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Before I address the following questions:
* What is a blog? and
* What can a blog do for my business?
let me pose a few "What if . . ." questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish that goal than a blog?
Now, here are my What if . . . questions:
* What if less than two minutes after creating and publishing your blog, it were to be promoted to 10.000 prospects without any extra effort or cost on your part?
* What if every time someone clicks on a hyperlinked keyword that describes your hobbies; your occupation; your industry; or your favorite books, movies, music, or artist, your blog pops up?
* What if every time you leave a comment on someone else's blog, you could leave a hyperlink to your website, blog, or email?
* What if someone enters your name or business name (completely or partially) into a major search engine, your website or blog pops up in their search results?
* What if every time you post content on your blog, it would bypass the spam filters and instantaneously appear on your subscribers' desktop without any extra effort or cost on your part? ( - an excellent opportunity to get your sale, special message, or time-sensitive announcement into their hands, or actually in front of their eyes!)
* What if your satisfied customers had the opportunity to place their self-generated testimonies on your blog? (Although some might need encouragement, that's all right. Make an incentive opportunity of it! Offer some incentive for their efforts.)
By now you should be beginning to see the powerful marketing potential a blog offers you. These are just some of the powerful customer relationship management features a blog offers you.
What if you were to combine these powerful features with other online and offline efforts such as a blogathon, teleseminar, webinar, online articles, and others ??
Would that enhance your customer relationship management efforts?
I realize that successful marketing and sales are still a high touch entity, but when you combine high tech with high touch, you're bound for success!!!
Now to answer the original questions, What is a blog? and What can a blog do for my business?:
A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does - and more! Entries, called posts, are published by date on the page according to your predetermined quantity and are archived in the margin according to your predetermined frequency. A blog served as an excellent supplement to your website and other marketing efforts.
A blog offers your business countless options, namely, a blog:
* gives your viewers, prospects, customers, or subscribers immediate access to you.
* helps to reduce your time spend distributing emails and other messages.
* improves your content delivery rates by 100%.
* improves your search engine rankings.
* publishes constantly fresh content.
* bypasses spam filters completely.
* improves your online visibility.
* Enhances your web presence.
* Generates more visitors.
* and more . . .
So, if you don't already have a blog, I only have 1 question for you:
What are you waiting for? Don't let this cutting-edge technology, this powerful marketing tool, pass you by. Online companies are popping up all over the internet offering you free blogs. My recommendation is that you grab one, or two - or more! Most, if not all, are extremely easy to create, but may be time-consuming, according to your already hectic schedule, to maintain.
If that's the case in your situation, you might want to call in outside help. Consider the high school computer techie next door, or the college-age computer-major son or daughter of a friend who could always use a few extra bucks.
Or, if you don't have either option available to you, or want to see samples first, I invite you to take a look at what I'm doing by going to:
I leave you with this wish:
May you always be successful in looking for and using new and creative ways to maximize your earning potential.
Remember: When you maximize your potential, we all win! When you don't, we all lose.
Etienne A. Gibbs, MSW, Management and Marketing Consultant, known as The Master Blog Builder works with individuals, managers, and small business owners to help them maximize their personal and business potential. Reach him at http://www.MasterBlogBuilder.blogspot.com/
Why Your Blog Might Be Sabotaging Your Business
Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short.
RSS as a Change Agent
To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
Blogging For Business Bible
The items covered here are:1) Don't Wait before Blogging.2) Using Blogs to get your site found quickly.
What Is This RSS, XML, RDF, and Atom Business?
It's been a long day at work and you're in no mood to cook dinner or go out. Time to count on the reliable pizza delivery guy.
#1 Mistake Most Blogs Do
As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population.
Gentlemen Prefer Blogs
According to a recent survey, gentlemen prefer blogs to the tune of 75 percent; roughly 25 percent of blog frequenters are female. But I want to invite all you ladies to invade the male space.
Top 9 Reasons Companies Should Blog
Below are the top 9 reasons why companies should blog.1.
Details of Getting a Blog
Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all the time. People are starting new blogs at an astounding rate so it's safe to assume that there are constantly people out there who want to know how to get a blog going.
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
What Are RSS Feeds?
RSS stands for "Really Simple Syndication." It's a format that web sites and blogs can use to send updated headlines to you via services like My Yahoo!.
Shorten Your Blogging-RSS Learning and Submission Curve
A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts.
How to Get a Blog on the Internet
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one.
Advertising in RSS Feeds: Are we risking disaster?
Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.
RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types.
Should My Home Business Have a Blog?
It's fair to say that blogging has taken the Internet by storm over recent years. And it's no surprise that today there are hundreds of thousands of new blogs being launched every day.
Use RSS Feeds to Improve Search Engine Optimization and Ranking
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS? RSS or Rich Site Syndication (or Really Simple Syndication, depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
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