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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, [email protected].


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 12 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. After Venkaiah Naidu, Twitter removes blue tick from RSS chief Mohan Bhagwat's handle  Business Today
  3. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  4. Twitter Took Away Verified badge From Vice President, RSS And Other Chief's Accounts, However, Restored It Later  Techstory
  5. View Full Coverage on Google News

Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty - AllaboutTRH.com
Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty  AllaboutTRH.com

Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned” - AllaboutTRH.com
Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned”  AllaboutTRH.com

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

Explained: Why India can't block Twitter, unlike Nigeria - ummid.com
Explained: Why India can't block Twitter, unlike Nigeria  ummid.com

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Real Lawyers Have Blogs Archives - LexBlog
Real Lawyers Have Blogs Archives  LexBlog

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

Ruben Torres Bonet's Blog - Object Pooling in Unity 2021+ - Gamasutra
Ruben Torres Bonet's Blog - Object Pooling in Unity 2021+  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Why some Indies (we) can't afford to earn money from crowdfunding - Gamasutra
Why some Indies (we) can't afford to earn money from crowdfunding  Gamasutra

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

YALSA names 2021 Quick Picks for Reluctant Young Readers - ala.org
YALSA names 2021 Quick Picks for Reluctant Young Readers  ala.org

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Video Game Music Composers: The Timed Challenge (Pt. 1) - Gamasutra
Video Game Music Composers: The Timed Challenge (Pt. 1)  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

Simon Carless's Blog - Are the 'store wars' really upon us? - Gamasutra
Simon Carless's Blog - Are the 'store wars' really upon us?  Gamasutra

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors - The Times of India Blog
The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors  The Times of India Blog

Biden wins, now what is for India? - The Times of India Blog
Biden wins, now what is for India?  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Evidence of a Homeowner-Renter Gap for Electric Appliances - Energy Institute at Haas
Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

We need to take Steam wishlist quality more seriously - Gamasutra
We need to take Steam wishlist quality more seriously  Gamasutra

A life of valour and sacrifice: On his 400th birth anniversary we retrace Guru Tegh Bahadur’s dharmic path - The Times of India Blog
A life of valour and sacrifice: On his 400th birth anniversary we retrace Guru Tegh Bahadur’s dharmic path  The Times of India Blog

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hatch Tales: How it started vs. How it's going... - Gamasutra
Hatch Tales: How it started vs. How it's going...  Gamasutra

Putin says will think about creating his own blog - TASS
Putin says will think about creating his own blog  TASS

The Muslim Beauty Bloggers Who Have Helped Me Use Makeup on My Own Terms - Allure
The Muslim Beauty Bloggers Who Have Helped Me Use Makeup on My Own Terms  Allure

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

YALSA names 2021 Best Fiction for Young Adults | News and Press Center - ala.org
YALSA names 2021 Best Fiction for Young Adults | News and Press Center  ala.org

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Best blogging platforms of 2021 - Techradar
Best blogging platforms of 2021  Techradar

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Game Discoverabilityland: Tim Epic vs. Tim Apple (also non-Tim news!) - Gamasutra
Game Discoverabilityland: Tim Epic vs. Tim Apple (also non-Tim news!)  Gamasutra

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Blogs: - Gamasutra
Blogs:  Gamasutra

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Vietnamese blogger who was abducted in Thailand sentenced to 10 years in prison - CPJ Press Freedom Online
Vietnamese blogger who was abducted in Thailand sentenced to 10 years in prison  CPJ Press Freedom Online

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