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This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Sat. May / 21 / 2022
- US senators target Big Tech's digital advertising machine with new legislation CNN
- Google antitrust: Bipartisan Congress bill just latest in tech firm legal troubles over advertising practices Fox Business
- New legislation aimed at online advertising exchanges will hit most of big tech - including Apple AppleInsider
- Lee Introduces Digital Advertising Act United States Senator Mike Lee
- New bipartisan bill would force Google to break up its ad business CNBC
- View Full Coverage on Google News
McDonald’s among burger joints sued for false advertising NewsNation Now
FTC to Hold Virtual Event on Protecting Kids from Stealth Advertising in Digital Media Federal Trade Commission News
2 Top Advertising Tech Stocks to Buy Right Now The Motley Fool
Meet the Notable Leaders in Advertising, Marketing and PR Crain's New York Business
Congressional Black Caucus Members Push Biden Administration On Advertising With Black Media Seattle Medium
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list Endpoints News
Artful advertising from Out of Hand | | berkshireeagle.com Berkshire Eagle
6 Free Advertising Ideas for Your Small Business The Motley Fool
Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze Chicago Tribune
South Dakota Department of Tourism Announces Partnerships with Advertising Agencies South Dakota State News Home
Why Marketers Are Returning to Traditional Advertising HBR.org Daily
Advertising Distribution System Market is Booming Worldwide with Kollective Technology, Aviwest SAS, AdSparx USA – The Daily Vale The Daily Vale
What’s going on with Dislyte’s advertising? App Trigger
ADVERTISING: Advertorial — Crystals for prosperity Coeur d'Alene Press
Digital Video Advertising Market 2022 Development Status – Conversant LLC, Longtail Ad Solutions, Inc. – The Daily Vale The Daily Vale
Amazon Advertising Strategies for 2022 & Beyond Jungle Scout
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report World Health Organization
Social Media Advertising for Furniture Manufacturers Furniture Today
Why advertising won the streaming wars Fast Company
Programmatic Advertising Platform Market by 2029 | DataXu, MediaMath, AOL Inc (Verizon Communications) – The Daily Vale The Daily Vale
Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie's Celebrity-Filled 50th Birthday Party Livestream MarTech Series
Advertising settlement with Ford includes Mississippi DeSoto County News
Five on Friday: Advertising, Engaging and Gifting Subscription Insider
How to Advertise on Facebook: A 2022 Guide The Motley Fool
Elon Musk’s Alarm Over Twitter Bots Isn’t Matched by Advertisers The Wall Street Journal
Uh Oh: Marriott Launches New Advertising Platform One Mile at a Time
Google Shares Sneak Peek At New Advertising Features Search Engine Journal
Gary Vaynerchuk's Advertising Company VaynerX Opens Barter Agency Business Insider
The FTC looks to crack down on influencers and platforms over 'fake and manipulated reviews' PC Gamer
Why Advertising Needs Mothering Muse by Clio
Companies Try to Sell Videogaming as the Next Big Advertising Channel The Wall Street Journal
Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life The New York Times
Google Topics Resembles Contextual Advertising Practical Ecommerce
Questions about digital advertising? – The Florida Bar The Florida Bar
Adgile Media Group Raises $5 Million Seed Round as Leading Tech-Enabled OOH Advertising Network MarTech Series
It’s Been an Interesting Few Years in Cough-Drop Advertising The New York Times
The Big Story: Surveillance Advertising AdExchanger
How Amazon Is Building Its Huge Advertising Business Business Insider
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. The New York Times
Are pharma marketers finally moving away from traditional TV advertising? Yes, but it's a slow roll Endpoints News
The Pitch: Advertising and marketing news for 4.26.22 RichmondBizSense
Lamar Advertising Company acquires Burkhart Advertising Greater Baton Rouge Business Report
[Infographic] 2022 Guide to In-Game Advertising Trends TheWiseMarketer.com
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency? Hollywood Reporter
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