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This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Mon. December / 04 / 2023
- Elon Musk curses out advertisers who left X over antisemitic content Reuters
- Elon Musk Uses a Crude Insult to Slam Advertisers for Pulling Back From X. The New York Times
- Walmart Stops Ads on X, Joining the Advertising Exit The Wall Street Journal
How Advertising Is Transforming in a New Digital World Business Insider
- Meta Faces Lawsuit From Spanish Media Over Advertising Practices The Wall Street Journal
- Spanish newspaper association files multimillion-euro suit against Meta over advertising practices ABC News
- Spanish newspaper association files multimillion-euro suit against Meta over advertising practices The Independent
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending The Wall Street Journal
Mozilla Developer Network Partners Exclusively with BuySellAds for Native Advertising Initiative WRAL News
Advertising in a cookieless world Hospitality Net
Advertising wear out largely a 'myth', says System1 Research Live
Coca-Cola Co. told to modify Powerade advertising just-drinks.com
Advertising Is Dead. Long Live Advertising. - WSJ The Wall Street Journal
Nexstar Disney-Charter Carriage, Political Advertising, CW Acquisition Hollywood Reporter
Advertising Trends to Watch in 2024 Insider Intelligence
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out The New York Times
U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat Hollywood Reporter
Kovels Antiques and Collecting: Advertising premiums | At Home ... Daily Tribune News
Keys to Success for Social Media in Healthcare Advertising Pharmaceutical Executive
Flagstaff discontinues advertising at the airport to prevent a lawsuit regarding local gun range Arizona's Family
New Market Report from News/Media Alliance provides trends ... Editor And Publisher Magazine
NAAG 2023 CP Fall Conference: Advertising… kelleydrye.com
Division on Civil Rights Issues Notice of Violation in Response to ... - New Jersey Attorney GeneralDivision on Civil Rights Issues Notice of Violation in Response to ... New Jersey Attorney General
Man Sentenced for Advertising and Distributing Child Sexual Abuse ... Department of Justice
Political advertising: deal on new measures to crack down on abuse ... European Parliament
Fed Panel Wants to Confront the Role of Aggressive Auto ... Streetsblog USA
FreeWheel forms pact with OrkaTV to enhance ad buying against ... StreamTV Insider
LensCrafters AccuFit false advertising $39M class action settlement Top Class Actions
Here are the companies pulling ads from X Media Matters for America
FTC Staff Paper Details Potential Harms to Kids from Blurred ... Federal Trade Commission News
Federal Trade Commission Announces Updated Advertising Guides ... Federal Trade Commission News
Medical Advertising: Federal Oversight of Devices | U.S. GAO Government Accountability Office
US Department of Labor, Lamar Advertising Co. form alliance to ... US Department of Labor
Disney+ Expands Advertising Automation and Measurement ... The Walt Disney Company
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S Senator Ron Wyden
New CCM Report Reveals Troubling Trend: New York State's ... Craig Newmark Graduate School of Journalism at CUNY
St. John's University to Celebrate the Work of Advertising Icons ... St John's University News
Twitter's U.S. Ad Sales Plunge 59% as Woes Continue The New York Times
FTC Publishes Staff Paper on the Harm of Blurred Advertising Privacy & Information Security Law Blog
Advertising O'Melveny & Myers
Tech Trends Shaping the Future of Advertising ExchangeWire
Advertising Information Healio
Warner Bros. Discovery Announces New Strategy And Structure For ... Warner Bros. Discovery
Advertising Terms and Conditions The Chronicle of Philanthropy
Norwegian DPA Adopts Measures Regarding Meta's Behavioral ... Privacy & Information Security Law Blog
Antitrust: Commission sends Statement of Objections to Google over ... European Commission
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” Hollywood Reporter
A Blessing and a Boogeyman: Advertisers Warily Embrace A.I. The New York Times
New Digital Catalog at St. John's Celebrates Work of Advertising Icons St John's University News
Supplement Company to Pay $1.1 Million in False Advertising ... Office of the District Attorney
Advertising An Event Drew Today
Consumer Attitudes Toward AI in Marketing & Advertising in 2023 Morning Consult
Norway DPA seeks binding decision against Meta's alleged ... International Association of Privacy Professionals
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