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Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two


In part one of this article we discussed the importance of the look or appearance of your brochure.

The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message.

1. Speak in Terms of Your Prospects Interests. There's an old saying that all people are tuned in to the same radio station - WIIFM, which means "What's In It For Me?" That is the question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests.

2. Focus on Benefits, not Just Features. Features are the technical aspects of your product - i.e. power sunroof. Benefits are the enjoyment or satisfaction your customer will get from that feature. Remember that people buy the benefit that your product will bring them not the features. For example people don't want to buy a treadmill; they just want to loose weight and look great. They don't want to buy a washing machine; they want clean clothes with no effort and so on. Don't stop at features; make sure you mention all of the benefits that you offer.

3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.

4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sample, a free trial, or whatever makes sense for your business. Having some kind of offer will increase the chances that your brochure will generate sales.

Following these 4 tips will greatly increase the likelihood that your brochure will be noticed, and read, and, hopefully it will aid in making a sale. If you don't follow these 4 tips, then you brochure is probably headed for the trash.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 21 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

Joy Robins Named Global Chief Advertising Officer of The New York Times Company - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York Times Company  The New York Times Company

INEO to Participate in Upcoming Retail Loss Prevention and Out-of-Home Advertising Conferences - Yahoo Finance
INEO to Participate in Upcoming Retail Loss Prevention and Out-of-Home Advertising Conferences  Yahoo Finance

Illegally placed signs advertising auction in Omaha confiscated - WOWT
Illegally placed signs advertising auction in Omaha confiscated  WOWT

Ottawa still advertising on TikTok despite banning it on government devices due to security concerns - CBC
Ottawa still advertising on TikTok despite banning it on government devices due to security concerns  CBC

Digital Advertising: Global Market Opportunities and Forecast to 2027 - Yahoo Finance
Digital Advertising: Global Market Opportunities and Forecast to 2027  Yahoo Finance

Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO - Business Today
Amazon to lay off 9,000 more employees, mostly in AWS, advertising and Twitch: CEO  Business Today

Amazon Will Lay Off 9,000 More Employees - Hollywood Reporter
Amazon Will Lay Off 9,000 More Employees  Hollywood Reporter

Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units - Sky News
Amazon to cut 9,000 jobs in its cloud services, advertising and Twitch units  Sky News

Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising - Analytics India Magazine
Coca-Cola's Artistic Journey: How AI is Redefining the Future of Advertising  Analytics India Magazine

Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms - The Rakyat Post
Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms  The Rakyat Post

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

The Lost Art of Storytelling - How Advertisers Forgot to Generate ... - Branding in Asia Magazine
The Lost Art of Storytelling - How Advertisers Forgot to Generate ...  Branding in Asia Magazine

FTC Announces Orders to Address Deceptive Advertising on Social ... - Privacy & Information Security Law Blog
FTC Announces Orders to Address Deceptive Advertising on Social ...  Privacy & Information Security Law Blog

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

National Advertising Division's 2022 Annual Report: An Advertising ... - Lexology
National Advertising Division's 2022 Annual Report: An Advertising ...  Lexology

Cup Noodles maker cleared of false advertising claim - Courthouse News Service
Cup Noodles maker cleared of false advertising claim  Courthouse News Service

Opinion: Could Sports Betting Advertising Be Shackled? - Legal Sports Report
Opinion: Could Sports Betting Advertising Be Shackled?  Legal Sports Report

Belgium: Rules on crypto advertising tighten - Lexology
Belgium: Rules on crypto advertising tighten  Lexology

Insurers slash advertising budgets to offset rising costs - Repairer Driven News
Insurers slash advertising budgets to offset rising costs  Repairer Driven News

StarHub introduces innovative digital TV advertising using Hoppr's rich media solution - Benzinga
StarHub introduces innovative digital TV advertising using Hoppr's rich media solution  Benzinga

DoubleVerify Continues Connected TV Momentum as Media Quality ... - Business Wire
DoubleVerify Continues Connected TV Momentum as Media Quality ...  Business Wire

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

Top trade bodies to revise terms and conditions of internet advertising - Marketing Dive
Top trade bodies to revise terms and conditions of internet advertising  Marketing Dive

Global Direct Mail Advertising Market analysis by Top Leading ... - Digital Journal
Global Direct Mail Advertising Market analysis by Top Leading ...  Digital Journal

Optimizing for Attention Time Helps Mitigate Carbon Emissions - Spiceworks News and Insights
Optimizing for Attention Time Helps Mitigate Carbon Emissions  Spiceworks News and Insights

Uber's next advertising venture is self-serve, out-of-home ads - Insider Intelligence
Uber's next advertising venture is self-serve, out-of-home ads  Insider Intelligence

Pablo plugs Icelandair's stopovers - More About Advertising
Pablo plugs Icelandair's stopovers  More About Advertising

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

Kan. community college trustee questions use of TikTok advertising - Hays Post
Kan. community college trustee questions use of TikTok advertising  Hays Post

Channel 4 teams up with Microsoft’s Xandr for programmatic ... - Digital TV Europe
Channel 4 teams up with Microsoft’s Xandr for programmatic ...  Digital TV Europe

Benchmark stays cautious on Netflix as advertising, password ... - Seeking Alpha
Benchmark stays cautious on Netflix as advertising, password ...  Seeking Alpha

Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ... - MarketBeat
Bank of New York Mellon Corp Decreases Stock Holdings in Lamar ...  MarketBeat

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

Popular AI marketing tools for advertising professionals to make ... - Social Samosa
Popular AI marketing tools for advertising professionals to make ...  Social Samosa

Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT ... - StreetInsider.com
Amazon to cut 9,000 jobs at AWS, advertising, Twitch and PXT ...  StreetInsider.com

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Programmatic Advertising Platform Market Research Report 2023 ... - Los Alamos Monitor
Programmatic Advertising Platform Market Research Report 2023 ...  Los Alamos Monitor

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Relook at the descriptor, 'advertising', Marketing & Advertising News ... - ETBrandEquity
Relook at the descriptor, 'advertising', Marketing & Advertising News ...  ETBrandEquity

Advertising firms urged to support country in times of crisis - Graphic Online
Advertising firms urged to support country in times of crisis  Graphic Online

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

Print Advertising Distribution Market Size, Share, Revenue, Trends And Drivers For 2023-2032 - EIN News
Print Advertising Distribution Market Size, Share, Revenue, Trends And Drivers For 2023-2032  EIN News

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising - Yahoo Finance
Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising  Yahoo Finance

Pennsylvania Sports Betting Operators Ordered to Alter Marketing ... - Casino.Org News
Pennsylvania Sports Betting Operators Ordered to Alter Marketing ...  Casino.Org News

Airport Advertising Market Growth and Trends in 2023 Latest ... - Digital Journal
Airport Advertising Market Growth and Trends in 2023 Latest ...  Digital Journal

Vivaldi Browser CEO wants to fix web advertising - Android Police
Vivaldi Browser CEO wants to fix web advertising  Android Police

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

Local TV Sales Use AI To Recruit New Advertisers - TVNewsCheck
Local TV Sales Use AI To Recruit New Advertisers  TVNewsCheck

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

Barstool Sports Cited for Possibly Violating Massachusetts ... - Lexology
Barstool Sports Cited for Possibly Violating Massachusetts ...  Lexology

Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh - Exchange4Media
Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh  Exchange4Media

How advertising falls into fight, flight or freeze... and what to do about ... - Shots
How advertising falls into fight, flight or freeze... and what to do about ...  Shots

Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising - Yahoo Finance
Glacier joins forces with USA-based NextGrad to offer post secondary institutions across North America an expanded and unrivaled full-funnel solution to higher education advertising  Yahoo Finance

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands - Forbes
Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands  Forbes

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ... - Campaign Asia
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW ...  Campaign Asia

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

Trust is essential when advertising to nurses - Wolters Kluwer
Trust is essential when advertising to nurses  Wolters Kluwer

Belgium bans gambling advertising from July 1 - Reuters.com
Belgium bans gambling advertising from July 1  Reuters.com

Advertising Non-Discrimination Certification - Harrisonburg - WHSV
Advertising Non-Discrimination Certification - Harrisonburg  WHSV

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

INEO to Participate in Upcoming Retail Loss Prevention and Out-of ... - PR Newswire
INEO to Participate in Upcoming Retail Loss Prevention and Out-of ...  PR Newswire

Elon Musk thinks he can fix Twitter's advertising business after derailing it - CNN
Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

TAPinto 2023 Primary Election Advertising & Marketing Policies ... - TAPinto.net
TAPinto 2023 Primary Election Advertising & Marketing Policies ...  TAPinto.net

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Roundup of FTC Consumer Protection Matters of Interest to Digital ... - JD Supra
Roundup of FTC Consumer Protection Matters of Interest to Digital ...  JD Supra

Roku and Best Buy Help Create Better TV Experience through New ... - Business Wire
Roku and Best Buy Help Create Better TV Experience through New ...  Business Wire

Advertising & Marketing - Managing your risk when advertising to ... - Lexology
Advertising & Marketing - Managing your risk when advertising to ...  Lexology

Etsy to Advertise More on TV, Social Media, Podcasts, and ... - EcommerceBytes
Etsy to Advertise More on TV, Social Media, Podcasts, and ...  EcommerceBytes

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

DMS & DIVISION join Forces to Tap into the Growing Potential of ... - Campaign Middle East
DMS & DIVISION join Forces to Tap into the Growing Potential of ...  Campaign Middle East

Creative Advertising Veterans Open Los Angeles Agency Major Major - Variety
Creative Advertising Veterans Open Los Angeles Agency Major Major  Variety

Rinck Advertising and MaineGeneral Health recognized with ... - Lewiston Sun Journal
Rinck Advertising and MaineGeneral Health recognized with ...  Lewiston Sun Journal

Competition Bureau wants crackdown on 'false or misleading ... - Western Standard
Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity - ETBrandEquity
Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity  ETBrandEquity

Twitter now allows cannabis advertising, and brands are ready to ... - Digiday
Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

Senators Introduce Bill to Prevent Tobacco & Vaping Companies ... - halfwheel.com
Senators Introduce Bill to Prevent Tobacco & Vaping Companies ...  halfwheel.com

Twitter's premium advertisers flee as interest in the platform evaporates - Boing Boing
Twitter's premium advertisers flee as interest in the platform evaporates  Boing Boing

DOJ Sues Google for Monopolizing Digital Advertising Markets - Mintz
DOJ Sues Google for Monopolizing Digital Advertising Markets  Mintz

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers. - Inside Radio
Spot 10: 'Let's Start A Coup!' Debuts Among Top National Advertisers.  Inside Radio

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

Advantage! Magazine advertising opportunities - Barrow Raiders
Advantage! Magazine advertising opportunities  Barrow Raiders

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

WT Students Triumph at American Advertising Awards Ceremony ... - West Texas A&M University
WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

Walmart Profits To Depend More On Advertising And Other Income - Forbes
Walmart Profits To Depend More On Advertising And Other Income  Forbes

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

Kroger spent millions advertising its own peanut butter—why? - Marketing Brew
Kroger spent millions advertising its own peanut butter—why?  Marketing Brew

Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ... - The Hacker News
Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

National Advertising Review Board Recommends American ... - Lexology
National Advertising Review Board Recommends American ...  Lexology

Digital Advertising Continues to Steal TV's Thunder - Variety
Digital Advertising Continues to Steal TV's Thunder  Variety

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