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Top Ten Reason to Publish an Ezine AND a Blog
Blogs are the hottest thing going these days when it comes to
marketing on the Internet. A blog is a way of delivering your
messages and article to clients. They are a like personal web
sites, easy to create and far less expensive than traditional web
sites.
Just when you thought you were mastering the tasks of ezines
and newsletters, along comes blogging, and you have to ask
yourself:
Do I really need a blog?
Isn't an email ezine or newsletter doing the same thing?
Should I do both?
Are these two marketing tools going to eat up all my time,
energy and money?
What's the best way to spend my resources here so that I can
get clients and results out of my marketing efforts?
Here are ten reasons why you should pay attention to this new
blogging revolution and do both and ezine and a blog.
1. Because a blog is web based, it is published
instantaneously every time you post. This allows you to be
spontaneous and current with issues that affect your
readers/clients. Blog posts are short, ezines can be longer. One
can complement the other.
2. Because blog posts are spontaneous, they tend to be more
informal, friendly, and conversational. Blog posts show your
personality. Ezines show your knowledge. Your readers/clients
need to know who you are before they will invest in your
services. Providing both an ezine and a blog allows your readers
to get to know you.
3. You can set up a subscription form on your blog and your
subscribers will get a short notice in their inboxes each time
you post something new. This is a great way around the spam
filter problem which blocks so many ezines and legitimate
messages from professionals.
4. Blogs link to other blogs and web sites, which helps you
create a viral marketing system, increasing your exposure to
search engines. Search engines love blogs because they are text
based and key word rich. Your rankings go up when you publish a
blog and use linking and posting on a frequent basis. You can
also link to your own web site(s).
5. You have instant access to all your published articles on
your blog. A blog automatically creates archives of previous
posts. You see them in a side-bar for easy access. You put them
into categories for easy finding. One clever person we know spent
a day posting all her ezine articles to her blog, so that it
would appear she has been blogging for a much longer time. Also,
readers of her blog may not have had the opportunity to read all
of her other ezine articles.
6. You can use your blog to become a trusted expert in your
field by filtering content on the web for your subscribers.
Readers don't have time to surf and to collect information, but
you can do it for them, thereby establishing yourself as a good
resource.
7. You can set up links for ads, products, and for your
affiliate programs in the blog side columns so you don't have to
include them in the body of your article. In an ezine, you have
to be careful about promotional stuff in the article because it
annoys people and causes them to unsubscribe. A blog is a
non-intrusive way to do this, and an ezine can link to the blog
where more information can be found.
8. Readers can comment on your blog postings, which creates
rapport and with readers. You can ask questions, stimulate
responses by being controversial, and survey readers. It is a
great way to keep your finger on the pulse of what readers
want.
9. You don't have to mess with a web site, or pay a web
designer to update your web site every time you have a new
article or teleclass, or program or product. Blogs are
user-friendly, and with a few instructions or tutorials, you can
learn to use it yourself. It is less expensive than setting up
your ezine in HTML.
10. Bottom line is this: using a blog and an ezine will help
attract more visitors to your website, who become subscribers and
who may eventually become clients.
Think of the World Wide Web as a big fishing pond. The more
fishing lines in the pond, the more fish you are going to
catch!
You have a web site, yet it is static like an online
brochure.
You have an ezine, which you grow through subscription links
everywhere.
And now, you should have a blog, where you can attract more
readers to get to know you, where they can interact with you, and
maybe take your bait!
Happy fishing!
Patsi Krakoff, Psy. D., CBC is publisher of Customized
Newsletter Services, providing complete ezine services for
coaches and consultants. Patsi is a psychologist and writer who
has 8 years experience helping busy professionals build their
client relationships through ezines, newsletters and blogs. Visit
her web site and blogs to get helpful tips: http://www.customizednewsletters.com
Denise Wakeman is Chief Implementor of Next Level
Partnership, a company dedicated to partnering with you to take
your business to the next level. Denise has nearly 20 years
experience in small business administration and management. She
has specific experience in leveraging Internet marketing systems
to create awareness, build customer loyalty and increase the
bottom line. Visit Denise's blog at http://www.biztipsblog.com to
get tips and tactics for taking your business to the next
level.
MORE RESOURCES updated Fri. December / 08 / 2023
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