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Blogs: The Hidden Ace Up Your Sleeve


If it wasn't for my blog, I wouldn't make any online sales at all.

It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products. It's my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particually Google.

That is, until Google sandboxed me.

Some of you may have heard of the legendary Google sandbox, sometimes called, "The Goggle Sandbox Effect." What happens is that newly listed sites rank well for about two to three weeks, then suddenly drop off the radar screen. These new sites are placed in a type of probational sandbox, away from the "real" sites.

Why does this happen, you ask? There are almost as many theories as there are SEO (Search Engine Optimization) experts. Many believe that this probation period is not related to the sites themselves, but to their links. It is believed that back link (pure link popularity) credit is placed in a reserve for a period of time (2-4 months) before it is applied to ranking and has an effect. The theory behind this is to combat PR (Page Rank) purchasers from dominating PR from the beginning. It is meant to deter spam websites.

Others believe this alleged filter that is placed on new websites is an illusion. These skeptics argue that the phenomenon merely echoes already existing Google algorithm calculations.

Whatever the reason, I got sandboxed, the rug pulled out from underneath me; shiskobobbed. The high-ranking and sales that I was receiving from my site suddenly plummented.

I was devastated. What's a poor boy to do now?

Desperate, I wrote to a number of online SEO forums, seeking advice from the SEO gurus. Some thought it was amusing and laughed in my face. Others offered advice such as forgetting about Google for awhile and optimizing my site for the other search engines (not a bad idea). Others thought that I should continue adding content, since content is king as far as the search engines are concerned. Still others thought I should try to gain as many quality links as I should, and this would help pull me out of the sandbox (it felt more like quicksand to me.)

I committed to doing all these things, but in the meaintime, what about my website and the products that I was trying to sell, the money I was hoping to make?

I kept hearing about blogs, those personal websites that are published on the Web. As you probably know, blogs contain philosophical reflections, talk about social issues, and opinions about everything under the sun. They are usually presented in journal style with a new entry each day, or almost every day.

Some people have found out that blogs can also be used to sell products. In fact, an entire industry has evolved around commerical blogging and ways to market them. Some of these commerical blogs appear in the same journal style as the most popular blogs, while others do not look any different from a regular commerical website.

At any rate, I decided to check them out. The fact that a number of blog publishers allow you to build and post your comments for free, certainly didn't hurt either.

I studied many of the blogs that are out there on the Internet, particually the ones relating to my niche. The more I read, the more I liked. I was surprised to learn that some of the top websites in my niche were actually blogs. They ranked high on Google and all of the other search engines. And no doupt, they were making sales.

Soon, I had a pretty good idea about how I was going to build my blog. I didn't want to copy the others, I just needed to get an idea of how some enterprising webmasters were creating them.

Within minutes, I had created my blog, published it on the Web, and began posting and tweaking it. I inserted some HTML code to monitor my stats, and continued to work on making it a better blog. I also continued to work on my other websites, so that whenever I do climb out of Google's sandbox, my site will get a good rating.

Not long afterwards, I made my first blog sale!

Elated, I built other blogs. The more lines you have in the water, the better chance you'll catch a fish, right? Each was slightly different than the preceeding one, but I still hawked the same products. All have links back to my "main" website, and all have brought me sales.

I might have been down, but thanks to my new-found knowledge about blogs, I wasn't out.

So, while I'm waiting to climb out of Google's sandbox, I have an ace in the hole and another up my sleeve that is continuing to make sales for me - my blog. Unknowingly, I had stumbled upon one of the best ways to get my products out there before the buying public.

What I had thought was the worse thing to happen turned out to be the best thing. Had Google not sandboxed me, I probably never would have discovered the awesome marketing power of blogs!

Van Whitsett is the author of numerous articles, both online and in the print media. He has tried (and failed) with a number of Internet businesses. His latest endevour is a Wealth Building Program that is sweeping the Internet like wildfire.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. June / 14 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  3. Twitter Took Away Verified badge From Vice President, RSS And Other Chief's Accounts, However, Restored It Later  Techstory
  4. Twitter removes verification badges of personal accounts of VP Naidu, RSS top brass; restores later citing rules  Devdiscourse
  5. View Full Coverage on Google News

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned” - AllaboutTRH.com
Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned”  AllaboutTRH.com

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

Richmond rapper, comedian to hold block party on Macdonald Ave. - Richmond Standard
Richmond rapper, comedian to hold block party on Macdonald Ave.  Richmond Standard

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Explained: Why India can't block Twitter, unlike Nigeria - ummid.com
Explained: Why India can't block Twitter, unlike Nigeria  ummid.com

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway) - JD Supra
Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway)  JD Supra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Simon Carless's Blog - Why TikTok matters for game discovery - Gamasutra
Simon Carless's Blog - Why TikTok matters for game discovery  Gamasutra

Desi micro-blogging platform Koo gets new logo - BusinessLine
Desi micro-blogging platform Koo gets new logo  BusinessLine

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Ricardo Bess's Blog - An approach to understanding art styles - Gamasutra
Ricardo Bess's Blog - An approach to understanding art styles  Gamasutra

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

ET Is Live Blogging the 2021 Oscars - WUSA9.com
ET Is Live Blogging the 2021 Oscars  WUSA9.com

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Martin Annander's Blog - Love Letter to Cyberpunk 2077 - Gamasutra
Martin Annander's Blog - Love Letter to Cyberpunk 2077  Gamasutra

The Wandering Village - Kickstarter success without a playable demo - Gamasutra
The Wandering Village - Kickstarter success without a playable demo  Gamasutra

Not Game Over: Game Developers Tackle the Climate Crisis - Gamasutra
Not Game Over: Game Developers Tackle the Climate Crisis  Gamasutra

Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale - Gamasutra
Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale  Gamasutra

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

How to speed up your hyper-casual game's launch at every step of the publishing process - Gamasutra
How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons - Business Wire
Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons  Business Wire

Three key discoverability takeaways from the Epic/Apple lawsuit - Gamasutra
Three key discoverability takeaways from the Epic/Apple lawsuit  Gamasutra

Analysis: Apple vs. Epic - the key monopoly takeaways - Gamasutra
Analysis: Apple vs. Epic - the key monopoly takeaways  Gamasutra

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Using live biometric data to adapt a mood and enhance the player experience - Gamasutra
Using live biometric data to adapt a mood and enhance the player experience  Gamasutra

How to Improve the About This Game section on your Steam store page - Gamasutra
How to Improve the About This Game section on your Steam store page  Gamasutra

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

The Simplest Trailer to Make For Your Steam Page - Gamasutra
The Simplest Trailer to Make For Your Steam Page  Gamasutra

Anmol Jangir's Blog - Virtual Reality Is Very Real - Gamasutra
Anmol Jangir's Blog - Virtual Reality Is Very Real  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking - Gamasutra
Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking  Gamasutra

Josh Bycer's Blog - Celebrating the rise of Indie Development - Gamasutra
Josh Bycer's Blog - Celebrating the rise of Indie Development  Gamasutra

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

Why a Community and Retention Strategy matters Post-IDFA - Gamasutra
Why a Community and Retention Strategy matters Post-IDFA  Gamasutra

Of Mice and Men - Making a Meaningful Scent System in Redwall - Gamasutra
Of Mice and Men - Making a Meaningful Scent System in Redwall  Gamasutra

Cyberpunk 2077 - Have video games become products like any other? - Gamasutra
Cyberpunk 2077 - Have video games become products like any other?  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Josh Bycer's Blog - The Successful Steps of Early Access Games - Gamasutra
Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Steam tag trends, Epic & Valve lawsuit drama, & more - Gamasutra
Steam tag trends, Epic & Valve lawsuit drama, & more  Gamasutra

Simon Carless's Blog - Cyberpunk 2077, expectation management & your game - Gamasutra
Simon Carless's Blog - Cyberpunk 2077, expectation management & your game  Gamasutra

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Mike Marrone's Blog - Game Dev Digest Issue #93 - Software craftsmanship - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #93 - Software craftsmanship  Gamasutra

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’ - National Herald
Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’  National Herald

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Josh Bycer's Blog - A Design Discussion on Death Stranding - Gamasutra
Josh Bycer's Blog - A Design Discussion on Death Stranding  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

What Stadia's pivot tells us about the future of cloud gaming - Gamasutra
What Stadia's pivot tells us about the future of cloud gaming  Gamasutra

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

Steam's marketing tracking, Epic's exclusivity data & more - Gamasutra
Steam's marketing tracking, Epic's exclusivity data & more  Gamasutra

Simon Carless's Blog - Steam gets 'experimental' with discovery - Gamasutra
Simon Carless's Blog - Steam gets 'experimental' with discovery  Gamasutra

Ryan Sumo's Blog - How much should I discount my game? - Gamasutra
Ryan Sumo's Blog - How much should I discount my game?  Gamasutra

What are your game's pre-release 'story beats'? - Gamasutra
What are your game's pre-release 'story beats'?  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

Blightbound's approach to individual storytelling in a coop game - Gamasutra
Blightbound's approach to individual storytelling in a coop game  Gamasutra

Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices - Gamasutra
Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices  Gamasutra

Andrew Haining's Blog - Cloud Gaming Will (probably) Never Work - Gamasutra
Andrew Haining's Blog - Cloud Gaming Will (probably) Never Work  Gamasutra

Jump-Start a Year's Worth of Content via the Launch With Words Plugin - WP Tavern
Jump-Start a Year's Worth of Content via the Launch With Words Plugin  WP Tavern

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19 - Gamasutra
Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19  Gamasutra

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members - Gamasutra
Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

David Muennich's Blog - How Supraland's puzzles are different - Gamasutra
David Muennich's Blog - How Supraland's puzzles are different  Gamasutra

Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn - Gamasutra
Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn  Gamasutra

Do betas & demos right, the Monster Train way! - Gamasutra
Do betas & demos right, the Monster Train way!  Gamasutra

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

'Free Speech' Social Networking Platform Yauped Released Today on the App Stores as More Users Are Looking for Unbiased Options - PRNewswire
'Free Speech' Social Networking Platform Yauped Released Today on the App Stores as More Users Are Looking for Unbiased Options  PRNewswire

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Simon Carless's Blog - Who's playing what on PlayStation 5? - Gamasutra
Simon Carless's Blog - Who's playing what on PlayStation 5?  Gamasutra

How did Rust make $1 million in Steam revenue in a day - twice? - Gamasutra
How did Rust make $1 million in Steam revenue in a day - twice?  Gamasutra

Iron Galaxy Studios: Biden's American Families Plan Sees People - Gamasutra
Iron Galaxy Studios: Biden's American Families Plan Sees People  Gamasutra

The Scary Secrets of Horror Design From Silent Hill 4 The Room - Gamasutra
The Scary Secrets of Horror Design From Silent Hill 4 The Room  Gamasutra

Behind the curtain and under the sheets with Haven - Gamasutra
Behind the curtain and under the sheets with Haven  Gamasutra

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