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Marketing With Blogs - Part 3


In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

Tip #4: Use Your Blog To Inform, Share and Entertain

The reasons why they read your blog is because they want three things.

1. They want information

2. They want to be entertained

3. They want to get to know you better

The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.

Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.

Multimedia blogs are especially good for this purpose - because they entertain and that adds a viral component to your marketing.

Remember to always be yourself. Don't put on a fake persona. If you hire someone to blog for you be upfront about it.

#5: Become A Source Of News In Your Industry

Blogging culture thrives on linking to others blogs or news sources.

If you want to be part of that culture, benefit from it and grow with it, you need to listen to what others are saying, form your own opinions and comment on that.

Your readers will start looking to you as a resource of news and opinions about the industry you represent and that builds your brand equity.

But always remember to give proper attribution to your sources and be clear when you are quoting from someone or you could get into trouble.

#6: Use Your Blog To Network

Networking helps you build up a list of people who know and trust you enough to refer business to you.

By linking with others, whether A-list bloggers or your own peers, you can build your own influence and reputation in your blogosphere.

In part 4 of this article series, I provide tips on using your blog help you boost your marketing ROI and visibility online.

Priya Shah is the CEO and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 11 / 2022

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Annapolis food blogger is 'a surgeon in the kitchen' on 'Great American Recipe'  Capital Gazette

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RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

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12 Best RSS Feed Creators for Your Blog or Website  Robots.net

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Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

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13 Platforms for Blogging  Practical Ecommerce

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What 1,000 food blog audits has taught me about SEO  Search Engine Land

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10 Blogging Tips to Capture the Right Audience (and Keep Them)  Search Engine Journal

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Amresh Mishra talks about his path of struggle and success in blogging  DNA India

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What is RSS? And Is It Still Important?  Small Business Trends

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Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

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RSS Feeds and How To Burn Them  Business 2 Community

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The best free blogging sites in 2022  Tom's Guide

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CES 2022 live blog Day 5: All the latest news and biggest announcements  Tom's Guide

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Making That Shift from Blogger to WordPress  Digital Inspiration

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FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

Creative Uses For RSS Referrer Tracking By Bloggers? - Search Engine Journal
Creative Uses For RSS Referrer Tracking By Bloggers?  Search Engine Journal

A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight - ChristianityToday.com
A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight  ChristianityToday.com

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

MWC 2022 live blog: catch up on five days of phones, tablets and wearables - TechRadar
MWC 2022 live blog: catch up on five days of phones, tablets and wearables  TechRadar

Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education  BMC Medical Education

Molly Morrison: NBA, Memphis Grizzlies blogger talks journey - Commercial Appeal
Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

Google: RSS Feeds Don't Help Your Site Rank Better - Search Engine Roundtable
Google: RSS Feeds Don't Help Your Site Rank Better  Search Engine Roundtable

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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