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Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

For many years that is exactly what it's been but companies like the National Cinema Network and Regal Entertainment along with new technology have changed the scope of how cinema advertising is perceived. At many theatres you can actually have a total digital experience from the time you buy your tickets to the time that you sit in your seat. With LCD screens in the theater lobby and digital advertisements replacing both slides and rolling stock, it's no wonder why both Regal and AMC Entertainment are on the hunt for more mergers and acquisitions.

The phasing out of slide and rolling stock advertising in cinemas across the nation and the progression to digital advertising puts the cinema advertising game in a new field. Making it more inviting for advertisers, entertaining for the patrons and above all giving advertisers potentially a greater return on their investment.

This just adds to the bottom line of the theater, more advertising means more profits, this is what will drive mergers in this industry. Cinema advertising is growing up and the companies that control the industry will reap the rewards that will follow.

They will no longer have to seek outside assistance to attract advertisers to their advertising platform, Regal and AMC have implemented this practice already and they haven't looked back. So now with AMC merging with Loews Entertainment and Regal Entertainment taking over the National Cinema Network, it just remains to be seen as to which one of these companies will be sinking their teeth into the Cinemark theater chain.

This can happen sooner than later as we enter into the summer months with the big holiday season to follow.

Lou Victor
New Age Media Concepts
888-463-9237
www.namct.com

Louis Victor is the Executive Vice President of the firm New Age Media Concepts. His articles have been published in various marketing and advertising publications, both on online and print.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 27 / 2023

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US Justice Dept's Google advertising case gets fast-paced schedule  Reuters.com

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  1. Army pulls recruiting ads after Jonathan Majors' arrest  The Associated Press
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Major marijuana bill advances from committee, advertising restrictions fail  Independent Record

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T-Mobile told to quit advertising umlaut-inspired 'most reliable' 5G  FierceWireless

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China updates online advertising rules to tame recommendation algorithms  South China Morning Post

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What to watch for in TV advertising's 2023 upfront market  Digiday

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Montana Senators Reject House-Passed Bill To Ban Most Marijuana ...  Marijuana Moment

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AOA Advertising Policy  American Osteopathic Association

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National Advertising Division's 2022 Annual Report: An Advertising ...  Lexology

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Direct Mail Advertising for Non-profits Market Size, Top Countries ...  Digital Journal

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Elon Musk needs Twitter advertisers, but they’re not coming back  Vox.com

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Chicago Petroleum & Advertising Show Set to Attract Antique Collectors and Enthusiasts  Country Herald

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How TikTok is responding to advertisers' concerns about potential ...  Campaign Asia

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Pope: Without power of Holy Spirit, evangelization is empty advertising  USCCB

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CTV Advertising Dominated Digital Strategies in 2022 US Midterm ...  GlobeNewswire

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HOAX: This Facebook post advertising jobs using Pwani Oil's Fresh ...  PesaCheck

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Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble  PRUnderground

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Jonathan Majors’ Advertising Campaign For U.S. Army Pulled After Arrest For Alleged Assault  ETCanada.com

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FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Joy Robins Named Global Chief Advertising Officer of The New York ... - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York ...  The New York Times Company

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Advertising watchdog issues guidance for 'influencers' after Mrs Hinch bans  Daily Record

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HOAX: This link advertising a Ramadhan promotion by Carrefour is ...  PesaCheck

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Veterans, cannabis digital advertising and the lawsuits against the OCM  syracuse.com

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LTV's De Facto examines alcohol advertising changes in Latvia  Eng.Lsm.lv

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Marijuana companies wade into Twitter advertising with mixed ...  Marijuana Business Daily

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Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Advertise with NOF - NewOrleans.Football
Advertise with NOF  NewOrleans.Football

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Advertising, PR students 'pawfect' match for service dog org  Nebraska Today

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Study sheds light on concerning new trend in drug advertising ...  Science Daily

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Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

Federal regulations that restrict unhealthy food and beverage ... - American Society for Nutrition
Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

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Twitter's Elon Musk to court advertisers in rare ad world appearance  AdAge.com

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Influencing the path to care with responsible advertising  Wolters Kluwer

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Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

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How Meta is Using AI to Improve its Advertising  InvestorsObserver

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Coldstream Capital Management Inc. increases its stake in Lamar ...  Best Stocks

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Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

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Advertising in China - New Guidelines on Use of Superlative ...  China Briefing

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Differences in child and adolescent exposure to unhealthy food and ...  BMC Public Health

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Fox News is fighting a $1.6 billion lawsuit. But advertisers haven't ...  NPR

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Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

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In-game advertising: A marketer's guide  MarTech

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The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period  Yahoo Finance

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Global Head of Microsoft Advertising steps down  Search Engine Land

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FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

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Meta's AI and automation push could turn off advertising agencies  Insider Intelligence

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JUUL false advertising $255M class action settlement  Top Class Actions

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Xbox Removes 'Candy Crush Saga' Advertising From Microsoft ...  Pure Xbox

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Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

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Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

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Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

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SS+K Wins Agency of Record for Smartsheet's Brand Advertising ...  Little Black Book - LBBonline

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