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This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Fri. May / 07 / 2021
CannaCraft settles false advertising case for $250,000 Santa Rosa Press Democrat
Bragg, lottery's advertising lead, leaves for Texas Northwest Arkansas Democrat-Gazette
Diversity in Advertising: Avoid The Obvious 05/06/2021 MediaPost Communications
The Future of Digital Out of Home Advertising MarketScale
Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present Digital Information World
6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com Galveston County Daily News
10 Best Advertising Stocks to Buy Now Yahoo Finance
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? Harvard Business Review
Amazon Advertising Reports 2021 Guide Jungle Scout
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' AdAge.com
Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion Hartford Courant
Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship University of Arkansas Newswire
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners WhatTheyThink
Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor EHS Daily Advisor
TVB Statement on Advertising to Mother's Day Shoppers GlobeNewswire
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief Search Engine Land
Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta CBS46 News Atlanta
Spectrum to help advertisers reach multicultural audiences Rochester Business Journal
Ad Campaign Duration: How Long Does Advertising Take to Work? Business 2 Community
Senate panel takes up anti-marijuana advertising bill... Idaho Press-Tribune
3 advantages of printed signage and advertising for driving traffic back to the store Marketing Dive
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Facebook: The Difference Diversity Makes in Online Advertising | The 2021 MAKERS Conference Yahoo Sports
Local businesses alerted to advertising scam Daily Journal Online
As Decision on Trump Looms, Facebook Preps Its Advertisers The Wall Street Journal
Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry? - InvestorsObserver
How to Make Money with Scoreboard Advertising Campus Rec Magazine
YouTube's linked TV advertising will be more shoppable thanks to a new update Digital Information World
Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report MarTech Series
A Huge Thanks To ATL’s Advertisers Above the Law
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. The New York Times
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising Verizon Communications
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps The Wall Street Journal
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss The Guardian
How Walmart is pitching advertisers Business Insider
In the Roaring Twenties, Ads Make a Comeback The New York Times
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case The Wall Street Journal
Microsoft Advertising's New Features & More Digital Marketing News Search Engine Journal
Disney and ad-tech firms agree to privacy changes for children’s apps. The New York Times
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging S&P Global
Apple to boost ads business as iPhone changes hurt Facebook Financial Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights The New York Times
Advertising local businesses on 'The Yerli' – Massachusetts Daily Collegian The Massachusetts Daily Collegian
What Digital Advertising Gets Wrong Harvard Business Review
Best Advertising Agencies for 2021 Investopedia
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