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Why 95% of All eBay Sellers Fail
eBay is now the 8th most visited site on the internet and it
has just one purpose - sales. With 40 million visitors per month
most eBay sellers are missing a golden opportunity. They are
missing the opportunity to cultivate long term clients.
It is a proven fact in marketing that you will continue to buy
over and over again from people and companies that you know, like
and trust. Yet 95% of all internet marketers fail when it comes
to eBay. Most are looking for the fast buck. They have completely
miss the opportunity to use eBay as a lead generation tool. They
miss the opportunity to create a list of people that will be
willing to consume your products over and over again.
Lead generation on eBay can be accomplished in several ways.
The most popular way is by using the self liquidating ad. A self
liquidating ad is one that pays for itself. In other words your
customer directly pays your advertising costs. They purchase from
you, some form of advertising.
Let me give you an example of a self liquidating
advertisement. Recently I saw in a magazine an ad for a pair of
sunglasses. The ad claimed that the sunglasses were free you just
had to pay the shipping and handling costs. My guess is that the
advertiser probably wasn't making much if any money on the
sunglasses. But they also weren't losing any money. The shipping
and handling most likely covered their actual costs. What they
really wanted was something far more valuable - your contact
information and your "permission" to market to you. In other
words they are looking for qualified prospects - prospects that
are interested in the products and services they are selling.
Once a company has your contact information and "permission"
to market to you, they will begin to establish a relationship.
They will do this in a variety of ways including sending you ads
for other product and services you may be interested in. Over
time most customers will be worth many times more than their
initial purchase.
Since eBay is purely commerce site it is a perfect place to do
a self liquidating ad. Let's look at an extreme example. Let's
pretend that you own a car dealership that only sells high end
cars. We will assume that your average car sells for $65,000. One
way you could use a lead generation self liquidating ad would be
by "selling" a special report. For example you could sell a
report on eBay entitled "18 Ways to Drive the Car of Your Dreams
for Less Than the Cost of a Yugo".
Do you think a report like that would get some attention? You
bet it would. The report is really nothing more than an
advertisement for you. Of course you would have to write a report
that had real content and offered up ways for the consumer to
really do as the title suggests. A report like this however,
would cost you literally nothing to produce - except your time -
and there would be no overhead, no inventory, and no
headaches.
Since this report would be nearly all profit you could set a
low "Buy It Now" price ($4.97) to attract a huge number of
prospects. The revenue generated would easily offset the eBay's
seller fees.
In the report you could suggest several real ways for people
to drive a luxury car for little money. You could also list in
the report a resource for them to research. The resource you
suggest would of course be your car dealership.
The report did not cost you anything to produce or sell and it
fully paid for itself with each person that ordered. The person
buying the report is more likely interested in what you have to
offer and are therefore partially qualified. Anybody that
contacts you after reading the report is a fully qualified
prospect and should be marketed to aggressively.
Once you have their name and contact information you could
send them a weekly "hot sheet" of cars that you are trying to
sell. Once they purchase you could then sell them accessories and
branded clothing. If they were close to your shop you could sell
them on servicing. And the list goes on and on.
If you study eBay there very few people using it as a lead
generation tool. Yet lead generation and specifically
self-liquidating advertising is a proven winner. Almost every
type of business can benefit from lead generation advertising. If
done correctly lead generation advertising can actually become
another source of revenue for your company. Special reports are
one excellent low cost lead generation tool that you can use.
Look at eBay as more than just a fast buck. Look to eBay as a way
to create long term clients. eBay if worked properly can be your
best source of fresh leads and can really explode your sales.
Todd Reese is an information marketer, eBay seller consultant,
and author of http://www.AutoDigitalDelivery.com.
His specialty is turning struggling eBayers into Power
Sellers.
 MORE RESOURCES updated Thu. February / 09 / 2012
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College show a dress-up affairVictoria Times ColonistIt includes food, music, games, prizes and auctions. Casino Royale has a James Bond theme, so guests are encouraged to wear tuxedos and gowns. The decor of this year's fundraiser will bring to mind Montenegro, one of the settings of the 2006 Casino ... |
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Kickbacks row: AP proceeds to review excise policyZee News"The current system of auction (of liquor shops) is flawed. It needs to be revised...we are on the job," Mopidevi told newsmen here today. A team of senior Excise Department officials visited Tamil Nadu recently to study the excise policy in vogue ...and more » |
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Hart, S - Superfast BroadbandDeHavilland (press release) (subscription)In reply, Mr Hart asked about what could be done to help those left out of the plans. Responding, Mr Hunt said that Ofcom's announcement for 4G spectrum auctions would mean that 97 per cent of the country would be reached, but more should continue to ...and more » |
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Muckdogs planning for Hot Stove eventThe Daily News OnlineBATAVIA — The Genesee County Baseball Club will conduct its annual Batavia Muckdogs Hot Stove dinner and auction on Friday, March 2, 2012, from 5:30 to 8:30 pm at Terry Hills Golf Course and Banquet Facilities at 5122 Clinton St. Rd. Tickets are $25 ... |
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
Parda Phash |
Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
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