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Improving Your Customer Relationship Management by Blogging


Before I address the following questions:

* What is a blog? and

* What can a blog do for my business?

let me pose a few "What if . . ." questions to you.

Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish that goal than a blog?

Now, here are my What if . . . questions:

* What if less than two minutes after creating and publishing your blog, it were to be promoted to 10.000 prospects without any extra effort or cost on your part?

* What if every time someone clicks on a hyperlinked keyword that describes your hobbies; your occupation; your industry; or your favorite books, movies, music, or artist, your blog pops up?

* What if every time you leave a comment on someone else's blog, you could leave a hyperlink to your website, blog, or email?

* What if someone enters your name or business name (completely or partially) into a major search engine, your website or blog pops up in their search results?

* What if every time you post content on your blog, it would bypass the spam filters and instantaneously appear on your subscribers' desktop without any extra effort or cost on your part? ( - an excellent opportunity to get your sale, special message, or time-sensitive announcement into their hands, or actually in front of their eyes!)

* What if your satisfied customers had the opportunity to place their self-generated testimonies on your blog? (Although some might need encouragement, that's all right. Make an incentive opportunity of it! Offer some incentive for their efforts.)

By now you should be beginning to see the powerful marketing potential a blog offers you. These are just some of the powerful customer relationship management features a blog offers you.

But wait!

There's more!

What if you were to combine these powerful features with other online and offline efforts such as a blogathon, teleseminar, webinar, online articles, and others ??

Would that enhance your customer relationship management efforts?

I realize that successful marketing and sales are still a high touch entity, but when you combine high tech with high touch, you're bound for success!!!

Now to answer the original questions, What is a blog? and What can a blog do for my business?:

A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does - and more! Entries, called posts, are published by date on the page according to your predetermined quantity and are archived in the margin according to your predetermined frequency. A blog served as an excellent supplement to your website and other marketing efforts.

A blog offers your business countless options, namely, a blog:

* gives your viewers, prospects, customers, or subscribers immediate access to you.

* helps to reduce your time spend distributing emails and other messages.

* improves your content delivery rates by 100%.

* improves your search engine rankings.

* publishes constantly fresh content.

* bypasses spam filters completely.

* improves your online visibility.

* Enhances your web presence.

* Generates more visitors.

* and more . . .

So, if you don't already have a blog, I only have 1 question for you:

What are you waiting for? Don't let this cutting-edge technology, this powerful marketing tool, pass you by. Online companies are popping up all over the internet offering you free blogs. My recommendation is that you grab one, or two - or more! Most, if not all, are extremely easy to create, but may be time-consuming, according to your already hectic schedule, to maintain.

If that's the case in your situation, you might want to call in outside help. Consider the high school computer techie next door, or the college-age computer-major son or daughter of a friend who could always use a few extra bucks.

Or, if you don't have either option available to you, or want to see samples first, I invite you to take a look at what I'm doing by going to:

www.MasterBlogBuilder.blogspot.com/

I leave you with this wish:

May you always be successful in looking for and using new and creative ways to maximize your earning potential.

Remember: When you maximize your potential, we all win! When you don't, we all lose.

Etienne A. Gibbs, MSW, Management and Marketing Consultant, known as The Master Blog Builder works with individuals, managers, and small business owners to help them maximize their personal and business potential. Reach him at http://www.MasterBlogBuilder.blogspot.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. July / 01 / 2022

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

12 Best RSS Feed Creators for Your Blog or Website - Robots.net
12 Best RSS Feed Creators for Your Blog or Website  Robots.net

How to Link Your Blog to Your Goodreads Account - MUO - MakeUseOf
How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

How to create a three-tier blog strategy to increase revenue - Search Engine Land
How to create a three-tier blog strategy to increase revenue  Search Engine Land

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Creative Uses For RSS Referrer Tracking By Bloggers? - Search Engine Journal
Creative Uses For RSS Referrer Tracking By Bloggers?  Search Engine Journal

Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive - 9to5Google
Chrome testing RSS-powered ‘Follow’ button & feed that keeps the Google Reader dream alive  9to5Google

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

MWC 2022 live blog: catch up on five days of phones, tablets and wearables - TechRadar
MWC 2022 live blog: catch up on five days of phones, tablets and wearables  TechRadar

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth - New York Post
Pregnant Ukrainian blogger seen fleeing maternity hospital blast has given birth  New York Post

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education  BMC Medical Education

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

RSS feed for your business. What are the benefits? - AndroidGuys
RSS feed for your business. What are the benefits?  AndroidGuys

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