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What To Do After Your eBay Auction Closes
So your auction closes. Now what?
Hopefully you made a sale or several sales. Now the important
work begins. Here are some tips on what to do after your eBay
auction closes.
Buyer Contact
Once your items have sold, be responsive to the buyer. Contact
them in a quick manner, thank them for their purchase, and
provide the required information for payment.
Professional Wrapping
When you wrap your items, wrap it professionally in nice,
clean tissue paper. If breakable, be sure the item is wrapped
with bubble wrap as well. Include a business card with your
website information, name, address, or a printed out statement
showing the items name, items number, price paid, and a small
hand-written note thanking the buyer for their purchase.
Insurance
Insurance is usually a good idea but in general, it should be
an optional feature, with the decision left to the buyer.
Remember two important things about insurance. First, insurance
is VERY inexpensive. Therefore, in your description, you should
state how much insurance would cost and recommend it. Second, you
should also state in the description that if insurance is not
purchased, you are not responsible for lost or damaged items.
Go the Extra Mile
You want every customer to be a happy customer. If you have to
do a little more research on shipping, or negotiate on price,
remember that the customer is the reason you will have success.
Therefore, be prepared to go the extra mile in providing them
with superior service every single time.
Negative Feedback
Unlike other sites that use a feedback system, eBay's feedback
is sacred and taken very seriously. Negative feedback is never
removed. Therefore, if you leave negative feedback rather than
trying to handle a tough situation between you and the seller,
this could give you a bad reputation. If people see that you
consistently leave negative feedback because your buyer did not
pay as quickly as you like or whatever reason, buyers will be
leery of buying from you in fear of getting negative feedback
themselves should something go wrong.
Trustworthiness
It is extremely important that you handle your account with
integrity. The number of positive comments and amount of stars
earned are what will be the deciding factor for many buyers. Be
professional, polite, and stand by what you sell.
Sending Items
In your description, provide accurate details regarding
shipment. Make sure the item(s) are sent within the time you
stated. In many cases, people purchase something for a specific
purpose and if you do not ship it when stated, not only do you
mess up their schedule for the item but you have probably lost a
customer and opened the door for a negative feedback.
Communication with Buyer
It is your responsibility to contact the buyer at the end of
the auction congratulating them on winning the item(s). Issue an
e-mail requesting their shipping address. Once they provide that
information to you, let them know when the shipment will go out,
which should coordinate within the timeframe provided in your
auction description. If you know the shipping charges, advise
them in this same e-mail. Once payment has been made, send
another e-mail to the buyer confirming that you received their
payment and that the item(s) will be shipped on X day via (US
priority mail, UPS, Fed-Ex, etc.). Once you have a tracking
number, send that to the buyer as well. This will allow them to
follow the tracking themselves.
Integrity
Regardless of whom the buyer, work with integrity and run your
auctions accordingly. More than likely, you will run into some
difficult buyers, although not often. Keep in mind that every
buyer provides the best form of advertisement - word of mouth.
Integrity is what will draw customers in and keep them coming
back along with friends and family.
Openness
If a buyer makes a recommendation, listen. That does not
always mean you will agree or even like their recommendations but
if they have something to say, it might be something important to
making your auction site better for future buyers. For example,
if your shipping information seems muddled to the buyer but clear
to you, you need to review what you have written. If the customer
is struggling with understanding, that is truly what matters.
Lewis Leake helps people get started in a Work From Home
business. His website at GrowNetProfits.com contains tools, resources,
articles, newsletters, product reviews and traffic builders to
help you make money from your home based business. Click here to
read additional Online Auction articles.
 MORE RESOURCES updated Sat. July / 31 / 2010
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