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Business Blogging: Where Do I Start?


The new hot commodity is a blog for your small business so you've decided you must have one.

Before you begin think about it long term. Where do you think the blog is headed? What is the objective? Do you want it to be found by the search engines for specific terms? How often will you post? Who will the audience be? What will it look like a year from now? Five years from now?

If you think you may have this blog for a long time, consider hosting it with your own domain name. Blogger provides you with a free domain name (name.blogspot.com), or the option of ftp to your own domain. If, at some point in time in the future you want to move the blog and you've been using the blogspot name, you won't be able to take it with you. This means that all of the people who have your blog in their reader will "lose" you. It also means that you'll have to start from ground zero with the search engines.

Do some digging before you jump. A couple of good networks where you can get some education are:

- Blogging for Business at http://blogbrandz-network.ryze.com/ Make sure you sign up for the "Blogging for Marketers" email course. Priya has loaded the course with good blog information (and it costs you nothing).

- Blogger Forum at http://www.bloggerforum.com/modules/newbb/ The Blogger Forum is very welcoming to newbies. Browse around and just by looking at previous posts, you can learn a ton. they also have a section on blog platforms which talks about the different options available.

Once you're ready to go, what are you going to write about? Make sure you've brainstormed ideas so you don't run into the inevitable writer's block. You can always start with what you've written before. Do you have a newsletter? Look through your archive and "refresh" some of those old topics as a blog posting. How about your website? Do you have content you can turn into a blog topic? Do you participate in online forums or discussion lists? Find some advice you gave to someone there and turn it into a blog post.

This should get you started. Remember that small business blogging is a long term activity. Be ready.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Don't know what to write about? Get the cure for blog writer's block at http://www.what'spossible.com/blogidea/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. August / 08 / 2022

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RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

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12 Best RSS Feed Creators for Your Blog or Website  Robots.net

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Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

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Learn the Latest with a Blogging Course  Small Business Trends

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13 Platforms for Blogging  Practical Ecommerce

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10 Blogging Tips to Capture the Right Audience (and Keep Them)  Search Engine Journal

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What 1,000 food blog audits has taught me about SEO  Search Engine Land

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Tagging Blog Posts: Do Blog Tags Help SEO?  Search Engine Journal

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What is RSS? And Is It Still Important?  Small Business Trends

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Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

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RSS Feeds and How To Burn Them  Business 2 Community

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The best free blogging sites in 2022  Tom's Guide

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12 #FoundItonAmazon fashion pieces loved by influencers and bloggers  New York Post

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CES 2022 live blog Day 5: All the latest news and biggest announcements  Tom's Guide

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FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

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Making That Shift from Blogger to WordPress  Digital Inspiration

A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight - ChristianityToday.com
A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight  ChristianityToday.com

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Creative Uses For RSS Referrer Tracking By Bloggers?  Search Engine Journal

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How to Write a Successful Blog  Digital Inspiration

MWC 2022 live blog: catch up on five days of phones, tablets and wearables - TechRadar
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Boulevard Feed Request  Security Boulevard

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Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

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