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Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market. Focusing in on your niche market will allow you to find only those that are ready, willing and able to buy what you have to offer.

Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.

Defining your Market

In order to find these people you must first determine who they are. This might sound like a simple or perhaps insignificant question at first but it can possibly make or break the success of your sales if you don't give it some serious thought. Here's how to get started.

Think about the following and jot down all those that might apply to people interested in your products or services. Don't rule out any category completely. Think about each group of people and how they might apply.

Age Group:

infants, Children, teens, young adults, baby boomers, middle aged, elderly or all.

Gender:

Male, female or both

Marital status:

single, married, divorced, widowed or all

Ethnic or religious backgrounds

Occupations:

Executives, doctors, lawyers, housewives, business owners, teachers, blue collar, white collar, students, out of work, etc.

Health Status:

healthy, diseased, home bound, active, sedentary, etc.

Interests:

sports, hiking, music, arts, computers, reading television, animals, home decorating, cars, walking, running, relaxation, health conscious, age conscious, physical fitness, etc.

Income status:

low income, middle income, high income, no income.

Education:

high school dropout, high school, college, MBA PHD, hates school, loves school, etc.

Certainly all categories are not listed above, however these can get you started on thinking about all the possibilities.

Next, it's important to determine what benefits you are offering. Examine your products or services carefully listing all the benefits that you can think of. Perhaps take a poll of your existing customers and ask them what it is they like about your products or services. What benefits them the most.

Once you have a listed all of the benefits, think about what people would be interested in these benefits based on your list above. Then put them together to assist you in reaching a market that will bring you sales.

Reaching Your Target Market

Search engines are the best way of finding a targeted market because those searching on the web can type in exactly what they are searching for and receive the targeted traffic the search engines so proudly advertise.

But attaining good placement on the search engines is often difficult and time consuming.

Ezines and newsletters are a very effective alternative.

Most ezines cover specific subjects such as finance, marketing, health, internet, etc. Your job will be to find an ezine whose topic matches your target market. To do this you must locate an ezine directory. Directories usually list contact information, advertising rates, and circulation. Once you find a targeted ezine then place your ad. Be sure your ad includes as many of your product benefits as the ad will allow.

The idea is to define your target market specifically enough so that you can find the appropriate place to advertise and then create sales messages that make your readers feel you are talking directly to them.

You'll be amazed at the amount of traffic you can receive by finding your target market and reaching them in the appropriate location.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. Elizabeth's sites can be viewed here: http://www.pro-marketing-online.com http://www.homenotion.com

Copyright © 2004 Adlite Enterprises All Rights Reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. February / 27 / 2024

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My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing  Digiday

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Perham business owner starts guerilla advertising campaign to grow customer base  INFORUM

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The marketer's moment: an essential guide to advertising measurement in 2024  The Drum

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‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas  The Guardian US

The Right To Advertise? - Techdirt
The Right To Advertise?  Techdirt

Google: Apple rejected Microsoft Bing deal over quality worries - Search Engine Land
Google: Apple rejected Microsoft Bing deal over quality worries  Search Engine Land

Google gives advertisers more visibility and control over search following scathing Adalytics report - Ad Age
Google gives advertisers more visibility and control over search following scathing Adalytics report  Ad Age

The war between Walmart and Amazon will now be fought on TV - Business Insider
The war between Walmart and Amazon will now be fought on TV  Business Insider

Sir John Hegarty’s 10 rules for a creative life - WePresent
Sir John Hegarty’s 10 rules for a creative life  WePresent

We need to break up Google’s online advertisement monopoly: Mike Davis - Fox News
We need to break up Google’s online advertisement monopoly: Mike Davis  Fox News

PHOTOS - American Advertising Association Shreveport-Bossier Awards - Shreveport Times
PHOTOS - American Advertising Association Shreveport-Bossier Awards  Shreveport Times

Huron Daily Tribune advertising director retiring after 35 years - Editor And Publisher Magazine
Huron Daily Tribune advertising director retiring after 35 years  Editor And Publisher Magazine

Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% - AdExchanger
Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%  AdExchanger

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Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry  DeSmog

HP says cyber criminals use advertising tools for hacking - The Jerusalem Post
HP says cyber criminals use advertising tools for hacking  The Jerusalem Post

The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV - BeetTV
The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV  BeetTV

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Elevate your brand with data-driven digital OOH advertising in APAC  The Drum

Gen-Z Behavior and Their Influence on Pharma Marketing and Advertising - Pharmaceutical Executive
Gen-Z Behavior and Their Influence on Pharma Marketing and Advertising  Pharmaceutical Executive

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Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore  Skift Travel News

What Thriller teaches us about advertising audibility - The Media Leader
What Thriller teaches us about advertising audibility  The Media Leader

40,000 tear sheets from old Eisner advertising museum going up for auction - Milwaukee Record
40,000 tear sheets from old Eisner advertising museum going up for auction  Milwaukee Record

eMarketer Podcast: Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse ... - Insider Intelligence
eMarketer Podcast: Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse ...  Insider Intelligence

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Mississippi, Medical Cannabis Advertising and the First Amendment  Harris Sliwoski LLP

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Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ...  Yahoo Finance

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SoundCloud gets moody with its latest advertising feature  Music Ally

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‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut...  ThatGrapeJuice

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MediaRadar Highlights 2024 Advertising Trends. | Story | insideradio.com  Insideradio.com

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Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent  Missouri Independent

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Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ...  MarTech Series

RegEd's Advertising Compliance Solution Surpasses 6 Million Submissions, Setting New Industry Milestone - TradingView
RegEd's Advertising Compliance Solution Surpasses 6 Million Submissions, Setting New Industry Milestone  TradingView

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Why Salomon wants its advertising to be more than just 'sports action porn'  The Drum

Clear Channel Outdoor Posts Higher 4Q Revenue on Airport-Advertising Strength - MarketWatch
Clear Channel Outdoor Posts Higher 4Q Revenue on Airport-Advertising Strength  MarketWatch

The Trade Desk stock signals a rebound in digital advertising - MarketBeat
The Trade Desk stock signals a rebound in digital advertising  MarketBeat

Local advertising agency wins 13 ADDY awards at American Advertising Awards - Laredo Morning Times
Local advertising agency wins 13 ADDY awards at American Advertising Awards  Laredo Morning Times

Supponor expects continued growth with scalability of digital advertising tech - Sports Business Journal
Supponor expects continued growth with scalability of digital advertising tech  Sports Business Journal

Squeamish about advertising? Get over it - The Media Leader
Squeamish about advertising? Get over it  The Media Leader

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Parallels Between B2B Demand Gen and Display Advertising in the Early 2000s  MarTech Series

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Forms | centraloregondaily.com  Central Oregon Daily

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Navigating the Maze: The Media Industry's Struggle Against Made-For-Advertising Sites  BNN Breaking

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Google allows advertisers to audit ads in Search Partner network | News  Campaign Asia

Walmart's latest fight with Amazon is digital advertising - Yahoo Finance
Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

Warner Bros. Sales Miss as TV Advertising Continues to Fall - Bloomberg
Warner Bros. Sales Miss as TV Advertising Continues to Fall  Bloomberg

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Meta's layoffs continue to impact advertisers as the company replaces account team members with AI  Digiday

Jim Mudd Sr., founder of Mudd Advertising, passes away at age 86 - WCF Courier
Jim Mudd Sr., founder of Mudd Advertising, passes away at age 86  WCF Courier

GA4 updates Advertising workspace to simplify reporting - Search Engine Land
GA4 updates Advertising workspace to simplify reporting  Search Engine Land

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Grubhub sued by LA County for false advertising and unfair business practices  CBS News

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Listen To The Ad Law Tool Kit Show – A New Podcast From Venable - Advertising, Marketing & Branding - United States  Mondaq News Alerts

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Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse  GoLocalProv

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Walmart Is Going For Advertising Growth  Yahoo Finance

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FTC to ban Avast from selling browsing data for advertising purposes  BleepingComputer

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Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness  Yahoo Finance

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HOAX: This poster advertising jobs at EABL is a scam  PesaCheck

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Google Analytics 4 to introduce updates to its advertising space; users to get more tailored experiences  Storyboard18

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Instagram statistics you need to know for 2024 [Updated]  Sprout Social

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Global Meta advertising revenue 2023  Statista

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New Google ad policy bans fake endorsements like the notorious 'Shark Tank keto gummies'  Mashable

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Billboard advertising: 44 traffic-stopping examples  Creative Bloq

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Media buying in 2024—how TV investment strategies are evolving  Ad Age

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Podcast: Spotify’s $10bn advertising ambition — with UK sales chief Ed Couchman  The Media Leader

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Kim Petras 'isn't above' writing another advertising jingle  Longview News-Journal

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Meta's Ad Manager Glitch Causes Ad Prices to Soar  Business Insider

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oOh!media leads the charge in gender equality in advertising  Marketing magazine Australia

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Walmart CEO says the big-box retailer is well-positioned to grow its advertising business  CNBC

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Letter to the editor: Slim Chickens' false advertising  Purdue Exponent

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Ride the WAVE of Exposure: Advertise in the WAVE Magazine and PenBayPilot.com  PenBayPilot.com

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California governor launches ads to fight abortion travel bans  The Associated Press

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Google Analytics 4 set to introduce updates to Advertising workspace  Exchange4Media

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What OTT advertising will look like in 2024, according to industry leaders  Marketing Interactive

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Charts - The story of gender pay in advertising and media  AdNews

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Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

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Walmart eyes advertising growth with acquisition of Vizio smart-TV biz  Fast Company

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Kim Petras 'isn't above' writing another advertising jingle  Islander News.com

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Watertown announces advertisement of bids for new fire station's construction  Watertown Daily Times

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Kim Petras 'isn't above' writing another advertising jingle  Watauga Democrat

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Japanese Advertising Giant Hakuhodo Launches Trigger Happy Studios in India (EXCLUSIVE)  Variety

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Google: advertising revenue 2023  Statista

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Kim Petras 'isn't above' writing another advertising jingle  Shelbynews

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HOAX: This Facebook post advertising jobs at Kenya's Ole Sereni Hotel is a scam  PesaCheck

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Famous Innovations announces new leadership team in Delhi  ETBrandEquity

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Beyond pixels: The AI renaissance in branding  ETBrandEquity

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How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming  AdExchanger

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How Sora Will Transform Technology, the Media and Planet Earth  Bloomberg

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INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data ...  Business Wire

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Walmart's $2.3B Vizio deal highlights retail-streaming marriage  Axios

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$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It.  The New York Times

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Study: How AI boosts digital advertising and direct bookings  PhocusWire

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Sorensen: Disney intros shoppable streaming TV ads via second-screen  StreamTV Insider

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Why Walmart-Vizio deal could be 'new nexus' for advertising  Yahoo Finance

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Walmart to acquire smart TV maker Vizio for $2.3 billion in bid to boost its advertising business  Yahoo Finance

Google Analytics Overhauls Ad Reporting In One Central Hub - Search Engine Journal
Google Analytics Overhauls Ad Reporting In One Central Hub  Search Engine Journal

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What Vizio can do for Walmart's digital advertising business  Yahoo Finance

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MODAD Capitalizes on Out-of-Home Advertising Success with Launch of "Beyond Earth and Imagination" Sector  INSITE OOH

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McDonald’s upsets its arches with new ‘manga’ packaging  More About Advertising

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Meta Stock: Digital Advertising Powerhouse Fueling Promising VR Ventures  Seeking Alpha

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