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4 Fail-Proof Ways to Increase Your RSS Subscribers
Using RSS on your website is a good way to spread your company
message and increase your search engine position. But if you
don't have subscribers to your newsfeed, the benefits of news
syndication are lost.
This article will provide you with 4 proven ways to increase
the subscribers to your newsfeed.
1. Use an RSS Auto-Discovery Tag
Embedding an RSS auto-discovery tag into your webpage can
allow newsreaders to automatically detect you serve RSS
newsfeeds. Web browsers such as Firefox and Safari now detect RSS
automatically, and ask the visitor if he or she wants to
subscribe to your feed. This way, you don't have to push your RSS
feed - the web browser does it for you. Also, Yahoo search
results will include an "Add to My Yahoo" link if you use an
auto-discovery tag.
Global Syndication offers a tool that makes creating RSS
auto-discovery tags a snap:
http://www.globalsyndication.com/rss-autodiscovery-tag.
2. Submit Your Feed to RSS Directories
When people look for information on websites, they use a
search engine such as Google. When they are looking for RSS
newsfeeds, they go to an RSS directory. That is why it is vitally
important to submit your newsfeed to as many directories as you
can. Robin Good has published a definitive list of directories
that you can submit to:
http://www.masternewmedia.org/rss/top55/.
If you are looking to save time with the RSS directory
submission process, Global Syndication can submit your feed to
the top 45 directories for under $10:
http://www.globalsyndication.com/directory-submit.
3. Create An RSS Landing Page
To many people, RSS is a completely new concept they know
nothing about. When those people click your RSS link, what do
they see? A bunch of meaningless XML code. Needless to say, this
does not give a good first impression of RSS. You need to make it
easy for your site visitor to start using your newsfeed -
now.
The best way to do this is to create a separate page on your
site describing the newsfeeds you offer and information about RSS
in general.
Some things you should cover on this page include:
- A quick overview of how RSS works
- Why subscribing to your feed will help them
- Where to obtain a feed reader
- How to subscribe to your feed using a feed reader
- How to display your feed on their site
CNet and the New York Times provide good examples of RSS
landing pages:
http://www.cnet.com/4520-6022_1-5115040-1.html?tag=cnetfd.ft
http://www.nytimes.com/services/xml/rss/
4. Create a Branded RSS News Reader
If your website offers many diverse newsfeeds, consider
creating a custom news reader that is branded with your company
logo and preloaded with your newsfeeds. This saves the beginning
user the time and hassle of figuring out how to get a feed reader
and subscribe to your feeds.
Some companies that offer RSS newsreader branding include
NewsGator (http://www.newsgator.com/custom.aspx), Deskshare
(http://www.deskshare.com/ awrc.aspx), and CustomReader
(http://www.customreader.com).
By following the tips mentioned in this article, you will
receive an immediate boost in your RSS subscribers, and in turn,
drive more traffic to your website.
Josiah Mackenzie is an RSS syndication consultant and founder
of Global Syndication, a company providing a wide array of
practical RSS solutions: http://www.globalsyndication.com
MORE RESOURCES updated Sat. September / 30 / 2023
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