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3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.

Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on the Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say the least.

With that space, however, comes great responsibility-and great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You can't just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.

Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ad's title is the first lure to grab his or her attention, and the first component of a catchy title is the item's best feature, whether it's the price, the item's rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for "automobile" instead of "car," "pullover" instead of "sweater."

Interest. Once you have the buyer's attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales you'll make. So describe the item as completely as possible-size, color, material, designer, model-and provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the item's history if possible.

Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldn't think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps it's power he or she wants if your car is a sports model.

Action. Finish your ad strongly. Don't just suggest to the buyer that you offer a great deal. Tell them it's a fantastic offer that they can't pass up. Use phrases like "Call me now before someone else does" or "Buy now, this opportunity won't last long." Be cordial while you're pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.

Most importantly, your customers will also value your honesty throughout the whole ad. So whether it's the attention, interest, or action you're shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. What's more, it makes for repeat customers.

Remember, if you use all three of these elements-or four if you include honesty. When you're finished with it, it should read something like the two examples below.

Example 1:

Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage, upgraded kitchen, 12 ft. ceilings
This open concept house is situated in a historical landmark district of Rhode Island. It's a wonderful neighborhood to raise your family, with nearby schools and amenities.

(Insert your image or photo here.)

Call for an on-site appointment. Thanks for looking!

Example 2:

Looking for an inexpensive used car that drives well? only $4,950.
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Great on gas - this car will save you $$$ on high gasoline prices.

(Insert your image or photo here.)

Send me a message now. Thanks for looking!

Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit http://www.buysellcommunity.com - Free Buy and Sell Classifieds -


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. May / 24 / 2022

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Video Advertising Archives  Search Engine Journal

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Advertising to Gen Z? Personalize it  Smartbrief

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Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?  AdExchanger

FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews - Federal Trade Commission News
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews  Federal Trade Commission News

Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort - Arkansas Online
Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort  Arkansas Online

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Advertising Trends from Top DTC Brands in 2022  Practical Ecommerce

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Digital Video Advertising Gives Framework for CTV: MiQ's Moe Chughtai – Beet.TV  BeetTV

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Forget Subscribers. Now It's All About Advertising - TV News Check  TV News Check

Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com - Yahoo Finance
Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com  Yahoo Finance

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Advertising in the Metaverse  Fenwick & West LLP

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What if Elon Musk ditches Twitter advertising?  Smartbrief

US senators target Big Tech's digital advertising machine with new legislation - CNN
US senators target Big Tech's digital advertising machine with new legislation  CNN

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US TikTok Advertising 2022 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

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Upfront sports marketplace plays a major advertising role for Fox, other networks  Sports Business Journal

Advertising RPM doubles at CentralNic - Domain Name Wire
Advertising RPM doubles at CentralNic  Domain Name Wire

VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line - Below the Line
VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line  Below the Line

Why advertising will never die - Marketing Week
Why advertising will never die  Marketing Week

Evite Is Exiting the Advertising Business - Business Insider
Evite Is Exiting the Advertising Business  Business Insider

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Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water'  Greenpeace International

Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media” - Federal Trade Commission News
Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media”  Federal Trade Commission News

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'Surfboard' advertising forces stockbrokers to step up game  The Australian Financial Review

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ERP Software for Advertising Agencies Market Trend, Demands, Size, Share and Key Players – Deskera, Softdoit, Orcale, Fitnet Manager, Swk Technologies – The Daily Vale  The Daily Vale

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How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott  Hospitality Net

Advertising and marketing veteran Anant Rangaswami passes away - Exchange4Media
Advertising and marketing veteran Anant Rangaswami passes away  Exchange4Media

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

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Digital advertising stocks in play after SNAP sells off  Seeking Alpha

Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale - The Daily Vale
Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale  The Daily Vale

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KidGlov Advertising Agency Podcast Hosts Bill Black, Chief Marketing Officer of Scooter's Coffee  Digital Journal

APCON introduces new advertising guidelines, vows crackdown on defaulters - Punch Newspapers
APCON introduces new advertising guidelines, vows crackdown on defaulters  Punch Newspapers

Elizabeth line to add over 300 new advertising sites to London - ianVisits
Elizabeth line to add over 300 new advertising sites to London  ianVisits

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Forget Fast Food Advertising Lawsuit the Fries Are the Problem  ksisradio.com

2 Top Advertising Tech Stocks to Buy Right Now - The Motley Fool
2 Top Advertising Tech Stocks to Buy Right Now  The Motley Fool

Bread False Advertising Claims Partially Underbaked, Judge Says - Law Street Media
Bread False Advertising Claims Partially Underbaked, Judge Says  Law Street Media

Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit - Tubefilter
Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit  Tubefilter

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Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

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Digital Advertising Platforms Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo – The Daily Vale  The Daily Vale

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Outdoors Advertising Market 2022 to Register Incredible Developments – Titan Outdoor, IZ-ON Media, Fairway Outdoor Advertising, Daktronics, Eye Airports, etc – The Daily Vale  The Daily Vale

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Television Advertising (TV Commercial ) Market Size And Forecast | CBS, Comcast, News, Viacom, Fisher Communication, Comcast, Cox Communications, Gray Television, LiveRail, Sinclair Broadcast Group – The Daily Vale  The Daily Vale

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Cross Platform and Mobile Advertising Market Grows Significantly by 2022 -2028 | SAP SE, Facebook Inc, Alphabet Inc, AOL, Millenial Media, etc – The Daily Vale  The Daily Vale

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Advertising in the Era of the Great Reprioritisation  PerformanceIN

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Advertising: A Slow-Fast Evolution  Forbes

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How to use your music site to generate advertising revenue  Music In Africa

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Interactive Advertising Market Grows Significantly by 2022 -2028 | Deutsch, Wieden+Kennedy, Stern & Partners, Droga5, Crispin Porter + Bogusky, etc – The Daily Vale  The Daily Vale

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Social Advertising & Social Media Market Biggest Innovation with Top Key Players -Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft – The Daily Vale  The Daily Vale

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Wicked Campers’ explicit advertising returns after 3-year hiatus  Mumbrella

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Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance  JD Supra

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Why advertising won the streaming wars  Fast Company

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Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report  World Health Organization

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FAW-VW Audi Says Sorry, Pulls Video After 'Unbelievable' Advertising Blunder  Yicai Global

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Social Media Contextual Advertising Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Google, Facebook, LinkedIn, YouTube, Baidu, Twitter, Snapchat, Xing, Microsoft, Amazon, Yahoo – The Daily Vale  The Daily Vale

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Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

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The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

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Checklist for Amazon Prime Day 2022 Preparation from Advertising and Inventory Management Experts  EIN News

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Battlefield 2042 removed its 128-player Breakthrough mode - but is still advertising it  Rock Paper Shotgun

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In-app Advertising Market 2021-2026 | Industry Size, Share, Trends, Growth, Opportunities and Competitive Analysis – The Daily Vale  The Daily Vale

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South Dakota Department of Tourism Announces Partnerships with Advertising Agencies  South Dakota State News Home

AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising - Azag.gov
AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising  Azag.gov

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Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills  Digiday

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'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022  Digiday

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'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle  Digiday

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Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze  Chicago Tribune

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What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list  Endpoints News

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Is There Too Much Sports Betting Advertising?  SportsGrid

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Direct-response audio advertising agency uses marketing analytics to pump up client ad performance  Marketing Dive

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It's Time Advertisers Change Their Approach to OTT Advertising—Here's Why  TV Technology

Meta is going to reveal how political advertisements on Facebook work - TweakTown
Meta is going to reveal how political advertisements on Facebook work  TweakTown

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All the ways marketing and advertising are shaping the metaverse  msnNOW

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What social media advertising tells us about inflation  Marketplace

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David Droga changed advertising. Now he wants to kill it.  Fast Company

The Pitch: Advertising and marketing news for 4.26.22 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.26.22  RichmondBizSense

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US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections  IAB

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Questions about digital advertising? – The Florida Bar  The Florida Bar

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Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

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TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint - Wirepoints
False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint  Wirepoints

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Google Topics Resembles Contextual Advertising  Practical Ecommerce

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Smart Advertising Market Is Going To Boom: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited – The Daily Vale  The Daily Vale

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'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

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Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About  Forbes

PPC Advertising Ultimate Guide - Forbes
PPC Advertising Ultimate Guide  Forbes

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Increase Cross-Channel Advertising Success With Data Clean Rooms  Adweek

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Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services  Digiday

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Publicis appoints co-CEOs in Thailand | Advertising  Campaign Asia

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It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

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Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

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How Amazon Is Building Its Huge Advertising Business  Business Insider

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Contextual Advertising – Giving Publishers What They Need  The Drum

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Dream hacking: Is this the dystopian future of advertising?  Big Think

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Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll  Endpoints News

Lamar Advertising Company acquires Burkhart Advertising - Greater Baton Rouge Business Report
Lamar Advertising Company acquires Burkhart Advertising  Greater Baton Rouge Business Report

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Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?  Hollywood Reporter

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How Apartments.com is increasing its streaming, audio advertising to reach its 'rental audience'  Digiday

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