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Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals


Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients for free.

There's no need to struggle like this. As a new coach, you can use many clever techniques to gain trust and raise your profile so that your first client pays what you're worth and walks away singing your praises.

Here's 10 things that worked for me in the first 18-months of my coaching business. If you're new to coaching, use these techniques to heighten your chances of enrolling your first client who will hand over the money.

1. Lead an online forum or discussion board. Having an online forum, listserv, discussion board or email discussion list is an excellent way to build your credibility. Currently, I lead a forum on ryze.com specifically for women who want to become more confident. The women on my network see me as an expert in my particular field and this is one way I build trust. Because I've built my credibility by giving my expertise on my forum, these women sign up for my teleclasses or workshops with no hesitation because they know they'll receive exceptional value.

2. Focus on a niche market. As I mentioned before, I focus on helping women realize their self-employment dreams faster. Because of my narrow focus, I get a lot of clients. And this helps me to build a referral network of women who sing my praises to their peers and friends.

3. Have a provable track record. I'm in awe at how many coaches want to coach people in certain areas, and they themselves have no track record. For example, why would anyone hire a relationship coach who has had 2 divorces and is still single? Or, why hire a business coach who has had 2 failed businesses? In order to gain trust, I focused on one of my strengths - my success in leaving my full-time job and becoming my own boss in 12-months. I did it, so I teach women to do it. Because of this, I gain more trust.

4. Network online. Using social networks to meet people is yet another way to gain trust and raise your visibility. I'm a member of ryze.com, ecademy.com and linkedin.com and I've met alot of great people. Because I actively participate on these 3 sites, people now refer business to me. I have clients all over North America and that's due to the trust I've built by networking online.

5. Submit articles to article submissions services. I can't tell you how many interviews I've gotten on TV and radio stations because the segment producer or production assistant found my articles online. I would highly recommend that you use these services. They help to raise your ranking in search engines based on certain keywords. Also, if people see you in the media alot, they assume you must know your stuff and this is yet another way of building your credibility.

6. Maintain a blog. I've been blogging since 1998, so this isn't new to me. However, what's new is the speed in which search engines pick up my blog entries. Because I update it three times a week, my blog entries show up really high in google.com, depending on the keywords entered. Prospects read my blog, then email to inquire about my services. The media reads my blog and call me to be their local expert on a national or international story. Clients are reading my blog and contact me to extend their coaching contracts. Get a blog as it helps to build credibility.

7. Focus your message. The last thing people want to do is hire someone who keeps changing their tagline, business name or target market each week. I met a coach recently who changed his tagline every time he sent out an email. Then, he'd post questions on coaching email lists asking what he should focus on and how to get clients. In my mind, I would never refer a client to him because he seems scattered. As a new coach, I highly recommend that you do not launch your coaching business until you do some research and write a business plan. More people will trust you if you look polished, focused and in control.

8. Be an expert in something. Don't make the mistake of saying that you coach everyone. Being an expert in one area is much better than being a generalist in every area. Also, being an expert means that people will trust your viewpoint and sign up for your services since you must really know your stuff. So, aim to know something really well, develop your own point of view and be delirious as the clients come pouring in.

9. Develop a newsletter. When I launched my website, I made sure I had a newsletter sign-up box on every page. A newsletter is important to your coaching business because you can provide valuable information to both clients and prospects. I send out a newsletter twice a month that contains an interview and links to related products that I offer. A newsletter acts as a non-interactive conversation between you and the subscriber. When they're ready to hire a coach, instead of searching the web, your newsletter will remind them that you exist.

10. Join a professional coaching association. You can't do this all by yourself, so it's a great idea to join an organization of your peers. That way, you can ask questions in a safe and inviting environment. Also, your peers can refer business to you and this can only happen if trust has been established. I highly recommend the following:

At the end of the day, it's all about perception. And to some people, perception is reality. So, give people a reason to trust you and most likely, they will.

Leesa Barnes is a career transition expert who inspires women to create the career they deserve through her coaching programs and workshops. For more information about Leesa, visit her website at http://www.savialane.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 12 / 2020
5 simple home remedies to fight cold and flu - Times of India
5 simple home remedies to fight cold and flu  Times of India

5 simple and effective home remedies to treat dehydration - Times of India
5 simple and effective home remedies to treat dehydration  Times of India

Keep COVID-19 away through these yogasanas and home remedies by Swami Ramdev - India TV News
Keep COVID-19 away through these yogasanas and home remedies by Swami Ramdev  India TV News

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

Here are some basic home remedies which can help you fight cold and flu - NEWS HEADS
Here are some basic home remedies which can help you fight cold and flu  NEWS HEADS

Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem - India.com
Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem  India.com

Home Remedies for Dandruff and Itchy Scalp - Shape Magazine
Home Remedies for Dandruff and Itchy Scalp  Shape Magazine

7 Simple Home Remedies To Cure PCOS Naturally - Bandera County Courier
7 Simple Home Remedies To Cure PCOS Naturally  Bandera County Courier

Here's why Indians are searching on Google for how to make coronavirus vaccines at home - Business Insider India
Here's why Indians are searching on Google for how to make coronavirus vaccines at home  Business Insider India

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Apple Cider Vinegar For Sore Throat: Is It An Effective Remedy? Know Ways To Use It Safely  NDTV Doctor

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

The most effective treatments and home remedies for a wasp sting - Insider - INSIDER
The most effective treatments and home remedies for a wasp sting - Insider  INSIDER

5 ways you can use baking soda to improve health, lose weight - Times Now
5 ways you can use baking soda to improve health, lose weight  Times Now

Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises - Reading Eagle
Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Reading Eagle

The best natural remedies for a stomach ache, according to a gastroenterologist - Insider - INSIDER
The best natural remedies for a stomach ache, according to a gastroenterologist - Insider  INSIDER

Try These 6 Home Remedies To Get Rid From Intestinal Worms - IWMBuzz
Try These 6 Home Remedies To Get Rid From Intestinal Worms  IWMBuzz

Cracked heels- prevention and home remedies - Phoenix Sun
Cracked heels- prevention and home remedies  Phoenix Sun

Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus? - Alt News
Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus?  Alt News

Home Remedies for Hair Growth and Thickness: An Expert Weighs In - Men's Journal
Home Remedies for Hair Growth and Thickness: An Expert Weighs In  Men's Journal

Try these home remedies to avoid seasonal flu - News Track English
Try these home remedies to avoid seasonal flu  News Track English

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

Constipation in Babies: What are the signs, causes and home remedies of THIS issue? - PINKVILLA
Constipation in Babies: What are the signs, causes and home remedies of THIS issue?  PINKVILLA

Lice Clinics of America reports lice activity increased during pandemic - ABC 4
Lice Clinics of America reports lice activity increased during pandemic  ABC 4

How to Remove Freckles Permanently And Get Spotless Skin - India.com
How to Remove Freckles Permanently And Get Spotless Skin  India.com

Try these 3 anti-ageing Korean beauty hacks at home - Times of India
Try these 3 anti-ageing Korean beauty hacks at home  Times of India

Lice Clinics of America reports increased 'super lice' activity during COVID-19 pandemic - KUTV 2News
Lice Clinics of America reports increased 'super lice' activity during COVID-19 pandemic  KUTV 2News

Swami Ramdev shares what should be done at home to protect yourself from COVID-19 - India TV News
Swami Ramdev shares what should be done at home to protect yourself from COVID-19  India TV News

Home remedy to prevent coronavirus – Mysuru Today - citytoday
Home remedy to prevent coronavirus – Mysuru Today  citytoday

This 3-ingredient sweet concoction relieves cough and cold immediately - Times of India
This 3-ingredient sweet concoction relieves cough and cold immediately  Times of India

"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent - afaqs
"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent  afaqs

Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her - The Indian Express
Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her  The Indian Express

Malaika Arora swears by this DIY skincare treatment for healthy skin - Times of India
Malaika Arora swears by this DIY skincare treatment for healthy skin  Times of India

Boost your immunity with these super simple home remedies - Times of India
Boost your immunity with these super simple home remedies  Times of India

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What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home  NDTV

HEALTH: HOW TO DEAL WITH COVID-19 AT HOME - DAWN.com
HEALTH: HOW TO DEAL WITH COVID-19 AT HOME  DAWN.com

5 Ayurveda-approved homemade teas that can help you boost immunity - Times of India
5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin - PINKVILLA
Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin  PINKVILLA

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Malaika Arora Shares Home Remedy to Boost Immunity - http://www.newsgram.com/
Malaika Arora Shares Home Remedy to Boost Immunity  http://www.newsgram.com/

Can antibiotics treat COVID-19 (coronavirus) plus other treatments - Medical News Today
Can antibiotics treat COVID-19 (coronavirus) plus other treatments  Medical News Today

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Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

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What happens when you over-exfoliate your skin? 3 DIY mild scrubs you can make at home  Times Now

Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads - NDTV Doctor
Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads  NDTV Doctor

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Malaika Arora’s immunity booster is high on vitamin C; check it out - The Indian Express
Malaika Arora’s immunity booster is high on vitamin C; check it out  The Indian Express

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Try these natural pain relievers as quick home remedies  The Indian Express

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

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5 natural home remedies to get relief from flu  Times of India

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Dangerous Home Remedies for COVID-19  Everyday Health

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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Keep Your Lungs Healthy With These Simple Methods  NDTV Doctor

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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5 effective home remedies for vaginal itching  Times of India

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Do home remedies work to fight the flu?  Siouxland News

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6 home remedies for mosquito bites and itches  Times of India

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Using home remedies to treat the common cold  kjrh.com

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6 simple and natural home remedies for cough  Firstpost

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Home remedies can ease symptoms of cough, sore throat  Daily Herald

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10 home remedies to treat dark circles  Times of India

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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10 natural and home remedies for ulcers  Medical News Today

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

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Home remedies — did mother know best?  tnonline.com

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Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

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Home remedies: high blood pressure and cold remedies  Medical Xpress

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

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Natural home remedies that can help you with kidney stones  Times of India

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Home remedies for cold feet and palms  Times of India

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Home remedies to soothe an upset stomach  Times of India

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7 best home remedies to get rid of knee pain  Times of India

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Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

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5 home remedies to deal with the problem of low blood pressure  Times of India

There’s No Home Remedy for Coronavirus Lies - The New York Times
There’s No Home Remedy for Coronavirus Lies  The New York Times

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

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Dry scalp: 9 natural home remedies  Medical News Today

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Herbal Remedies and COVID-19: What to Know  Healthline

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Fever home remedies: Adults, children, and infants  Medical News Today

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