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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

tony.keeler@dropshipconnection.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. July / 02 / 2020

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Local, non-profit theater hosts virtual auctions while doors are closed  WBKO

Treasury Dept. Announces Details Of Long-Term Securities Auctions - Nasdaq
Treasury Dept. Announces Details Of Long-Term Securities Auctions  Nasdaq

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Sodinokibi gang begins dark web celebrity data auctions  ComputerWeekly.com

Dawson Tire and Wheel and Messersmith Auction Holding Online Auction to Benefit Fire Departments - krvn.com
Dawson Tire and Wheel and Messersmith Auction Holding Online Auction to Benefit Fire Departments  krvn.com

Pegged Right: Feeling the need for an auction - Ashland Daily Press
Pegged Right: Feeling the need for an auction  Ashland Daily Press

28-Carat D-Color Diamond Sets Online Auction Record Of $2.1 Million - Forbes
28-Carat D-Color Diamond Sets Online Auction Record Of $2.1 Million  Forbes

WATCHPRO ORIGINALS: Watch auctions keep collectors buzzing during lock down - WatchPro USA
WATCHPRO ORIGINALS: Watch auctions keep collectors buzzing during lock down  WatchPro USA

Phillips Geneva $31 Million Watch Auction Breaks World Records - Forbes
Phillips Geneva $31 Million Watch Auction Breaks World Records  Forbes

Disputed African Artifacts Sell at Auction - The New York Times
Disputed African Artifacts Sell at Auction  The New York Times

Corriente auction - Fence Post
Corriente auction  Fence Post

Acker Auctions Go 50/50 in First Half of 2020 - wineindustryadvisor.com
Acker Auctions Go 50/50 in First Half of 2020  wineindustryadvisor.com

Kirkwood Ready for Resumption of Juvenile Auctions - BloodHorse.com
Kirkwood Ready for Resumption of Juvenile Auctions  BloodHorse.com

NAF auction goes virtual for first time | News - The Fort Hood Sentinel
NAF auction goes virtual for first time | News  The Fort Hood Sentinel

Stack's Bowers Galleries Announces August 2020 Auction at Bellagio Hotel in Las Vegas - CoinNews.net
Stack's Bowers Galleries Announces August 2020 Auction at Bellagio Hotel in Las Vegas  CoinNews.net

More good signs for auto auction sales volume - Auto Remarketing
More good signs for auto auction sales volume  Auto Remarketing

Foundation fights auction by so-called Hawaiian princess - Hawaii Tribune-Herald (subscription)
Foundation fights auction by so-called Hawaiian princess  Hawaii Tribune-Herald (subscription)

J. Martin Auction, LLC accused of violating executive order at end of May - FingerLakes1.com
J. Martin Auction, LLC accused of violating executive order at end of May  FingerLakes1.com

Art Auction or Game Show? Sotheby’s Tries Something New - The New York Times
Art Auction or Game Show? Sotheby’s Tries Something New  The New York Times

This Beverly Hills mansion auction was set for April. What could go wrong? - The Real Deal
This Beverly Hills mansion auction was set for April. What could go wrong?  The Real Deal

OneChronos ATS 'Smart Market' Auction Puts the Trader in Control - Traders Magazine
OneChronos ATS 'Smart Market' Auction Puts the Trader in Control  Traders Magazine

FRHS holds first-ever virtual auction - Record Herald
FRHS holds first-ever virtual auction  Record Herald

Iconic Kurt Cobain guitar becomes most expensive sold at auction - Guinness World Records
Iconic Kurt Cobain guitar becomes most expensive sold at auction  Guinness World Records

Unseen Picasso portrait of lover and muse to appear at auction - The Guardian
Unseen Picasso portrait of lover and muse to appear at auction  The Guardian

Jim Lee Drafts Flashpoint's Thomas Wayne Batman Into Comic Store Auctions - CBR - Comic Book Resources
Jim Lee Drafts Flashpoint's Thomas Wayne Batman Into Comic Store Auctions  CBR - Comic Book Resources

Rockport Center for the Arts online auction now open - FOX 29
Rockport Center for the Arts online auction now open  FOX 29

‘The auction of the future is here’ - Financial Times
‘The auction of the future is here’  Financial Times

Support Black Artists By Placing A Bid In ARTNOIR’s Artsy Auction - Forbes
Support Black Artists By Placing A Bid In ARTNOIR’s Artsy Auction  Forbes

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Open Roads online auction is added to RM Sotheby's summer catalog  The ClassicCars.com Journal

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Iconic Austin Tex-Mex Chain Trudy’s Goes Up for Auction  Eater Austin

Flight controls from historic Apollo 11 mission go up for auction - New Atlas
Flight controls from historic Apollo 11 mission go up for auction  New Atlas

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Final bids due for McClatchy bankruptcy auction  New York Post

Art Derivatives Challenges Auction House Manipulation By Analysing Data - ArtLyst
Art Derivatives Challenges Auction House Manipulation By Analysing Data  ArtLyst

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Auction of Income Store's Lancaster office contents begins to recoup money for victims of $100M fraud  LancasterOnline

Notice of Public Auction | Legals | martinsvillebulletin.com - Martinsville Bulletin
Notice of Public Auction | Legals | martinsvillebulletin.com  Martinsville Bulletin

Household.HiBid.com: A Dedicated Site for Auctions Featuring Furniture, Housewares & Other Household Goods - Yahoo Finance
Household.HiBid.com: A Dedicated Site for Auctions Featuring Furniture, Housewares & Other Household Goods  Yahoo Finance

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Auto-auction firm proposes new use for site of Atco Dragway  Burlington County Times

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Score a deal on the upcoming FCC Bid & Buy Online Auction  Brainerd Dispatch

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Online Art Auction, 'Through The Blue,' To Support Tijuana's Most Poverty-Stricken Region  KPBS

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Oswego County To Hold Annual Auction Of Tax Properties August 6, 7  Oswego Daily News

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Top T201 Mecca Double Folders Set Coming to...  Sports Collectors Daily

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CBRS auction creates challenges, opportunities for utility companies  Urgent Communications

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133 losing jobs at ADESA, former Flint Auto Auction  MLive.com

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Chincoteague pony swim cancelled, but auction goes online  Horsetalk

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Live Jewelry Auctions To Return, But Online Sales Will Persist  pymnts.com

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Spring-A-Pet Auction happening through Sunday  WITN

Long Island mansion to hit auction block with $1M discount - New York Post
Long Island mansion to hit auction block with $1M discount  New York Post

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Dallas-based Heritage Auctions Sells Michael Jordan Memorabilia  D Magazine

Sotheby's to Auction Off Unseen Portrait of Picasso's Lover and Muse - HYPEBEAST
Sotheby's to Auction Off Unseen Portrait of Picasso's Lover and Muse  HYPEBEAST

Local shelter raising money with online auction - wnky.com
Local shelter raising money with online auction  wnky.com

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Central counterparty default management auctions - Issues for consideration  bis.org

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Inverted Jenny postage stamp owned by Bloomfield man sells for $253,700 at auction  Hometown Life

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Spend billions more on renewables auctions to hit net-zero, UK chancellor Sunak told  Recharge

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East Fork Releases a New, Lapis Hue in Tandem With an Auction for LGBTQ+ Equality  Dwell

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Auctions offer companies a reliable way to liquidate assets  Smart Business Network

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Salamonie Mills locations up for auction, Agland Grain claims hearing date announced  WANE

Online auction benefiting Emerald Isle bar owners - WCTI12.com
Online auction benefiting Emerald Isle bar owners  WCTI12.com

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RM Sotheby's “Pedal Power” Sale of Pedal Cars Brings Almost $150000  Automobile

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Kurt Cobain’s ‘MTV Unplugged’ Guitar Sells for $6 Million at Auction  Rolling Stone

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Viewing Room | Hong Kong Auctions: Modern and Contemporary Art  Christie's

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The iconic spacesuit from 2001: A Space Odyssey is up for auction  Digital Trends

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Positive virus test halts auction site in Halifax County  YourGV.com

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REvil Ransomware Gang Adds Auction Feature for Stolen Data  Threatpost

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Is the in-person iron auction dead?  Successful Farming

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Nearly $28M in Assets Sold Through HiBid.com Last Week; Coins, Office Supplies & More for Sale in Upcoming Auctions  PRNewswire

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An Entire Fleet of Abandoned Duck Tour Boats Is Now Going to Auction  The Drive

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U.S. auction of fuel allegedly destined for Venezuela receives no bids  Reuters

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Swine, Goats, Cows Ready For Bidders At Virtual Mother Lode Fair Auction  MyMotherLode.com

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Wirecard debt that facilitated Softbank investment put up for auction  WSAU News

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Auction style fundraiser to benefit Clearfield woman battling nerve disorder  WTAJ - www.wearecentralpa.com

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Innovative Imaging: Impact Auto Auctions launches 360 view technology  Collision Repair Mag

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Lightning to celebrate Pride Month with auctions, mystery pucks  Official site of the Tampa Bay Lightning

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Who Was the Best-Selling Artist at Auction Worldwide in May? There’s a Clear Winner—by a Long Shot  artnet News

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BigIron says online auctions allowed business to continue, despite lockdown  Sand Hills Express

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Ali Forney Center Auctions 'The Queer Brick' for Homeless LGBTQ+ Youth  HYPEBEAST

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At the Auctions: Farmers snap up quality high-powered kit  FarmersWeekly

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Colchester Roman wall to go on sale at auction  BBC News

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SAGE Dining Services chef brings $11000 at auction  Food Management

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Fair Livestock Shows, Auction Will Go On | County | emissourian.com  The Missourian

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Online Silent Auctions Market with COVID-19 Impact Analysis: Qualitative Study of the Leading Players, Dynamics, Emerging Trends and Global 2020-2026 Research  3rd Watch News

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Gross value of auto auction unit sales climbs above $111 billion in 2019  Auto Remarketing

Prince’s ‘Blue Angel’ Cloud 2 Guitar Sells for $563,000 at Auction - Rolling Stone
Prince’s ‘Blue Angel’ Cloud 2 Guitar Sells for $563,000 at Auction  Rolling Stone

Will online remarketing replace physical auctions? - Motor Trader
Will online remarketing replace physical auctions?  Motor Trader

2001: A Space Odyssey original space suit is up for auction - Boing Boing
2001: A Space Odyssey original space suit is up for auction  Boing Boing

Virtual Chincoteague Pony Auction details revealed - 47abc - WMDT
Virtual Chincoteague Pony Auction details revealed - 47abc  WMDT

Don't Miss the Christie's Anna Hu x Alrosa Online Jewelry Auction for Charity - JCK
Don't Miss the Christie's Anna Hu x Alrosa Online Jewelry Auction for Charity  JCK

The Potomack Company Launches Phoenix Mill Auctions - Alexandria Living Magazine
The Potomack Company Launches Phoenix Mill Auctions  Alexandria Living Magazine

Boys & Girls Club Hosts Virtual Golf Tourney, Auction to Support Youth - San Clemente Times
Boys & Girls Club Hosts Virtual Golf Tourney, Auction to Support Youth  San Clemente Times

Online Auction Announcement (7/02/2020) - US Embassy in Montenegro - USEmbassy.gov
Online Auction Announcement (7/02/2020)  US Embassy in Montenegro - USEmbassy.gov

Mecum resumes live auctions with vintage tractors - The ClassicCars.com Journal
Mecum resumes live auctions with vintage tractors  The ClassicCars.com Journal

Bald Head Island Conservancy to hold virtual auction - StarNewsOnline.com
Bald Head Island Conservancy to hold virtual auction  StarNewsOnline.com

Friends of the Library host silent auction - The Baxter Bulletin
Friends of the Library host silent auction  The Baxter Bulletin

Mecum's Gone Farmin' auction hits 95 percent sell-through - The ClassicCars.com Journal
Mecum's Gone Farmin' auction hits 95 percent sell-through  The ClassicCars.com Journal

Mary's Gourmet Diner auctions off artwork, gives proceeds to another struggling restaurant - WXII12 Winston-Salem
Mary's Gourmet Diner auctions off artwork, gives proceeds to another struggling restaurant  WXII12 Winston-Salem

Dwight Smith Jr. hosts auction to support high school graduates - ProBasketballTalk
Dwight Smith Jr. hosts auction to support high school graduates  ProBasketballTalk

Albany Area Auction • Sunday, July 12th | Auctions - ECM Publishers
Albany Area Auction • Sunday, July 12th | Auctions  ECM Publishers

Holdingford Area Auction • Sunday, July 12th | Auctions - ECM Publishers
Holdingford Area Auction • Sunday, July 12th | Auctions  ECM Publishers

Ask Geoffrey: The Weird, Wild and Wacky Days of the WTTW Auction - WTTW News
Ask Geoffrey: The Weird, Wild and Wacky Days of the WTTW Auction  WTTW News

Long Prairie Area Auction • Saturday, July 11th | Auctions - ECM Publishers
Long Prairie Area Auction • Saturday, July 11th | Auctions  ECM Publishers

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