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BlogoCentric Communication: The Next Great Event in Social
Evolution
Here is a pretty cool lesson in the structure and travel of
information in the Blogosphere (that's bloggers on the Internet
talking to each other about each other). If you haven't read the
book The Tipping Point yet, then you are really missing something
because it sets the foundation for how future electronic
communications are going to happen in the future.
Using The Tipping Point definitions, there are four types of
people that historically served to unleash a social epidemic or
an "IdeaVirus" as master Seth Godin would say.
I'm arguing here that the truly successful people on the
Internet (meaning the ones making a fantastic financial living
and who are also communicating with the most individuals on a
consistent and constructive basis) will be the ones who can hone
each of these talents and essentially create an uber-information
dissemination model that will work to protect our individual
freedom as well as secure the public welfare!
Connectors: These are the people who have made connections
with many, many people. They spread Idea Viruses by mentioning
them to everyone they see and still maintain at least low quality
level communications with. Mavens: These are the people who know
everything there is to know about one or many subjects. These are
the obsessive bastards that we can only see on a semi-annual
basis by choice because their OCD personalities drive us to the
edge of our sanity. Mavens are very important because these are
the people that everyone goes to when they need information. They
become what Seth Godin calls "Heavy Sneezers," which are people
who, when they give advice or information, you damn well better
to listen to them because it's like it's coming straight out of
Yoda's mouth. Salesmen: These are people who could convince you
to purchase a debilitating disease for yourself if they talked
long enough. These are the truly impassioned actors of our
society, much more animated than even the best movie and
television actors. If you don't believe me, then just listen to
that voicemail again--I'd buy anything from that guy. So the
truly successful people on the Internet will be, in a sense,
super-human with the ability to connect to people, gather massive
amounts of information about topics people want to know about as
well as develop a unique style of delivery that appeals to
peoples' emotions and we will begin communicating in a
BlogoCentric way.
Here is how it happens: Some dumb ass takes a funny voicemail
he receives as an e-mail attachment that was part of a mass
forward; he changes the communication medium to something
accessible to a few technologically enlightened people now (I'm
talking about podcasts here). A major podcast expert, Blogger and
Connecting information Maven who is also developing a particular
style of communication that appeals to people at large Salesman,
picks up that voicemail podcast on the unknown dumb ass's site
and directs thousands of Internet users towards this little
nugget of information which just happened to be something most
folks were willing to invest their time in listening to: a funny
ass voicemail where a guy witnesses a traffic accident that ends
up with four old grannies beating the crap out of the loudmouth
who caused the wreck in the first place.
Some of these people stopping in to review a particular piece
of information begin looking around your site, which contains all
sorts of great content. Some of these people will even leave
their e-mail address with you so that you can send them your
newsletter and keep them up to date about what's going on with
you. Some people will even become lifers when it comes to
you--they will put you in their circle of trust and look upon you
as a necessary information resource that makes living life in
modern day society easier.
And the wonderful truth is that each one of us is an expert
and is passionate about at least one thing. We can each become
information Mavens who Connect easily with people and communicate
with them in a distinct way that attracts and holds their
attention. And we can use the the current information tools which
allow immediate quality exchanges of information. This
communications process will completely revolutionize the way
human beings share knowledge, ideas and emotion.
It's Blogocentric Communication and I will be further
exploring this fascinating changes of human social evolution in
my upcoming book Flipping the Temple which will only be available
through http://JoshuaMinton.com.
Send an e-mail to [email protected] for more information
related to this topic.
Joshua Minton, B.F.A Creative Writing is an electronic
self-published author, website developer and Internet marketer.
He spent the last five years analyzing business process models at
the nation's largest health insurance provider and is currently
applying that knowledge to the publishing and information
processes society is currently using. Joshua has dedicated
himself to opening up the Internet doors for creatively talented
individuals who seek to develop and market their information and
fiction products to the world.
Send an e-mail to [email protected] to let
Josh keep in touch with you about new developments in his life
and thought.
MORE RESOURCES updated Tue. October / 08 / 2024
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