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USP on eBay
If you have dabbled at all in the world of Internet marketing,
you may have heard the term "unique selling proposition" or USP.
USP is a technique that Internet marketers use to set themselves
apart from the competition. Internet marketing is highly
competitive and highly saturated. In order to be successful, it
is vital that the Internet marketer present himself as being
unique and different from his competitors especially when many of
them are selling the same products.
It is also just as vital to have a unique selling proposition
on eBay. I am amazed at the number of eBay sellers that are
either unaware or just don't care about the importance of having
a unique selling proposition. A case in point: A while back, I
was researching some products on eBay from a wholesale company
called B&F System. B&F System is a wholesale only company
that carries a variety of brand name products. One of the brands
they carry is called Maxam. I came across several Maxam leather
jackets on eBay while searching ended auctions. Now here's the
kicker. About a dozen or so of these leather jacket auctions were
exactly the same. They all used the same image of a guy modeling
the jacket that was captured from the B&F website. They even
used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any
jackets. The top bid was only $26. And since he purchased the
jackets from B&F for $20, he made about $5.00 profit after
eBay fees. That's a slim profit for an item that normally retails
for $95.
Always keep in mind that the amount of effort you put fourth
on you auctions will be in direct proportion to the amount of
return you get from your auctions. The sellers who put up the
jacket auctions put fourth little effort by using stock photos
and ad copy from the B&F website, and therefore received
little or no sales from their auctions. The sellers in this case
might think that using stock photos makes their auctions look
more professional. It's just the opposite. These auctions look
very amateurish. Using a picture of someone modeling a garment
will not entice people to bid on your auction. Using three or
four high quality pictures of the actual item along with a
detailed description will entice people to bid. Remember that
buying apparel off the internet is not like buying music CD's or
software. You don't need to worry if a CD will fit. You don't
need to see multiple pictures of a box of software to know what
you'll be getting. However, when selling apparel, good quality
pictures and a detailed description are vital. You should use a
good quality digital camera to take pictures of the item from
different angles. If you're selling jackets or coats, include a
picture of the lining as well. In your description, don't just
say it's a large size. Give measurements of the garment including
overall length, sleeve length and chest size. If you're going to
specialize in apparel, it would be a good idea to purchase a form
or clothing dummy to model your apparel. Doing these things will
go a long way in setting you apart from the competition and
establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your
competition and think about how to set yourself apart. Remember
that unless you're selling antiques on eBay, there's always
someone else who's trying to sell the same thing you're selling.
Establishing your USP will put you on the road to eBay
success.
About The Author
Are You Tired of the scams and the get-rich-quick schemes?
Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the
website devoted to helping others filter out the scams and become
successful in a home based business.
ghayes@mammothprofits.com
 MORE RESOURCES updated Fri. September / 03 / 2010
redbankgreen |
HOW D'YA SPELL THAT?redbankgreenThere's also a smorgasbord of samplings from top area restaurants and caterers, silent auctions and more. It happens at Two River Theater; ... |
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Richard D. "Dick" WheelerMansfield News JournalHe liked going to auctions and was active with the Morton One Room School House. Family was very important to Dick as he treasured the times he spent with ... |
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