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If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.
It is also just as vital to have a unique selling proposition on eBay. I am amazed at the number of eBay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on eBay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on eBay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after eBay fees. That's a slim profit for an item that normally retails for $95.
Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on eBay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to eBay success.
About The Author
Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
Tea prices fall on subdued demand at Kochi auctions
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When vendor Liz Aird saw the roses in bloom in front of her mother's former North Melbourne home on Saturday, she took it as a favourable omen for the auction to come. The terrace at 487 Dryburgh Street had been in the family for close to 50 years and ...
The Indian Express
Royal Challengers Bangalore sell Quinton de Kock to Mumbai Indians in first IPL player tradeoff
The Indian Express
RCB, who bought de Kock for Rs 2.8 crore at the 2018 auctions, have sold him to Mumbai at the same price. To offset the deal, Mumbai have released Bangladesh seamer Mustafizur Rahman, who was bought for Rs 2.2 crore at the 2018 auctions and Sri ...
BigIron Realty seeing business boom with online land auctions
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IPL 12 Auctions Likely to be Held on December 16: Report
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NHA auctions nine vehicles for Rs13.7m
ABBOTTABAD: The National Highway Authority auctioned its nine vehicles here on Friday fetching Rs13.7 million. The auction was held at the NHA general manager's office and was supervised by senior officials of the authority. The officials said the ...
NHA Abbottabad auctions nine vehicles
Our Correspondent. Abbottabad. Following the Prime Minister Imran Khan's austerity drive regional office National Highway Authority (NHA) Abbottabad on Friday auctioned off 9 different vehicles worth Rs 14 million. The reserve price of the nine ...
First Deere cultivating tractor up for auction
Nokomis, Ill (WAND) – A rare vintage John Deere tractor is headed to auction in central Illinois. “It's a feel good story,” said Kurt Aumann of Aumann Auctions in Nokomis. It's also a one-of-a-kind find coming to the auction market for the first time ...
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