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RSS Round-Up: What's Happening with Simple Syndication?
Have you been following the explosion of RSS -- Really Simple
Syndication -- activity online? Seems this new method of "getting
the word out" is picking up steam. Why? Partly because of the
Davids, and partly because of the Goliaths. The "Davids" -- the
little guys -- are able to deploy the technology since it is easy
to use and usually is a feature of Blogging software (Blogging is
another emerging trend -- for more articles on Blogging, visit
WebFadds.com). You just click the option and send your RSS feed
(broadcast your articles) out to subscribing sites. And the
"Goliaths", the likes of Yahoo, Google, MSN and others, are all
catering to it in various ways. Let's look at some of the latest
ways this is playing out...
Microsoft joins the battle with an RSS Service
Information week reported in March 2005, that Microsoft is now
testing an RSS technology that will allow users to choose the RSS
feeds they want to see. They are doing this to keep up with
(Microsoft always seems reactive, rather than proactive as a
company) Google, Yahoo, and Ask Jeeves who already offer similar
services.
You can review the test site at the super secret test site --
www.start.com/1/ (well... it was published in the Information
Week article).
So, Microsoft Enters the Game? Ho hum for Microsoft, as they
lag once again, in leading the wave. But, this is an indication
of how seriously this Goliath is taking RSS, and you know where
that leads... direct into the next release of Windows
software.
Poddcasting, RSS, & Attachments... Oh My
Now here's a high octane way of using a combination of
syndication feeds, and "Podcasting" (think of Broadcasting, but
doing it from your computer to other devices like Apple's iPod)
to get your message out. Maybe that's why one entrepreneur using
this method, Steve Wirrick, calls his stock insights, sent via an
audio attachment to an RSS feed, "High Octane Trading." You can
read more about it (and get the feed) at Mr. Wirricks site
(www.stevewirrick.com), where he describes it as, "a dynamic
audio learning tool that takes advantage of a grassroots media
revolution called, podcasting."
How to listen: To listen to a Podcast (and there are others --
check out iPodder.org), you need a free program called "iPodder
-- Cross Platform podcast receiver"... get it at
http://ipodder.sourceforge.net/index.php.
RSS meets PodCasting: Power to the people! Most people are
just waking up to RSS syndication as a means to distribute the
written word. They forgot about attachments. Watch this
technology... with a free method of creation, and distribution,
Radio could be set to learn from PodCasters what Print & TV
journalists already understood from Bloggers -- the power is
shifting. What are you going to Podcast?
BEEP... your RSS Feed is Calling...
RSS feeds on your cell phone -- who'd have thunk it? Now
there's a service called "Feed Beep" which allows you to sign up
and receive your crucial feeds, from employment information to
medical, to Auctions. Looks like a start-up, and it appears to be
free (for now) -- see www.feedbeep.com/.
Can You Hear your RSS Feed Now?: Great. Now that noisy guy at
the theater can also get calls about his eBay auctions. What
next? The service also sends feeds to your Pager. Hmmmm. What
could be so important? I'm not sure, but it looks like we're
destined to find out. But wait a minute... what about PodCasting
RSS feeds to phones -- your phone becomes a Radio receiver.
Hmmmm.
Let the Whole World Know your Schedule...
There's a Beta site ("Beta" simply means they're still testing
it, and it's not quite ready for us Alpha people) up now where
you can create an RSS Calendar. You set up your event calendar,
create an RSS channel, then family and friends can view your
calendar. Take it for a spin at RSSCalendar --
www.rsscalendar.com... it's free.
Calendar to the World: The site states you can share your
Calendar with unlimited users. Hmmm. How is this different from
calendars you can set up on Yahoo, MSN, etc.? Now, those who are
too lazy to check a link you give them at those sites, can be
force fed your calendar in their RSS Reader. OOPS... those same
lazy people, will also have to go get and install an RSS reader
(just do a Google search to find free RSS readers you can use).
Fat chance if they are too lazy to simply link to a static
calendar you might already have set up. But... if Microsoft
builds this technology in... then... well! And, that takes us
full circle on this edition of the RSS Round-up.
Scott Frangos is a writer, designer, and eCommerce marketer
with over 20 years experience in Advertising. He has taught
eCommerce, HTML, and Business courses at the college level in
Portland, Oregon, and currently is Managing Partner of
WebFadds.com. He also enjoys canoeing in the Pacific Northwest,
with his wife and partner, Pepper. You can subscribe to the
WebFadds.com RSS feed at: http://feeds.feedburner.com/Webfaddscom
MORE RESOURCES updated Tue. September / 26 / 2023
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