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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

tony.keeler@dropshipconnection.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. September / 20 / 2020

SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com - Southgate News Herald
SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com  Southgate News Herald

Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday - KSTP
Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday  KSTP

Michael Jordan's Bulls Relics Up For Auction - RADIO.COM
Michael Jordan's Bulls Relics Up For Auction  RADIO.COM

First of two online auctions for confiscated hunting, fishing gear closes Saturday - International Falls Journal
First of two online auctions for confiscated hunting, fishing gear closes Saturday  International Falls Journal

Carpet, rug and textile auctions – the Fall 2020 - JOZAN
Carpet, rug and textile auctions – the Fall 2020  JOZAN

Humane Society holds several fundraiser sales and auctions - wnky.com
Humane Society holds several fundraiser sales and auctions  wnky.com

Selected Western livestock auctions | Livestock Auctions | capitalpress.com - Capital Press
Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

Auction Prices That Take Your Breath Away - The New York Times
Auction Prices That Take Your Breath Away  The New York Times

Samuels home in Rockport up for auction, listed for $8.75M - fortworthbusiness.com
Samuels home in Rockport up for auction, listed for $8.75M  fortworthbusiness.com

Travis Barker's 1964 Cadillac Coupe DeVille Hits Auction Block - TMZ
Travis Barker's 1964 Cadillac Coupe DeVille Hits Auction Block  TMZ

Brazil to end biodiesel auctions, permit imports - Argus Media
Brazil to end biodiesel auctions, permit imports  Argus Media

City of Biloxi putting on an auction - WXXV News 25
City of Biloxi putting on an auction  WXXV News 25

AUCTIONS BY SCHACKMANN - Ad from 2020-09-19 | Office Services | jg-tc.com - Journal Gazette and Times-Courier
AUCTIONS BY SCHACKMANN - Ad from 2020-09-19 | Office Services | jg-tc.com  Journal Gazette and Times-Courier

Kelleher's Oct. 7 auction offers Central and South America - Linn's Stamp News
Kelleher's Oct. 7 auction offers Central and South America  Linn's Stamp News

Over 800 items avaliable at Biloxi auction behind Fire Station #7 - WLOX
Over 800 items avaliable at Biloxi auction behind Fire Station #7  WLOX

MacMurray will auction off art collection - Alton Telegraph
MacMurray will auction off art collection  Alton Telegraph

Christie’s to Put Tyrannosaurus Rex Skeleton Up for Auction - Voice of America
Christie’s to Put Tyrannosaurus Rex Skeleton Up for Auction  Voice of America

Hundreds of items sold at Biloxi auction - WLOX
Hundreds of items sold at Biloxi auction  WLOX

Livestock auctions | News | cadillacnews.com - Cadillac News
Livestock auctions | News | cadillacnews.com  Cadillac News

Sonic puts its 'cherished' ice up for auction, gets bids above $300 - Fox News
Sonic puts its 'cherished' ice up for auction, gets bids above $300  Fox News

Warren County Conservation Auction Today - KNIA / KRLS Radio
Warren County Conservation Auction Today  KNIA / KRLS Radio

State Fleet Vehicle Auction set online Wednesday | State - Bismarck Tribune
State Fleet Vehicle Auction set online Wednesday | State  Bismarck Tribune

Online auction raising money for Autism Speaks - WTOC
Online auction raising money for Autism Speaks  WTOC

Wine Auctions Pivot—Quite Profitably—to the Virtual World - SevenFifty Daily
Wine Auctions Pivot—Quite Profitably—to the Virtual World  SevenFifty Daily

Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction - Christie's
Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction  Christie's

Assent Aeronautics to auction $20M worth of aircraft out of Love Field - Dallas Business Journal
Assent Aeronautics to auction $20M worth of aircraft out of Love Field  Dallas Business Journal

NOTICE OF AUCTION IN ACCORDANCE | Legal Announcements - Maryville Daily Times
NOTICE OF AUCTION IN ACCORDANCE | Legal Announcements  Maryville Daily Times

State's popular surplus equipment auction goes online - ABC 36 News - WTVQ
State's popular surplus equipment auction goes online - ABC 36 News  WTVQ

Legendary Dodgers broadcaster Vin Scully on the current state of baseball and his plan to auction off mementos - CNN
Legendary Dodgers broadcaster Vin Scully on the current state of baseball and his plan to auction off mementos  CNN

Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction - Ithaca Journal
Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction  Ithaca Journal

Wyoming Elk Antler Auction Goes Online Due to Coronavirus - Kgab
Wyoming Elk Antler Auction Goes Online Due to Coronavirus  Kgab

234 Classic Cars Featured in the Biggest Ever Classic Car Auction - Sports Car Digest
234 Classic Cars Featured in the Biggest Ever Classic Car Auction  Sports Car Digest

Annual Auction Of Vehicles Abandoned At Pittsburgh International Airport Goes Virtual - CBS Pittsburgh
Annual Auction Of Vehicles Abandoned At Pittsburgh International Airport Goes Virtual  CBS Pittsburgh

7 Manheim auctions added to Digital Block in-lane bidding - Auto Remarketing
7 Manheim auctions added to Digital Block in-lane bidding  Auto Remarketing

Retro-Styled 2020 Chevy Tahoe Sells For Big Bucks At Mecum Auctions - GM Authority
Retro-Styled 2020 Chevy Tahoe Sells For Big Bucks At Mecum Auctions  GM Authority

Tourney auction raises $29K for scholarships, dredging | Around Town | carolinacoastonline.com - Carolinacoastonline
Tourney auction raises $29K for scholarships, dredging | Around Town | carolinacoastonline.com  Carolinacoastonline

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

Dodgers Announcer Vin Scully Auctions Items From Career - Spectrum News 1
Dodgers Announcer Vin Scully Auctions Items From Career  Spectrum News 1

In Time of Pandemic, Auction Houses Cash In Big on Watches - Bloomberg
In Time of Pandemic, Auction Houses Cash In Big on Watches  Bloomberg

Market Analysis: 1894-S Barber dime leads bidding at Heritage auction of Simpson Collection - Coin World
Market Analysis: 1894-S Barber dime leads bidding at Heritage auction of Simpson Collection  Coin World

Rotary Auction heads into final night; grill crew selling the last Boston butts - Hoptown Chronicle
Rotary Auction heads into final night; grill crew selling the last Boston butts  Hoptown Chronicle

El Paso County still holding auctions in person, looking for options to make them safer - KFOX El Paso
El Paso County still holding auctions in person, looking for options to make them safer  KFOX El Paso

Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19 - Hollywood Reporter
Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19  Hollywood Reporter

AUCTION PREVIEWS Tues. Sept. 22nd Farm Tractors,Tools & Household Furnishings - NNY360
AUCTION PREVIEWS Tues. Sept. 22nd Farm Tractors,Tools & Household Furnishings  NNY360

The Blatant Hypocrisy of the Sotheby’s Hip-Hop Auction - Pitchfork
The Blatant Hypocrisy of the Sotheby’s Hip-Hop Auction  Pitchfork

Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers - The Whiskey Wash
Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers  The Whiskey Wash

Rob Liefeld New Mutants #88 Art Donated to Give Comics Hope Auctions - Bleeding Cool News
Rob Liefeld New Mutants #88 Art Donated to Give Comics Hope Auctions  Bleeding Cool News

Two DNR auctions of confiscated hunting, fishing equipment set for this fall - West Central Tribune
Two DNR auctions of confiscated hunting, fishing equipment set for this fall  West Central Tribune

Digital auto auctions are effective and safer - Automotive News
Digital auto auctions are effective and safer  Automotive News

Honolulu Police Department auctions evidence online - KHON2
Honolulu Police Department auctions evidence online  KHON2

DNR to hold auctions on confiscated hunting, fishing equipment - KSTP
DNR to hold auctions on confiscated hunting, fishing equipment  KSTP

Virtual auction to support Little Britches - The Greater New Milford Spectrum
Virtual auction to support Little Britches  The Greater New Milford Spectrum

T. Rex Skeleton up for Auction for $6-8 Million - Nerdist
T. Rex Skeleton up for Auction for $6-8 Million  Nerdist

Concierge Auctions Announces September/October Global Auction Lineup of $160 Million in Properties—Most No - EIN News
Concierge Auctions Announces September/October Global Auction Lineup of $160 Million in Properties—Most No  EIN News

PAL (CBRS) auction closes with $4.58B in bids - Connected Real Estate Magazine
PAL (CBRS) auction closes with $4.58B in bids  Connected Real Estate Magazine

Barnhart auction will be a lifetime of memories - The Hillsdale Daily News
Barnhart auction will be a lifetime of memories  The Hillsdale Daily News

Better Auctions, Better Service, Just Plain Better. | Sponsored Content | lancasteronline.com - LancasterOnline
Better Auctions, Better Service, Just Plain Better. | Sponsored Content | lancasteronline.com  LancasterOnline

Hardwood floor from Kobe Bryant's final game expected to auction for more than $500,000 - CNN International
Hardwood floor from Kobe Bryant's final game expected to auction for more than $500,000  CNN International

DNR sets two confiscated hunting, fishing equipment auctions for this fall - Brainerd Dispatch
DNR sets two confiscated hunting, fishing equipment auctions for this fall  Brainerd Dispatch

12-carat diamond ring realizes $143,750 in Andrew Jones Auctions' first-ever Fine Jewelry, Watches & - EIN News
12-carat diamond ring realizes $143,750 in Andrew Jones Auctions' first-ever Fine Jewelry, Watches &  EIN News

Effingham Performance Center hosts online auction | Arts and Theatre | jg-tc.com - Journal Gazette and Times-Courier
Effingham Performance Center hosts online auction | Arts and Theatre | jg-tc.com  Journal Gazette and Times-Courier

Digital auctions no substitute for in-lane - Automotive News
Digital auctions no substitute for in-lane  Automotive News

SEPTEMBER ACTION AUCTION HOT DEALS - kmmo.com
SEPTEMBER ACTION AUCTION HOT DEALS  kmmo.com

RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition - wpta21.com
RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition  wpta21.com

Calhoun County Fair announces 2020 Junior Livestock Show and Auction changes - Victoria Advocate
Calhoun County Fair announces 2020 Junior Livestock Show and Auction changes  Victoria Advocate

HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now - PRNewswire
HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now  PRNewswire

EPAC to host online fundraising auction for theater - Fly Magazine
EPAC to host online fundraising auction for theater  Fly Magazine

4-H Foundation begins online auctions | Local News | starbeacon.com - The Star Beacon
4-H Foundation begins online auctions | Local News | starbeacon.com  The Star Beacon

Entertainment 360: Art shows, contests, auctions happening | News - goskagit.com
Entertainment 360: Art shows, contests, auctions happening | News  goskagit.com

FullBeauty's $41M bid wins Catherines plus brand at auction - Retail Dive
FullBeauty's $41M bid wins Catherines plus brand at auction  Retail Dive

Vin Scully auctions items from 67-year career - OCRegister
Vin Scully auctions items from 67-year career  OCRegister

Steal a masterpiece at The Great Art Heist auction benefiting arts in Dare County - OBXToday.com
Steal a masterpiece at The Great Art Heist auction benefiting arts in Dare County  OBXToday.com

Artworks by Lichtenstein, Blanchard, Benton and others are in Neue Auctions' Fine Art & Antiques auction, - EIN News
Artworks by Lichtenstein, Blanchard, Benton and others are in Neue Auctions' Fine Art & Antiques auction,  EIN News

Real-life 'Pianist' possessions up for auction in Poland - The Jakarta Post - Jakarta Post
Real-life 'Pianist' possessions up for auction in Poland - The Jakarta Post  Jakarta Post

Manheim adds more auctions to in-lane bidding pilot - Auto Remarketing
Manheim adds more auctions to in-lane bidding pilot  Auto Remarketing

Notorious B.I.G.'s $6 plastic crown sells for $594,750 in auction - New York Post
Notorious B.I.G.'s $6 plastic crown sells for $594,750 in auction  New York Post

Texas Coast villa of late car dealership icon Allen Samuels up for auction (slideshow) - San Antonio Business Journal
Texas Coast villa of late car dealership icon Allen Samuels up for auction (slideshow)  San Antonio Business Journal

banksy's rebellious adaptation of claude monet masterpiece up for auction at sotheby's - Designboom
banksy's rebellious adaptation of claude monet masterpiece up for auction at sotheby's  Designboom

Got Art? Get More, As Pasadena Art Alliance Auction Goes Online, Today – Pasadena Weekendr - Pasadena Now
Got Art? Get More, As Pasadena Art Alliance Auction Goes Online, Today – Pasadena Weekendr  Pasadena Now

Heritage Ball auction now open | Features | williamsonherald.com - williamsonherald.com
Heritage Ball auction now open | Features | williamsonherald.com  williamsonherald.com

Warren County Conservation Auction Pickup - KNIA / KRLS Radio
Warren County Conservation Auction Pickup  KNIA / KRLS Radio

Manchester Livestock Auction's Last Sale on Friday – Mix 94.7 KMCH - kmch.com
Manchester Livestock Auction's Last Sale on Friday – Mix 94.7 KMCH  kmch.com

Museum of Contemporary Art San Diego’s virtual Art Auction runs Oct. 1-15 - Del Mar Times
Museum of Contemporary Art San Diego’s virtual Art Auction runs Oct. 1-15  Del Mar Times

Nazmiyal's exciting Online Auction of Antique and Vintage Rugs is Poised to Excite Collectors Worldwide! - PRNewswire
Nazmiyal's exciting Online Auction of Antique and Vintage Rugs is Poised to Excite Collectors Worldwide!  PRNewswire

Abraham Lincoln's lock of hair sells for more than $81,000 at auction - CNN
Abraham Lincoln's lock of hair sells for more than $81,000 at auction  CNN

Paws for People virtual art auction runs Sept. 28-Oct. 4 - CapeGazette.com
Paws for People virtual art auction runs Sept. 28-Oct. 4  CapeGazette.com

Marshall School of Medicine Kicks Off Online Auction for Student Scholarships - HNN Huntingtonnews.net
Marshall School of Medicine Kicks Off Online Auction for Student Scholarships  HNN Huntingtonnews.net

Colin Kaepernick's rookie NFL jersey could sell for this huge sum at auction - Fox Business
Colin Kaepernick's rookie NFL jersey could sell for this huge sum at auction  Fox Business

Auction.com enables remote bidding on live foreclosure properties - HousingWire
Auction.com enables remote bidding on live foreclosure properties  HousingWire

Meadow Gold's Hawaii equipment, trucks to be sold in Thursday auction - Pacific Business News (Honolulu)
Meadow Gold's Hawaii equipment, trucks to be sold in Thursday auction  Pacific Business News (Honolulu)

Virtual art auction for foothills fire begins this Sunday - The Bozeman Daily Chronicle
Virtual art auction for foothills fire begins this Sunday  The Bozeman Daily Chronicle

LA’s Century-OId Pacific Dining Car Is Selling Everything at Auction - Eater LA
LA’s Century-OId Pacific Dining Car Is Selling Everything at Auction  Eater LA

The Changing Face of Distressed Property Auctions - DSNews.com
The Changing Face of Distressed Property Auctions  DSNews.com

DNR sets 2 confiscated hunting, fishing equipment auctions | News - Burnett County Sentinel
DNR sets 2 confiscated hunting, fishing equipment auctions | News  Burnett County Sentinel

Ancient and Modern Gold Coins Highlight Catawiki Auctions - CoinWeek
Ancient and Modern Gold Coins Highlight Catawiki Auctions  CoinWeek

T. Boone Pickens' estate and art up for grabs in 2 auctions, one in Dallas - CultureMap Dallas
T. Boone Pickens' estate and art up for grabs in 2 auctions, one in Dallas  CultureMap Dallas

Auction to help museum that's reopened after months - Bainbridge Island Review
Auction to help museum that's reopened after months  Bainbridge Island Review

11th annual Tiger Auction raises nearly $200,000 for FHSU Athletics - hays Post
11th annual Tiger Auction raises nearly $200,000 for FHSU Athletics  hays Post

How to buy a house at auction - MSN Money
How to buy a house at auction  MSN Money

High-End Loft Reduced 27 Percent, Going the “Auction” Route - SocketSite
High-End Loft Reduced 27 Percent, Going the “Auction” Route  SocketSite

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