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Mail Order: The Original Internet Still Going Strong
While the world continues to go catatonic over the Internet
and its endless possibilities, there's another industry quietly
going about its business, piling up profitable year after
profitable year after profitable year. What industry is that?
It's the mail order industry--or as I prefer to call it, "the
original Internet!"
Yes, long before the birth and explosion of the Internet, mail
order shopping was a hugely popular and preferred method of doing
business--and still is. In fact, the Internet has actually
enhanced and contributed to the overall success of mail
order.
The mail order industry was created by Aaron Montgomery Ward.
Ward sent out his first mail order catalog in 1872--for his
Montgomery Ward mail order business located at Clark and Kinzie
Streets in Chicago. The first catalog consisted of a single sheet
of paper with a price list, 8 by 12 inches, showing the
merchandise for sale with ordering instructions.
"Ward's gradually expanded the catalog. They became bigger,
more heavily illustrated, chock full of goods-- often referred to
as "dream books" by rural families."
Aaron Montgomery Ward was born on Feb. 17, 1844 and died on
Dec. 7, 1913. He first worked for Marshall Field, a department
store, as both a store clerk and a traveling salesman. As a
traveling salesman, he realized that his rural customers could be
better served by mail-order, a revolutionary idea. He started his
business with only $2,400 in capital. Montgomery Ward was a
mail-order only business until 1926, when the first Montgomery
Ward retail store opened in Plymouth, Indiana.
And the rest, as they say is history!
Over the years, I've actually owned several profitable mail
order businesses--selling everything from books to vitamins to my
copywriting services.
It really is an amazingly fun way to do business! Absolutely
nothing beats the thrill of receiving checks in the mail! And
even though I'm no longer involved in mail order to the degree
that I once was, I credit mail order for giving me the invaluable
training, experience and skills I use on the Internet every
single day.
Not having much success on the Internet? Try your hand at mail
order. However, before getting started, I suggest you read the
following books:
"How To Get Rich In Mail Order," by Melvin
Powers, "Money In Your MailBox," by L. Perry Wilbur, "How To
Make A Fortune In Mail Order," by Al Stern and "Building A
Mail Order Business," by William A. Cohen .
Many books have been written about mail order, over the years,
but the aforementioned books are among the best ever written on
the subject. Granted, they are somewhat dated in some areas, but
the information itself is still solid as a rock.
You should be able to find these books at your local library,
since they're all-time classics. However, if you don't have any
luck at the library, try Amazon.com.
These books will provide you with valuable insight into the
remarkable and enduring mail order industry, and you just might
discover a fun new way of doing business you never even
considered before!
About The Author
Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
 MORE RESOURCES updated Thu. February / 09 / 2012
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
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Mail Order: The Original
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While the world continues to go catatonic over the Internet
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after profitable year after profitable year. What industry
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call it, "the original Internet!" Yes, long before the birth
and explosion of the Internet, mail order shopping was a
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