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Vinyl Banners for the Right Occasion


The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).

I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner - usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.

Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).

For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.

If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3' x 20' street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.

Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I can't tell you how many banners I have seen where the sun shines through them. Most consumers don't understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.

Written by: Tony Nagy
Email: [email protected]
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 06 / 2024

Microsoft expands Copilot AI-powered advertising capabilities - Search Engine Land
Microsoft expands Copilot AI-powered advertising capabilities  Search Engine Land

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC - Fast Company
Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC  Fast Company

Fox Corp tops revenue targets on political ad boom ahead of US election - Reuters
Fox Corp tops revenue targets on political ad boom ahead of US election  Reuters

Sky hit with bill for hundreds of millions after advertising fiasco - The Telegraph
Sky hit with bill for hundreds of millions after advertising fiasco  The Telegraph

All of the winners from The Drum Awards for Advertising 2024 - The Drum
All of the winners from The Drum Awards for Advertising 2024  The Drum

Political Advertising Surge Drives Fox Corp. Earnings - Hollywood Reporter
Political Advertising Surge Drives Fox Corp. Earnings  Hollywood Reporter

Watchdog rules Eurostar ads on social media for £39 seats were misleading - The Guardian
Watchdog rules Eurostar ads on social media for £39 seats were misleading  The Guardian

Better Advertising Stock: The Trade Desk vs. Alphabet - The Motley Fool
Better Advertising Stock: The Trade Desk vs. Alphabet  The Motley Fool

Rogers promoted to regional advertising director - The Globe
Rogers promoted to regional advertising director  The Globe

Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations - Seeking Alpha
Amazon: Amazing Buy Opportunity - Promising ECommerce/ Subscription/ AWS/ Advertising Monetizations  Seeking Alpha

YouTube is eating the TV industry’s lunch - Fast Company
YouTube is eating the TV industry’s lunch  Fast Company

Advertisers grow spending in Amazon DSP as adoption increases - Digiday
Advertisers grow spending in Amazon DSP as adoption increases  Digiday

Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim - Mondaq News Alerts
Advertising Law Alert -- Falsely Claiming A Product Feature Is "Patented" May Spark A False Advertising Claim  Mondaq News Alerts

Advertising fails to deliver the usual sales pop for Portillo's - Restaurant Business Online
Advertising fails to deliver the usual sales pop for Portillo's  Restaurant Business Online

Why ZipRecruiter embraced advertising during a presidential election - Marketing Brew
Why ZipRecruiter embraced advertising during a presidential election  Marketing Brew

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire
IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends  ExchangeWire

Ace Studios named Advertising Agency of the Year - Northern Nevada Business Weekly
Ace Studios named Advertising Agency of the Year  Northern Nevada Business Weekly

Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective. - Insideradio.com
Sonnant’s Programmatic Entry Vows To Make Audio Advertising More Precise And Cost Effective.  Insideradio.com

Fox sells out Super Bowl LIX advertising inventory three months early - SportsPro Media
Fox sells out Super Bowl LIX advertising inventory three months early  SportsPro Media

Deceptive Advertising on the Ballot - Cato Institute
Deceptive Advertising on the Ballot  Cato Institute

‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer? - VICE
‘EA Sports FC 25’ Adds Actual Advertisements And… Cancer?  VICE

Our new advertising campaign dedicated to Retirement Savings Management - Amundi
Our new advertising campaign dedicated to Retirement Savings Management  Amundi

Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns - PR.com
Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns  PR.com

Yes, There Is A Wrong Way To Advertise On TV - Forbes
Yes, There Is A Wrong Way To Advertise On TV  Forbes

Meta to extend block on new election ads past voting day - Axios
Meta to extend block on new election ads past voting day  Axios

No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself. - Slate
No One Wants to Admit What Will Really Decide This Election. Unfortunately, I Saw It for Myself.  Slate

Online Advertising Market Analysis, Trends, and Business - GlobeNewswire
Online Advertising Market Analysis, Trends, and Business  GlobeNewswire

Republicans outspend Dems in Arkansas advertising - Axios
Republicans outspend Dems in Arkansas advertising  Axios

Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road' - The Cool Down
Resident furious after witnessing awful advertising scheme in neighborhood: 'So dangerous for everyone on the road'  The Cool Down

Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy - Simply Wall St
Saylor Advertising.Inc's (TSE:2156) Returns On Capital Tell Us There Is Reason To Feel Uneasy  Simply Wall St

LA County sues Pepsi and Coke over plastic pollution and false advertising - Grist
LA County sues Pepsi and Coke over plastic pollution and false advertising  Grist

Pomilio Blumm to oversee advertising and product promotion for De Cecco Group - GlobeNewswire
Pomilio Blumm to oversee advertising and product promotion for De Cecco Group  GlobeNewswire

Political Ad Spending To Top $12 Billion in 2024 - TV Technology
Political Ad Spending To Top $12 Billion in 2024  TV Technology

South Korean authorities fine Meta $15.6 million for sharing user data with advertisers - The Record from Recorded Future News
South Korean authorities fine Meta $15.6 million for sharing user data with advertisers  The Record from Recorded Future News

Advertising's inevitable decline turned out to be evitable - Sherwood News
Advertising's inevitable decline turned out to be evitable  Sherwood News

Sky faces bill for hundreds of millions after advertising blunder - The Guardian
Sky faces bill for hundreds of millions after advertising blunder  The Guardian

The cost of TV advertising is falling, but football ad prices surge - eMarketer
The cost of TV advertising is falling, but football ad prices surge  eMarketer

Amazon's advertising business grew 19% in the third quarter - CNBC
Amazon's advertising business grew 19% in the third quarter  CNBC

Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success - Leger
Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success  Leger

3 Trends Shaping the Future of Programmatic Advertising - ReadWrite
3 Trends Shaping the Future of Programmatic Advertising  ReadWrite

The force of storytelling is strong in Gary Kayye - The University of North Carolina at Chapel Hill
The force of storytelling is strong in Gary Kayye  The University of North Carolina at Chapel Hill

Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100 - Gamesradar
Forget $2 million Super Mario Bros carts - in 1994 retro game collectors were trading price guides advertising the "Holy Grail of the game industry" at a whopping $100  Gamesradar

The evolving "Wild West" of political advertising - CBS News
The evolving "Wild West" of political advertising  CBS News

Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV) - Yahoo Finance
Advertising Software Stocks Q2 Results: Benchmarking DoubleVerify (NYSE:DV)  Yahoo Finance

Meta found to have exposed info on North Korean defectors to advertisers - TechCrunch
Meta found to have exposed info on North Korean defectors to advertisers  TechCrunch

Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support - GovCon Wire
Wunderman Thompson Books $1.9B Marine Corps Contract for Recruitment Advertising Support  GovCon Wire

Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100 - The Dialog
Dialog newspaper and website offer quality, affordable local advertising; get a print and digital package for as low as $100  The Dialog

The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies - ChainCatcher
The cryptocurrency industry raised over $245 million in this cycle, with advertising avoiding discussions about cryptocurrencies  ChainCatcher

UK advertising watchdog slams CurrencyWave for misleading ad - FX News Group
UK advertising watchdog slams CurrencyWave for misleading ad  FX News Group

SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale - StockTitan
SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale  StockTitan

Nearly $1 billion spent on political ads over the last week - NBC News
Nearly $1 billion spent on political ads over the last week  NBC News

US election showers Fox with advertising dollars - AdNews
US election showers Fox with advertising dollars  AdNews

CIMM City 2024. The State Of TV Advertising - TVRev
CIMM City 2024. The State Of TV Advertising  TVRev

Will political ads end after Election Day? What to know about how long they can run - Fort Worth Star-Telegram
Will political ads end after Election Day? What to know about how long they can run  Fort Worth Star-Telegram

Advertising Crisis Management: Roadmap to braving a backlash - ETBrandEquity
Advertising Crisis Management: Roadmap to braving a backlash  ETBrandEquity

Presidential candidates target different demographics through different advertising methods - Columbia Chronicle
Presidential candidates target different demographics through different advertising methods  Columbia Chronicle

Feds, Google continue sparring match over tech monopoly suit - Courthouse News Service
Feds, Google continue sparring match over tech monopoly suit  Courthouse News Service

Top takeaways from Advertising Week 2024 marketers need to know - Marketing Dive
Top takeaways from Advertising Week 2024 marketers need to know  Marketing Dive

Hats, Tats and Tees: How Americans Are Advertising Their Political Support - Newsweek
Hats, Tats and Tees: How Americans Are Advertising Their Political Support  Newsweek

Vistar partners with Haleon in DOOH advertising - Digital Signage Today
Vistar partners with Haleon in DOOH advertising  Digital Signage Today

National Advertising Division Finds Certain Safety Claims - GlobeNewswire
National Advertising Division Finds Certain Safety Claims  GlobeNewswire

Federal agency investigating how Meta uses consumer financial data for advertising - The Record from Recorded Future News
Federal agency investigating how Meta uses consumer financial data for advertising  The Record from Recorded Future News

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims - Digiday
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims  Digiday

Sky facing hefty bill after advertising miscalculation - Broadband TV News
Sky facing hefty bill after advertising miscalculation  Broadband TV News

Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices - Compliance Week
Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices  Compliance Week

CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE - wccsradio.com
CENTER TOWNSHIP APPROVES ADVERTISING SOLAR ORDINANCE  wccsradio.com

End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends - 3BL Media
End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends  3BL Media

Amazon Lays Out Its Next $50 Billion Opportunity In Advertising - AdExchanger
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising  AdExchanger

Why Roblox’s Clip It is using its billion-view moment to launch an ad product - Digiday
Why Roblox’s Clip It is using its billion-view moment to launch an ad product  Digiday

Meta’s generative AI tools find purchase with users and advertisers - Marketing Dive
Meta’s generative AI tools find purchase with users and advertisers  Marketing Dive

Visit Britain advertising campaign deploys ‘hologram’ wall - AV Magazine
Visit Britain advertising campaign deploys ‘hologram’ wall  AV Magazine

Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution - PR Newswire
Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution  PR Newswire

Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers - Adweek
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers  Adweek

Fox Corp beats revenue estimates on robust political advertising - ETBrandEquity
Fox Corp beats revenue estimates on robust political advertising  ETBrandEquity

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

$6.625M LinkedIn advertising class action settlement - Top Class Actions
$6.625M LinkedIn advertising class action settlement  Top Class Actions

Political Advertising Powers Fox Corporation Gains - World Screen
Political Advertising Powers Fox Corporation Gains  World Screen

Omneky Launches AI-Powered Advertising Agents - Martechcube
Omneky Launches AI-Powered Advertising Agents  Martechcube

Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024 - MediaPost Communications
Political Advertising Helps Drive 11% Revenue Hike For Fox 11/05/2024  MediaPost Communications

Advertising companies should address climate conflicts of interest, says study - Sustainable Views
Advertising companies should address climate conflicts of interest, says study  Sustainable Views

Best Affiliate Programme Optimisation - Rakuten Advertising for COS - Hello Partner
Best Affiliate Programme Optimisation - Rakuten Advertising for COS  Hello Partner

ATI Launches Training Course on Google Advertising For Auto Shops - Ratchet+Wrench
ATI Launches Training Course on Google Advertising For Auto Shops  Ratchet+Wrench

Nicolle Pangis Joins Netflix as VP Advertising - Variety
Nicolle Pangis Joins Netflix as VP Advertising  Variety

Which? launches festive advertising campaign - Creativebrief
Which? launches festive advertising campaign  Creativebrief

U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising - Sierra Sun Times
U.S. Senator Elizabeth Warren, Congressman Adam Schiff, and Colleagues Call for Probe of Albertsons and Other Giant Grocery Chains for False Advertising  Sierra Sun Times

Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County - Scioto Post
Partners For Paws President Asks to Rescind Policy on Advertising PitBulls at Dog Shelter in Pickaway County  Scioto Post

How Pinterest got advertisers to spend more budget on the platform - The Drum
How Pinterest got advertisers to spend more budget on the platform  The Drum

Lawyers increase talc ad spending after J&J's $9 billion settlement offer - ETBrandEquity
Lawyers increase talc ad spending after J&J's $9 billion settlement offer  ETBrandEquity

Meta Reports Record Revenue, Slower Digital Advertising Growth - The Wall Street Journal
Meta Reports Record Revenue, Slower Digital Advertising Growth  The Wall Street Journal

Your 2 Cents: Voting signatures and advertising | Video | 2news.com - KTVN
Your 2 Cents: Voting signatures and advertising | Video | 2news.com  KTVN

SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale - Marketscreener.com
SoundCloud Ltd. Partners with PubMatic to Offer Premium Advertising Inventory on a Global Scale  Marketscreener.com

What are your views on political advertising this election season? - Wyoming Public Media
What are your views on political advertising this election season?  Wyoming Public Media

Rochester Man Sentenced for Social Media Ad That Led to Drug Bust - KROC-AM
Rochester Man Sentenced for Social Media Ad That Led to Drug Bust  KROC-AM

What primetime TV ads cost in the 2024-25 season - Ad Age
What primetime TV ads cost in the 2024-25 season  Ad Age

Netflix Names Nicolle Pangis as New VP of Advertising - Adweek
Netflix Names Nicolle Pangis as New VP of Advertising  Adweek

Listen up: why advertisers need to switch on to personalized audio ads - The Drum
Listen up: why advertisers need to switch on to personalized audio ads  The Drum

The Advertising Campaign That Sold Abortion to the US - National Catholic Register
The Advertising Campaign That Sold Abortion to the US  National Catholic Register

Eli Lilly plans to begin advertising weight-loss drug Zepbound - Yahoo Finance
Eli Lilly plans to begin advertising weight-loss drug Zepbound  Yahoo Finance

The evolving "Wild West" of political advertising - Yahoo! Voices
The evolving "Wild West" of political advertising  Yahoo! Voices

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

Not On The High Street marketer on why you can’t cut corners with brand advertising - The Drum
Not On The High Street marketer on why you can’t cut corners with brand advertising  The Drum

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