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USP on eBay
If you have dabbled at all in the world of Internet marketing,
you may have heard the term "unique selling proposition" or USP.
USP is a technique that Internet marketers use to set themselves
apart from the competition. Internet marketing is highly
competitive and highly saturated. In order to be successful, it
is vital that the Internet marketer present himself as being
unique and different from his competitors especially when many of
them are selling the same products.
It is also just as vital to have a unique selling proposition
on eBay. I am amazed at the number of eBay sellers that are
either unaware or just don't care about the importance of having
a unique selling proposition. A case in point: A while back, I
was researching some products on eBay from a wholesale company
called B&F System. B&F System is a wholesale only company
that carries a variety of brand name products. One of the brands
they carry is called Maxam. I came across several Maxam leather
jackets on eBay while searching ended auctions. Now here's the
kicker. About a dozen or so of these leather jacket auctions were
exactly the same. They all used the same image of a guy modeling
the jacket that was captured from the B&F website. They even
used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any
jackets. The top bid was only $26. And since he purchased the
jackets from B&F for $20, he made about $5.00 profit after
eBay fees. That's a slim profit for an item that normally retails
for $95.
Always keep in mind that the amount of effort you put fourth
on you auctions will be in direct proportion to the amount of
return you get from your auctions. The sellers who put up the
jacket auctions put fourth little effort by using stock photos
and ad copy from the B&F website, and therefore received
little or no sales from their auctions. The sellers in this case
might think that using stock photos makes their auctions look
more professional. It's just the opposite. These auctions look
very amateurish. Using a picture of someone modeling a garment
will not entice people to bid on your auction. Using three or
four high quality pictures of the actual item along with a
detailed description will entice people to bid. Remember that
buying apparel off the internet is not like buying music CD's or
software. You don't need to worry if a CD will fit. You don't
need to see multiple pictures of a box of software to know what
you'll be getting. However, when selling apparel, good quality
pictures and a detailed description are vital. You should use a
good quality digital camera to take pictures of the item from
different angles. If you're selling jackets or coats, include a
picture of the lining as well. In your description, don't just
say it's a large size. Give measurements of the garment including
overall length, sleeve length and chest size. If you're going to
specialize in apparel, it would be a good idea to purchase a form
or clothing dummy to model your apparel. Doing these things will
go a long way in setting you apart from the competition and
establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your
competition and think about how to set yourself apart. Remember
that unless you're selling antiques on eBay, there's always
someone else who's trying to sell the same thing you're selling.
Establishing your USP will put you on the road to eBay
success.
About The Author
Are You Tired of the scams and the get-rich-quick schemes?
Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the
website devoted to helping others filter out the scams and become
successful in a home based business.
ghayes@mammothprofits.com
 MORE RESOURCES updated Sat. February / 04 / 2012
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Tom Brady Game Jersey Sells for $46KPatch.comThe 2011 game jersey was purchased at The Super Bowl XLVI Live Auction in Indianapolis on Saturday, tripling the item's presale estimated value, Hunt Auctions reports. Brady wore the jersey during the Oct. 16 game against the Dallas Cowboys. |
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The six-million-dollar baby — Ravindra JadejaDaily News & AnalysisJadeja's was the second name in the auction and Chennai swung into action, determined to enlist the Saurashtra player. But they faced strong resistance from Deccan Chargers which forced the bid to a tiebreak as both franchises bid $2 million.and more » |
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Posted On Sunday, February 05, 2012 at 08:18:06 AMPune MirrorBut, even before the auctions began, yet another chapter in the soap opera called IPL unfolded in full public view. “Our emotions were never appreciated and many genuine situations were not given due consideration at all. We really feel such one-sided ...and more » |
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Brady Jersey Sells For $46000WLWT CincinnatiINDIANAPOLIS -- A football jersey that New England Patriots quarterback Tom Brady wore in an NFL game has sold for $46000 at an auction in Indianapolis. Hunt Auctions says an anonymous bidder bought the 2011 game jersey at The Super Bowl XLVI Live ...and more » |
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Brady Jersey Sells For $46KWCVB-TVINDIANAPOLIS -- A football jersey that New England Patriots quarterback Tom Brady wore in an NFL game has sold for $46000 at an auction in Indianapolis. Hunt Auctions says an anonymous bidder bought the 2011 game jersey at The Super Bowl XLVI Live ...and more » |
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State Auction Brings Big Crowd, High BidsKTXLThose are just a few examples of the myriad of options the public had to bid on Saturday during California's surplus auction in Sacramento. The auction happens every few months, but this go-around more people than usual tried their hand at holding up a ... |
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Save the dates for these Lehigh Valley eventsAllentown Morning CallThe fundraiser includes live entertainment by students and alumni, food catered by culinary arts students and a silent auction. For tickets, $20, adv.; $25, door, adults; $10, adv.; $15, door, students, visit http://www.friendsoflibertytheatre.org or ... |
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Fee Increase Leaves Some Sellers Angry, Others ThrilledMuch
of my email from readers this month concerned the recent
announcement from eBay that it will increase many seller
fees on February 18, 2005. Since many business people use
eBay's online store system as their primary ecommerce point
of sale, it's no surprise that most of the emails I
received were of the angry variety.
So What Are YOU Going To
Do About eBays Fee Increases?
Unless you have been hiding under a rock, I am sure that by
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Auction Image Hosting
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Tip
It is a well known fact that the more pictures taken of an
item, the better it will sell. Not only will you get more
bids, but you will make a superior final profit.
Shipping Supplies For
Your eBay Auction Business
Auction supplies are clearly an expense and major
consideration for an eBay auction business. Of course, the
most critical supply is the item you are selling, but
mailing supplies are necessary for every auction and their
cost and supply must be figured into your overhead.
Real Estate Auction
Action - Buying A Home At Auction
Due in part to the popularity of the U. S.
Top 10 Free Online
Wholesale Resources
By the time that a product has made it to your local retail
store, it's probably changed at least three people's hands,
possibly even more than that. And each one of those people
had to mark up the cost of the item to cover their
investment and make a profit.
6 Reasons Why an eBay
Business is the Easiest and Safest Home Business to
Start
Calling internet auctions an "Entrepreneur's Dream" isn't
poetic license or part of the get-rich-quick rhetoric. Net
auctions are the simplest, easiest way on this planet for
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A New Definition of
Buyer Beware
"Who's Suzie?"My wife Katrina had been acting strangely
ever since I had returned home from my Native American
cultural class, not to mention the weird phone call I
received just before I left, full of little pauses instead
of our usual fast-paced communication. Now that I was home
she had been pretty much ignoring me completely, then comes
this strange question.
Online Auctions
Business
Online auction sites are a great way to find a bargain on
almost anything and an excellent way of getting the best
price for selling something of your own. Online auctions
are different from their real-world counterparts.
The International
Affiliate Program of eBay
eBay trades in more than 33 international countries with
over 157 registered users worldwide with 75 million based
in the USA and 10 million in the UK. eBay's affiliate
program must be the mother of all affiliate programs as far
as size and potential scope for earning an income through
promoting other peoples items.
Top Secret eBay
Powerseller Technique: Classifieds Produce Auction
Power
I was browsing through all of the classified sections, and
stumbled on Wanted to Buy. I noticed that people were
placing ads for items they wanted to purchase.
Auction Sales - Keeping
Customers You Worked So Hard To Get!
If you've studied business concepts you know that finding a
customer can be the most expensive part of the sales
process. Once you've got a customer why not maximize the
money you've already invested in the effort? This time
honored business concept certainly falls under the category
of going the extra mile for a customer.
Online Auctions: The New
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Since their introduction several years ago, online
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What eBay Can Teach Us
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I flew back to New York from Atlanta a few weeks ago and
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all geared up to make lots of money. You have see the ads
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To eBay or NOT to
eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the
total value of items sold, was a record $24 billion,
representing a 60% year-over-year increase from the $15
billion reported in the full year 2002FACT: Over 79 million
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choice. FACT: In the final quarter of 2003, reported and
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Selling Effectively on
eBay Motors
Remember back when selling online was a new experience?
Dealers tried everything to sell their vehicles online.
Today's market has expanded to include several hot online
marketplaces but there is the largest online marketplace,
eBay.
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