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Target Potential Bidders With Laser Beam Precision!
When a potential bidder (customer) is looking at a specific
auction you have listed, you can safely gamble that they are
interested in that particular item. Now, if you have several
things that are similar to that one item the person is looking
at, it would be a good idea to let them know that you have other
similar items listed.
Suppose Ms.Bidder is searching around eBay looking for,
say, Elvis salt shakers (No, I don't collect Elvis things nor
salt shakers.. it's just an example). Now suppose you have listed
a load of salt shakers of all types and varieties including
several Elvis inspired shakers. Wouldn't it be great to be able
to send Ms. Bidder directly to your auctions of Elvis
shakers?
Yes, she might click on the "View Seller's other items" link
under your user ID on the auction page, but that would show Her
ALL the auctions listings, not just the Elvis shakers. She
doubtless has already used The Bay search to locate your auction
in the first place, and is only one click of the back button away
from gong back to that page with all those other sellers
auctions. The ideal situation would allow Ms. Bidder to click on
a link displayed prominently in the auctions that would send her
to the rest of the Elvis inspired shakers. That's what the
pre-search does. You do a search for Ms. Bidder that will return
only your auctions of only the things she was interested in, in
this case Elvis inspired shakers.
The pre-search technique consists of two parts. The target
word, and the link to that target word. The target word is one
that you make up. It must be so unique that no ones else will
have that word in their auctions description. What works quite
well is to incorporate your The Bay user ID and the words
describing what it is you are targeting. Put it all together with
no spaces to form one word. For example "youruseridelvisshaker"
substituting "youruserid" with your own eBay user ID.
Next we have to generate a search for that word. Go to The Bay
Advanced Search (the link is just below the search box in the
upper right hand corner of nearly every The Bay page). To save
time in the future, you might want to add this page to yuor
favorites so you can go back to it quickly. Type your target word
in the search box, and make certain to check the box for "Search
title and description". Now click search. The search should have
shown "0 things found for youruseridevlisshaker". If that search
returned ANY listings, you need to scrap that target word and
come up with another. (You might also want to find out why
someone other than you is using your user ID in their auction
listings).
At the top of your browser screen, you will see a box marked
"Address". It should have a LONG strange looking World Wide Web
URL. This is the URL of the page we want to send Ms. Bidder to.
To do this, we need to make a link to this page. Now, we want to
tell Ms. Bidder that we were kind enough to help her locate more
of those Elvis inspired shakers She was interested in. Set up the
link to say "To see more of our Elvis inspired shakers Click
Here" with the click here sending Ms. Bidder to the search URL .
The final part of the pre-search is to put our target word into
the description. You may want to change the color of the font for
your target word to a color very close to the background color of
your ad so it's not very visible just to keep not-so-honest
sellers from stealing the target word and putting it in thier own
auctions.
To save time you can set up the link to the pre-search page
and the target word all as one block of code / text that you can
keep in a text file. It will simply be a matter of copying and
pasting the entire block into your ad.
When someone is looking at your ad, that means they are
interested in whatever it is you are selling. With the pre-search
link inserted in your ad, they are just one quick click away from
all your listing that target exactly what they are interested in
right then, without letting them look at other sellers items.
More eye time for the listings = more sales.
KL Bohn is a long-time eBay seller, and co-founder of a
successful eBay business.
http://eBay.bohnservices.com
 MORE RESOURCES updated Thu. February / 09 / 2012
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
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Treasuries Rise as Greek Leaders Fail to Agree on Economic PlanBusinessWeekThe Treasury is scheduled to auction $16 billion of 30-year bonds today. “Triple A bonds are where we should be invested,” said Hideo Shimomura, who helps oversee the equivalent of $77.8 billion in Tokyo as chief fund investor at Mitsubishi UFJ Asset ... |
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Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
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They very temporary moved the overall marketFXstreet.comThe German Bobl and the US 10-year Note auctions were plain vanilla. They very temporary moved the overall market, but without lasting effects. There were no eco releases and the speeches of Fed Williams and Lacker (see below) were also ignored.and more » |
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Just about everyone alive today has heard of E Bay.com, but
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Three billion dollars (that's billion with a "B") in
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Themes) by Barbara Snyder M.
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I'd like to begin with a question - and I'll bet the answer
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