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Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.

But do you need a company brochure? Producing a company brochure is often time-consuming and expensive. The money and effort spent creating a company brochure may be better used on another marketing method.

Four questions to help you decide if you need a company brochure:

1. Do your competitors use company brochures?

That doesn't mean your biggest competition printed a brochure in 1992 and still have 1000 copies sitting around their office in dusty boxes. If you see your competitor's brochure when you make calls to potential clients, if they're mailing them out to your target area, handing them out at association meeting, etc., then you need one, too.

2. Do your clients ask for one?

If your clients expect a company brochure, then you should have one available. The more costly the service or product you provide, the longer the buying process will take your customer. Brochures and accompanying sales literature are often passed up the decision-making chain along with the purchase order. They are a way for the purchasing agent/buyer to back up their choice of vendor and product.

3. Is your service or product something visual?

If you're a graphic designer, photographer, kitchen remodeler, lighting consultant or if you have an aesthetic product, then you probably need a brochure. People will want to see examples. A company brochure is a good place to showcase your best work. If your selling stainless-steel wingnuts, then the customer will probably be more interested in a product sheet.

4. Is your service or product very complex, unusual or very specific? If your product or service is complicated or rare, you may need a company brochure to explain what you're selling and why. For instance, if your company provides second-tier program management for subgrantees, you are going to need to explain your company to potential clients. If you're a French restaurant owner, you won't need a company brochure (but give out menus).

Segarin Monk is a marketing specialist promoting social betterment programs for governments and non-profit organizations. He believes in high-integrity, pass-it-on, pay-it-forward marketing. See more articles from this author at: http://marketingyogi.blogspot.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 20 / 2023

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

In graphic detail: Gamers are warming up to in-game ads - Digiday
In graphic detail: Gamers are warming up to in-game ads  Digiday

Notorious Russian Mercenaries Wagner Are Advertising on Pornhub - VICE
Notorious Russian Mercenaries Wagner Are Advertising on Pornhub  VICE

Outcry as Finland election campaign hit by 'racist' advertising - Euronews
Outcry as Finland election campaign hit by 'racist' advertising  Euronews

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum - Digiday
How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum  Digiday

Toledo considers removal of bus-stop benches with ads - Toledo Blade
Toledo considers removal of bus-stop benches with ads  Toledo Blade

Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom - WDW News Today
Sticker Advertising End of 50th Anniversary Pressed Penny Designs Added to Machines at Magic Kingdom  WDW News Today

Made in the UK advertising campaign 'trying to hide Brexit mayhem' - The National
Made in the UK advertising campaign 'trying to hide Brexit mayhem'  The National

UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign - The Mirror
UFC star Paddy Pimblett mocks Logan Paul with huge advertising campaign  The Mirror

Pornographic movie plays on advertisement screens at Patna Railway Station, leaves passengers embarrassed - OpIndia
Pornographic movie plays on advertisement screens at Patna Railway Station, leaves passengers embarrassed  OpIndia

How AI chat search could disrupt online advertising - Marketplace
How AI chat search could disrupt online advertising  Marketplace

Netflix May Change Its Advertising Approach | The Street Market ... - wenatcheeworld.com
Netflix May Change Its Advertising Approach | The Street Market ...  wenatcheeworld.com

FTC Issues Orders to Social Media and Video Streaming Platforms ... - Federal Trade Commission News
FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Ad Industry Launches Effort to Revise Standard Terms & Conditions ... - TV Technology
Ad Industry Launches Effort to Revise Standard Terms & Conditions ...  TV Technology

Why Gaming May Change All Aspects of Advertising and Media ... - BeetTV
Why Gaming May Change All Aspects of Advertising and Media ...  BeetTV

Uber's next advertising venture is self-serve, out-of-home ads - Insider Intelligence
Uber's next advertising venture is self-serve, out-of-home ads  Insider Intelligence

How Twitter’s New Cannabis Advertising Policy is Reshaping the ... - Retail TouchPoints
How Twitter’s New Cannabis Advertising Policy is Reshaping the ...  Retail TouchPoints

Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033 - EIN News
Outdoor Advertising Market Register a CAGR of 7.7%. To Make Great Impact In Near Future by 2033  EIN News

Aerial Advertising Market May See a Big Move | SkyVentures ... - Digital Journal
Aerial Advertising Market May See a Big Move | SkyVentures ...  Digital Journal

Thinking in Sound: Making Advertising Music to a Hollywood Quality - Little Black Book - LBBonline
Thinking in Sound: Making Advertising Music to a Hollywood Quality  Little Black Book - LBBonline

Radio Advertising Market Trends, Statistics, Share, Size and ... - Digital Journal
Radio Advertising Market Trends, Statistics, Share, Size and ...  Digital Journal

Pitt-Bradford receives eight national educational advertising awards - The Courier-Express
Pitt-Bradford receives eight national educational advertising awards  The Courier-Express

Local TV Sales Use AI To Recruit New Advertisers - TVNewsCheck
Local TV Sales Use AI To Recruit New Advertisers  TVNewsCheck

Accurate Wealth Management LLC Makes New Investment in Lamar ... - MarketBeat
Accurate Wealth Management LLC Makes New Investment in Lamar ...  MarketBeat

Content Distribution Partnerships: Outshining Traditional Advertising ... - stupidDOPE.com
Content Distribution Partnerships: Outshining Traditional Advertising ...  stupidDOPE.com

DoubleVerify Continues Connected TV Momentum as Media Quality ... - Portada-online.com
DoubleVerify Continues Connected TV Momentum as Media Quality ...  Portada-online.com

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo - The Real Deal
Advertising Honcho's Widow Flips SeaGlass Jupiter Island Condo  The Real Deal

Vivaldi Browser CEO wants to fix web advertising - Android Police
Vivaldi Browser CEO wants to fix web advertising  Android Police

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity - ETBrandEquity
Infectious Advertising appoints Ashish Naik as ECD - ET BrandEquity  ETBrandEquity

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

Rule 8.3 - Mirriad Advertising Plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising Plc  GlobeNewswire

With Advertising And Content Revenue Down, BuzzFeed Turns To ... - AdExchanger
With Advertising And Content Revenue Down, BuzzFeed Turns To ...  AdExchanger

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ... - Federal Trade Commission News
FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

Build Your Business Through Facebook Advertising - Tire Review
Build Your Business Through Facebook Advertising  Tire Review

What TV Advertisers Need To Know About ACR In 2023 - AdExchanger
What TV Advertisers Need To Know About ACR In 2023  AdExchanger

Man sues Buffalo Wild Wings for false advertising over ‘boneless ... - Chattanooga Times Free Press
Man sues Buffalo Wild Wings for false advertising over ‘boneless ...  Chattanooga Times Free Press

Japan Internet Advertising Market Size SWOT Analysis And Growth ... - Taiwan News
Japan Internet Advertising Market Size SWOT Analysis And Growth ...  Taiwan News

LHS Business class explores social media advertising | News ... - Laurel Outlook
LHS Business class explores social media advertising | News ...  Laurel Outlook

Emirates Fined For Misleading Business Class Advertising - One Mile at a Time
Emirates Fined For Misleading Business Class Advertising  One Mile at a Time

Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031 - EIN News
Digital Out-of-Home (DOOH) Advertising Market to See Promising Investment Opportunities till 2031  EIN News

Competition Bureau wants crackdown on 'false or misleading ... - Western Standard
Competition Bureau wants crackdown on 'false or misleading ...  Western Standard

Advertising & Marketing - Managing your risk when advertising to ... - Lexology
Advertising & Marketing - Managing your risk when advertising to ...  Lexology

TikTok Tries to Allay Advertisers' Concerns as U.S. Ban Threat Looms - The Information
TikTok Tries to Allay Advertisers' Concerns as U.S. Ban Threat Looms  The Information

Black marketers in advertising—why diversity leads to increased ... - AdAge.com
Black marketers in advertising—why diversity leads to increased ...  AdAge.com

DraftKings, FanDuel Subject to Tighter Advertising Restrictions - Lineups
DraftKings, FanDuel Subject to Tighter Advertising Restrictions  Lineups

Senators Introduce Bill to Prevent Tobacco & Vaping Companies ... - halfwheel.com
Senators Introduce Bill to Prevent Tobacco & Vaping Companies ...  halfwheel.com

Hyundai Taps Oscars to Kick Off Disney Advertising Alliance - Variety
Hyundai Taps Oscars to Kick Off Disney Advertising Alliance  Variety

Roku and Best Buy Help Create Better TV Experience through New ... - Business Wire
Roku and Best Buy Help Create Better TV Experience through New ...  Business Wire

Belgium bans gambling advertising from July 1 - Reuters.com
Belgium bans gambling advertising from July 1  Reuters.com

Disney Sells Out Oscars Advertising Inventory - Hollywood Reporter
Disney Sells Out Oscars Advertising Inventory  Hollywood Reporter

Rinck Advertising and MaineGeneral Health recognized with ... - Lewiston Sun Journal
Rinck Advertising and MaineGeneral Health recognized with ...  Lewiston Sun Journal

Camp Lejeune litigation dominates law firm advertising spend - Reuters
Camp Lejeune litigation dominates law firm advertising spend  Reuters

Trust is essential when advertising to nurses - Wolters Kluwer
Trust is essential when advertising to nurses  Wolters Kluwer

AI Advertising: The FTC Prepares for Battle - McDermott Will & Emery
AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

Elon Musk thinks he can fix Twitter's advertising business after derailing it - CNN
Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

Matheson wins 'Best in Business Advertising' award - Business Plus
Matheson wins 'Best in Business Advertising' award  Business Plus

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PR and Advertising Firms Lease 9K SF at 55 Washington Street  Commercial Observer

New IAB Study Reveals Five Misperceptions About Video Game ... - IAB
New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

Your Dumb Little Advertising Tricks Won't Work on Me - The New Yorker
Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

Display advertising in 5 charts: From programmatic to retail media - Insider Intelligence
Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

Creative Advertising Veterans Open Los Angeles Agency Major Major - Variety
Creative Advertising Veterans Open Los Angeles Agency Major Major  Variety

Why Advertisers Should Switch to Immersive Advertising - Spiceworks News and Insights
Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

Twitter now allows cannabis advertising, and brands are ready to ... - Digiday
Twitter now allows cannabis advertising, and brands are ready to ...  Digiday

The modern orthopaedist persona: what to know for your next ... - Wolters Kluwer
The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

U.S. mulling a probe of deceptive advertising on social media - Reuters.com
U.S. mulling a probe of deceptive advertising on social media  Reuters.com

Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ... - The Hacker News
Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

Increase Your Digital ROI in 2023 with These Advertising Trends - Entrepreneur
Increase Your Digital ROI in 2023 with These Advertising Trends  Entrepreneur

Marketing vs advertising to women car buyers and owners - CBT Automotive News
Marketing vs advertising to women car buyers and owners  CBT Automotive News

4 tips to get the most out of CTV advertising - MarTech
4 tips to get the most out of CTV advertising  MarTech

WT Students Triumph at American Advertising Awards Ceremony ... - West Texas A&M University
WT Students Triumph at American Advertising Awards Ceremony ...  West Texas A&M University

Kroger spent millions advertising its own peanut butter—why? - Marketing Brew
Kroger spent millions advertising its own peanut butter—why?  Marketing Brew

PubMatic Is Ready for an Advertising Slump - The Motley Fool
PubMatic Is Ready for an Advertising Slump  The Motley Fool

John Lewis shortlists three for trophy ad account - More About Advertising
John Lewis shortlists three for trophy ad account  More About Advertising

WMU advertising students win over Michigan dairy industry with ... - WMU News
WMU advertising students win over Michigan dairy industry with ...  WMU News

FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... - Federal Trade Commission News
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

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Meet the Hyundai Salesman Dog: A Memorable Advertising Campaign  Unique Times Magazine

15 Biggest Advertising Companies In The World - Yahoo Finance
15 Biggest Advertising Companies In The World  Yahoo Finance

Digital Advertising Continues to Steal TV's Thunder - Variety
Digital Advertising Continues to Steal TV's Thunder  Variety

Sainsbury's creative contender NCA returns for Tu - More About Advertising
Sainsbury's creative contender NCA returns for Tu  More About Advertising

Major Companies Are Using AI to Avoid Bias and Cliches in ... - Bloomberg
Major Companies Are Using AI to Avoid Bias and Cliches in ...  Bloomberg

German minister calls for ban on advertising junk food to children - The Guardian
German minister calls for ban on advertising junk food to children  The Guardian

Smoke Screens: How Legal Issues Cloud Cannabis Advertising - Muse by Clio
Smoke Screens: How Legal Issues Cloud Cannabis Advertising  Muse by Clio

How Supreme Court cases related to Google, Twitter could shape ... - Digiday
How Supreme Court cases related to Google, Twitter could shape ...  Digiday

Today at Elon / Live Oak Communications collects five ADDY Awards - Today at Elon
Today at Elon / Live Oak Communications collects five ADDY Awards  Today at Elon

Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers - Reuters.com
Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers  Reuters.com

‘It’s fundamental’: WPP chief on how AI has revolutionised advertising - The Guardian
‘It’s fundamental’: WPP chief on how AI has revolutionised advertising  The Guardian

Study Reveals Concerns Among Advertisers Over Changes to Third ... - Digital Information World
Study Reveals Concerns Among Advertisers Over Changes to Third ...  Digital Information World

Advertising veterans sell Winnetka house for $1.26 million - Crain's Chicago Business
Advertising veterans sell Winnetka house for $1.26 million  Crain's Chicago Business

P&G Is A Believer In Radio Advertising, Increasing Ad Spend By 43 ... - Inside Radio
P&G Is A Believer In Radio Advertising, Increasing Ad Spend By 43 ...  Inside Radio

Google and Digital Advertising - AAF - American Action Forum
Google and Digital Advertising - AAF  American Action Forum

Warner, Klobuchar, Graham Introduce Bipartisan Legislation to ... - Senator Mark Warner
Warner, Klobuchar, Graham Introduce Bipartisan Legislation to ...  Senator Mark Warner

Digital advertising automation is here: Are you ready? - MarTech
Digital advertising automation is here: Are you ready?  MarTech

Maryland Comptroller Provides Guidance on 2022 Digital ... - Thomson Reuters Tax & Accounting
Maryland Comptroller Provides Guidance on 2022 Digital ...  Thomson Reuters Tax & Accounting

Disney Advertising's ACC Partners Double Down on Scale and ... - ESPN Press Room
Disney Advertising's ACC Partners Double Down on Scale and ...  ESPN Press Room

CCIA Submits Comments, Testifies On Connecticut Digital ... - Computer and Communications Industry Association
CCIA Submits Comments, Testifies On Connecticut Digital ...  Computer and Communications Industry Association

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