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Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success


RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam!

Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. But RSS can do so much more. Many businesses and organizations are failing to truly exploit the amazing properties of this technology - and in doing so are leaving on the table innumerable opportunities to create even greater value, sales and traffic for their company, product or service and the market share it represents. Below are just a few of the creative ways that businesses and other groups can tap into the power of RSS and create new streams of revenue and interest for their organizations.


1. Create An "Announcements And Special Offers" Feed

If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money. By creating an "Announcements and Special Offers" feed and offering access to your clients as an alternative to emails and print mailers, you can keep your client base up to speed, plus send out limited-time and exclusive "feed only" special offers and discounts, thereby offering an incentive to "get on board." This not only saves you time by reducing the advertising cycle to the time it takes to update your web page/feed, it saves your clients money by enabling them to quickly scan through the offering headings and pick out just the one's they're interested in - while your savings on the cost and time of paper and digital mailings (with their appallingly low conversion rates and sporadic delivery) progressively increase as the feed readership segment of your client base grows.


2. Create A "Client of the Week" Feed

If you're in a business where this sort of recognition is appropriate, then this could be a big hit! Creating a feed that regularly highlights a different client, their business and any special offers that they might like to make available - exclusively to other feed members, of course - can be a great value-add for your clients, one that costs you little more than the few minutes it takes to create the "spot" and publish it on your site/feed. Include a photo and a business link and your clients will be singing your praises far and wide!


3. Create A Training Or Team Feed

If you are part of a network marketing venture or are in charge of a large sales force or other team and need a way to consistently and continually get training aids, updates, incentives, sales copy, goals, meeting agendas and other items to your downline or members, consider setting up a feed just to serve this function. Since the actual content is hosted at one central site (subscribers only receive a "teaser" that they have to click through to get the full message), you can upload any digital file of any size that you need at the site itself and be assured that everyone who gets the message will be able to retrieve the files - not always a sure thing when dealing with email attachments and text messaging.


4. Create an inter-office feed

Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn't check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.


5. Schools, non-profits and other organizations - RSS works for you too!

Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special "student only" offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Churches - A congregational feed can supply daily meditations, worship service schedules, prayer requests, special events and other such messages right to your congregant's desktop - a sort of ongoing, rolling newsletter that never has to wait for a full page or go out off-schedule due to mised deadlines (items go out as they come in - it's that simple). This could also be accessed by members who are doing missionary work overseas, to help them feel more connected with home and to allow them to contribute by sending in updates of their work to be added to the general feed.

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!


Consider these options the next time you need to get information out to a scattered and diverse readership, or need to publish material that never seems to come in when you need it to. RSS is a new technology, surely. But that just means that it's true power to serve your needs is only now being discovered. One of the best ways to keep ahead of the crowd is to forge a path through new territories. Where will RSS lead you?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 12 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. After Venkaiah Naidu, Twitter removes blue tick from RSS chief Mohan Bhagwat's handle  Business Today
  3. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  4. Twitter Took Away Verified badge From Vice President, RSS And Other Chief's Accounts, However, Restored It Later  Techstory
  5. View Full Coverage on Google News

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Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty  AllaboutTRH.com

Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned” - AllaboutTRH.com
Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned”  AllaboutTRH.com

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

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Explained: Why India can't block Twitter, unlike Nigeria  ummid.com

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Real Lawyers Have Blogs Archives - LexBlog
Real Lawyers Have Blogs Archives  LexBlog

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The Impeachment Was a Watershed Moment for Legal Blogging | National Law Journal - Law.com
The Impeachment Was a Watershed Moment for Legal Blogging | National Law Journal  Law.com

Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway) - JD Supra
Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway)  JD Supra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

How to start a blog: a complete guide for beginners - Techradar
How to start a blog: a complete guide for beginners  Techradar

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Simon Carless's Blog - Why TikTok matters for game discovery - Gamasutra
Simon Carless's Blog - Why TikTok matters for game discovery  Gamasutra

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

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Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Ricardo Bess's Blog - An approach to understanding art styles - Gamasutra
Ricardo Bess's Blog - An approach to understanding art styles  Gamasutra

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

ET Is Live Blogging the 2021 Oscars - WUSA9.com
ET Is Live Blogging the 2021 Oscars  WUSA9.com

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

Martin Annander's Blog - Love Letter to Cyberpunk 2077 - Gamasutra
Martin Annander's Blog - Love Letter to Cyberpunk 2077  Gamasutra

Not Game Over: Game Developers Tackle the Climate Crisis - Gamasutra
Not Game Over: Game Developers Tackle the Climate Crisis  Gamasutra

Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale - Gamasutra
Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale  Gamasutra

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How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons - Business Wire
Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons  Business Wire

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Three key discoverability takeaways from the Epic/Apple lawsuit  Gamasutra

Three Ways the NBA Top Shot Economy Could Collapse - Gamasutra
Three Ways the NBA Top Shot Economy Could Collapse  Gamasutra

Analysis: Apple vs. Epic - the key monopoly takeaways - Gamasutra
Analysis: Apple vs. Epic - the key monopoly takeaways  Gamasutra

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

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Using live biometric data to adapt a mood and enhance the player experience  Gamasutra

The Simplest Trailer to Make For Your Steam Page - Gamasutra
The Simplest Trailer to Make For Your Steam Page  Gamasutra

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How to Improve the About This Game section on your Steam store page  Gamasutra

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Charles Games, Year 1. Making serious indie games, business recap (Part 1)  Gamasutra

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

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Will there be peace between India and Pakistan?  The Times of India Blog

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

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Anmol Jangir's Blog - Virtual Reality Is Very Real  Gamasutra

Ravi Teja Sanampudi's Blog - Implementing Bounty Hunting in Mafia III - Gamasutra
Ravi Teja Sanampudi's Blog - Implementing Bounty Hunting in Mafia III  Gamasutra

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Simon Carless's Blog - Cyberpunk 2077, expectation management & your game  Gamasutra

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Josh Bycer's Blog - Celebrating the rise of Indie Development  Gamasutra

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The Not so Secrets to Success in the Game Industry  Gamasutra

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Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

RSS’s standardised Hinduism – Part 3 - Times of India
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The argument for simpler games, in an industry obsessed with complexity  Gamasutra

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A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’ - National Herald
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Ryan Sumo's Blog - How much should I discount my game?  Gamasutra

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Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking - Gamasutra
Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking  Gamasutra

Josh Bycer's Blog - A Design Discussion on Death Stranding - Gamasutra
Josh Bycer's Blog - A Design Discussion on Death Stranding  Gamasutra

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Going Indie in the Midst of a Pandemic  Gamasutra

Simon Carless's Blog - Steam gets 'experimental' with discovery - Gamasutra
Simon Carless's Blog - Steam gets 'experimental' with discovery  Gamasutra

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

2020 Relief: An Empathy-Driven Way to Design Games - Gamasutra
2020 Relief: An Empathy-Driven Way to Design Games  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

Josh Bycer's Blog - The Impact of Videogame Criticism - Gamasutra
Josh Bycer's Blog - The Impact of Videogame Criticism  Gamasutra

Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices - Gamasutra
Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices  Gamasutra

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Simon Carless's Blog - Steam's end of year bonanza gets 'experimental' - Gamasutra
Simon Carless's Blog - Steam's end of year bonanza gets 'experimental'  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19 - Gamasutra
Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19  Gamasutra

Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn - Gamasutra
Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Deep dive: inside King Of Crabs' Steam F2P success  Gamasutra

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

David Muennich's Blog - How Supraland's puzzles are different - Gamasutra
David Muennich's Blog - How Supraland's puzzles are different  Gamasutra

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Iuliana U's Blog - Long Dark: Survival game HUD UI - Gamasutra
Iuliana U's Blog - Long Dark: Survival game HUD UI  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Do betas & demos right, the Monster Train way! - Gamasutra
Do betas & demos right, the Monster Train way!  Gamasutra

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

Simon Carless's Blog - Who's playing what on PlayStation 5? - Gamasutra
Simon Carless's Blog - Who's playing what on PlayStation 5?  Gamasutra

How did Rust make $1 million in Steam revenue in a day - twice? - Gamasutra
How did Rust make $1 million in Steam revenue in a day - twice?  Gamasutra

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Iron Galaxy Studios: Biden's American Families Plan Sees People  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

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