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Your Auction Headline Or Title - The Most Important Part Of
Your Auction
The words you select to describe your item will have a
tremendous impact on the final price it receives or if it
receives any bids at all. This is because no matter how great the
item is you have up at auction, if you use words that don't lead
prospective buyers to it, no one will ever see it. You have a
total of 45 spaces to use for your auction headline to get people
to visit your auction, so it's extremely important that you use
each space wisely.
The vast majority of buyers search through eBay listings by
entering the item they are looking for into eBay's search engine.
The main auction search engine only searches for words listed in
auction titles. If a person selects a word that isn't in your
auction title, your auction won't come up as a result of their
search.
This means that by far the most important task you have when
composing a title for your auction is to use words that are
relevant and specific to the item you are listing. While this may
seem obvious, a lot of sellers don't do it (in fact, searching
for listings in which people have ineffective or mis-spelled
titles can often get you some great items which you can resell
for a profit).
If you are going to spend any extra time on your auctions,
thinking through the best key words for your title is where you
should spend that time.
With a limit of 45 spaces, writing everything you want in the
title just isn't going to be possible. For example, say you have
a consignor with a complete set of four bobblehead giveaways,
sponsored by Mountain Dew, that the Minnesota Twins gave away at
select home games during the 2002 season.
Although accurate, that description is way too long for the
allowable number of spaces. The key is to think through an
accurate description that includes everything and then taking the
most important words out of that and using them.
A simple title might read "Minnesota Twins Bobbleheads".
However, that title would be ineffective because it isn't
specific enough. While there are many buyers who are looking for
Minnesota Twins memorabilia and bobblehead dolls, the categories
are too large and your auction will be lost among all the
listings. You will have a very limited number of people who will
ever see your auction.
A better title might be "2002 Complete Set Minnesota Twins
Bobbleheads". This title uses every available space and gives a
specific description of what you are selling. It will also now
appear in results for a narrower search.
Another possible title might be 2002 Minnesota Twins
Bobblehead Bobble Head". People searching for this item type
bobblehead into the search engine, while others type bobble head.
A search for one will not bring up any results for the other, so
at times it's to your advantage to list two different spellings
of the same word.
Take a few minutes to think about who would want the item you
are selling and, if they were searching for it, what words would
they be most likely to type into the search engine.
You will find many sellers using what some call Power Words.
These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW,
GREAT, WONDERFUL and AWESOME. Many sellers seem to think that
using words such as these will attract more bidders to their
auctions.
I''ll guarantee you right now, that no one types any of these
words into eBay's search engine. The use of words such as these
does nothing but take up valuable space that could be used for
words buyers do search for. Avoid them like the plague.
The same applies to the symbols so many sellers use in their
headlines. They try to make their headline stand out by using
symbols such as $,#, %, and @ in their auction titles. A
particular favorite of many is L@@K!. Once again, all of these
are a complete waste of valuable title space.
The only symbols you should ever use are & or + when their
use will save you valuable title space.
Acronyms and abbreviations are another matter however.
Collectors of certain items have developed their own
abbreviations and acronyms for certain commonly used phrases
within their specific collecting specialty. It is to your
advantage to learn at least some of these.
NR, for example, means "No Reserve." To a Star Wars collector
ROTJ means "Return Of The Jedi." Becoming familiar with some of
these that are common with the type of items you sell will allow
you to get more key words into the limited space which will
result in more people viewing your auction.
Spend some time browsing the titles that others have created
for their auctions. Look for both good and bad examples of
titles. Just spending a few hours doing this and thinking about
where the seller could have improved their title will help you
enormously in writing titles for your own auctions.
Never forget - the first step is getting buyers to your
auctions because if they can't find them, they can't buy anything
from you.
Gary Hendrickson has been making his living selling on eBay
for more than six years. He's the author of two eBay related
ebooks, has a blog for eBay sellers, and is the owner of
ColdItems.Com.
ColdItems.Com
The
Auction Rebel Blog
 MORE RESOURCES updated Thu. February / 09 / 2012
BBC News |
Miro work fails to sell at London auctionBBC NewsA 1933 work by the Spanish artist Joan Miro failed to sell on Wednesday in a week that has seen other pieces sold for record prices at London auctions. Miro's Peinture had been valued between £7m and £10m but went unsold at the Sotheby's event.and more » |
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Surprisingly weak demand for Hungarian bonds at auctionsportfolio.huHungary's Government Debt Management Agency (ÁKK) has received HUF 62.2 billion worth of bids from primary dealers on a HUF 43 bn lot of bonds and in response to the muted demand it sold only HUF 40 bn worth of debt at auctions on Thursday. |
3G.co.uk |
HTC Launches First 4G LTE Smartphone in Europe3G.co.ukVodafone in Germany are just getting ready to launch their 4G network, but in the UK the 4G auctions are yet to even take place. The HTC Velocity, which is similar to the HTC Vivid LTE that launched in the US, should be released in the next few weeks ...and more » |
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KeyDrive Acquires Moniker and SnapNamesBusiness Wire (press release)... investments Key-Systems®, Moniker® and SnapNames® offer a complete suite of domain name products and services worldwide including access to over 300 domain name extensions, full-serve brokerage, live and online auctions and monetization services.and more » |
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LEAP event supports literacyKPCnews.comTickets for Saturday's event cost $50 per person and include food and beverage tasting, live entertainment by Dan Heath with the Paradise Band, along with the chance to bid on gift items at two auctions. The evening will feature a variety of food ... |
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College show a dress-up affairVictoria Times ColonistIt includes food, music, games, prizes and auctions. Casino Royale has a James Bond theme, so guests are encouraged to wear tuxedos and gowns. The decor of this year's fundraiser will bring to mind Montenegro, one of the settings of the 2006 Casino ... |
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Kickbacks row: AP proceeds to review excise policyZee News"The current system of auction (of liquor shops) is flawed. It needs to be revised...we are on the job," Mopidevi told newsmen here today. A team of senior Excise Department officials visited Tamil Nadu recently to study the excise policy in vogue ...and more » |
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Hart, S - Superfast BroadbandDeHavilland (press release) (subscription)In reply, Mr Hart asked about what could be done to help those left out of the plans. Responding, Mr Hunt said that Ofcom's announcement for 4G spectrum auctions would mean that 97 per cent of the country would be reached, but more should continue to ...and more » |
Google News
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