 | ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
 |
|
|
|
 |
||
| ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
|
|
|
|
|
|
||
|
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Sun. February / 28 / 2021
What is programmatic advertising and how does it work? Journal Times
Digital Advertising Platforms Market Size ,Share 2021 Global Growth, Trends, Industry Analysis, Statistics,Development Status ,Key Players and Forecast to 2027 NY Market Reports
AdTech Roundup: Top Things in Advertising Technology MarTech Series
Facebook Ad Campaign Promotes Personalized Advertising The Wall Street Journal
Huskers take home 12 Nebraska advertising awards Nebraska Today
Daily News wins numerous honors in editorial, advertising contests Bowling Green Daily News
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies Yahoo Finance
Waze veers off course for advertisers Business Insider
What Digital Advertising Gets Wrong Harvard Business Review
J. Scott Franks, charismatic advertising executive, dies at 68 The Philadelphia Inquirer
Merrick Pet Care launches largest advertising campaign in 30 years KAMR - MyHighPlains.com
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace MarTech Series
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent GlobeNewswire
The 6th Wave of Advertising Technology: Privacy AdExchanger
Advertising Sales Representative (Brookings) | Other Jobs The Chief News
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million The Wall Street Journal
Is digital advertising really paying its due? Campaign US
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal Boston Business Journal
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 MediaPost Communications
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results GlobeNewswire
Facebook versus News: Advertising is the real problem The Conversation AU
Amazon and Advertising: Watch out Facebook (and Amazon's sellers) CEOWORLD magazine
Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant Morning Consult
Jordyn Reese promoted to Global Head of Advertising at ONErpm Music Business Worldwide
Digital Display Advertising Market 2021 Global Insights and Business Scenario – SocialHi5, ReportGarden, Digital Business Development Ltd, Lead to Conversion, SevenAtoms Inc, Path Interactive – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Mobile Advertising Platform Market Analysis, Growth, Vendors, Shares, Size, Trends, Challenges with Forecast to 2025 – The Bisouv Network The Bisouv Network
The Time for Diversity in Advertising Is Now Entrepreneur
Advertisers, Skip the Platitudes in 2021 Harvard Business Review
EDPS opinion puts targeted advertising in crosshairs | Article Compliance Week
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) Variety
Lamar Advertising Earnings Preview Yahoo Finance
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World MarTech Series
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
How brands and publishers can partner on data strategies in the privacy-first digital world AdAge.com
Cigarette advertising could bring in big dollars, but it crosses a line. Monterey County Weekly
REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT Press of Atlantic City
2021 Amazon Advertising Guide for Sellers Jungle Scout
2021 Insights into the Global Internet Advertising Market by MRS – The Bisouv Network The Bisouv Network
Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind GlobeNewswire
With Veto Override, Maryland Becomes First U.S. State to Enact Digital Advertising Tax Sidley Austin LLP
We're Hiring! Advertising Sales Account Executive Full and Part-Time St. Louis Jewish Light
Global Pay-per-click (PPC) Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Digital vs. Linear Advertising: Bridging Two Worlds Together Radio & Television Business Report
Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference Yahoo Finance
Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses MarTech Series
Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Medical Advertising Hall of Fame updates mission to drive industry DE&I - News - MM&M - Medical Marketing and Media Medical Marketing and Media
Framingham Police Advertising For Lateral Transfers framinghamsource.com
Google's Q4 Ad Rev Soars As Advertisers Return AdExchanger
✋ Facebook lied to advertisers The Hustle
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads The New York Times
LinkedIn Launches 6 Free Advertising Courses Search Engine Journal
|
|
|
RELATED ARTICLES:
Send them to the White Pages Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. 13 Facts About Newspaper Advertising Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. The ONLY Type Of Advertising People LOVE! Can it be? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. Secrets to Profitable Mail Order Products The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred. Small Cards, Big Ideas: Alternative Uses for Business Cards Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Boost Headline Believability With Specifics Don't use vague generalities in your headlines. Be as specific as possible. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. Fax Advertising : Hitting Your Target Immediately In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. Testimonials Convert Prospects Into Buyers Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Top Jingle Companies: What to Look For, What to Expect The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of Prescott Weddings. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. Worn Out Brochure Design Is Keeping Small Business Owners Down I got another one of those calls the other day.. Using Ad Agencies and Designers Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. The Secrets To Successful Radio Advertising Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.
|
|
Find used office equipment in Ohio at www.OfficeJax.Has.It Find the best fleamarkets at www.FleaMarketWorld.Has.It Find electric powered vehicles at www.NoGas.Drives.It Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide Find homes for rent
Fleamarket World Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost. |
|
 auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing
|
|
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market |
