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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, [email protected].


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 21 / 2023

Kottke.org Is 25 Years Old Today and I'm Going to Write About It - kottke.org
Kottke.org Is 25 Years Old Today and I'm Going to Write About It  kottke.org

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Feedburner Alternative for RSS Email Subscription - Toronto Mike
Feedburner Alternative for RSS Email Subscription  Toronto Mike

Building your website using Jigsaw - Laravel News
Building your website using Jigsaw  Laravel News

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

How to create your own RSS reader with R - InfoWorld
How to create your own RSS reader with R  InfoWorld

Bigger and Better Things! - Limitless Production Group LLC
Bigger and Better Things!  Limitless Production Group LLC

Ooh.directory - Daring Fireball
Ooh.directory  Daring Fireball

RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ... - Tech Business News
RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ...  Tech Business News

How to write a blog post that wins in 10 steps - Search Engine Land
How to write a blog post that wins in 10 steps  Search Engine Land

RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding? - Times of India
RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding?  Times of India

A peep into the Pasmanda outreach of Modi & RSS – Part – II - Times of India
A peep into the Pasmanda outreach of Modi & RSS – Part – II  Times of India

Legal Blogging Tips: How to Write a Good Law Firm Blog Post - JD Supra
Legal Blogging Tips: How to Write a Good Law Firm Blog Post  JD Supra

How my 25 niche blogs bring in $130,000 a month in revenue - Business Insider
How my 25 niche blogs bring in $130,000 a month in revenue  Business Insider

Chrome “Feed” is tantalizing, but it’s not the return of Google Reader - Ars Technica
Chrome “Feed” is tantalizing, but it’s not the return of Google Reader  Ars Technica

RSS Feeds for EconLog - Econlib
RSS Feeds for EconLog  Econlib

What Are the Top Law Firm Blogging Topics? - JD Supra
What Are the Top Law Firm Blogging Topics?  JD Supra

Subscribe to Foreign Blogs in your Native Language with Google ... - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google ...  Digital Inspiration

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

A decade of Restricted Data - The Nuclear Secrecy Blog
A decade of Restricted Data  The Nuclear Secrecy Blog

Beth Matthews' raw honesty saved lives, say mental health experts - BBC
Beth Matthews' raw honesty saved lives, say mental health experts  BBC

Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ... - Tom's Guide
Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ...  Tom's Guide

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - The New Stack
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  The New Stack

Beauty blogger murdered lookalike to fake own death - Cosmetics Business
Beauty blogger murdered lookalike to fake own death  Cosmetics Business

A 6-figure freelance writer on how she gets clients online - Business Insider
A 6-figure freelance writer on how she gets clients online  Business Insider

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Own your content - Manila Bulletin
Own your content  Manila Bulletin

Speech by Governor Bowman on independence, predictability, and ... - Federal Reserve
Speech by Governor Bowman on independence, predictability, and ...  Federal Reserve

Pride Is a Protest - The DREDF Blog - Disability Rights Education & Defense Fund
Pride Is a Protest - The DREDF Blog  Disability Rights Education & Defense Fund

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ... - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ...  Digital Inspiration

Publish your Blog to Amazon Kindle & Earn Revenue - Digital ... - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue - Digital ...  Digital Inspiration

Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More - Search Engine Roundtable
Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More  Search Engine Roundtable

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Get RSS Feed Suggestions Based on your Existing Subscriptions ... - Digital Inspiration
Get RSS Feed Suggestions Based on your Existing Subscriptions ...  Digital Inspiration

How to Turn Google Docs into an RSS Reader - Digital Inspiration - Digital Inspiration
How to Turn Google Docs into an RSS Reader - Digital Inspiration  Digital Inspiration

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to Write a Successful Blog - Digital Inspiration - Digital Inspiration
How to Write a Successful Blog - Digital Inspiration  Digital Inspiration

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

Subscribe to Tor.com - tor.com
Subscribe to Tor.com  tor.com

How to Move your Blogger Blog on Custom Domain to WordPress ... - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress ...  Digital Inspiration

Google: Beauty Blog With Financial & Medical Advice A Bit Sus - Search Engine Roundtable
Google: Beauty Blog With Financial & Medical Advice A Bit Sus  Search Engine Roundtable

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How to Create RSS Feeds for Twitter - Digital Inspiration - Digital Inspiration
How to Create RSS Feeds for Twitter - Digital Inspiration  Digital Inspiration

How To Start a Business Blog | Chase for Business | chase.com - Chase News & Stories
How To Start a Business Blog | Chase for Business | chase.com  Chase News & Stories

Why Rahul Gandhi speaks Imran Khan’s words - Times of India
Why Rahul Gandhi speaks Imran Khan’s words  Times of India

When God Hands the Baby To Us | Jesus Creed | A Blog by Scot ... - ChristianityToday.com
When God Hands the Baby To Us | Jesus Creed | A Blog by Scot ...  ChristianityToday.com

Should you use footnotes in your law blog post? Nope, absolutely not - LexBlog
Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

Parse RSS Feeds with Google Apps Script - Digital Inspiration - Digital Inspiration
Parse RSS Feeds with Google Apps Script - Digital Inspiration  Digital Inspiration

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

University to investigate adjunct professor after allegations of ... - Retraction Watch
University to investigate adjunct professor after allegations of ...  Retraction Watch

Why FeedDemon is Better Than Google Reader - Digital Inspiration - Digital Inspiration
Why FeedDemon is Better Than Google Reader - Digital Inspiration  Digital Inspiration

Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration - Digital Inspiration
Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration  Digital Inspiration

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

PolitiFact's RSS feeds - PolitiFact
PolitiFact's RSS feeds  PolitiFact

How Do You Delete or Remove Your Content from RSS Results Like Google Reader? - Search Engine Roundtable
How Do You Delete or Remove Your Content from RSS Results Like Google Reader?  Search Engine Roundtable

My fashion influencer gig looked glamorous on Instagram — but off camera, I was alone - New York Post
My fashion influencer gig looked glamorous on Instagram — but off camera, I was alone  New York Post

10 Best Personal Finance Blogs to Increase Your Money Skills - The Motley Fool
10 Best Personal Finance Blogs to Increase Your Money Skills  The Motley Fool

"He could do it twice in my best time": Cycling world in meltdown over Tom Pidcock's Sa Calobra time; Incredible on-bike footage of Buenos Aires erupting at winning penalty; Council defends cycling roundabout; Weekend round-up + more on the live blog - road.cc
"He could do it twice in my best time": Cycling world in meltdown over Tom Pidcock's Sa Calobra time; Incredible on-bike footage of Buenos Aires erupting at winning penalty; Council defends cycling roundabout; Weekend round-up + more on the live blog  road.cc

Law Blog Design, Development and Hosting on WordPress - LexBlog
Law Blog Design, Development and Hosting on WordPress  LexBlog

What to do when your favorite site closes - CNN
What to do when your favorite site closes  CNN

12 ways to automate and systemise 95% of your blog promotion ... - Econsultancy
12 ways to automate and systemise 95% of your blog promotion ...  Econsultancy

EFF Awards 2022 - EFF
EFF Awards 2022  EFF

15 Best Dad Blogs for New Parents - Man of Many
15 Best Dad Blogs for New Parents  Man of Many

Tov for Women | Jesus Creed | A Blog by Scot McKnight - ChristianityToday.com
Tov for Women | Jesus Creed | A Blog by Scot McKnight  ChristianityToday.com

Don Byrd - BJC - Baptist Joint Committee for Religious Liberty Blog
Don Byrd - BJC  Baptist Joint Committee for Religious Liberty Blog

Welsh blogger must pay £50k to Countdown star Rachel Riley after 'abuser' claim - Wales Online
Welsh blogger must pay £50k to Countdown star Rachel Riley after 'abuser' claim  Wales Online

Teetering on the Edge of the Moral Injury Cliff - AAFP News
Teetering on the Edge of the Moral Injury Cliff  AAFP News

Molly Morrison: NBA, Memphis Grizzlies blogger talks journey - Commercial Appeal
Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

Law Blog Syndication, Distribution & Community - LexBlog
Law Blog Syndication, Distribution & Community  LexBlog

How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration - Digital Inspiration
How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration  Digital Inspiration

Wikis, blogs and podcasts: a new generation of Web-based tools for ... - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for ...  BMC Medical Education

About - LexBlog
About  LexBlog

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Blogging is dead, long live blogging - The Guardian
Blogging is dead, long live blogging  The Guardian

eClincher Releases RSS Auto Post Feature - PR Web
eClincher Releases RSS Auto Post Feature  PR Web

How to Create a Web Page With an RSS Feed - Chron
How to Create a Web Page With an RSS Feed  Chron

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Check out this blog - The Economist
Check out this blog  The Economist

A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration - Digital Inspiration
A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration  Digital Inspiration

Meghan Markle sparks Royal Family fears as Duchess tipped for return to blogging career - Express
Meghan Markle sparks Royal Family fears as Duchess tipped for return to blogging career  Express

16 Free Open-source Content Management Systems - Practical Ecommerce
16 Free Open-source Content Management Systems  Practical Ecommerce

RSS joins Koo App amid Twitter's face off with Government of India, see their first post - Republic World
RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

Building a Better Blog: Google Offers Some Blogging Advice - Digital ... - Digital Inspiration
Building a Better Blog: Google Offers Some Blogging Advice - Digital ...  Digital Inspiration

ATD Press Room | ATD - ATD
ATD Press Room | ATD  ATD

Who The Hell Reads Your Blog Anyway? - The Minimalists
Who The Hell Reads Your Blog Anyway?  The Minimalists

RSS Feed - Jamaica Gleaner
RSS Feed  Jamaica Gleaner

Near Southeast DC Redevelopment - JDLand
Near Southeast DC Redevelopment  JDLand

A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight - ChristianityToday.com
A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight  ChristianityToday.com

Google SMS Channels: Send SMS Text Messages to your Group for ... - Digital Inspiration
Google SMS Channels: Send SMS Text Messages to your Group for ...  Digital Inspiration

How to create a Facebook news feed for a journalist (or anything else) - Online Journalism Blog
How to create a Facebook news feed for a journalist (or anything else)  Online Journalism Blog

Last blog standing, “last guy dancing”: How Jason Kottke is thinking ... - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking ...  Nieman Journalism Lab at Harvard

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