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RSS is Not Only for Blogs


Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.

In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.

Just to give you an impression of the power of RSS, here are some examples of content you can publish using it ?

--> MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.

--> Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.

--> Some affiliate managers already communicate with their affiliates using RSS. You can of course use it to communicate with any other target audience as well, such as your employees or team-members, and even your company owners.

--> FindSavings.com uses RSS to deliver savings coupons and related information.

--> Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.

--> A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even "radio" shows.

--> Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.

--> Other companies are using RSS to deliver whitepapers and other educational content.

--> One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.

--> Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing.

--> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.

--> Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?

--> Create RSS autoresponders with scheduled messages, to keep in constant "marketing" contact with your prospects and slowly get them to the point of purchase.

--> Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs.

--> Provide your customers with easy access to software updates, delivered to them exactly as they become available, without the fuss of having to visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.

--> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not deliver some of your releases as video comments, interviews or statements from your company managers or owners?

--> Help your visitors keep up with what's going on in your web forum, by publishing your latest forum posts or whole threads via RSS.

And yet these are still only a few examples of what you can do with RSS today, since something new comes up almost every day.

Are you as well already among those taking advantage of the marketing & publishing power of RSS?

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa3


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. April / 12 / 2021

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Faceoff: Twitter users spar over allegations of vaccine shortage  Times of India

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Security Considerations – Building Software vs. Building a House  Security Boulevard

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WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

Gabriel Padinha's Blog - Leading a game writer's room - Gamasutra
Gabriel Padinha's Blog - Leading a game writer's room  Gamasutra

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

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news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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What Happened to Tagging?  JSTOR Daily

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

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What Is an RSS Feed? (+ How to Get Started)  G2

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Skyblock Game's Blog - Devlog #1 | Skyblock - Gamasutra
Skyblock Game's Blog - Devlog #1 | Skyblock  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Breaking the Virtual Ice: Toxic Behaviors in Social VRs and How Developers Cope with Them  Gamasutra

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RSS’s standardised Hinduism – Part 1  Times of India

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RSS Feeds and How To Burn Them  Business 2 Community

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

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Pinarayi’s midnight rendezvous  The Times of India Blog

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Morgan Baker's Blog - Advocating for Accessibility in Video Games  Gamasutra

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Time has come for an all-India Muslim party  The Times of India Blog

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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8 Domain Name Blogs in My RSS Reader  Domain Name Wire

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Live Blogging with Eddie Rivera | Dodgers Fall off the Rockies, 5-2, at the Ravine – Pasadena Now  Pasadena Now

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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8 Ways to Get (And Keep) Blog Readers  Backstage

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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Web 100: Best law blogs  ABA Journal

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Josh Bycer's Blog - A Study on Gacha Progression  Gamasutra

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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The Best VR Games You Can Play In 2020  Gamasutra

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Best blogging platforms of 2021  TechRadar

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

Technology Blogs - TechRepublic
Technology Blogs  TechRepublic

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Add Inside Higher Ed content to your site  Inside Higher Ed

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The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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The Rule of 5 for Bloggers  Entrepreneur

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Contextual AdSense Ads for RSS Feeds - See Sample Code  Digital Inspiration

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Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

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Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

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5 Tips For Giving Your Readers Their Best RSS UX  Search Engine Journal

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Here Are Some Good Science Podcasts  Science 2.0

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Timeline: The Life of the Blog  NPR

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‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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Data for journalists: understanding XML and RSS  Online Journalism Blog

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What is Mr Modi’s plan for India’s Muslims?  Times of India

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Gulf Coast moms find connection and resilience — even in times of crisis — through blog  Mississippi Today

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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How to find 'feeds for leads' as a journalist  Online Journalism Blog

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‘The concept of Hindu rashtra is not theocratic … It’s an adjective of the nation, not an objective’  Times of India

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader  Search Engine Journal

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