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The Importance of Your Business Card


What are you trying to say with you business card?

We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.

Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.

All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 09 / 2025

5 Super Bowl commercials that deserve places in the advertising hall of shame - The Conversation
5 Super Bowl commercials that deserve places in the advertising hall of shame  The Conversation

Does TV food advertising lead to obesity in children? Why some say Canada's rules are too lax — and are hurting our kids - Toronto Star
Does TV food advertising lead to obesity in children? Why some say Canada's rules are too lax — and are hurting our kids  Toronto Star

Nike Returns to Super Bowl Advertising To Revive Sales After 27-Year Gap - Benzinga
Nike Returns to Super Bowl Advertising To Revive Sales After 27-Year Gap  Benzinga

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps - The Associated Press
  1. Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps  The Associated Press
  2. Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future  Reuters
  3. 50 Brands Will Advertise At Super Bowl 2025: Here’s The Full Commercial Lineup  Forbes

Can World Cup 2026 match the advertising might of the Super Bowl? - The Athletic - The Athletic
Can World Cup 2026 match the advertising might of the Super Bowl? - The Athletic  The Athletic

Amazon's advertising business grew 18% in the fourth quarter - CNBC
Amazon's advertising business grew 18% in the fourth quarter  CNBC

Advertising Isn’t A Major Growth Driver For Top News Publishers - AdExchanger
Advertising Isn’t A Major Growth Driver For Top News Publishers  AdExchanger

Amazon Advertising Revenue Surges to $17.3B as ‘Thursday Night Football’ Sets Streaming Records - Hollywood Reporter
Amazon Advertising Revenue Surges to $17.3B as ‘Thursday Night Football’ Sets Streaming Records  Hollywood Reporter

Stagwell CEO: Journalism is being drained by overzealous brand safety censorship - Fortune
Stagwell CEO: Journalism is being drained by overzealous brand safety censorship  Fortune

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers - Business Insider
Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers  Business Insider

How much do 2025 Super Bowl commercials cost? Here's the price tag on ads this year. - CBS News
How much do 2025 Super Bowl commercials cost? Here's the price tag on ads this year.  CBS News

The shocking figure that Patrick Mahomes earns from Super Bowl advertising - Marca English
The shocking figure that Patrick Mahomes earns from Super Bowl advertising  Marca English

Families buy more sugary cereal if advertising targets kids, not adults - NPR
Families buy more sugary cereal if advertising targets kids, not adults  NPR

The NEWSMakers Podcast: Google Advertising - ACHR NEWS
The NEWSMakers Podcast: Google Advertising  ACHR NEWS

Valve ban advertising-based business models on Steam, no forced adverts like in mobile games - GamingOnLinux
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games  GamingOnLinux

The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Hall of Shame - University of Tennessee, Knoxville - News
The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Hall of Shame  University of Tennessee, Knoxville - News

Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’ - The Wall Street Journal
Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’  The Wall Street Journal

OpenAI To Make Super Bowl Advertising Debut With First-Ever TV Commercial - NewsX
OpenAI To Make Super Bowl Advertising Debut With First-Ever TV Commercial  NewsX

Amazon Advertising Raked In $17 Billion During Q4, And It’s Still Speeding Up - AdExchanger
Amazon Advertising Raked In $17 Billion During Q4, And It’s Still Speeding Up  AdExchanger

Super Bowl LVIII, Cannabis, and the NFL: Why Cannabis Brands Like Silly Nice Can’t Advertise—And Why That’s Wack - stupidDOPE.com
Super Bowl LVIII, Cannabis, and the NFL: Why Cannabis Brands Like Silly Nice Can’t Advertise—And Why That’s Wack  stupidDOPE.com

Starbucks says ‘Hello Again’ by advertising around the Super Bowl - Marketing Dive
Starbucks says ‘Hello Again’ by advertising around the Super Bowl  Marketing Dive

SIU advertising expert: Celebrities, nostalgia and AI highlight Super Bowl ads - SIU News
SIU advertising expert: Celebrities, nostalgia and AI highlight Super Bowl ads  SIU News

Major U.S. Crypto Companies to Miss Advertising at Super Bowl LIX - Blockchain.News
Major U.S. Crypto Companies to Miss Advertising at Super Bowl LIX  Blockchain.News

Gordon Jones from Comscore: Developing pilot program to unify advertising ratings for TV and OTT - PRODU
Gordon Jones from Comscore: Developing pilot program to unify advertising ratings for TV and OTT  PRODU

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads - Digiday
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads  Digiday

Super Bowl advertising costs revealed including the staggering fee for 30-second advert - SPORTbible
Super Bowl advertising costs revealed including the staggering fee for 30-second advert  SPORTbible

Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future By Reuters - Investing.com
Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future By Reuters  Investing.com

Who Will Be Advertising In Super Bowl LIX? Here’s A Partial List - Forbes
Who Will Be Advertising In Super Bowl LIX? Here’s A Partial List  Forbes

Musk adds more companies to lawsuit challenging X advertising boycott - Straight Arrow News
Musk adds more companies to lawsuit challenging X advertising boycott  Straight Arrow News

Super Bowl 2025: Three-Peat on the line and expectations for audience and advertising investment records - Entreprenerd
Super Bowl 2025: Three-Peat on the line and expectations for audience and advertising investment records  Entreprenerd

New+Orleans-based+advertising+agency+rebrands+after+27+years - New Orleans CityBusiness
New+Orleans-based+advertising+agency+rebrands+after+27+years  New Orleans CityBusiness

Controversial industry has 3 Super Bowl commercials this year - TheStreet
Controversial industry has 3 Super Bowl commercials this year  TheStreet

Super Bowl: Which brands spend the most on advertising? - Revista Merca2.0
Super Bowl: Which brands spend the most on advertising?  Revista Merca2.0

Delaware's Carvertise to bring new advertising experience to Super Bowl - Delaware Business Times
Delaware's Carvertise to bring new advertising experience to Super Bowl  Delaware Business Times

Advertising Startup StackAdapt Snags Massive $235M Round - Crunchbase News
Advertising Startup StackAdapt Snags Massive $235M Round  Crunchbase News

How Apple’s ‘1984’ Super Bowl commercial changed advertising forever - CNN
How Apple’s ‘1984’ Super Bowl commercial changed advertising forever  CNN

6 B2B paid media platforms where you can advertise effectively - MarTech
6 B2B paid media platforms where you can advertise effectively  MarTech

Another View: Senator calls for Big Pharma to disclose prices on drug advertisements - Marin Independent Journal
Another View: Senator calls for Big Pharma to disclose prices on drug advertisements  Marin Independent Journal

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle - Modern Retail
Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle  Modern Retail

Snap beats profit estimates on advertising platform strength - Reuters
Snap beats profit estimates on advertising platform strength  Reuters

OpenAI to debut first Super Bowl ad, joining rivals Google and Meta in AI advertising race - WION
OpenAI to debut first Super Bowl ad, joining rivals Google and Meta in AI advertising race  WION

Disney's Andrew Messina on Creating Unforgettable Brand Moments - Adweek
Disney's Andrew Messina on Creating Unforgettable Brand Moments  Adweek

The Lanham Act and the Potential for Liability When Businesses Advertise Online - NYSBA News
The Lanham Act and the Potential for Liability When Businesses Advertise Online  NYSBA News

Looking to expand your online presence? Glenside Local can help you advertise - Glenside Local
Looking to expand your online presence? Glenside Local can help you advertise  Glenside Local

Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology - Business Wire
Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology  Business Wire

Education Workers Launch New Videos, $1.4 Million Advertising Campaign - Business Wire
Education Workers Launch New Videos, $1.4 Million Advertising Campaign  Business Wire

Astronomers seek global ban on space advertising - SpaceNews
Astronomers seek global ban on space advertising  SpaceNews

2024 truth-in-advertising roundup: Notable takeaways for the year ahead - SupplySide Supplement Journal
2024 truth-in-advertising roundup: Notable takeaways for the year ahead  SupplySide Supplement Journal

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi - Digiday
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi  Digiday

North Allegheny senior heads to state championships for advertising design competition - TribLIVE.com
North Allegheny senior heads to state championships for advertising design competition  TribLIVE.com

Scott Pressures FCC to Prevent TEMU And Other Chinese Companies From Advertising During the Super Bowl - The Floridian
Scott Pressures FCC to Prevent TEMU And Other Chinese Companies From Advertising During the Super Bowl  The Floridian

FTC Closes Two "Made In USA" Inquiries - Advertising, Marketing & Branding - United States - Mondaq News Alerts
FTC Closes Two "Made In USA" Inquiries - Advertising, Marketing & Branding - United States  Mondaq News Alerts

Managing false advertising and operational risk for food, agriculture, and beverage companies - Lockton
Managing false advertising and operational risk for food, agriculture, and beverage companies  Lockton

As FCC Chairman Announces an Investigation into Alleged PBS and NPR Advertising, a Look at the Underwriting Requirements for All Noncommercial Broadcast Stations - Broadcast Law Blog
As FCC Chairman Announces an Investigation into Alleged PBS and NPR Advertising, a Look at the Underwriting Requirements for All Noncommercial Broadcast Stations  Broadcast Law Blog

Breaking into the big game: Tips for first-time Super Bowl advertisers - Marketing Dive
Breaking into the big game: Tips for first-time Super Bowl advertisers  Marketing Dive

Does the Super Bowl offer enough bang for its hefty advertising buck? - The Hustle
Does the Super Bowl offer enough bang for its hefty advertising buck?  The Hustle

Carl’s Jr. Returns To Racy Advertising Years After It Abandoned ‘Bikinis And Burgers’ - TV News Check
Carl’s Jr. Returns To Racy Advertising Years After It Abandoned ‘Bikinis And Burgers’  TV News Check

Schibsted ASA (SBSNF) Q4 2024 Earnings Call Highlights: Revenue Growth Amid Advertising Challenges - Yahoo Finance
Schibsted ASA (SBSNF) Q4 2024 Earnings Call Highlights: Revenue Growth Amid Advertising Challenges  Yahoo Finance

Elon Musk's X sues Lego, Shell, more companies over advertising 'boycott' from platform - USA TODAY
Elon Musk's X sues Lego, Shell, more companies over advertising 'boycott' from platform  USA TODAY

Flyers advertising far-right Proud Boys group found in driveways in Coventry - WLNE-TV (ABC6)
Flyers advertising far-right Proud Boys group found in driveways in Coventry  WLNE-TV (ABC6)

Elon Musk's X accuses brand giants like Tyson Foods of participating in advertising boycott - KFSM 5Newsonline
Elon Musk's X accuses brand giants like Tyson Foods of participating in advertising boycott  KFSM 5Newsonline

City of Newton Advertising For Manager of New Clubhouse at City Golf Course - KNIA KRLS Radio
City of Newton Advertising For Manager of New Clubhouse at City Golf Course  KNIA KRLS Radio

Puppy Bowl is the Super Bowl for some advertisers - Quartz
Puppy Bowl is the Super Bowl for some advertisers  Quartz

Netflix’s next phase of advertising growth hinges on in-house ad tech - Marketing Dive
Netflix’s next phase of advertising growth hinges on in-house ad tech  Marketing Dive

Families buy more sugary cereal if advertising targets kids, not adults - Houston Public Media
Families buy more sugary cereal if advertising targets kids, not adults  Houston Public Media

How will AI be used in advertising? - Tech Xplore
How will AI be used in advertising?  Tech Xplore

Warner Bros. Discovery Names New U.S. Advertising Sales Chiefs - Hollywood Reporter
Warner Bros. Discovery Names New U.S. Advertising Sales Chiefs  Hollywood Reporter

From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment - Inc.
From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment  Inc.

Snap beats profit estimates on advertising platform strength - Yahoo Finance
Snap beats profit estimates on advertising platform strength  Yahoo Finance

Is Gambling Advertising Restriction The Optimal Solution Or A Conflict Starter? - Washington City Paper
Is Gambling Advertising Restriction The Optimal Solution Or A Conflict Starter?  Washington City Paper

The road ahead for advertising’s new big two – Publicis and Omnicom – in 2025 - The Drum
The road ahead for advertising’s new big two – Publicis and Omnicom – in 2025  The Drum

Magnite to help boost advertising on Musk's X - report (MGNI:NASDAQ) - Seeking Alpha
Magnite to help boost advertising on Musk's X - report (MGNI:NASDAQ)  Seeking Alpha

Elon Musk's X sues Lego, Nestlé and more brands, accusing them of advertising boycott - NPR
Elon Musk's X sues Lego, Nestlé and more brands, accusing them of advertising boycott  NPR

Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat - Variety
Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat  Variety

SIU advertising expert: Celebrities, nostalgia and AI highlight Super Bowl ads - The Southern
SIU advertising expert: Celebrities, nostalgia and AI highlight Super Bowl ads  The Southern

Interactive artificial intelligence in advertising - WGN Radio - Chicago
Interactive artificial intelligence in advertising  WGN Radio - Chicago

Elon Musk Sues Advertisers Who Boycott X Under Antitrust Laws - FindLaw
Elon Musk Sues Advertisers Who Boycott X Under Antitrust Laws  FindLaw

Alcohol Justice Condemns Super Bowl LIX Alcohol Advertising Exposing 30 Million Underage Youth - PR Newswire
Alcohol Justice Condemns Super Bowl LIX Alcohol Advertising Exposing 30 Million Underage Youth  PR Newswire

Rotana TV Appoints SPEX as Exclusive Advertising Partner for TV and Digital Advertising - PR Newswire
Rotana TV Appoints SPEX as Exclusive Advertising Partner for TV and Digital Advertising  PR Newswire

Meta’s AI tools attract more advertisers as tech enters ‘defining’ year - Marketing Dive
Meta’s AI tools attract more advertisers as tech enters ‘defining’ year  Marketing Dive

Pinterest shares jump as AI advertisement tools drive forecasts - Reuters
Pinterest shares jump as AI advertisement tools drive forecasts  Reuters

Madison and Wall: Why Radio Must Adapt to AI-Driven Advertising - Radio Ink
Madison and Wall: Why Radio Must Adapt to AI-Driven Advertising  Radio Ink

Digital Advertising in Travel: Insights from Sojern's 'State of Destination Marketing 2025' Report - Hotel News Resource
Digital Advertising in Travel: Insights from Sojern's 'State of Destination Marketing 2025' Report  Hotel News Resource

Retail Media's Next Frontier: Transforming The Advertising Landscape - Broadcasting: Film, TV & Radio - Worldwide - Mondaq News Alerts
Retail Media's Next Frontier: Transforming The Advertising Landscape - Broadcasting: Film, TV & Radio - Worldwide  Mondaq News Alerts

YouTube Advertising Revenues Surge Past $10.5B in Latest Quarter - Hollywood Reporter
YouTube Advertising Revenues Surge Past $10.5B in Latest Quarter  Hollywood Reporter

Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers - The Associated Press
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers  The Associated Press

Fox Q2 Profit, Revenue Surge on Strong Political Advertising, Sports and Tubi - TheWrap
Fox Q2 Profit, Revenue Surge on Strong Political Advertising, Sports and Tubi  TheWrap

How Going to Commercial During the Super Bowl Works - The New York Times
How Going to Commercial During the Super Bowl Works  The New York Times

Instacart Super Bowl Commercial Bets On Advertising's Toughest Celebrities: Madison Ave. Mascots - MSN
Instacart Super Bowl Commercial Bets On Advertising's Toughest Celebrities: Madison Ave. Mascots  MSN

AI programmatic advertising startup StackAdapt raises $235M - Axios
AI programmatic advertising startup StackAdapt raises $235M  Axios

Egyptian Outdoor Signs MoU with Stand By to Strengthen Leadership and Expand Presence in Egypt’s Outdoor Advertising Market - Egypt Today
Egyptian Outdoor Signs MoU with Stand By to Strengthen Leadership and Expand Presence in Egypt’s Outdoor Advertising Market  Egypt Today

5 Super Bowl commercials that deserve places in the advertising hall of shame - Bozeman Daily Chronicle
5 Super Bowl commercials that deserve places in the advertising hall of shame  Bozeman Daily Chronicle

DailyMotion Revolutionizes Digital Advertising with AI-Powered Predictive Targeting - PRODU
DailyMotion Revolutionizes Digital Advertising with AI-Powered Predictive Targeting  PRODU

Elon Musk's X is suing more advertisers over ad 'boycott' - Business Insider
Elon Musk's X is suing more advertisers over ad 'boycott'  Business Insider

StackAdapt secures $235M to redefine advertising with AI and automation - Tech Funding News
StackAdapt secures $235M to redefine advertising with AI and automation  Tech Funding News

Women's Sports Are Surging, And Advertisers Can't Afford to Miss Out on The Opportunity - PR Newswire
Women's Sports Are Surging, And Advertisers Can't Afford to Miss Out on The Opportunity  PR Newswire

ADVERTISEMENT FOR BIDS Grand Rapids - Mesabi Tribune
ADVERTISEMENT FOR BIDS Grand Rapids  Mesabi Tribune

San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism - Travel And Tour World
San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism  Travel And Tour World

Abbott Laboratories Included in Musk's Advertising Lawsuit - MD+DI
Abbott Laboratories Included in Musk's Advertising Lawsuit  MD+DI

Custom Cadillac Ice Cream Hauler Is Just Part Of Häagen-Dazs' Super Bowl Advertising - TopSpeed
Custom Cadillac Ice Cream Hauler Is Just Part Of Häagen-Dazs' Super Bowl Advertising  TopSpeed

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