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Classified Ads That Get Results


Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.

Keep It Short

Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,

Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.

If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.

Goal of Placing Your Ad

The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.

Action Words

Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.

Unique Appeal

You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad.

Do Not Try to Sell Your Reader

Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s).

Spark Interest and Curiosity

Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad.

Avoid Saturated Ads and Products

If your product is already over-marketed on the Internet or your ad is one that is "canned" or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh.

This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching.

Avoid Hype

Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Internet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well.

Be Organized

Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Internet buying. Simply do not send SPAM!

Let's Wrap This Up

These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were born with the ability to write a "super" ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you'll be a part of a much bigger group of entrepreneurs. What is important is that you learn from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results!

REPRINTS AND PERMISSION

You have permission to reprint or use this article in your eZine or newsletter with the agreement that it will not be modified in any way, reprinted exactly as shown here, and links back to the author site (see Author Bio box) are displayed. Please send courtesy email indicating your intent to use this article to [email protected]

Michele Webb is living proof that an "ordinary" person can be a successful Netpreneur who successfully launched a classified advertising website in a highly specialized niche market. Visit her website at http://RegistryAds.com or send email to [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 27 / 2023

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Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown  Digiday

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Advertising Agency 2023: Mischief @ No Fixed Address  Campaign US

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US Justice Dept's Google advertising case gets fast-paced schedule  Reuters.com

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Army pulls recruiting ads after Jonathan Majors' arrest  The Associated Press

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T-Mobile told to quit advertising umlaut-inspired 'most reliable' 5G  FierceWireless

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Major marijuana bill advances from committee, advertising restrictions fail  Independent Record

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What to watch for in TV advertising's 2023 upfront market  Digiday

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China updates online advertising rules to tame recommendation algorithms  South China Morning Post

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A New Gold Standard for Digital Ad Measurement?  HBR.org Daily

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Montana Senators Reject House-Passed Bill To Ban Most Marijuana ...  Marijuana Moment

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Instacart Serves Up More Fresh Produce with Innovative New ...  PR Newswire

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Instagram unveils two new advertising channels  MarTech

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Elon Musk needs Twitter advertisers, but they’re not coming back  Vox.com

B2B spend on TV advertising has doubled since 2018 - Marketing Week
B2B spend on TV advertising has doubled since 2018  Marketing Week

Chicago Petroleum & Advertising Show Set to Attract Antique Collectors and Enthusiasts - Country Herald
Chicago Petroleum & Advertising Show Set to Attract Antique Collectors and Enthusiasts  Country Herald

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Potential TikTok ban sends advertisers scrambling  Reuters.com

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Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble  PRUnderground

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Pope: Without power of Holy Spirit, evangelization is empty advertising  USCCB

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CTV Advertising Dominated Digital Strategies in 2022 US Midterm ...  GlobeNewswire

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Personalised advertising needs to be less personal | India | Law.asia  Law.asia

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FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Advertising watchdog issues guidance for 'influencers' after Mrs Hinch bans - Daily Record
Advertising watchdog issues guidance for 'influencers' after Mrs Hinch bans  Daily Record

Joy Robins Named Global Chief Advertising Officer of The New York ... - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York ...  The New York Times Company

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The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period  Yahoo Finance

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Attorney claims Jonathan Majors innocent over alleged assault; US ...  Screen International

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Veterans, cannabis digital advertising and the lawsuits against the OCM  syracuse.com

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LTV's De Facto examines alcohol advertising changes in Latvia  Eng.Lsm.lv

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03/23/2023 | OC Council Debates Advertising Budget Increases ...  The Dispatch

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Marijuana companies wade into Twitter advertising with mixed ...  Marijuana Business Daily

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Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Advertise with NOF - NewOrleans.Football
Advertise with NOF  NewOrleans.Football

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Advertising, PR students 'pawfect' match for service dog org  Nebraska Today

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Study sheds light on concerning new trend in drug advertising ...  Science Daily

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Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

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ChatGPT and Generative AI in Media and Advertising  Insider Intelligence

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Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

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Twitter's Elon Musk to court advertisers in rare ad world appearance  AdAge.com

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Influencing the path to care with responsible advertising  Wolters Kluwer

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Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

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Streaming services advertising in 2023: what marketers should know  AdAge.com

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How Meta is Using AI to Improve its Advertising  InvestorsObserver

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Coldstream Capital Management Inc. increases its stake in Lamar ...  Best Stocks

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Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

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Fox News is fighting a $1.6 billion lawsuit. But advertisers haven't ...  NPR

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Differences in child and adolescent exposure to unhealthy food and ...  BMC Public Health

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SRU recognized in advertising and marketing awards  Slippery Rock University

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Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

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The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period  Yahoo Finance

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In-game advertising: A marketer's guide  MarTech

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Global Head of Microsoft Advertising steps down  Search Engine Land

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FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

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Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

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Meta's AI and automation push could turn off advertising agencies  Insider Intelligence

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LGBTQ+ Consumers Less Satisfied With Their Advertising ...  MediaPost Communications

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New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

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Xbox Removes 'Candy Crush Saga' Advertising From Microsoft ...  Pure Xbox

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Colorado legislators debate pregnancy clinic advertising bill  FOX 31 Denver

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Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

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States Are Learning the Wrong Lesson From Maryland's Digital ...  RealClearMarkets

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Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

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Walmart V. Amazon: Advertising, Inflation, And The Battle For ...  Forbes

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AI Advertising: The FTC Prepares for Battle  McDermott Will & Emery

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Make-A-Wish and Lamar Advertising enter yearlong pro bono ...  PR Newswire

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Illegally placed signs advertising auction in Omaha confiscated  WOWT

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Austin plumbing company has unique advertising by spoofing well-known films  FOX 7 Austin

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Your Dumb Little Advertising Tricks Won't Work on Me  The New Yorker

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SS+K Wins Agency of Record for Smartsheet's Brand Advertising ...  Little Black Book - LBBonline

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Belgium bans gambling advertising from July 1  Reuters.com

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XFL Quarterback Gets Defense's Calls In Helmet Speaker As Las ...  OutKick

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Kim Kardashian Taps SZA for SKIMS' Latest Advertising Campaign  Digital Music News

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Belgium: Rules on crypto advertising tighten  Lexology

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Why Advertisers Should Switch to Immersive Advertising  Spiceworks News and Insights

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German minister calls for ban on advertising junk food to children  The Guardian

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Explore marketing and advertising Navasota Grimes County ...  The Navasota Examiner

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FTC Approves Final Order against LCA-Vision, Halting Alleged Bait ...  Federal Trade Commission News

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Roku partners with Best Buy and its advertising business to get first-party shopper data  TechCrunch

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Meta's AI-driven advertising system splits marketers  Financial Times

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Staying Competitive Against Big Businesses: Best Practices for ...  Benzinga

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Xbox Begins Advertising 'Candy Crush Saga' As New Free-To-Play ...  Pure Xbox

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WMU advertising students win over Michigan dairy industry with ...  WMU News

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Why Dirty Data is Leading to Advertising Waste and How to Stop It  Spiceworks News and Insights

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PubMatic Is Ready for an Advertising Slump  The Motley Fool

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System1 Wins Microsoft Advertising's Supply Partner of the Year ...  Business Wire

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The modern orthopaedist persona: what to know for your next ...  Wolters Kluwer

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Digital Advertising Continues to Steal TV's Thunder  Variety

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Agency Report Card 2022: BBDO | Advertising  Campaign Asia

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Barstool Sports Cited for Possibly Violating Massachusetts ...  Lexology

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Display advertising in 5 charts: From programmatic to retail media  Insider Intelligence

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Agency Report Card 2022: Wieden + Kennedy | Advertising  Campaign Asia

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Netflix and F1 Give Cigarette Giants a Billion-Minute Advertising ...  Expose Tobacco

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Ukraine updates: US says Russia hasn't moved nukes to Belarus  USA TODAY

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Marketers Prove Skeptical of Advertising In Chat-Based Search ...  Adweek

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Meta plans AR advertising: “A huge deal”  MIXED Reality News

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SF Giants use Bengie Molina to advertise Oracle Park's improved WiFi  Sports Illustrated

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Fake ChatGPT Chrome Extension Hijacking Facebook Accounts for ...  The Hacker News

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How social fragmentation is creating more opportunities for advertisers  Digiday

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