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eBay is a Tool. It is an awesome tool that can be used to make you tons of money in a short period of time without a lot of work or effort on your part. But there is a big secret about using eBay to really explode profits and over 90% of eBay users know nothing about it.
It is a concept used by big name marketing experts like Dan Kennedy, Joe Vitale, John Carleton, and others. So what is this amazing little secret? Only this: selling to the same customers over and over.
Dan Kennedy in particular has stressed how this can really explode your profits, here's why; first, you already know they are interested in what you are selling because they have bought from you before. They trust you and your customer service and if you have kept in touch with them the right way they feel like they "know" and "like" you. People buy from people they know and like.
Second, every dollar you spend to advertise your product goes a lot farther if the customer seeing and responding to your ad buys from you again and again. This way you can eventually build up a loyal customer base and spend your marketing efforts on there people and much less on "getting new customers". Remember people buy more easily from those they know and like so it's much easier to make higher profits from responsive people than from a "cold market".
So how does eBay tie into all this? Well lets look at selling on the internet in general. First for $0.35 cents you can list your item where people come looking for it intending to buy. This is so important simply because getting a steady stream of visitors to a website so you can capture their email address either takes a lot of Search Engine Optimization, a lot of time, or a lot of money, and in most cases all three.
The secret to using eBay is in both after the auction and your "about me" page. First when an auction ends you should have the buyers email address to contact them concerning payment, etc. You just got their email address for further communication. The first email you send them should attempt to help them "get to know" you. You should also show excellent customer service by leaving good feedback and following up via email after the auction to ask them if they received the item and if they are happy with their purchase. Mention that you occasionally offer great deals that are for past customers only as your way of saying thank you. Try to be specific about the deals like "free shipping" or "25% off your next purchase" or a package deal that you don't offer to anyone else. Then ask them to opt in to your newsletter to find out when these sales happen. If you can, offer them a free gift for opting in to your newsletter, this increases response rates.
The second way to use eBay is the about me page. On this page always have a link to your website where customers can order similar products or "reorder" an item they may have purchased before. Once you get them to your webpage try to get them to opt in to your newsletter by offering them some kind of free gift as a bribe.
So remember the real secret to using eBay for exploding profits is selling to the same customers over and over again. Getting new customers is much more expensive then selling to ones that already know and like you.
Tea prices fall on subdued demand at Kochi auctions
The Hindu BusinessLine
A subdued demand from blenders impacted tea prices at Kochi auctions this week with several varieties seeing drop in rates. The market for good liquoring teas in CTC dust was irregular and lower by ₹2-3 and sometimes more, following quality. Medium and ...
'Romance and magic': Marie Antoinette's jewels on show before auction
Jewelry worn by French Queen Marie Antoinette is displayed at Sotheby's auction house, October 12, 2018 in New York City. The collection of aristocratic jewels, belonging to the Bourbon-Parma family, is set to hit the auction block on November 14 ...
Virgin Islands Daily News
IG report: Lt. Governor's Office added thousands in fees to property sales to cover ad losses
Virgin Islands Daily News
In attempting to recoup nearly $300,000 lost in advertising for a dozen property tax auctions that reaped only $20,000, the Lt. Governor's Office artificially inflated dozens of subsequent transactions that resulted in thousands of dollars in improper ...
'It's rare': Why two North Melbourne auctions had five bidders each in a weak market
When vendor Liz Aird saw the roses in bloom in front of her mother's former North Melbourne home on Saturday, she took it as a favourable omen for the auction to come. The terrace at 487 Dryburgh Street had been in the family for close to 50 years and ...
The Indian Express
Royal Challengers Bangalore sell Quinton de Kock to Mumbai Indians in first IPL player tradeoff
The Indian Express
RCB, who bought de Kock for Rs 2.8 crore at the 2018 auctions, have sold him to Mumbai at the same price. To offset the deal, Mumbai have released Bangladesh seamer Mustafizur Rahman, who was bought for Rs 2.2 crore at the 2018 auctions and Sri ...
BigIron Realty seeing business boom with online land auctions
The business, once known as Stock Realty and Auction Co., years ago branched out into the web space and has become a powerhouse in several areas, such as for those interested in buying and selling farmlands. BigIron has rapidly grown in part thanks to ...
Auctions and fairs: what's coming up in art and antiques
West Cork Country House Auction, Sunday, October 21st, 4pm. To include collections from two large private houses – Simla in Passage West, the home of the Roberts family for almost 100 years. and Milton in Bandon, a period home dating from around 1810.
IPL 12 Auctions Likely to be Held on December 16: Report
IPL 12 Auction: The cash-rich Indian Premier League auctions are slated to take place later this year according to an ESPN Cricinfo report. The IPL 12 auctions are set to take place in Goa if the report is to be believed. The auctions usually take ...
NHA auctions nine vehicles for Rs13.7m
ABBOTTABAD: The National Highway Authority auctioned its nine vehicles here on Friday fetching Rs13.7 million. The auction was held at the NHA general manager's office and was supervised by senior officials of the authority. The officials said the ...
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