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Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely-guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let's take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed "today" with "right now" to strengthen the added line. Let us look at some other persuading calls to the reader.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don't just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 10 / 2021

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The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

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BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

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The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch  Patch.com

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This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

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Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

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Amazon Advertising Is Unstoppable  hackernoon.com

T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush - The Jerusalem Post
T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush  The Jerusalem Post

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Trampoline Advertising and Design Co. names two to new positions  Glens Falls Post-Star

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Local TV broadcasters are the early winners of legalized sports betting advertising - Awful Announcing
Local TV broadcasters are the early winners of legalized sports betting advertising  Awful Announcing

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Move and win roundup: Week of May 10, 2021 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of May 10, 2021 | Advertising  Campaign Asia-Pacific

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Advertising paper in Munising officially launches  UpperMichigansSource.com

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Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

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IBM Expands Watson Advertising Accelerator for OTT and Video  The Fast Mode

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Senate advances bill banning deceptive advertising by faith-based pregnancy centers  The CT Mirror

Neil Christie to leave Wieden+Kennedy | Advertising - Campaign Asia
Neil Christie to leave Wieden+Kennedy | Advertising  Campaign Asia

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

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Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller  The Shotcaller

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10 Best Advertising Stocks to Buy Now  Yahoo Finance

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Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted  CleanTechnica

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Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

New anti-marijuana advertising, promotion ban bill passes Senate, 21-14... - Idaho Press-Tribune
New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

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Amazon Advertising Reports 2021 Guide  Jungle Scout

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Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News  Lakes Business News

The Evolved Value Exchange of Advertising in 2021 - AiThority
The Evolved Value Exchange of Advertising in 2021  AiThority

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EXCLUSIVE - Analysts turn upbeat on the advertising industry  AdNews

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BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

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Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

CTV is still among the fastest-growing channels in digital advertising - eMarketer
CTV is still among the fastest-growing channels in digital advertising  eMarketer

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

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TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

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Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

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Digital Video Advertising Market | Company Challenges And Essential Success Factors- Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

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'Laundrette': BBH's CMO on the ad that built the agency | Advertising  Campaign Asia

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Yelp beats expectations as diners, advertisers return  MarketWatch

Which are the best cryptocurrency and bitcoin advertising networks in 2021? - - VENTS Magazine
Which are the best cryptocurrency and bitcoin advertising networks in 2021? -  VENTS Magazine

PSA effort from the advertising industry launched to support the Asian American community - newsindiatimes.com
PSA effort from the advertising industry launched to support the Asian American community  newsindiatimes.com

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Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

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Why WPP wants to be the LVMH of post-COVID-19 advertising WPP CEO Mark Read  Fast Company

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Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in  MarketWatch

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Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

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Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

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Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

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YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021  MediaPost Communications

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Apple How to stop apps from tracking you for advertising in iOS 14.5  KnowTechie

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How to Make Money with Scoreboard Advertising  Campus Rec Magazine

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YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

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Admix In-Play Advertising Verified for the First Time by IAS  MarTech Series

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Advertising investment on Facebook and Instagram grows 68% – Explica .co  Explica

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In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  Salamanca Press

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In the Roaring Twenties, Ads Make a Comeback  The New York Times

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RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report  MarTech Series

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Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

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How Walmart is pitching advertisers  Business Insider

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Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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ViacomCBS Q1 Advertising Revenue Jumps 21% With Super Bowl LV, NCAA Tournament  Yahoo Entertainment

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider  Business Insider

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Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers  FOX43.com

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Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

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Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

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Star tells advertisers to pay only for the IPL matches played: Report  Exchange4Media

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CMO Power List 2021: Call for nominations | Advertising  Campaign Asia

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Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Facebook v Apple: The ad tracking row heats up  BBC News

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Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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MediaCom launches new creative and gaming services for advertisers - Netimperative  Netimperative

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Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Software giant SAS launches biggest brand campaign in 20 years | Advertising  Campaign Asia

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Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

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Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

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'The wild, wild west of advertising': the business of distinguishing personal from paid posts  ABC News

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Car advertising process evolves with pandemic  Automotive News

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With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

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Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

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Verizon Media makes its pitch to advertisers following sale to Apollo  AdAge.com

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Apple Privacy Update And Advertisers | Avast  Security Boulevard

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Former South Carolina Senator Sues Multiple State Agencies In Federal Court Over Legal Advertising Claims  FITSNews

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WarnerMedia Advertising Sales Leadership: Turner, Warner Bros, HBO Max  Business Insider

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Legal Advertisement May 8, 2021 | Legal Advertisements | ivpressonline.com  Imperial Valley Press

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ADVERTISEMENT FOR BIDS | Legal Announcements | pressofatlanticcity.com  Press of Atlantic City

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Amazon Joins New Advertisers On The Q India  MarTech Series

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Firefox, Edge, Safari, and other browsers won’t use Google’s new FLoC ad tech  The Verge

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

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