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USP on eBay


If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.

It is also just as vital to have a unique selling proposition on eBay. I am amazed at the number of eBay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on eBay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on eBay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!

What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after eBay fees. That's a slim profit for an item that normally retails for $95.

Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."

What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on eBay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to eBay success.

About The Author

Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

ghayes@mammothprofits.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. November / 17 / 2019

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Local organization to receive surprise donation from quarter auction - WTRF
Local organization to receive surprise donation from quarter auction  WTRF

On the auction block: Two collections that show a passion for ships and the military - Daily Press
On the auction block: Two collections that show a passion for ships and the military  Daily Press

Port of Kennewick auctions off portion land in Southridge area - NBC Right Now
Port of Kennewick auctions off portion land in Southridge area  NBC Right Now

Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction - TMZ
Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction  TMZ

HAMILTON AUCTIONS - Ad from 2019-11-17 | Other - Quad City Times
HAMILTON AUCTIONS - Ad from 2019-11-17 | Other  Quad City Times

2020 Naples Winter Wine Fest showcasing luxurious destination auctions - Wink News
2020 Naples Winter Wine Fest showcasing luxurious destination auctions  Wink News

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury - MarketWatch
Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury  MarketWatch

Nevada treasurer, Clark County conducting auctions - Las Vegas Review-Journal
Nevada treasurer, Clark County conducting auctions  Las Vegas Review-Journal

Over 1,500 rare pieces of Disney memorabilia headed to auction - CBS19.tv KYTX
Over 1,500 rare pieces of Disney memorabilia headed to auction  CBS19.tv KYTX

$100 Million for a Painting? Not This Auction Week - The Wall Street Journal
$100 Million for a Painting? Not This Auction Week  The Wall Street Journal

Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block - Fox News
Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block  Fox News

Circle L Ranch Animal Rescue Silent Auction | Calendar - AZFamily
Circle L Ranch Animal Rescue Silent Auction | Calendar  AZFamily

Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction - Showbiz Cheat Sheet
Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction  Showbiz Cheat Sheet

$150M Series E Funding Fuels ACV Auctions' Continued Investment In Its Marketplace Products and Footprint - PRNewswire
$150M Series E Funding Fuels ACV Auctions' Continued Investment In Its Marketplace Products and Footprint  PRNewswire

Overnight fire damages 27 cars at northeast Houston auction site - KTRK-TV
Overnight fire damages 27 cars at northeast Houston auction site  KTRK-TV

Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity - MacRumors
Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity  MacRumors

Properties sold at Buffalo tax auction fall to ‘historic’ low - WIVB.com - News 4
Properties sold at Buffalo tax auction fall to ‘historic’ low  WIVB.com - News 4

Art Market 2019: NYC's Biggest Art Auction Sales To Tumble - Bloomberg
Art Market 2019: NYC's Biggest Art Auction Sales To Tumble  Bloomberg

Fitness expert wants to shed his Hollywood home via auction - The Real Deal
Fitness expert wants to shed his Hollywood home via auction  The Real Deal

Nothing quite like a good Chinese auction | News, Sports, Jobs - The Daily Times
Nothing quite like a good Chinese auction | News, Sports, Jobs  The Daily Times

Coal mine auctions close with significant variation across winning bid prices - Hellenic Shipping News Worldwide
Coal mine auctions close with significant variation across winning bid prices  Hellenic Shipping News Worldwide

The Ultra Rare Nike Moon Shoe Going Up For Auction - Sole Collector
The Ultra Rare Nike Moon Shoe Going Up For Auction  Sole Collector

Gas station memorabilia from Mundelein repair shop going up for auction - Chicago Daily Herald
Gas station memorabilia from Mundelein repair shop going up for auction  Chicago Daily Herald

Last Saab 9-3 built nets nearly $48,000 at auction - Autoblog 日本版
Last Saab 9-3 built nets nearly $48,000 at auction  Autoblog 日本版

Oswego County Tax Auction garners $1.5 million | Oswego County Homes - oswegocountynewsnow.com
Oswego County Tax Auction garners $1.5 million | Oswego County Homes  oswegocountynewsnow.com

Zabuni Specialty Coffee Auction set to open Tuesday - Grand Island Independent
Zabuni Specialty Coffee Auction set to open Tuesday  Grand Island Independent

On C-Band Spectrum, Auction Speed Is All That Matters - Forbes
On C-Band Spectrum, Auction Speed Is All That Matters  Forbes

Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen - Pitchfork
Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen  Pitchfork

Why Brazil's Oil Auctions Will Fail Again - OilPrice.com
Why Brazil's Oil Auctions Will Fail Again  OilPrice.com

Sotheby’s Banks on Its Own Wine Brand - Fortune
Sotheby’s Banks on Its Own Wine Brand  Fortune

Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction  Rolling Stone

Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction - Chron.com
Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction  Chron.com

Fellows Auctions To Offer Free Postage In November And December - aBlogtoWatch
Fellows Auctions To Offer Free Postage In November And December  aBlogtoWatch

'Cursed' 1937 Cord 812 coming up for auction hides a political history - Fox News
'Cursed' 1937 Cord 812 coming up for auction hides a political history  Fox News

Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts - artnet News
Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts  artnet News

Auction featuring Marilyn Monroe's Jewish prayer books - Arutz Sheva
Auction featuring Marilyn Monroe's Jewish prayer books  Arutz Sheva

PAL Buffalo's auction Tuesday funds youth enrichment programs - Buffalo News
PAL Buffalo's auction Tuesday funds youth enrichment programs  Buffalo News

Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources - Reuters
Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources  Reuters

An artist claims a Banksy statue going to auction was stolen from him - Dazed
An artist claims a Banksy statue going to auction was stolen from him  Dazed

High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions - The Rio Times
High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions  The Rio Times

Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction - Barron's
Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction  Barron's

Massive Southlake estate on nearly 5 acres to hit auction block - WFAA.com
Massive Southlake estate on nearly 5 acres to hit auction block  WFAA.com

Colleyville castle-style estate goes to auction - The Dallas Morning News
Colleyville castle-style estate goes to auction  The Dallas Morning News

Three Curious Observations About the 2019 Geneva Watch Auctions - Bloomberg
Three Curious Observations About the 2019 Geneva Watch Auctions  Bloomberg

Auction Houses Find Singular Works for Fall Sales - Barron's
Auction Houses Find Singular Works for Fall Sales  Barron's

Auction calendar: October 25, 2019 - Wisconsin State Farmer
Auction calendar: October 25, 2019  Wisconsin State Farmer

Cyberattack Takes Dallas-Based Heritage Auctions Offline - Dallas Observer
Cyberattack Takes Dallas-Based Heritage Auctions Offline  Dallas Observer

Most expensive wristwatch ever sold fetches $31 million at auction - CNBC
Most expensive wristwatch ever sold fetches $31 million at auction  CNBC

Christmas Mother auction raises $20K to give kids toys for Christmas - WTVR CBS 6 News
Christmas Mother auction raises $20K to give kids toys for Christmas  WTVR CBS 6 News

'Slice of heaven' in Florida up for auction - The Dallas Morning News
'Slice of heaven' in Florida up for auction  The Dallas Morning News

Former Saco mill property headed for auction - Press Herald
Former Saco mill property headed for auction  Press Herald

German Auction House Defends Selling Nazi Items, Including Copy of Hitler's Mein Kampf with $4000 Starting Price - msnNOW
German Auction House Defends Selling Nazi Items, Including Copy of Hitler's Mein Kampf with $4000 Starting Price  msnNOW

Indecision, customized Fiero featured in online auction - The ClassicCars.com Journal
Indecision, customized Fiero featured in online auction  The ClassicCars.com Journal

Brazil Had High Hopes for Its Big Oil Auction. They Went Bust. - The New York Times
Brazil Had High Hopes for Its Big Oil Auction. They Went Bust.  The New York Times

Equestrian ranch in Bartonville goes to auction without reserve - The Dallas Morning News
Equestrian ranch in Bartonville goes to auction without reserve  The Dallas Morning News

East Texas chicken palace sells at auction where bidding topped $3 million - The Dallas Morning News
East Texas chicken palace sells at auction where bidding topped $3 million  The Dallas Morning News

Rare portrait of teenage Mozart could fetch $1.3 million at auction - CNN
Rare portrait of teenage Mozart could fetch $1.3 million at auction  CNN

From Clunkers To Hidden Costs: History Of Deceptive Practices By Auto Auction Workers - CBS Chicago
From Clunkers To Hidden Costs: History Of Deceptive Practices By Auto Auction Workers  CBS Chicago

Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25 - The Cincinnati Enquirer
Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25  The Cincinnati Enquirer

First round of auctions begin for Joe Ley Antiques - WAVE 3
First round of auctions begin for Joe Ley Antiques  WAVE 3

This bottle of rare whisky sold for nearly $1.9 million, shattering auction record - USA TODAY
This bottle of rare whisky sold for nearly $1.9 million, shattering auction record  USA TODAY

Why art auctions are expecting biggest slowdown since 2009 - CNBC
Why art auctions are expecting biggest slowdown since 2009  CNBC

Rare 1838 half-dollar coin could be worth $500G at auction - Fox News
Rare 1838 half-dollar coin could be worth $500G at auction  Fox News

Anthony Bourdain Auction Brings in Over $1.8 Million - Food & Wine
Anthony Bourdain Auction Brings in Over $1.8 Million  Food & Wine

8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York - Artsy
8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York  Artsy

First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams - Hyperallergic
First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams  Hyperallergic

Rabbi calls on German auction house to cancel sale of items belonging to Hitler, Nazi leaders - Haaretz
Rabbi calls on German auction house to cancel sale of items belonging to Hitler, Nazi leaders  Haaretz

Marc Jacobs’s Personal Collection Is Headed to Auction - Architectural Digest
Marc Jacobs’s Personal Collection Is Headed to Auction  Architectural Digest

DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands - Minneapolis Star Tribune
DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands  Minneapolis Star Tribune

Mecum Auctions brings car show and more to Schaumburg - Chicago Daily Herald
Mecum Auctions brings car show and more to Schaumburg  Chicago Daily Herald

City, county join forces for Saturday's live auction - Gillette News Record
City, county join forces for Saturday's live auction  Gillette News Record

Rare 1958 BMW Could Fetch €2 Million at RM Sotheby’s Paris Auction - Barron's
Rare 1958 BMW Could Fetch €2 Million at RM Sotheby’s Paris Auction  Barron's

Online auctions are a bonanza for Orange County, offer bargains for bidders - Orlando Sentinel
Online auctions are a bonanza for Orange County, offer bargains for bidders  Orlando Sentinel

Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife - Rolling Stone
Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife  Rolling Stone

Premier auction at Rock Island Auction worth estimated $18 million - Quad City Times
Premier auction at Rock Island Auction worth estimated $18 million  Quad City Times

FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set - WJW FOX 8 News Cleveland
FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set  WJW FOX 8 News Cleveland

This $46,000 snow crab is the most expensive in the world - CNBC
This $46,000 snow crab is the most expensive in the world  CNBC

Feds to auction 149 vehicles from single owner in Woodland, CA - Sacramento Bee
Feds to auction 149 vehicles from single owner in Woodland, CA  Sacramento Bee

City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery - The Philadelphia Inquirer
City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery  The Philadelphia Inquirer

149 rare classic cars, performance vehicles up for sale in largest US Marshals auction - USA TODAY
149 rare classic cars, performance vehicles up for sale in largest US Marshals auction  USA TODAY

Christies - 20th Century season November 2019 wrap report - Christie's
Christies - 20th Century season November 2019 wrap report  Christie's

Life in the Fast Lanes at Manheim Auctions - Ward's Auto
Life in the Fast Lanes at Manheim Auctions  Ward's Auto

Dentures discovery: Centuries-old false teeth found in field, up for auction - Fox News
Dentures discovery: Centuries-old false teeth found in field, up for auction  Fox News

Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely - CBS News
Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely  CBS News

Wet Paint: The Biggest Flippers of the Fall Auctions, Warren Kanders Squares Off With the Whitney, & More Juicy Art-World Gossip - artnet News
Wet Paint: The Biggest Flippers of the Fall Auctions, Warren Kanders Squares Off With the Whitney, & More Juicy Art-World Gossip  artnet News

Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation - Reuters
Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation  Reuters

20 of the most expensive celebrity memorabilia items ever sold at auction - Business Insider
20 of the most expensive celebrity memorabilia items ever sold at auction  Business Insider

Abstract Expressionist Titans Drive Sales at Sotheby’s Contemporary Auction - Artsy
Abstract Expressionist Titans Drive Sales at Sotheby’s Contemporary Auction  Artsy

Frank Lloyd Wright's last residential design sold at auction. Here's how much - Fox Business
Frank Lloyd Wright's last residential design sold at auction. Here's how much  Fox Business

UPDATE: Woodland seized car auction nets $8.2 million - Davis Enterprise
UPDATE: Woodland seized car auction nets $8.2 million  Davis Enterprise

Rare Portrait of Teenage Mozart Heads to Auction - Smithsonian.com
Rare Portrait of Teenage Mozart Heads to Auction  Smithsonian.com

Eight Great Timepieces For The 2019 ‘Only Watch’ Auction - Forbes
Eight Great Timepieces For The 2019 ‘Only Watch’ Auction  Forbes

Marlon Brando's "Holy Relic" Rolex Hitting the Auction Block - Hollywood Reporter
Marlon Brando's "Holy Relic" Rolex Hitting the Auction Block  Hollywood Reporter

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