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Blogs: The Hidden Ace Up Your Sleeve


If it wasn't for my blog, I wouldn't make any online sales at all.

It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products. It's my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particually Google.

That is, until Google sandboxed me.

Some of you may have heard of the legendary Google sandbox, sometimes called, "The Goggle Sandbox Effect." What happens is that newly listed sites rank well for about two to three weeks, then suddenly drop off the radar screen. These new sites are placed in a type of probational sandbox, away from the "real" sites.

Why does this happen, you ask? There are almost as many theories as there are SEO (Search Engine Optimization) experts. Many believe that this probation period is not related to the sites themselves, but to their links. It is believed that back link (pure link popularity) credit is placed in a reserve for a period of time (2-4 months) before it is applied to ranking and has an effect. The theory behind this is to combat PR (Page Rank) purchasers from dominating PR from the beginning. It is meant to deter spam websites.

Others believe this alleged filter that is placed on new websites is an illusion. These skeptics argue that the phenomenon merely echoes already existing Google algorithm calculations.

Whatever the reason, I got sandboxed, the rug pulled out from underneath me; shiskobobbed. The high-ranking and sales that I was receiving from my site suddenly plummented.

I was devastated. What's a poor boy to do now?

Desperate, I wrote to a number of online SEO forums, seeking advice from the SEO gurus. Some thought it was amusing and laughed in my face. Others offered advice such as forgetting about Google for awhile and optimizing my site for the other search engines (not a bad idea). Others thought that I should continue adding content, since content is king as far as the search engines are concerned. Still others thought I should try to gain as many quality links as I should, and this would help pull me out of the sandbox (it felt more like quicksand to me.)

I committed to doing all these things, but in the meaintime, what about my website and the products that I was trying to sell, the money I was hoping to make?

I kept hearing about blogs, those personal websites that are published on the Web. As you probably know, blogs contain philosophical reflections, talk about social issues, and opinions about everything under the sun. They are usually presented in journal style with a new entry each day, or almost every day.

Some people have found out that blogs can also be used to sell products. In fact, an entire industry has evolved around commerical blogging and ways to market them. Some of these commerical blogs appear in the same journal style as the most popular blogs, while others do not look any different from a regular commerical website.

At any rate, I decided to check them out. The fact that a number of blog publishers allow you to build and post your comments for free, certainly didn't hurt either.

I studied many of the blogs that are out there on the Internet, particually the ones relating to my niche. The more I read, the more I liked. I was surprised to learn that some of the top websites in my niche were actually blogs. They ranked high on Google and all of the other search engines. And no doupt, they were making sales.

Soon, I had a pretty good idea about how I was going to build my blog. I didn't want to copy the others, I just needed to get an idea of how some enterprising webmasters were creating them.

Within minutes, I had created my blog, published it on the Web, and began posting and tweaking it. I inserted some HTML code to monitor my stats, and continued to work on making it a better blog. I also continued to work on my other websites, so that whenever I do climb out of Google's sandbox, my site will get a good rating.

Not long afterwards, I made my first blog sale!

Elated, I built other blogs. The more lines you have in the water, the better chance you'll catch a fish, right? Each was slightly different than the preceeding one, but I still hawked the same products. All have links back to my "main" website, and all have brought me sales.

I might have been down, but thanks to my new-found knowledge about blogs, I wasn't out.

So, while I'm waiting to climb out of Google's sandbox, I have an ace in the hole and another up my sleeve that is continuing to make sales for me - my blog. Unknowingly, I had stumbled upon one of the best ways to get my products out there before the buying public.

What I had thought was the worse thing to happen turned out to be the best thing. Had Google not sandboxed me, I probably never would have discovered the awesome marketing power of blogs!

Van Whitsett is the author of numerous articles, both online and in the print media. He has tried (and failed) with a number of Internet businesses. His latest endevour is a Wealth Building Program that is sweeping the Internet like wildfire.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. April / 13 / 2024

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

I defy the world and go back to RSS - Bryan Alexander
I defy the world and go back to RSS  Bryan Alexander

RSS Feeds - USDA.gov
RSS Feeds  USDA.gov

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

How to Start a Podcast on Spotify with Upload Steps - Castos
How to Start a Podcast on Spotify with Upload Steps  Castos

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Round up - BBC
Round up  BBC

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

All Things Considered - NPR
All Things Considered  NPR

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Marginal REVOLUTION - Small Steps Toward A Much Better World - Marginal Revolution
Marginal REVOLUTION - Small Steps Toward A Much Better World  Marginal Revolution

Leeham News and Analysis - There's more to real news than a news release. - Leeham News and Analysis
Leeham News and Analysis - There's more to real news than a news release.  Leeham News and Analysis

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

How the alleged murder of a blogger has revealed the dark reality of 'incels' - SBS News
How the alleged murder of a blogger has revealed the dark reality of 'incels'  SBS News

NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION - Narendra Modi
NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION  Narendra Modi

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