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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, [email protected].


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 25 / 2022

Geoff Keighley says 2022’s Summer Game Fest will be more killer, less filler - Destructoid
Geoff Keighley says 2022’s Summer Game Fest will be more killer, less filler  Destructoid

Proton will increase the prices of premium plans for new subscribers of ProtonMail and VPN - Ghacks
Proton will increase the prices of premium plans for new subscribers of ProtonMail and VPN  Ghacks

A Fond Farewell to EconLog - Econlib
A Fond Farewell to EconLog  Econlib

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

How to Link Your Blog to Your Goodreads Account - MUO - MakeUseOf
How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

Omission of lesson on Bhagat Singh from K'taka school textbook insult to martyr: Kejriwal - Devdiscourse
Omission of lesson on Bhagat Singh from K'taka school textbook insult to martyr: Kejriwal  Devdiscourse

Critical LFI Vulnerability Reported in Hashnode Blogging Platform - The Hacker News
Critical LFI Vulnerability Reported in Hashnode Blogging Platform  The Hacker News

10 Blogging Tips to Capture the Right Audience (and Keep Them) - Search Engine Journal
10 Blogging Tips to Capture the Right Audience (and Keep Them)  Search Engine Journal

Podcast Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach - JD Supra
Podcast Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach  JD Supra

How to create a three-tier blog strategy to increase revenue - Search Engine Land
How to create a three-tier blog strategy to increase revenue  Search Engine Land

Best of Law Blogging: week in review, dogs and greenwashing - LexBlog
Best of Law Blogging: week in review, dogs and greenwashing  LexBlog

Step Up Your Social Media and Blogging Strategy with These Expert Tips - Small Business Trends
Step Up Your Social Media and Blogging Strategy with These Expert Tips  Small Business Trends

Nothing quite matches blogs' ability to connect | Past the Press Box - Past the Press Box
Nothing quite matches blogs' ability to connect | Past the Press Box  Past the Press Box

Is It Better For SEO To Have Your Blog Onsite Or Off? - Search Engine Journal
Is It Better For SEO To Have Your Blog Onsite Or Off?  Search Engine Journal

Jason Shinn on how blogging helped him take the leap and build his own practice - LexBlog
Jason Shinn on how blogging helped him take the leap and build his own practice  LexBlog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

20 Years of Our Blog - Reason
20 Years of Our Blog  Reason

LIVE BLOGGING WITH EDDIE RIVERA| Dodgers Face Reds In Second Game Of Home Opening Series – Pasadena Now - Pasadena Now
LIVE BLOGGING WITH EDDIE RIVERA| Dodgers Face Reds In Second Game Of Home Opening Series – Pasadena Now  Pasadena Now

Tip: the Guardian's best practices for live blogging - Journalism.co.uk
Tip: the Guardian's best practices for live blogging  Journalism.co.uk

Jeff Kosseff Guest-Blogging About "The United States of Anonymous" - Reason
Jeff Kosseff Guest-Blogging About "The United States of Anonymous"  Reason

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

Fiona Ong on finding your blogging voice and how informal writing can grow a smaller firm's profile - LexBlog
Fiona Ong on finding your blogging voice and how informal writing can grow a smaller firm's profile  LexBlog

Prof. Ben Johnson (Penn State) Guest-Blogging - Reason
Prof. Ben Johnson (Penn State) Guest-Blogging  Reason

Prof. Eric Claeys (George Mason) Guest-Blogging on "Dobbs and the Holdings of Roe and Casey" - Reason
Prof. Eric Claeys (George Mason) Guest-Blogging on "Dobbs and the Holdings of Roe and Casey"  Reason

Women’s Day: These 4 women bloggers are making a splash on social media - Hindustan Times
Women’s Day: These 4 women bloggers are making a splash on social media  Hindustan Times

Mark Nieds on the fundamentals of good blog writing and the growth of IP law in Southwest Florida - LexBlog
Mark Nieds on the fundamentals of good blog writing and the growth of IP law in Southwest Florida  LexBlog

2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open! - The Trek
2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open!  The Trek

New Blogger Nidhi Srivaths: Attracted by Words - Research Blog - Duke University
New Blogger Nidhi Srivaths: Attracted by Words - Research Blog  Duke University

Law Blog Syndication, Distribution & Community - LexBlog
Law Blog Syndication, Distribution & Community  LexBlog

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

‘India’s far right is conquering castes — and the country’ - Times of India
‘India’s far right is conquering castes — and the country’  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Law Blog Design, Development and Hosting on WordPress - LexBlog
Law Blog Design, Development and Hosting on WordPress  LexBlog

10 ways to promote your blog in 2022 - TechRadar
10 ways to promote your blog in 2022  TechRadar

After-Christmas sales live: top deals at Walmart, Best Buy, Amazon and more - TechRadar
After-Christmas sales live: top deals at Walmart, Best Buy, Amazon and more  TechRadar

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

10 Best Website Builder For Small Business 2022 - Pros & Cons - BizReport
10 Best Website Builder For Small Business 2022 - Pros & Cons  BizReport

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

25 Unique SEO Tactics That Deliver Big Results - Search Engine Journal
25 Unique SEO Tactics That Deliver Big Results  Search Engine Journal

Doctors out of our borders: What’s happening to students in Ukraine is thanks to our medical education cater - Times of India
Doctors out of our borders: What’s happening to students in Ukraine is thanks to our medical education cater  Times of India

RSS joins Koo App amid Twitter's face off with Government of India, see their first post - Republic World
RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

Should you use footnotes in your law blog post? Nope, absolutely not - LexBlog
Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

LA Clippers rookie Jason Preston was an NBA blogger before his career took off - FOX Sports
LA Clippers rookie Jason Preston was an NBA blogger before his career took off  FOX Sports

The Blunt Truth's Jennifer Mora Funnels a Passion for Writing into Blogging on Cannabis Law - LexBlog
The Blunt Truth's Jennifer Mora Funnels a Passion for Writing into Blogging on Cannabis Law  LexBlog

Her Take: Talking With North Carolina Hip-Hop Blogger Nancia Odom - INDY Week
Her Take: Talking With North Carolina Hip-Hop Blogger Nancia Odom  INDY Week

Donald Trump's 'From the Desk of...' blog crashed after election fraud claim - Business Insider
Donald Trump's 'From the Desk of...' blog crashed after election fraud claim  Business Insider

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Arizona Food Blogger (and Catholic Convert) Sarah Garone - National Catholic Register
Arizona Food Blogger (and Catholic Convert) Sarah Garone  National Catholic Register

Byte Back's David Stauss on the importance of blogging with your audience in mind - LexBlog
Byte Back's David Stauss on the importance of blogging with your audience in mind  LexBlog

Work-from-Home Disney Bloggers Wanted! - Pirates & Princesses
Work-from-Home Disney Bloggers Wanted!  Pirates & Princesses

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

The Kashmir Files - Times of India
The Kashmir Files  Times of India

Why Guest Blogging Is the Worst Link Building Strategy - Search Engine Journal
Why Guest Blogging Is the Worst Link Building Strategy  Search Engine Journal

How to start a blog: a complete guide for beginners - TechRadar
How to start a blog: a complete guide for beginners  TechRadar

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

How do you maintain momentum when it comes to law blogging? - LexBlog
How do you maintain momentum when it comes to law blogging?  LexBlog

Hansraj college vs Hansraj - Times of India
Hansraj college vs Hansraj  Times of India

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

If hijab goes away, will all religious clothing go away from educational institutions? - Times of India
If hijab goes away, will all religious clothing go away from educational institutions?  Times of India

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo - OpIndia
Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo  OpIndia

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