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If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.
It is also just as vital to have a unique selling proposition on eBay. I am amazed at the number of eBay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on eBay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on eBay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after eBay fees. That's a slim profit for an item that normally retails for $95.
Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on eBay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to eBay success.
About The Author
Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
Bucks Local News
WEEKEND AT THE GRANGE: Dairy and Beef Cattle shows, Hog and Market Lamb auctions and the Grange Fair ...
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MC auctions 10 commercial properties
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This week a new revelation is mining the trust between exchanges, DSPs, and buyers. On Wednesday, Index Exchange revealed that is reusing win auctions, on another bid requests “on the same inventory, for the same users, on a very tight time window to ...
Yahoo Singapore News
UNDER THE HAMMER: Sentosa Cove bungalows see more mortgagee sales
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In the latest sign of distress in Sentosa Cove, more waterfront villas are surfacing as mortgagee sales at auctions. Owners with less holding power are seeing their properties foreclosed by banks, says Sharon Lee, head of auctions at Knight Frank. On ...
Auction report: 'Best of the rest' from latest Cambridge sale
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West Midlands Police blames car theft surge on write-off gangs
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Violent carjackings surge as gangs target BMWs, Range Rovers and other luxury cars
So now West Midlands Police is calling on the Government and insurance industry to take action to close the loophole. Investigations suggest criminal gangs are snapping up damaged cars rated insurance write-offs from salvage auctions - and then ...
Clare County Livestock Auction, LLC. Sale every Monday at 3 p.m.. Aug. 13 results: advertisement. Choice colored steers, $100 to $111; choice colored heifers, $90 to $108; good colored steers and heifers, $80 to $103; choice Holstein steers, $75 to $97 ...
German Stewardess Successfully Auctions Her Virginity for $226257
And Mandy, who has said she intends to use the proceeds of the auction to boost her career and help her family - leaving some over for charity - said she thought her age drove up the bidding on her virginity. 'Every woman can only lose her virginity ...
Assorted effects from a retired gentleman's estate: what's coming up in auctions
Forthcoming auctions and fairs. Royal Marine Hotel, Dún Laoghaire: South Dublin Antiques, Vintage and Collectibles Fair. Sunday, August 19th, 11am to 6pm. Admission €3.50. More than 30 traders from Ireland and the UK will display their wares, which ...
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