can help you burn belly fat  Times of India

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Say Thanks To Honey Because Of These 5 Amazing Home Remedies - NDTV Swirlster
Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

Keep Your Lungs Healthy With These Simple Methods - NDTV Doctor
Keep Your Lungs Healthy With These Simple Methods  NDTV Doctor

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

13 Home Remedies for Acne, According to Dermatologists - Men's Health
13 Home Remedies for Acne, According to Dermatologists  Men's Health

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

6 simple and natural home remedies for cough - Firstpost
6 simple and natural home remedies for cough  Firstpost

Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief - NDTV
Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus - WKSU News
Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

15 natural remedies for a sore throat: Marshmallow root and more - Medical News Today
15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

5 easy natural remedies for relaxing your muscles - Times of India
5 easy natural remedies for relaxing your muscles  Times of India

Stuck at home during lockdown? Home remedies to cure minor illnesses - Times of India
Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

Dry scalp: 9 natural home remedies - Medical News Today
Dry scalp: 9 natural home remedies  Medical News Today

Herbal Remedies and COVID-19: What to Know - Healthline
Herbal Remedies and COVID-19: What to Know  Healthline

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Sore Throat Remedies That Actually Work - Health Essentials from Cleveland Clinic
Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

Thirteen old-fashioned home remedies using everyday food which really work - Mirror Online
Thirteen old-fashioned home remedies using everyday food which really work  Mirror Online

Home remedies: Herbal supplements may not mix with heart medicines - Medical Xpress
Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

There’s No Home Remedy for Coronavirus Lies - The New York Times
There’s No Home Remedy for Coronavirus Lies  The New York Times

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