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Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely-guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let's take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed "today" with "right now" to strengthen the added line. Let us look at some other persuading calls to the reader.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don't just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. April / 24 / 2024

Revolut plans advertising sales push as it waits for banking licence - Financial Times
Revolut plans advertising sales push as it waits for banking licence  Financial Times

Google Chrome IP masking could radically impact search advertising - Search Engine Land
Google Chrome IP masking could radically impact search advertising  Search Engine Land

Lunchables facing lawsuit due to ‘deceptive advertising’ - WSOC Charlotte
Lunchables facing lawsuit due to ‘deceptive advertising’  WSOC Charlotte

Biden builds early advertising edge as Trump spends millions on legal fees - CNN
Biden builds early advertising edge as Trump spends millions on legal fees  CNN

Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024 - MediaPost Communications
Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024  MediaPost Communications

Tesla cuts marketing team a year after Musk said it will try advertising - Ad Age
Tesla cuts marketing team a year after Musk said it will try advertising  Ad Age

Tesla US advertising team affected by layoffs: report - TESLARATI
Tesla US advertising team affected by layoffs: report  TESLARATI

Elon Musk labels Tesla's advertising 'generic' as it lays off entire marketing team - Marketing Week
Elon Musk labels Tesla's advertising 'generic' as it lays off entire marketing team  Marketing Week

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain - Digiday
Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain  Digiday

Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit Paramount Global (EXCLUSIVE) - Variety
Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit Paramount Global (EXCLUSIVE)  Variety

Grindr sold HIV status of “potentially thousands” of users to advertisers, lawsuit says - The Hill
Grindr sold HIV status of “potentially thousands” of users to advertisers, lawsuit says  The Hill

Free Course Aims to Train Advertisers to Combat Climate Change - Sustainable Brands
Free Course Aims to Train Advertisers to Combat Climate Change  Sustainable Brands

Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising - Cato Institute
Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising  Cato Institute

What Drives Advertising Effectiveness? It's Not What Most Marketers Think. - Insideradio.com
What Drives Advertising Effectiveness? It's Not What Most Marketers Think.  Insideradio.com

REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways - Tri-State Alert
REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways  Tri-State Alert

Digital advertising firm Adludio launches AdSapiens - Martechcube
Digital advertising firm Adludio launches AdSapiens  Martechcube

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Be everywhere with Adwerx’s latest digital advertising solution - Inman
Be everywhere with Adwerx’s latest digital advertising solution  Inman

Advertising generates profit, but not all media channels are equal - The Media Leader
Advertising generates profit, but not all media channels are equal  The Media Leader

City deal gives Mercyhealth exclusive health care advertising rights at Woodman's Center - WCLO
City deal gives Mercyhealth exclusive health care advertising rights at Woodman's Center  WCLO

Temu's Advertising Avalanche Is Impossible to Ignore - Adweek
Temu's Advertising Avalanche Is Impossible to Ignore  Adweek

How A+E Blends Content and Innovation for Advertising Impact - cynopsis.com
How A+E Blends Content and Innovation for Advertising Impact  cynopsis.com

Connecticut Bill To Allow Betting On In-State Colleges, Tighten Advertising - Sports Betting Dime
Connecticut Bill To Allow Betting On In-State Colleges, Tighten Advertising  Sports Betting Dime

U.S. online advertising revenue 2023 - Statista
U.S. online advertising revenue 2023  Statista

Marketers Falsely Place Lower Value On Creative Advertising - Radio Ink
Marketers Falsely Place Lower Value On Creative Advertising  Radio Ink

Grindr users sue app for allegedly selling HIV data to advertisers - TNW
Grindr users sue app for allegedly selling HIV data to advertisers  TNW

Mental health platform fined $7M by FTC for sharing data with advertisers - HealthExec
Mental health platform fined $7M by FTC for sharing data with advertisers  HealthExec

Lunchables facing lawsuit due to 'deceptive advertising' - WSOC Charlotte
Lunchables facing lawsuit due to 'deceptive advertising'  WSOC Charlotte

Hyundai is the latest brand to pause advertising on X due to antisemitism - CNN
Hyundai is the latest brand to pause advertising on X due to antisemitism  CNN

Google's Sandbox: Privacy or Power Play? - CMSWire
Google's Sandbox: Privacy or Power Play?  CMSWire

Cinemark being sued for alleged false advertising of 24-ounce drink cups - WPVI-TV
Cinemark being sued for alleged false advertising of 24-ounce drink cups  WPVI-TV

Advertising, Media & PR Winners Unveiled For 28th Annual Webby Awards - SHOOT Online
Advertising, Media & PR Winners Unveiled For 28th Annual Webby Awards  SHOOT Online

Lack of competition, advertising for primary election believed to have caused light turnout in Schuylkill County - Republican & Herald
Lack of competition, advertising for primary election believed to have caused light turnout in Schuylkill County  Republican & Herald

Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow - Fortune
Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow  Fortune

Mobile Advertising Statistics 2024 By Advertising Spending, Most Popular Monetization Methods And In-App Ads - Coolest Gadgets
Mobile Advertising Statistics 2024 By Advertising Spending, Most Popular Monetization Methods And In-App Ads  Coolest Gadgets

Arkansas dispensary files lawsuit against state for less restrictions on advertising - WATN - Local 24
Arkansas dispensary files lawsuit against state for less restrictions on advertising  WATN - Local 24

Ad Law Tool Kit Show - Episode 12 - Telemarketing And Texting (Podcast) - Advertising, Marketing & Branding - United ... - Mondaq News Alerts
Ad Law Tool Kit Show - Episode 12 - Telemarketing And Texting (Podcast) - Advertising, Marketing & Branding - United ...  Mondaq News Alerts

Into the archives: The history of Clarion advertising – DU Clarion - DU Clarion
Into the archives: The history of Clarion advertising – DU Clarion  DU Clarion

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace - Digiday
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace  Digiday

Invibes Advertising Full Year 2023 Earnings: EPS Beats Expectations - Simply Wall St
Invibes Advertising Full Year 2023 Earnings: EPS Beats Expectations  Simply Wall St

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Advertising heats up in Arizona Senate race, previewing a tough campaign - NBC News
Advertising heats up in Arizona Senate race, previewing a tough campaign  NBC News

How can brands effectively reach the Olympic audience with connected TV advertising? - The Drum
How can brands effectively reach the Olympic audience with connected TV advertising?  The Drum

Essity Joins United Nations Initiative To Promote Inclusive - CSRwire.com
Essity Joins United Nations Initiative To Promote Inclusive  CSRwire.com

J.D. Power's Jominy: 'Radio Remains Vital' For Auto Advertisers. - Insideradio.com
J.D. Power's Jominy: 'Radio Remains Vital' For Auto Advertisers.  Insideradio.com

11 States Now Have Laws Limiting Artificial Intelligence, Deep Fakes, and Synthetic Media in Political Advertising ... - Broadcast Law Blog
11 States Now Have Laws Limiting Artificial Intelligence, Deep Fakes, and Synthetic Media in Political Advertising ...  Broadcast Law Blog

Advertising returns a short-term ROI of £1.87 for every pound invested, study finds - Marketing Week
Advertising returns a short-term ROI of £1.87 for every pound invested, study finds  Marketing Week

Daniel Wellington Advertising Store - Atlanta Progressive News
Daniel Wellington Advertising Store  Atlanta Progressive News

Global Social Media Advertising Pioneer Foap Strengthens Management Board | LBBOnline - Little Black Book - LBBonline
Global Social Media Advertising Pioneer Foap Strengthens Management Board | LBBOnline  Little Black Book - LBBonline

U.S. Audio Advertising, Driven by Digital, Gains Ground. - Insideradio.com
U.S. Audio Advertising, Driven by Digital, Gains Ground.  Insideradio.com

Bill would ban PG&E from being able to charge customers for advertising on top of utilities - KGO-TV
Bill would ban PG&E from being able to charge customers for advertising on top of utilities  KGO-TV

Advertisers are not fully prepared for the demise of third-party cookies, WARC says - Campaign US
Advertisers are not fully prepared for the demise of third-party cookies, WARC says  Campaign US

P&G Advertising to Continue to Grow , Emphasis on Home Care - Portada-online.com
P&G Advertising to Continue to Grow , Emphasis on Home Care  Portada-online.com

What film photography has taught me about the fundamentals of advertising - Creativebrief
What film photography has taught me about the fundamentals of advertising  Creativebrief

Revolut bids to boost revenues via targeted advertising - Finextra
Revolut bids to boost revenues via targeted advertising  Finextra

Tesla discloses it spent $200,000 advertising on X - CNN
Tesla discloses it spent $200,000 advertising on X  CNN

Lamar OOH advertising donation to support Boys & Girls Clubs of America - Digital Signage Today
Lamar OOH advertising donation to support Boys & Girls Clubs of America  Digital Signage Today

Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards - Business Wire
Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards  Business Wire

Advertise With MLB Trade Rumors - MLB Trade Rumors
Advertise With MLB Trade Rumors  MLB Trade Rumors

McCain Advertising Campaign Impact | Vidoomy & Partners - Circana
McCain Advertising Campaign Impact | Vidoomy & Partners  Circana

Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA) - Benzinga
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA)  Benzinga

How to drive cost savings in digital advertising — and reduce waste in the process - Campaign US
How to drive cost savings in digital advertising — and reduce waste in the process  Campaign US

False Patent Marking as False Advertising: Overcoming Dastar - Patently-O
False Patent Marking as False Advertising: Overcoming Dastar  Patently-O

MoneyGram picks four new agencies - More About Advertising
MoneyGram picks four new agencies  More About Advertising

Banner advertising contract military service in the Ukrainian Armed Forces is seen in central Kyiv - Colorado Springs Gazette
Banner advertising contract military service in the Ukrainian Armed Forces is seen in central Kyiv  Colorado Springs Gazette

Zumedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad ... - PR Newswire
Zumedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad ...  PR Newswire

Linkage Global Inc's Subsidiary Signs Advertising - GlobeNewswire
Linkage Global Inc's Subsidiary Signs Advertising  GlobeNewswire

Sneak Attack On The Track: Ambush Marketing And The Summer Olympics - Advertising, Marketing & Branding ... - Mondaq News Alerts
Sneak Attack On The Track: Ambush Marketing And The Summer Olympics - Advertising, Marketing & Branding ...  Mondaq News Alerts

How Utiq Hopes to Become "Fundamental to the Digital Advertising Ecosystem" - VideoWeek
How Utiq Hopes to Become "Fundamental to the Digital Advertising Ecosystem"  VideoWeek

American Privacy Rights Act could ban ad targeting in US - Ad Age
American Privacy Rights Act could ban ad targeting in US  Ad Age

SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership - Broadband TV News
SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership  Broadband TV News

MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine - Times of San Diego
MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine  Times of San Diego

Most Dating Apps May Sell Your Personal Data For Advertising: Report - NDTV
Most Dating Apps May Sell Your Personal Data For Advertising: Report  NDTV

Tesla Isn't Going To Advertise Its Way Out Of This One - Jalopnik
Tesla Isn't Going To Advertise Its Way Out Of This One  Jalopnik

TikTok Mishandled The Data Of Hundreds Of Top American Advertisers - Forbes
TikTok Mishandled The Data Of Hundreds Of Top American Advertisers  Forbes

Snickers’ ‘Hungry Skies’ airline takes comedy to new heights - More About Advertising
Snickers’ ‘Hungry Skies’ airline takes comedy to new heights  More About Advertising

'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation - The Wall Street Journal
'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation  The Wall Street Journal

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report - IAB
2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report  IAB

Biden builds early advertising edge as Trump spends millions on legal fees - News-Press Now
Biden builds early advertising edge as Trump spends millions on legal fees  News-Press Now

The power of non-endemic advertising - Campaign Middle East
The power of non-endemic advertising  Campaign Middle East

Advertise With Us - Eagle 99.3 FM WSCH
Advertise With Us  Eagle 99.3 FM WSCH

Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it - CNN
Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it  CNN

Tesla's short-lived marketing team laid off - Business Insider
Tesla's short-lived marketing team laid off  Business Insider

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare - Hello Partner
Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare  Hello Partner

Virgin Media taps PubMatic to scale FAST advertising - Digital TV Europe
Virgin Media taps PubMatic to scale FAST advertising  Digital TV Europe

Tesla has spent $200K advertising on Elon Musk’s X so far - TechCrunch
Tesla has spent $200K advertising on Elon Musk’s X so far  TechCrunch

Senate Democrats plot $79M advertising onslaught to hold on in November - POLITICO
Senate Democrats plot $79M advertising onslaught to hold on in November  POLITICO

New Made for Advertising rules—what marketers need to know following online controversy - Ad Age
New Made for Advertising rules—what marketers need to know following online controversy  Ad Age

Clean Creatives: Over 1000 advertising and PR firms promise to reject fossil fuel clients - BusinessGreen
Clean Creatives: Over 1000 advertising and PR firms promise to reject fossil fuel clients  BusinessGreen

CEO of Collective Audience, Peter Bordes, Inducted into NJ Advertising Hall of Fame - GlobeNewswire
CEO of Collective Audience, Peter Bordes, Inducted into NJ Advertising Hall of Fame  GlobeNewswire

Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner - Nebraska Examiner
Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner  Nebraska Examiner

Hyundai Pauses Advertising On X After Being Shown Alongside Antisemitic Post - CarScoops
Hyundai Pauses Advertising On X After Being Shown Alongside Antisemitic Post  CarScoops

Tesla Cuts Marketing Team in Reversal of Musk's Ad Strategy - Bloomberg
Tesla Cuts Marketing Team in Reversal of Musk's Ad Strategy  Bloomberg

What we're losing in the blinding whiteness of advertising - Fast Company
What we're losing in the blinding whiteness of advertising  Fast Company

Hyundai Halts Advertising On "X" After Ad Appears Beside Antisemitic Post - AutoSpies Auto News - AutoSpies.com
Hyundai Halts Advertising On "X" After Ad Appears Beside Antisemitic Post - AutoSpies Auto News  AutoSpies.com

Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer - Variety
Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer  Variety

Most dating apps likely sell users' personal data for advertising: Report reveals - India TV News
Most dating apps likely sell users' personal data for advertising: Report reveals  India TV News

How marketers can advance personalized marketing across the digital advertising ecosystem - Nielsen
How marketers can advance personalized marketing across the digital advertising ecosystem  Nielsen

11 Advertising Slogans That Became Famous Catchphrases - Mentalfloss
11 Advertising Slogans That Became Famous Catchphrases  Mentalfloss

'Mobile streaming knows no boundaries': Advertising body clears MultiChoice of racism in ad | Life - News24
'Mobile streaming knows no boundaries': Advertising body clears MultiChoice of racism in ad | Life  News24

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