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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits


Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact Ross Storey with any feedback.
(Here's Some More Great Blogging Resources)

Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a 'Super Blogger'

Blog Biz for Beginners

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 12 / 2021

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How Brian Douglas' Team of 10 Developer Advocates Supports Github's 56 Million Developers  ProgrammableWeb

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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Gillmor Gang: Grifters Paradise  TechCrunch

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Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

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19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

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The Rise and Demise of RSS  Motherboard

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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What is RSS? And Is It Still Important?  Small Business Trends

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

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Will there be peace between India and Pakistan?  The Times of India Blog

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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RSS Feeds and How To Burn Them  Business 2 Community

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Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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What Happened to Tagging?  JSTOR Daily

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RSS’s standardised Hinduism – Part 3  Times of India

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What Is an RSS Feed? (+ How to Get Started)  G2

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Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

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Tommy Thompson's Blog - Unexplored's Secret: 'Cyclic Dungeon Generation'  Gamasutra

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RSS is the greatest enemy of Hinduism  Times of India

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members  Gamasutra

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Pinarayi’s midnight rendezvous  The Times of India Blog

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

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Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

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Types of game currencies in mobile free-to-play  Gamasutra

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Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Time has come for an all-India Muslim party  The Times of India Blog

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How to Write a Successful Blog  Digital Inspiration

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Contract Killers: What developers should eliminate from their publishing agreement (part 2)  Gamasutra

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Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

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These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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2019 Saveur Blog Award Winners  Saveur

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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Web 100: Best law blogs  ABA Journal

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5 Best Article Rewriter and Article Spinner Tools  GlobeNewswire

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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Making That Shift from Blogger to WordPress  Digital Inspiration

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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Best blogging platforms of 2021  TechRadar

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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How to Automate Content Cross-Posting Process with n8n ✍️  hackernoon.com

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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XML – RSS  Business Blog Consulting

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

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Why so few Muslims in the union cabinet  The Times of India Blog

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A student’s perspective on the New Education Policy, 2020  The Times of India Blog

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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How to Keep Adding Content Without Hitting a Limit  Gamasutra

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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