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Why would you use Blogs instead of a web site for your online business?
What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?
Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.
(a) Automatic push-button publishing.
Blogs are the easiest and cheapest way to have an online presence. For example, if you're using Blogger, your Blog is hosted free by Blogger. Blogs allow you to publish your website without the need to know about any technical or programming issues such as HTML, FrontPage, FTP and so on.
Blogs provide a simple editorial interface. All you need to do is write your content, and publish it just by clicking the 'publish' button in most cases, and you're done.
(b) Fosters relationship building, trust and 'stickyness'
Unlike websites, which are static, Blogs allows interaction between you and your readers. Blogs have a commenting function, and if turned on, it allows readers and visitors to post their comments, thoughts or opinions to a particular article you have written.
Constant interaction with your readers builds a feeling of community and 'stickyness' factor. You can then recommend products more easily to them, and they would be more ready and willing to accept your product or services.
(c) Increase search engine ranking
Almost every major search engine has a software program called a 'bot' that searches or 'spiders' websites online to find new content which it can then bring back to update the search engine databases.
Basically what this means is the more frequently you update your site, the more frequently the search engine 'bot' will visit your site, and this helps to boost your search engine rankings.
If you make regular postings to your Blog, you can be sure that search engines will visit your Blog again and again.
You can then place links of your other websites in your Blog and these will get indexed quickly by the search engines.
Of course you could also update your existing web site with new content, but you would have to go through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and so on.
(d) Free listing in Google, Yahoo and MSN
The traditional way of getting your website listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.
A listing in Yahoo directory alone would cost you $299.
However, with the inclusion of RSS feeds by these search engines, you can now gain a 'backdoor' listing which is legal and free. If you have an RSS feed, you can have it included in Yahoo and MSN and your website will be immediately listed in these major search engines within 24 hours!
My videos shows you the step-by-step process on how to do this.
e) Syndication Power
The most powerful feature of a Blog is its syndication function. Blogs can be turned into RSS feeds, and most Blogging service providers have this built-in function.
It is just a matter of turning it on from within your account.
Once it's turned into an RSS feed, you can syndicate your Blog contents by:
? Submitting to the major RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic
? Allow other website owners to publish your feed on their sites, again, getting free traffic you otherwise will not have
? Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader
Brandon is the author of the "Marketing Rampage with Blogs and RSS" Videos. He'll show you businesses strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
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What Consumers Need To Know About RSS Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
Make Money Blogging Using These Nine Powerful Strategies
The question "How to make money blogging" sits high on every blogger's mind. In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss.
17 Mistakes Professionals Make with Their Blogs
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
How to Make Money from Your Blog Content
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.
Profit Pulling Niche Blogs with Wordpress
When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.
Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits.
Build a Website Using Blog Software
Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements,a FAQ, customer support, description of features, etc, is all handled in a snap.
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.
It Really Is Simple RSS
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.
Top 10 Ways to Get People Online to Read Your Business Blog
There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life.
Blog and Ping is Dead
Unfortunately, this formerly reliable method of getting listed in Yahoo seems to be dead. I have used it a few times over the last month to try to get some new pages listed in Yahoo and there has been no action at all.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "make lots of money online quickly and from home".
24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read
By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
How Bloggers Are Making Thousands of Dollars From the Google Adsense Affiliate Program
There is no doubt that the Google Adsense program for publishers and site owners is one of the most successful affiliate programs anywhere. There is increasing evidence that many bloggers have managed to find the right formula to make thousands of dollars every month from little more than a handful of blogs with carefully created and compiled content.
Make Money with Your Own Blog
Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.
If an RSS Feed is the Yahoo Backdoor, is a Blog Google's?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?Well, let's take one question at a time.
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